Chris Donnelly Ltd

Head of Content

The Creator Accelerator by Chris Donnelly

The Creator Accelerator is a new 10-week transformational program by Chris Donnelly & team. 

Through a blend of curriculum, hands-on live coaching calls, coach-led clinics and community, we help others learn to scale their personal brand, build an audience and create outsized financial outcomes.``

Co-Founder

Personal Brand Manager 

Kurogo

Building and implementing powerful personal brand strategies for leading CEO's and Founders.

REVIEWS.io

Digital Marketing Executive

Myprotein

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,

After 3+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.

Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.

6 months in we've:

- Grown on LinkedIn by 370,000 followers (180k - 550k)
- Have achieved 150m+ views on LinkedIn 
- Grown on Tiktok by 250,000 (200k - 450k) 
- Grown on Instagram by 300,000 (0-300k)

For more resources on how to become the ultimate creator, check out my newsletter! 

https://the-creators-code.kit.com/33d38f7ea6

Josh S.

9 Free University Courses From 3 Elite Universities.

To help you land higher-paying roles: 

Gain knowledge from some of the best institutions in the world:

👑 Harvard 
👑 Yale
👑 MIT

Your future success starts with what you learn today.
Invest in yourself and build the skills employers value most.

Explore these 9 free courses,
Covering key areas like:

- Personal growth and happiness
- Public speaking and communication
- Leadership and career development

Take control of your career progression.
Start learning today with these top courses:

1. Persuasive Writing and Public Speaking
https://lnkd.in/eFTHE9ZK

2. Leadership: Creating Public Value
https://lnkd.in/ePQng4Ce

3. Negotiating Salary
https://lnkd.in/epxtfiyJ

4. The Science of Well-Being
https://lnkd.in/e_2ZWMc6

5. Managing Emotions in Times of Stress
https://lnkd.in/eTRxw3R9

6. Financial Markets
https://lnkd.in/etDDa3Qj

7. Building and Leading Effective Teams
https://lnkd.in/dtQbTNqf

8. Introduction to CS and Programming Using Python
https://lnkd.in/drCr3tBG

9. Managing Innovation and Entrepreneurship
https://lnkd.in/d2xWziUq

The highest achievers never stop learning.
Your next opportunity starts with the skills you develop today.

Which course stands out to you? 
Let me know below!

♻️ Repost to help others grow their knowledge.
And follow Josh S. for more

Don’t stay somewhere that drains your soul. 

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
And follow Josh S. for more!

Josh Sanders

41% of people second guess their choices daily.

Here’s how to stop wasting time 👇

A great cheat sheet from the main man Chris Donnelly 
Super useful for me as an over thinker haha ! 

It's so easy to second guess yourself when you: 

- Are overwhelmed with work
- Are Listening to too many opinions
- Don't have a system for making decisions 

This can then often lead to: 

- Delayed and inaccurate decisions 
- Missed opportunities 
- Frustration

These 7 mental models can change that:

1. OODA Loop (John Boyd)
→ A loop to help you think fast and stay sharp.
Observe. Orient. Decide. Act. Repeat.

2. First Principles Thinking
→ Break things down to raw truths and rebuild from scratch.

3. Six Thinking Hats (Edward de Bono)
→ Switch between logic, emotion, and creativity instead of mixing them up.

4. 80/20 Rule (Pareto Principle)
→ Focus on what really moves the needle. Drop what doesn’t.

5. Root Cause Analysis (Sakichi Toyoda)
→ Ask ‘why’ until you land on the real problem.

6. Occam’s Razor
→ The simplest answer is often the right one. Don’t overcomplicate it.

7. The 5x5 Rule
→ If it won’t matter in 5 years, don’t spend more than 5 minutes on it.

Now do not fear... you don't need to try all of these. 
The key part here is choosing the best one that works for you. 

Because once you can start to systemise your decisions. 
It is so much easier to make harder decisions much faster.

What's your go to framework for decison making?
Let me know below ! 

♻️ Repost this to help people make faster decisions 
And follow Josh S. for more like this :)

9 Everyday Phrases

That quietly ruin your reputation.

The worst part?
They seem harmless at first glance.

Protect how you're perceived.
By avoiding these 9 damaging phrases:

1. "Trust me..."
↳ Comes across as defensive and makes you seem less credible.
↳ Try instead: "Here’s why I believe this to be true."

2. "I hate to bother you, but..."
↳ Makes you sound like an inconvenience.
↳ Instead, say: "Is now a good time?"

3. "You wouldn’t understand"
↳ Feels dismissive and can alienate others.
↳ Instead, say: "Let me explain it another way."

4. "It’s out of my hands"
↳ Signals a lack of responsibility.
↳ Instead, say: "Here’s what I can do to help."

5. "You always..." or "You never..."
↳ Feels like an attack and shuts down conversation.
↳ Instead, say: "I’ve noticed this happening recently."

6. "Calm down"
↳ Can escalate frustration rather than ease it.
↳ Instead, say: "I get why this is upsetting."

