Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,After 5+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.2 years in, we've:- Grown on LinkedIn by 1 million followers (180k - 1.1 million)- Have achieved 400m+ views on LinkedIn - Grown on TikTok by 500,000 (200k - 750k+) - Grown on Instagram by 780,000 (0-780k+)- Have achieved 1 Bn Views across platformsAnd I'm also running the Creator Accelerator with him, so if you're looking to do something similar, join the Creator Accelerator ! Here's a bit of proof to help convince ya ;) Yinka generated over $400,000 in revenue directly attributable to LinkedIn and the TCA systems.Jeff sold $80,000 worth of his offers within the first few weeks of joining the cohort. He also generated 840 new leads and grew his profile by 273%.Christine made $52,000 in course revenue from LinkedIn in under two months, while growing from 6,000 to nearly 11,000 followers. She's now at 42,000.Jon told us he'd made "three absolutely huge sales this week for ongoing work that more than doubles my annual revenue and has easily paid for the course, many multiples of times over."Nimrita had an investor reach out after reading her content. Within three weeks of connecting, that investor wrote a cheque for 50% of her funding round.Farhoon launched a paid community and hit $10,000 MRR in just three weeks. 145 paying members with only 5 churns.Julia landed a $250,000 contract and was flown to NYC for high-value networking opportunitiesIf you want to know more... go here: https://thecreatoraccelerator.co.uk/Oh, and also I almost forgot, I do posting on LinkedIn too and have worked with some of my dream brands (woo), so if you're looking to collab, drop me a DM :DPeaceee 

Josh S.

Forget a £90,000 uni degree. 

Learn from these people instead: 

As we are now in 2026, it's time you refresh your feed! 

Here are 54 incredible creators
Who share genuinely insightful and actionable content. 

Drop them a follow here: 

Self Development:

Thomas Pearce
Dan Go
Mark Hyman, MD
Dr. Carolyn Frost
Dr. Neetu Johnson M.D.🧠🩺
Priyamvada S

Business Building:

Chris Donnelly
Matt Gray
Alex Hormozi
Leila Hormozi
Codie A. Sanchez
Dan Martell

Leadership:

Jen Blandos
Dora Vanourek
Mike Leber
Jill Avey
Eric Partaker
George Stern

Artificial Intelligence:

Greg Isenberg
Charlie Lass
Axelle Malek
Anisha Jain
Anna York
Adam Biddlecombe

Marketing:

Elfried Samba
Tom Pestridge
Timothy Armoo
Brianna Doe
Jo Bird ✨
Will McTighe

Career Progression:

Ashley Couto
Ford Coleman
Alec Rickard
Angela Lau
Natalia Cano
Linda Le🌻

📌 Reached the mention capacity
Check out the other creators I tagged in the comments !  

Now it's your turn...
Who's your fav creator on here?? 

Tag them in the comments below :) 

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Josh Sanders

This is the only cheat sheet you need for 2026... 

Here's how to steal it and achieve huge success: 

A masterclass of content from the main man Chris Donnelly 

The LinkedIn algorithm has evolved each year.

2024: The algorithm rewarded reach.
One strong post could land 1m views and 5K new followers.

2025: The game shifted.
Viral reach dipped and niche authority started winning.

2026: Growth is slower but more meaningful.
1,000 buyers > a million passive followers.

LinkedIn is still the best place to build and monetise an audience.

But the playbook has changed once again.

Here’s how to win on LinkedIn in 2026:

1. Get Clear on Your North Star

Why are you posting in the first place?
Example: More leads, higher revenue, less time spent selling.

2. Understand Your ICP

Who exactly are you here to serve?
List their biggest pain points—and how you solve them.

3. Lock In Your Content Pillars

Pick 5–7 topics you can post about often.
It sharpens your message and builds real authority.

4. Turn Your Profile Into a Sales Page

Your profile must turn views into action.
From the headline to the featured links—every detail matters.

5. Engage & Build Relationships

List 10–20 people in your niche.
Comment, support, and build real connections.

6. Map Your Content Funnel

Guide your audience from awareness to buying.

