Josh Norris

Josh Norris is a strategic leader in capital-efficient GTM design and post-raise execution for high-growth SaaS companies. He partners with founders and CFOs to ensure new capital converts into predictable, investor-grade revenue systems rather than uncontrolled burn.

He has advised 60+ Series A-D startups, helping teams eliminate burn drift, professionalize reporting, and build GTM infrastructure that supports follow-on funding. His work has contributed to multiple clients reaching seven-figure ARR within their first year and advancing to subsequent rounds.

Josh previously led GTM, revops, partnerships, and business development at Hyperbound, scaling from zero to $5M ARR in under two years, and at Lavender during the 2022 downturn. He also managed a 36-engineer organization at a publicly traded SaaS company, giving him a rare systems-level perspective on how revenue, product, and capital deployment align.

The moment the wire hits the bank is the most dangerous point in a startup's lifecycle. Josh operates as the architecture partner between board expectations and execution, ensuring every dollar deployed compounds.

GTM Consultant

I consult on sales, marketing, and customer success.

Josh Norris 🐦‍🔥

Jen Allen-Knuth

Founder, DemandJen | Sales Trainer & SKO Keynote Speaker | Dog Rescue Advocate

I help B2B revenue teams stop losing pipeline to buyer status quo. I'm a former Enterprise seller who carried quota for 18 years, closing 7-figure deals with Fortune 500 brands. Now, I run DemandJen, a sales-training firm trusted by Autodesk, GE, G2, IBM, Bloomberg, Instructure, Sprout Social, and more.

From conference stages to company Sales kickoffs, I'm known for:

- Buyer-Centric Frameworks – Practical playbooks for defeating buyer status quo in outbound pipeline generation, running executive-level discovery, building a point of view on cost of inaction (COI), and gaining consensus with larger Enterprise buying groups. 

- Story-First Messaging – Techniques that replace product pitches with problem-centric narratives that buyers remember.

- Engaging Delivery – A direct, humorous style that keeps even your most tenured reps taking notes.

Featured in Forbes, Sales Hacker, and 200+ podcasts, I combine real-world stories with data-driven insight to move audiences from inspiration to application. When I'm not on the road, you’ll find me in the Chicago suburbs chasing my 4 rescue dogs and 4 step-kids.

Head of DemandJen

Delivering SKO keynotes & virtual workshops that won't put your teams to sleep.

B2B Sales & Marketing teams have tried to earn buyer time and attention with a strategy of "more". 

More dials.
More emails.
More content.
More "value" and ROI.

But, 2023 showed us "more" is expensive and no competition against today's risk-averse B2B buying teams.

Instead of motivating the team to do “more”, I help empower teams to defeat customer status
quo and to make their sales conversations a competitive advantage.

Meet Mara 🩷

She’s a 7 year old, 59lb girl with the most gentle demeanor (especially with kids). 

Dogs like Mara always have a harder time getting adopted. She’s older + she’s a pittie mix. It doesn’t make her any less deserving of love. 

Every dog should be judged by their own demeanor. Not breed sterotypes.

We have a husky who never makes a peep and is scared of his own shadow.

We have a pittie who would throw herself in front of a bus to protect our kids. 

Mara is calm, easygoing, walks nicely on a leash, and does amazing in daycare. She’s a complete love.

Mara deserves a loving family. Will you help share her? 🩷

Available at Many Paws Global Rescue in Palatine, IL.

Photo credit: Nicholas I. Knuth 📸 

PS - I know many of you have pitties, too. I love seeing your photos in the comments - please share them!

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I'm no LinkedIn expert, but I don't think we win by taking what works for someone else's content and trying to copy it. Here are 3 people who I think embody what it means to a have a voice on here that is totally and completely their own.  

Sara Uy
She grew like crazy on here after filming herself making cold calls every week. She's relatable because she was never trying to impress you. She showed the good, bad, and ugly. She took a job-to-be-done that makes many sellers nervous and she did it in front of the entire LinkedIn community. My favorite comments from her followers are the ones where sellers say, "You inspired me to pick up the phone more". Sara didn't copy what bigger creators were doing. As a result, she's at the top of every Sales creator list. Right where she belongs. 

Tas Bober
The queen of sharp wit. Her expertise is paid ads landing pages. But, she finds 100 different ways to make it fun. She's unafraid to say how she feels + doesn't shy away from constructive debates. When I met Tas for the first time last year, I felt like I already knew her. She does a great job balancing SME content with human content. I'm pretty sure if I was given 10 random LinkedIn posts, I could pick the one she wrote. Her voice is so uniquely hers. 

Shali Rana Reed
She's the people's champion. You can feel Shali in your corner when you read her posts. It's impossible not to click "see more" when her posts appear in the feed. She's one of the best at sparking curiosity in her hooks, without making it feel corny. You never know if it's going to be a pun, a serious post, or a work post. I like how she keeps us guessing. She has this no-nonsense energy about her. Big sister energy, in the best of ways. 

Your turn. Whose voice stands out to you as completely their own?

taplio

The Battle

Josh Norris 🐦‍🔥

Jen Allen-Knuth

Followers

Posts

Engagements

Likes

Performance ScoreJen Allen-Knuth's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Norris 🐦‍🔥

Jen Allen-Knuth

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Jen Allen-Knuth's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJen Allen-Knuth's LinkedIn Performance