7. "If I were you..."
↳ Can sound condescending or dismissive.
↳ Instead, say: "From my experience, this worked well."

8. "I thought you knew"
↳ Feels like shifting blame onto someone else.
↳ Instead, say: "Let me fill you in on the details."

9. "Sorry, but that’s just how I am"
↳ Comes across as stubborn and unwilling to adapt.
↳ Instead, say: "I’ll make an effort to improve."

Your words shape how people see you…
Make sure they’re working for you, not against you.

What’s one phrase you're trying to use less? 
Drop it below.

♻️ Repost to help others be more mindful of their words.
And follow Josh S. for more like this!

9 Common Sayings

LinkedIn is dead....

According to everyone on LinkedIn. 

Every year, people will become motivated to post on here. 
Often they'll see momentum fast. 

But then change happens...

A new format or algorithm change arrives
And often people aren't fast enough. 

They will continue to use the same techniques as before. 
And their results and motivation will start to diminish. 

But here's the brutal reality...

LinkedIn (like most social platforms) change ALL the time. 
To keep up you need to adapt fast and be very resilient.

So here's 6 tips for staying on top of the changes 
And how to adapt fast. 

1. Kill the ego 

- Understand that the algorithm doesn't care about you 
- The more sharable the content, the likely it is to perform

2. Always keep audience at the top of mind 

- Your content should always serve your audience 
- Think about the psychology of how your content stops the scroll

3. Study the best people in your industry 

- Great creators adapt fast. So follow those who adjust at speed 
- If someone changes up, check it out and break down why

4. Experiment all the time

- Do not continue to use the same format if it doesn't work 
- Treat each post like an experiment and test different variables

5. Accept things with a pinch of salt 

- There is a lot of misinformation spread on here 
- What will work for others may not work for you

6. Play the long game 

- Remember 0.1% growth compounds daily 
- Those who quit, never see the benefits

LinkedIn is not dead. 
It's dead for those who are unwilling to change. 

What's 1 thing your working on changing in your content? 
Let me know below ! 

Ps Chris and I built a new epic resource for LinkedIn 
Check it out here: https://lnkd.in/eEbAgsaW

♻️ Repost this to encourage others to post on LinkedIn
And follow Josh S. for more

I’ve written 1000s of LinkedIn posts in the last 2 years. 

Each post has its own objective. Let me explain: 

The key to building a large profitable personal brand 
That brings leverage to everything you do: 

Creating content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content. 

Which part of your matrix is your favourite? 
Let me know below ! 

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh S. for more!

JSESSIONID

li_at

Talks about #linkedin, #marketing, #selfdevelopment, and #personalbranding

7 Crucial Productivity Mistakes 

And How to Avoid Them. 

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip? 

♻️ Repost to help others work smarter
And follow Josh S. for more!

7 Crucial Productivity Mistakes and How to Avoid Them

In 2025 organic reach is down 65%. 

But the top 1% are growing 157x faster...

Find out how in our new free masterclass: https://lnkd.in/ehRvX9d9

Both Chris and Will analysed 318,842 LinkedIn™ posts from Q3 2025... 

And the results were shocking. 

The change this previous quarter has been huge. 
And you should be prepared to adapt. 

Organic reach is unfortunately down 65% 
(the lowest dip we've seen !) 

But fear not, there is still time to catch up. 

Don't guess your way to growth. 
Here's what's working in Q3 of 2025: 

The platform is changing: 

1. Median impressions are down 18% year over year
2. Normal creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Embrace different formats
2. Comment thoughtfully - 150+ meaningful conversations weekly
3. Stay consistent with quality (9/10 of views come from top 20% of posts)

THE Winning post formats (by reach multiple): 

1. Carousels (4.0x): Best results from story-driven education
2. Infographics (3.0x): Great for driving newsletter subs 
3. Motivational quotes (2.5x): Visuals need to be branded 
4. Personal Stories (2.3x): BTS pictures beat selfies 
5. Video (1.9x): great for building trust 
6. Text Only (1.0x): Must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs = 74% performance drop
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Post on the Weekend: Sunday posts see highest reach
5. Reach isn't killed by externa links: 3+ useful links get 236% more reach 

And the crazy part is...
This is just a sneak peek of what's happened.

If you'd like more insights, register to Chris' new free masterclass. 
He will be sharing how you can get your first 10k followers. 

Seats are capped so get in quick 👇
https://lnkd.in/ehRvX9d9

♻️ Repost this to help others understand the new algo
And follow Josh S. for more !

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

LinkedIn is full of job updates and education. 

So, today I'm a do it differently... 

I've grown from 5,000 to 153,371 followers in 2 years. 

And I've not really shared much about who I actually am. 