7. Generate Strong Content Ideas

→ Use tools like SayWhat to spot keyword trends
→ Track top creators for inspiration
→ Source ideas from Instagram, X, Pinterest

8. Nail the Writing & Visuals

Pair sharp scanable copy writing, 
With visuals that stop the scroll 

The most important thing is to keep adapting. 

Do not write about subjects, just to go viral...
Instead, experiment, measure and adjust the way you format. 

Because there's no point pushing water up a hill :D 

What differences have you noticed on LinekdIn in 2026? 
Let me know below ! 

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Master the Skill of Negotiation

How to Claim What You’re Worth

A hard truth about life:
Most people aren’t getting what they’re worth

The answer?
Negotiating for what you’re worth.

Those who learn to negotiate effectively:

↳ Earn more respect and recognition
↳ Secure better-paid opportunities
↳ Move forward faster in life

Start building your negotiation skills today
Download this cheatsheet now! 

Harvard's 6 Principles for Agreement:

1. Separate people from the issue
2. Focus on interests, not positions
3. Learn to manage emotions
4. Show genuine appreciation
5. Present your message positively
6. Step out of the action and reaction loop

Know which aspects of communication
To work on most:

↳ 7 percent is the words you say
↳ 38 percent is tone and pace
↳ 55 percent is body language

Identify the Zone of Possible Agreement
And start negotiating from there

Plus 6 extra tips to boost your skills! 

Remember this: 

Closed mouths rarely get fed
Ask for what you truly deserve.

What’s your number one tip for negotiating?
Share it in the comments below! 

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I joined Chris at 180k followers. We're now at 1.1 million. 

Here's the blueprint for what you need to know: 

Just comment "2026" and I'll personally send it to you ! 

These are the same foundational principles 
That in 2 years helped us: 

- Grow by 800k+ followers 
- Drive $10M revenue to our creator business 
- Help 600+ founders drive millions in revenue 
- Guide some of the fastest growing creators on the platform 
- Drive 100,000s of leads and attention to multiple businesses

It is the perfect resource for founders in 2026. 

If you're curious, here's a sneek peak: 

- The 4 post templates that consistently generate leads
- How to set your 2026 "why" and tie content to business goals
- How to find your ICP and what content actually lands with them
- The deplatforming strategy that keeps you safe from algorithm shifts
- Lead magnet to email flows that guide people towards your offer

You don't need a team or years of figuring it out.
You need the right positioning, post strategy, and engagement system.

AND when you grab The 2026 LinkedIn Bible...

You'll also get an invite to Lead Generation Live. 

Which imo will be one of the best events to join this year!  

It's a free 4-hour masterclass with some seriously respected entrepreneurs:

Daniel Priestley (Entrepreneur and author of "Key Person of Influence")
Nathan Barry (Founder of Kit)
Sara Davies MBE (Founder of Crafter's Companion and Dragon's Den investor)
Eric Partaker (CEO Coach of the Year with 1.1M LinkedIn followers)

Remember for all of this, you just have to comment "2026" 
And I'll ping you a link in the comments. 

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In 2026 LinkedIn has changed... again. 

And those who don't keep up will get left behind. 

Awesome algo summary from Chris Donnelly here 🔥

After analysing 329,504 LinkedIn posts, they've got the answers. 

(Let's face it is the closest we'll get to a generalised algo answer) 

If you want to see attention, you must know what's changed.
And LinkedIn users are craving value and substance... a lot.

Here’s how to win on LinkedIn in 2026:

1. Building a brand
2025: Go broad to grow fast.
2026: Go deep to build trust.

2. Writing hooks
2025: Contrarian for the sake of it.
2026: Proof, stories, and results win.

3. Comments that convert
2025: “More comments = better.”
2026: Comments from respected voices matter most.

4. Going viral
2025: Top 1% posts explode reach.
2026: Viral posts get 80% less reach than last year.

(But you can still grow your business and following...)

5. Carousels still crush
2025: Teach to educate.
2026: Tell stories to connect.

6. Emojis
2025: Screams AI.
2026: Used to break up heavy text 

7. Lead magnets
2025: Playbooks and PDFs.
2026: GPTs are outperforming.

8. Ending with questions
2025: Every post must end with one.
2026: Only ask if you care about the answer.

9. Video
2025: Used for reach.
2026: Best for trust and product clarity.

10. Single images
2025: Motivational fluff.
2026: Use ones that surprise or show authority.

11 Hashtags
Still useless XD

You can still grow fast on LinkedIn.
In fact, top creators are still adding 1,000+ followers per week.