So here's my introduction. 
(without info about my job hehehe) 

I'm Josh. 
I live in London. 
I like silly lil tattoos.
I constsantly question myself.
I have a black cat called Lausse. 
I'm am 25 years young (26 soon oop).
I got a black belt in taekwondo at 14.  
I prefer 1 deep convo over 10 small talks. 
I love hearing and telling terrible dad jokes. 
I'm currently in my mid twenties running crisis. 
I did a degree in entrepreneurship and innovation. 
I have a mild obsession with Chess (yet I kinda suck) 
I was ranked 3rd in the UK at football freestyle at 17.
It's taken 2 years, but I feel surrounded by the best people. 

I would now love to get to know you guys more :) 

Drop 1 random fact about you in the comments ! 

Have a great Friday legendsss

So I think I'm about to do the most stupid thing I've done. 

And I'm really not ready for it... 

Running 10k every single day for 30 days.

Here's the story: 

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km. 

(Not bad for something I've been doing just for my silly lil brain health) 

But something annoyed me... 

I was 300km off of a wonderfully round 1000km. 

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it. 

And so... December300 is born. 

10k a day, every single day, until the end of the month. 

Now I don't just want this to be a personal challenge for me. 

I want to invite anyone else who wants to do it with me! 

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :) 

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM ! 

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3 

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge. 

Because for me, December is usually a slow month. 

So I'm ready to fully send it 

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people ! 

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

Stop wasting hours building presentations manually.

(There's an AI that does it in minutes)

If you're still wrestling with PowerPoint and GPT...
You're making it harder than it needs to be.

There's a smarter way that you may not have discovered:

Gamma

Think: AI presentation wizard that actually gets it right.

Here's what makes it different:

✅ Describe your idea → Complete deck appears
✅ Professional design without the design skills
✅ Smart content suggestions based on your topic
✅ Export ready for any platform

And has a brand new agent called Gamma Agent 
Which genuinely speeds up time so much!  

Here's how to build your next presentation with Gamma
And take advantage of the new Gamma agent: 

1. Head to gamma.app and create your free account
2. Hit "Generate" and describe your presentation
3. Add context → "Sales pitch for new consulting service"
4. Set your preferences (slide count, tone, length)
5. Pick from their curated theme library
6. Choose visual style that matches your brand
7. Review the AI-generated structure
8. Make quick edits using the Gamma agent
(I will legit just use the agent to sharpen a lot of the slides). 
9. Export and you're ready to rock and roll. 

In 10 minutes, you've got something that would've taken hours in PowerPoint.

Pro tip:

The more specific your initial prompt, the better Gamma performs.

Instead of "marketing presentation"...
Try "Q4 marketing strategy review for executive team focusing on social media ROI"

This is how I handle my presentations now.
No more fighting with templates or spending ages on slide layouts.

Have you used Gamma? If so, what do you use it for? 
Let me know below! 

If you want to give this a go for yourself 👇  
Check it out here: https://lnkd.in/eQh3n3n4

♻️ Repost this to help your network save genuine time 
And follow Josh S. for more! 

#gammapartner

Brand partnership • Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE. 

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times. 

So many people leave money on the table here. 

We've used Chris' to gain: 

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge. 

Be sure to implement it as soon as possible. 

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to: 

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner 

Your LinkedIn profile will either make or lose you money. 
There's no middle ground. 

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource

I've helped Chris Donnelly grow from 180k to 3 million+ 

All whilst running a 7 figure cohort business... 

Let's be real: 

Building a business and posting every day is f*cking hard. 

It's exhausting and for most founders is the first thing to drop. 

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time. 

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI. 

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run. 

Whilst keeping your authentic voice and style. 

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today! 

So if you're looking to: 

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

Middle Media Agency

Empowering Brands to Soar: I lead transformative marketing at Middle Media Agency, crafting compelling narratives, establishing instant credibility, and building relationships with major publications. Elevate your brand with strategic innovation and immediate trust. Let's get you published & redefine success together.

Press Public Relations

Amazon

Logistics TOM-NASC

Bankers Assurance SAL

Unit Manager

MetLife

Sales Manager

SPIRITZIA LLC

Founding Partner

Bupa Arabia

Account Manager - Intermediaries

Press Public Relations @ Middle Media Agency | Strategic Innovation l Reputation Building l Next Generation Marketing | Brand Visibility

As the Co-Founder of Middle Media Agency, I excel in providing unparalleled media services tailored to elevate brands to new heights. 

With an extensive network of top-tier publications worldwide, I offer a platform for your brand's narrative to shine on a global scale. 

My team of seasoned experts specializes in marketing, public relations, and digital content creation, ensuring your message resonates with your target audience. 

From media outreach to press release writing, we craft compelling stories designed to empower your brand. 

Let's collaborate to propel your brand to success in the ever-evolving media landscape. 

Connect with me to discuss how Middle Media Agency can help you achieve your media goals.

James E. Deeb

Top brands in the market use public relations as their main driver for business expansion. 

Apple uses KPIs to track advocacy and employee sentiment which helps the company build trust and customer loyalty through media coverage over time.

Nike uses social channel community building to track share-of-voice data which enables the company to convert stories into quantifiable engagement metrics and reputation growth.

Salesforce develops KPIs for thought leadership initiatives which use tier 1 interview data and backlink authority to influence B2B buyer selection processes.

Ben & Jerry’s PR strategy focuses on value-based initiatives which it measures through sentiment analysis and advocacy metrics to prove its actual impact exceeds basic impression metrics.

Teams that link their narratives to performance data achieve better results in four areas: 

- Engagement  
- Reputation  
- Loyalty  
- Real advocacy

Brand strength develops into a permanent financial asset when organizations track their public relations efforts.

Brands operating in 2025 establish innovative digital brand authority through their strategic combination of PR and SEO approaches which unite powerful storytelling with search-engine optimized transparency.

The "Wrapped" campaign from Spotify demonstrates how news-worthy PR events combined with search-optimized content produce substantial website traffic growth and multiple high-profile media appearances and ongoing search engine traffic. 

The campaign achieves success through technical SEO coordination which provides smooth user experiences during peak traffic periods and maintains Spotify's position as a leading cultural brand online.

The business results from this method became evident when Lectric eBikes used link-building PR and on-page SEO to increase their monthly organic clicks from 37,000 to 210,000 and achieve the highest position in competitive search results. 

The Redirect in Michigan used story-based PR to launch their sports-themed suite while targeting specific search engine users. 

The combination of media outreach with technical optimization produced quantifiable growth in website traffic and podcast engagement and contest registration numbers which proved the success of their joint marketing effort.

Successful brands operating today including Spotify and Lectric eBikes and The Redirect achieve their goals by uniting their earned media efforts with search engine optimization strategies. 

These brands unite their relationship-based PR efforts with strict SEO practices to create headlines which attract news coverage and enduring search engine visibility.

Awareness is cheap.

Trust? That takes work.

Many brands only focus on surface-level engagement because they pursue attention and measure their reach and collect media headlines.

Recognition by itself fails to establish safety with customers.  
The lack of belief exists because recognition fails to create trust.  
Your organization will face failure when it needs to protect itself during a crisis.

Brand and PR maintain their status as separate entities although they work together as one unit.  

They exist as separate entities yet they need each other to function.

Your statements become meaningless when people doubt your credibility.

The brands which gain customer trust follow these specific steps:

→ Every message needs to match the actual situation.  

→ Stakeholders should receive access to review and verify all promises made by the organization.  

Your organization needs to demonstrate authentic credibility through all responses including times of failure.  

Your marketing efforts should demonstrate actual results instead of focusing solely on achieving numbers.

Your reputation develops through actions that you support throughout time rather than through broadcasted statements.

Your reputation develops through consistent delivery of your values which people can observe directly.

Your organization will achieve success instead of mere survival through this approach.

♻️ Share to build belief.

The trust Gen Z has for brands develops through authentic influencer partnerships instead of artificial advertisements and superficial business alliances.

↳ Glossier achieves success through its fan empowerment program which enables micro-influencers to share their genuine daily routines as the foundation of its marketing strategy. 

☑ The brand achieves customer loyalty through its commitment to transparency and its focus on showing real-life moments which results in excellent conversion rates. 

↳ The body positivity campaigns of Dove feature influencers who share their mental health experiences which leads to substantial audience interaction and customer return because Gen Z wants influencers to present their genuine selves instead of perfect PR images.

↳ Bluehouse Salmon and Soylent choose influencers who demonstrate authentic lifestyles because their sponsored content appears authentic and useful which results in higher follower trust and engagement rates than industry standards. 

↳ Fiji Water achieves organic reach through UGC by establishing authentic partnerships that create relatable moments which lead to transparent brand relationships.

Winning brands demonstrate three essential practices in their marketing strategies.

- Brands should choose influencers based on their genuine values and authentic lifestyle and transparent approach instead of focusing on their audience size.

- The brand should enable influencers to maintain their individual voice and artistic approach.

- The brand should create opportunities for influencers to share their genuine opinions and showcase their imperfections through authentic endorsements.

- Brands need to respond immediately when their audience detects any signs of insincerity.

Gen Z consumers choose brands that maintain authenticity because their influencers establish enduring brand trust and sustainable business growth instead of serving as brief PR promotion tools.

Every entrepreneur wants attention.

But let’s be honest for a moment.

Attention without authority fades fast.
Hype doesn’t equal trust.
And visibility alone doesn’t earn investment.

Because people don’t just fund ideas.
They fund credibility.

That’s where press releases come in.

They’re not vanity plays or old-school PR moves.
They’re validation.
Proof of presence.
Signals of legitimacy in a crowded marketplace.

Press releases amplify trust before the pitch even begins.
They turn whispers about your business into headlines that matter.

They show investors you’re serious.
Show customers you’re real.
And show the industry you’re here to lead.

So, founders, let’s rethink the narrative.

→ Press releases build perceived value.
→ They open doors to media credibility.
→ They attract investors before you even ask.
→ And they position your brand as an emerging authority.

This isn’t just PR—it’s your growth strategy.

Because attention is fleeting.
But credibility compounds.

Share this to remind every entrepreneur:
Visibility is good, but authority builds empires.