But you need to play the new game.

Also if you want more depth on this, 
Chris Donnelly and Will McTighe will be running a whole webinar to show you everything. 

Sign yourself up here: https://bit.ly/4jtwmkd

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2025 LinkedIn vs 2026 LinkedIn 

Big personal announcement... 

I recorded my first podcast :o 

Buzzing to announce I went on The Creator Playbook by Callum Mcdonnell 

If you want to check it out, go here: https://lnkd.in/eBTGp5Fy

For those looking for a sneak peak...

Here's what I run over: 

- The Power of LinkedIn for Business Growth
- Setting Clear Goals and Content Pillars
- Optimising Your LinkedIn Profile
- Engaging with Your Network and Building Relationships
- Creating High-Impact Content
- Analysing and Adapting Content Strategies
- Leveraging Lead Magnet Posts for Engagement
- Driving Conversations and Engagement on LinkedIn
- Crafting Effective Hooks and Content Structure
- The Science Behind High-Performing LinkedIn Posts
- Tracking Performance Metrics on LinkedIn

+ much more 👀 

I've always been a big fan of the Creator Playbook interviews, 
So to come on and share my journey was awesome.

Should I do more podcasts?? 

I've been avoiding them for so long, but this was so much fun ! 

Let me know what you think down below !

95% of creators struggle to grow on LinkedIn. 

The reason? Not understanding psychology. 

After growing from 5 to 115k in 14 months. 
I've become accustomed to what works. 

Most posts don't lack the value.
But they are not written for impact. 

The truth is:

Your content is competing for attention.
And the right psychology can make all the difference.

Here’s what works:

Cut the fat → Simplicity beats complexity.
Start with the negative → Urgency makes people take notice.
Stand out with numbers → The right figures disrupt the scroll.
Sell with transformation → Show the journey, not just the result.

And that’s just the start.

There are also 12 bonus growth hacks in here.
That can help you get more engagement today.

Remember: 

You are writing for humans. 
Not for robots. 
(yet) 

What's one other psychological principle you use in your writing? 

If you're interested in learning more. 
Chris Donnelly will be covering something very similar tomorrow ! 

It's Lead Generation Live :D

4 hours with incredible guests like:

1. Eric Partaker 
2. Sara Davies MBE
3. Daniel Priestley 
4. Nathan Barry

If you're a founder, it will be one of the best things you can watch...
To drive significant traffic and leads in 2026. 

Grab your spot here: https://bit.ly/3LyY0zu

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Yesterday was insane... 5k+ people on call

AND some of the best entrepreneures in the world. 

If you didn't catch it, yesterday we ran our first big online event: 
Lead Generation Live. 

The goal? 
Provide as much value as physically possible to founders. 

And we had some incredible guests to help us do that, such as: 

Daniel Priestley
Nathan Barry
Sara Davies MBE
Eric Partaker

To be honest I was bricking it with this many people coming on live. 
But the team smashed it out the park and it ran so smooth :o 

(s/out Jacob H. and Megan Robinson - the best in the gameee) 

My favourite part was hearing the feedback from people. 
Some said it's been the best live webinar they've ever been to (like whatt) 

Genuinely made my week. 

We even sold all our discounted seats for The Creator Accelerator by Chris Donnelly
Which was not expected at all ! 

Due to this, we only have limited seats left for the new founders edition cohort. 

As a reminder, in the TCA you’ll learn how to:

✅ Understand how to create outsized financial return
✅ Drive business revenue and generate leads consistently
✅ Rapidly grow your audience & build systems to automate growth

It's basically everything on how we built Chris audience to 3M+, 
All whilst he ran multiple businesses, turning over $10M ARR. 