Major brands implement PR-driven brand revitalization strategies to achieve market momentum and cultural alignment and build customer trust through strategic communication efforts which link organizational plans to public understanding.

↳ The "Bélo" rebranding initiative by Airbnb established a new benchmark for corporate identity transformation and messaging development. 

☑ The company transformed its brand identity through a new logo design which established inclusivity and global connection while delivering an emotional mission statement. 

☑ The strategic PR campaign involved user participation and media outreach to create a community-focused narrative which generated positive media coverage across the globe. 

☑ The brand refresh at Airbnb transformed the company into a hospitality and cultural authority which boosted customer interaction and brand loyalty.

↳ Burger King achieved media attention through their retro branding initiative which combined vintage elements with their contemporary "real food" marketing approach. 

☑ The PR team focused on food transparency by letting media professionals and influencers experience the new packaging design. 

☑ Burger King achieved dual audience success through its authentic visual approach which connected to their evolving menu values.

↳ GoDaddy transitioned from their previous cartoonish branding to a new heart-based design which accompanied their marketing efforts to support entrepreneurs and small business owners. 

☑ The PR team executed a dual strategy which focused on thought leadership and customer-focused storytelling to maintain customer loyalty while attracting new business owners. 

☑ The brand messaging transformation brought better trust levels to GoDaddy while expanding its customer base to new markets.

↳ Hostess Brands launched their 2025 brand update by maintaining their iconic heart symbol while introducing new packaging designs with fresh and playful visual elements. 

The PR campaign successfully linked Hostess Brands' heritage to contemporary tastes which attracted both loyal customers and digital-savvy younger consumers through a single communication strategy that maintained brand loyalty while expanding its customer base.

Key refresh strategies:

- The explanation of brand changes through PR efforts should focus on reasons rather than surface-level descriptions.

- The new brand message should spread through media platforms and influencer partnerships and customer engagement to create positive brand perception.

- Brand refreshes succeed when organizations link visual and verbal changes to core values which create lasting changes in public perception as seen with Airbnb inclusivity and Burger King transparency and GoDaddy empowerment.

A successful brand refresh transforms corporate identity while strengthening customer loyalty and attracting new markets through strategic communication efforts.

Leading brands of 2025 have evolved PR into a dialogue-based practice which enables them to hear their audiences and create immediate conversations for better accessibility and flexibility.

Here’s what dialogue-driven PR in action looks like:

↳ The "Create Change" campaign from Adobe delivered a unified narrative which spanned social media platforms and media alliances and website functionality to foster user feedback and expand creative possibilities through individualized interactions with millions of users. 

↳ OpenAI's ChatGPT brand campaign abandoned traditional tech presentations to establish relatable social media interactions on Instagram and LinkedIn which enabled user engagement and displayed brand values and transparent operations.

↳ The "Rebuild the World" initiative from LEGO used animated shorts and interactive digital content to start conversations which motivated people to create while developing an enthusiastic group of co-creators who transformed into brand collaborators instead of passive recipients.

↳ Duolingo used TikTok's dialogue-based content style to create viral events with its mascot while developing language-based content with followers which demonstrated that authentic reactions and humorous content now matter more than pre-written statements for brand success.

Modern tactics include:

- Real-time messaging evolution through social Q&A sessions and live feedback loops.

- Organizations share authentic stories about their real-world challenges through humanized narratives.

- Brands achieve two-way brand development through user-generated content and community-led initiatives which serve as powerful brand-building tools.

These brands demonstrate that when PR functions as a dialogue audiences transform into active brand partners who drive engagement and build brand resilience and enduring brand value.

Crises don't care about your timeline.

They erupt fast.
Spread faster.
And the world is watching.

Too many brands default to silence.
Legal teams stall.
PR drafts five versions of a statement.
Leadership hesitates.

And by the time they speak?
It's too late.

Because silence isn't protection.
It's permission—for the narrative to be written without you.

Here's what the best brands understand:

Crisis isn't just damage to manage.
It's trust to rebuild—in real time.

When something goes wrong, don't hide.
Act.

The playbook for turning crisis into credibility:
→ Acknowledge the problem immediately—no spin, no deflection.
→ Take visible action to fix it, not just talk about fixing it.
→ Compensate those affected, fairly and publicly.
→ Show accountability at the leadership level, not through a faceless statement.

Swift response signals seriousness.
Accountability signals integrity.
And both signal that you actually care.

The brands that do this?
They don't just survive the storm.
They emerge with deeper trust than they had before.

So when crisis hits—and it will—remember:

Your response becomes your reputation.

Move fast.
Own it fully.
And let your actions speak louder than any press release ever could.

♻️ Share with a brand that needs this message now.

Everyone wants attention.

But attention without trust vanishes fast.

A viral post might get clicks.
An ad might spark curiosity.
But neither builds credibility that lasts.

Visibility without authority is noise.

Because credibility isn’t something you buy.
It’s something you earn—through consistent, credible storytelling.

That’s where strategic PR steps in.

Press releases aren’t just announcements.
They’re declarations of trust.
Proof that your brand stands for something real.

Each one signals legitimacy—to clients, investors, partners, and the public.
Each one shapes perception before the first call is even made.

PR doesn’t chase the spotlight.
It creates it—with intention.

When done right, it transforms a company name into a trusted brand.

A brand built on this foundation:

→ Consistency builds confidence.
→ Transparency strengthens trust.
→ Credibility attracts opportunity.
→ And reputation drives revenue.

So stop treating PR as optional.
It’s not a side task—it’s a trust strategy.

Because in business, you’re not just selling products.
You’re selling belief.

♻️ Repost to remind brands that credibility begins with communication.

2025 requires proactive PR strategies for reputation management because Apple and Nike and Bamboo Rose demonstrate successful public conversation management through anticipation and active shaping of discussions.

Apple tracks digital conversations while its executives create strategic thought leadership content to maintain positive stories at the forefront and prevent misinformation from growing into major issues.

Nike active social media monitoring combined with its fast response system enables the company to connect with fans while showing customer feedback and handling problems right away which creates positive content throughout all communication channels.

Bamboo Rose implements AI technology to accelerate content production which enables their PR department to generate relevant and effective messages and precise storytelling at the right time.

Winning teams:
- The team needs to track sentiment continuously throughout the day.

- The organization needs to distribute stories that demonstrate its values.

- The team needs to answer customer reviews and new market developments right away.

- The team uses AI-based tools to predict potential risks which help them develop their communication strategy.

Proactive PR enables organizations to lead public discussions instead of letting external factors determine their narrative.

The $1 investment in PR generates $4 or more in additional sales revenue according to 2025 benchmark data which confirms PR as a leading growth driver and revenue optimization tool.

The combination of media attention and high customer value leads Salesforce and SaaS companies to achieve the highest ROI between 175-225%. The combination of strategic PR with sales operations produces positive results between 100-175% because it creates measurable business value.

Research indicates that combined PR and advertising campaigns generate better results than individual channel approaches because multi-touch attribution models track all revenue streams and pipeline value and earned media equivalency and SEO advantages to demonstrate complete investment returns.

The requirement for PR teams to create performance dashboards that connect media coverage to social sentiment and referral traffic and sales metrics has become essential for executives to validate PR as an efficient business growth tool which secures funding support.

The knowledge of these performance standards enables marketers to predict PR investment success and protect their budgets while expanding their PR initiatives beyond superficial metrics to achieve actual business results during 2025.

World-class brands today achieve success through their ability to handle cross-cultural PR by creating meaningful connections with consumers through respectful and relevant content that demonstrates deep cultural understanding. 

Brands today should demonstrate that their most lasting global achievements stem from active listening and knowledge acquisition about the essential values of each cultural market they operate in as some  examples below:

↳ The "Share a Coke" campaign from Coca-Cola achieved worldwide recognition through its practice of printing popular local names and phrases onto bottles for specific markets. 

☑ The campaign used Chinese characters for China and British names for the UK to show its deep market research while creating a universal cultural experience for all participants. 

☑ The campaign achieved business success through its appeal to 80+ countries which led to sales growth and more than 500,000 Instagram shares because it celebrated local languages and cultural practices.

↳ Nike used the "Da Da Ding" campaign in India to promote gender equality through powerful visuals and local celebrity Deepika Padukone to create emotional connections with Indian women. 

☑ The content tackled actual social problems while showing local perspectives which led to millions of views and a 60% rise in social engagement for Nike throughout the region through authentic local content.

↳ McDonald's "I'm Lovin' It" campaign demonstrates how a worldwide brand theme succeeds through market-specific adaptations. 

☑ The worldwide advertising campaign maintained its positive message but McDonald's modified all content elements including food offerings and advertising faces to match local preferences in each market. 

☑ The company achieved worldwide sales growth and improved brand image through its successful combination of local market understanding and worldwide brand consistency.

↳ Airbnb used its "We Accept" campaign to create a sense of belonging through genuine stories and visual content which helped people understand each other better across different cultures. 

☑ The campaign's genuine message of acceptance created a strong connection with diverse audiences worldwide which resulted in a 30% increase in booking requests and improved brand perception.

#Why These Tactics Work

→ The combination of cultural research with local expertise helps campaigns deliver appropriate messages that honor essential cultural details.

→ The use of local visuals and influencers with native language support helps brands create personalized content that avoids cultural missteps and feels more natural to their audience.

→ Authentic storytelling combined with respectful universal values creates enduring trust relationships that produce advocacy beyond basic customer loyalty.

The path to achieving genuine global brand loyalty requires brands to understand local markets through specific insights instead of using generic marketing approaches.

Most brands don’t have a messaging problem.

They have a consistency problem.

One thing on the website.

Another in the press release.

Something totally different on social.

Confusing?

For your audience, absolutely.

Because when your story changes with every channel, people don’t see “strategy.”

They see chaos.

Integrated communication isn’t jargon.