We’ll cover everything:

💡 Week 0: The big picture: mindset, leverage, systems
💡 Week 1-5: Profile optimisation, content writing/design, and using AI
💡 Week 6-10: Email, lead gen, monetisation, and social selling 
💡 Bonus modules: Video, webinars, monetising your audience at scale

And you'll get access to: 

- Live coaching 4x a week.
- Guest masterclasses 
- A thriving community
- 100+ templates
- The best tools with discounts and tutorials 
- Intimate coach-led clinics

As well as a brand new bonus stack which is: 

✅ Creator OS ($99): The system for managing your content
✅ Digital Business Blueprint ($999): 10-week program on building a high-leverage digital business with 10 modules and actionable assignments
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): An AI coach trained on all of my knowledge

If you'd like to secure your spot
Check the link below: https://bit.ly/3YsY4Uz

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I took 1 week off posting on LinkedIn 

And you'll never guess what happened... 

Nothing. Nothing Happened XD 

It's so easy to feel consistent pressure to post on here.
In fact, we deeply encourage people to post daily. 

However, it's all down to how it relates to your goals. 

If the goal is to rapidly grow and scale your brand... 
Post daily. 

For me, I want to keep up consistency throughout the year
Whilst building the best educational business possible with Chris 

This is typically very high in intensive work. 
So I need the odd week off to refresh and recover ! 

And I just came off of a promotion period for the The Creator Accelerator by Chris Donnelly 
I had worked harder than ever before. 

Here are the stats for those interested hehe

In 60 days we managed to: 

- Generate 20,000+ leads
- Rack up 10M+ Views across platforms 
- Have our largest ever online event (5,000 +) 
- Sell out the cohort with 136 incredible founders 

All whilst keeping Chris' brand integrity
And allowing consistent awareness & lead flow for Searchable

But after some sheer grinding, I needed some time off screens. 

So I went to the beautiful Slovenia with my gf Lola. 

We explored the Postojna caves, Lake Bled and Ljubljana Castle
(Whilst not dying driving on the right hand side up mountains 😂)

It was exactly what I needed. 

So if you're burning low... 
Remember you should only continue posting if it aligns with your goals. 

This is a long game people ! 

What did I miss over the last week??

In 10 days time we go live with The Creator Accelerator by Chris Donnelly

And this entirely different... 

18 months ago myself and Chris Donnelly made a critical decision. 
To show the actual methods for growing a highly profitable personal brand. 

At the time, we had grown Chris' account from 180k to 650k in just 6 months. 
And this growth drove monumental opportunity for us. 

Our goal was simple, find the formats that led to outsized distribution 
Whilst keeping positioning strong and a true founder brand. 

We also partnered with saywhat.ai ensuring that strategy was backed by data.
And LeverBrands who are always on top of what's working ! 

This resulted in: 

- Some of the fastest growing creators world wide on LinkedIn
- Millions of revenue generated
- A community of incredible people sharing wins daily (makes me so happy) 

But we've made one big change going into 2026...

We are focussing purely on founders. 
Placing all emphasis on lead generation and driving outsized business returns. 

Why? 

Reach on LinkedIn has dropped significantly. 
But it is still one of the best platforms for marketing your business 

(Through your personal brand of course). 

We've seen this primarily in the last 30 days. 
Driving 35,000+ leads with carefully designed lead magnets. 

So we've gone all in. 

We've restructured our entire educational modules. 
Included brand new ones on funnel optimisation and social selling. 

And have created our best bonus stack yet...

Those who buy this time round get access to: 

- A Free Creator OS ($99) - The system for managing your content
- A Free Digital Business Blueprint ($999) - 10 week course on how to build a digital business
- All our GPTS ($297) - All of the GPTs we use on a daily basis
- The first ever Chris Coach AI ($999) 

We start in 10 days and I am so excited ! 

There are already some incredible founders in the wait space already :) 

If you're looking to drive more attention to your business,
Secure your spot here: https://bit.ly/3YsY4Uz

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These GPTs contain 1000+ hours of LinkedIn knowledge. 

And I'm giving you them for FREE:

Comment CUSTOM, and I will personally send them all to you.

Most people use GPT as a chat bot...
But GPTs can be far more effective when it comes to: 

- Strategy
- Ideas 
- Feedback

Especially if it's had the right training 👀

Ours have been trained across 300,000+ posts across all different industries. 

They have helped us drive 100M+ views. 
And supported us driving significant revenue. 