It’s basic respect for people’s attention.

When your brand narrative is cohesive, every touchpoint does more than “say something.”

It reinforces who you are.

A brand that gets this right is playing a different game:
→ Every channel ladders up to one clear promise.
→ Every asset sounds like it’s written by the same trusted voice.
→ Every campaign feels like a new chapter, not a new personality.
→ Every impression compounds trust instead of diluting it.

That’s how you stop renting attention and start owning a place in people’s minds.

So if your feeds, pitches, and decks don’t sound related?

It’s not “creative variety.”

It’s a credibility leak.

Tighten the throughline.

Align the message.

Let every channel carry the same core story.

♻️ Repost to spread the message—or share it with someone whose brand voice feels scattered.

Everyone wants faster sales.

But let’s be honest—speed without trust is fragile.

You can push urgency. Engineer scarcity. Flood inboxes.

But none of that builds belief.

And belief is what converts a lead into a buyer.

The best closers aren’t shouting louder—they’re earning trust faster.

In high-velocity markets like Miami, New York, and Los Angeles, trust is the differentiator.

It’s how premium properties move before they ever hit listings.
How buyers pay more—without hesitation.
And how deals close in days, not months.

That’s the power of strategic PR.

PR doesn’t just create visibility.
It shapes perception.
It signals credibility when the buyer is still deciding who to believe.

It’s not just marketing—it’s momentum.

A great PR strategy turns attention into assurance.
And assurance into action.

Because in luxury real estate, you’re not selling square footage.
You’re selling certainty.

So let’s redefine the playbook:

→ Trust accelerates sales.
→ Credibility builds demand.
→ Story drives perceived value.
→ And reputation commands premium pricing.

Stop chasing speed.
Engineer trust.

That’s how you shorten sales cycles—and own your price point.

♻️ Share this if you believe trust is the new sales velocity.

Marketing teams love their silos.

But let’s be honest for a moment.

Silos don’t build momentum.
They don’t spark innovation.
And they certainly don’t amplify results.

When SEO and PR operate apart, opportunity slips through the cracks.

SEO optimizes visibility.
PR earns credibility.
But together? They create authority.

Authority that drives clicks and trust.
Traffic and reputation.
Brand reach and relevance.

Integration isn’t a luxury—it’s leverage.

Because true brand strength lies at the intersection of storytelling and searchability.

When these teams unite, they stop competing for attention and start compounding it.

This is what modern collaboration looks like:

→ SEO brings data to the table.
→ PR brings narrative and nuance.
→ Together, they shape experiences that rank and resonate.
→ Together, they future-proof visibility.

So here’s the truth:
Your brand doesn’t need louder marketing.
It needs smarter alignment.

Because the future of visibility isn’t about keywords or coverage.
It’s about connection.

♻️ Repost if you have found this helpful.

Brands in 2025 can use PR as an investment magnet which converts media coverage and third-party validation into improved funding results and strategic alliances and market acceptance.

The Wimbledon partnership and docuseries of Range Rover achieved two goals through editorial storytelling and media attention which increased product appeal and investor trust resulting in capsule sales growth of eight percent and extensive media coverage. 

The ambassador campaign of Gigi Hadid with Havaianas created fashion relevance for the brand which led to new strategic partnerships and high demand for affordable products.

The "Thanks and Giving" campaign of St. Jude Children’s Research Hospital achieved consistent donation growth through celebrity endorsements and purpose-driven messaging which maintained its core value proposition and generated celebrity-backed media coverage and donor trust and enduring funding support.

The Anthony Nolan Supporter Awards combine recognition with media exposure and SEO benefits from SEO value to showcase meaningful stories which generate organic backlinks and boost fundraising efforts and partner visibility for the cause.

Brand leaders implement PR strategies to achieve three main objectives.

→ The acquisition of high-profile media coverage helps brands prove market demand which speeds up investment evaluation and funding discussions.

→ Executive commentary through thought leadership initiatives helps organizations achieve higher market value and stronger positions in negotiations.

→ Organizations use third-party endorsements including awards and influential alliances to establish trust with investors and essential stakeholders.

A well-planned PR strategy generates quantifiable business value which helps organizations outperform their competitors throughout all investment stages.

Small brands in 2025 use bold creative partnerships to achieve worldwide recognition while they transform public perception against established industry leaders.

→ The Adidas Adizero Desert Runner campaign introduced an anamorphic art installation in the desert which became a viral sensation. 

The social media and news platforms shared the bold visual prank which established Adidas as a footwear innovation leader through its low-cost marketing approach.

→ The Duolingo green owl mascot appeared at Charli XCX's concert which produced endless fan-generated content that solidified the brand's reputation as fun and connected to modern culture. 

The social media platform shared the stunt more than any other competitor managed to reach young audiences.

→ Specsavers used "Should've gone to Specsavers" stickers to mark poorly parked vehicles in public parking areas. 

The social media platform experienced an explosion of shares because people shared the funny and affordable intervention which demonstrated local marketing success at scale.

→ Mous demonstrated their smartphone case durability by dropping new iPhones from buildings in front of unsuspecting passersby. 

The street-based demonstrations evolved into viral content which used actual customer concerns to build trust for the brand through affordable marketing methods.

→ Burger King used their "Moldy Whopper" campaign to show their flagship burger decay process over 34 days while promoting their preservative-free commitment. 

The company used an unexpected visual approach to challenge fast-food industry standards which resulted in media dominance and extensive online discussions about the brand. 

Modern guerrilla PR operates through three essential principles which include creating unexpected and shareable activations and using humor and risk to achieve better results than paid advertising and maximizing digital reach through real-world engagement.

These brands show that innovative thinking combined with fast execution can outperform deep marketing budgets.

Leading brands now use authentic storytelling as their marketing approach because they want to establish trust with customers while protecting their market share from increasing consumer distrust of deceptive advertisements and overwhelming advertising content.

↳ Patagonia shows businesses how to create purposeful content through its commitment to "substance over style" principles. 

The Patagonia Black Friday "Don't Buy This Jacket" promotion made its return to help customers evaluate environmental effects before they make spontaneous buying decisions. 

The brand uses its messaging to support environmental activism through detailed sustainability reports and documentary funding for critical environmental topics. 

Through its direct communication style Patagonia has developed strong customer trust which leads to brand loyalty and market distinction in its competitive industry.

↳ The "Belong Anywhere" marketing campaign of Airbnb shows genuine personal stories from its hosts and travelers. 

The platform evolves into a service that provides more than financial transactions because it presents genuine accounts about people who moved to new locations to overcome their obstacles. 

The ongoing narrative about belonging instead of booking creates stronger customer retention and brand support as digital travel competition intensifies and transactions become more common.

↳ The two B2B industry leaders Cisco and IBM use customer-focused storytelling to replace their previous use of technical jargon in their marketing efforts. 

The "Internet of Everything" campaign at Cisco shows how its business transformation success stories prove its technology solutions deliver value to customers through IBM's "Dear Tech" initiative which uses open discussions to show human aspects of innovation by studying technical challenges and upcoming objectives.

Benefits of Authentic Storytelling PR:

→ Better audience connections emerge from authentic stories and genuine insights because people tend to dismiss standard marketing messages.

→ The combination of vulnerable storytelling with value-driven content leads to deep customer loyalty which creates advocacy and continuous customer interaction that extends past individual marketing campaigns.

→ Brands which demonstrate authentic transparency about their challenges build customer trust that leads to improved reputation management and expanded business relationships throughout all industries.

Authentic storytelling in complex markets such as technology and travel and finance and sustainability produces superior market results because it enables customers to grasp value and accelerates their buying process.

Consumer trust requires deliberate effort to achieve.

Real trust develops through educational experiences which deliver honest and well-informed interactions at each step.

→ Belly Bandit created a new approach to business operations.  
↳ The company provided educational content to customers instead of making sales.  
↳ The company used PR as its main operational force instead of treating it as an additional feature.

What steps did they take to achieve their goals?

→ The company obtained medical professional endorsements instead of relying on social media influencers for endorsements.  

→ The company allowed satisfied celebrity mothers to share their experiences instead of using company writers for promotional content.  

→ The company achieved placement of their story in reputable gift guides and industry awards which provided parents with evidence instead of empty promises.  

→ Every PR initiative at the company focused on delivering authentic educational content to customers.  

⤷ Brands which deliver educational content and empower customers through knowledge acquisition will stand out in markets where numerous businesses claim expertise.  

⤷Their trust-based relationships survive beyond all market trends.

☑ Stop focusing on sales.  
☑ Begin teaching customers.  
☑ Trust development should result from strategic actions instead of being used as a marketing technique.

A company achieves trust through educational content rather than through trendy advertisements or short-lived celebrity endorsements or brief promotional offers.

PR isn’t just changing.

The role itself is being rewritten.

For years, PR was seen as “the people who send the press release.”

Get coverage. Manage crises. Stay in the background.

Not anymore.

Today, the future of PR lives at the center of brand innovation.

The brief has evolved:
→ From pitching stories to architecting narratives across every channel.
→ From writing statements to shaping product launches, go-to-market, and brand POV.
→ From monitoring mentions to decoding data, culture, and community in real time.
→ From “protecting reputation” to driving relevance, differentiation, and growth.

The next generation of PR leaders won’t just “handle comms.”

They’ll co-lead strategy.

They’ll be fluent in:
→ Creative storytelling and sharp strategic thinking.
 → AI, analytics, and the digital tools that reveal what audiences really feel.
 → Social listening that feeds directly into product, CX, and innovation.
 → Building executive visibility that actually serves the brand, not just the ego.

This is the shift:
 PR is no longer a support function.
 It’s a force multiplier.

If you work in this field, you have a choice.

Stay where PR was.
Or grow into where brand innovation is going.

Learn the tools.
Protect the brand.
Then push it forward.

Share this with someone who still thinks PR is “just press.”

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