The 4 GPTs are:

📊 The LinkedIn Algorithm Expert
💡 The Viral LinkedIn Idea Generator
🪝 The Scroll Stopping Hook Generator
💰 The High-Converting Lead Gen Generator

With all of these, you can essentially:

1. Ensure every single post is optimised for the latest algorithm updates.
2. Come up with viral post ideas in seconds. 
3. Generate hooks that stop the scroll.
4. Generate dozens of leads per post.

You basically have a full LinkedIn content team at your disposal. 

Again, I repeat, for free.

Start using them, I promise you won't regret it.

As a bonus, everyone who grabs the GPTs will get a seat for the incredible lead gen live !

Which is a 4 hour lead gen masterclass by Chris Donnelly + incredible guests! 

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Since going through The Creator Accelerator by Chris Donnelly

Michael Lovegrove made an astonishing $200,000.

And most of that came from LinkedIn.

Michael runs Snowballn', where he helps people build powerful sales engines.

He joined TCA wanting to grow on LinkedIn
But had no clear plan on how to get there.

A few weeks in, everything changed.

✅ Landed his first brand deal
✅ Scored multiple paid speaking gigs
✅ Doubled his follower count
✅ Grew his newsletter to 1,000+
✅ Launched his first digital product and started earning

But here's the real win:
He learned how to run a proper accelerator.

That alone helped him 10x the price of his own sales program.

(Always good to be used as a success story.)

Then he launched Sollo, a lead-gen CRM for solopreneurs.
Built a 100-person waitlist before it even went live.

And all of it?
Driven by his LinkedIn content and email list.

In Michael’s words:
"This is far more than just a LinkedIn course. It's probably the best investment you can make outside of starting your own business."

And this means a lot because it's exactly what we aim for. 

The TCA is about building a content-led business that runs across platforms
And brings in real, long-term revenue.

Michael didn’t just learn how to post better.
He learned how to turn attention into income.

If you're a founder who wants to use LinkedIn as a growth engine,
Cohort 6 starts in just ONE DAY. 

We are down to the last few seats now. 
So if you’re serious, now’s the time to act.

600+ people have already built thriving businesses from what we teach.
This could be the moment things shift for you in 2026.

Secure your spot hereee: https://bit.ly/3YsY4Uz

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300km ran in 30 days, with £1285 raised! 

The end of 2025 was brutal... 

But it changed my mind on one main thing. 
That relates to a lot of areas in life. 

There mental barriers we attach to ourselves on a faily basis. 
Are often compeltely wrong. 

When I first started this challenge, I wasn't sure if it was possible for me. 
I was frightened of injuries as I'd never ran a back to back 10k. 

But I knew deep down I had to finish it. 

So I prioritied mobility and simply put the reps in. 
And surprisingly my body adapted (even got a PB on the last day) 

So now my goal for 2026? 
Really question if that barrier I've built up is actually there. 

You are often capable of so much more than you think ! 

So next time you're: 

- Doubting your beliefs on a project 
- Worried to apply for a job your not as qulaified for
- Holding off starting that business you've always wanted
 
I encourage you to truly question of that belief of:
"I'm not good enough". 

Because most of the time, that's the thing that stops people. 

Happy new year legends !

Very excited for the year ahead :)

We've helped 100s of founders make millions in TCA.

This is exactly what to expect from the program: 

Cohort 6 officially starts in just 2 days, 
And the response has blown us away. 

We’ve already helped over 600+ people across 5 cohorts, 
And have over 100 on board for TCA 6. 

If you’ve been wavering, this is your sign to act. 

In the 10-week program, you’ll learn how to:

✅ Rapidly grow your audience & build systems to automate growth
✅ Drive business revenue and generate leads consistently
✅ Understand how to create outsized financial return

It’s the exact system we used to scale Chris audience to 3M+, 
All whilst running multiple businesses, turning over $10M ARR. 

We’ll cover everything:

💡 Week 0: The big picture: mindset, leverage, systems
💡 Week 1-5: Profile optimisation, content writing/design, and using AI
💡 Week 6-10: Email, lead gen, monetisation, and social selling 
💡 Bonus modules: Video, webinars, monetising your audience at scale

And you'll get access to: 

- Live coaching 4x a week.
- Guest masterclasses 
- A thriving community
- 100+ templates
- The best tools with discounts and tutorials 
- Intimate coach-led clinics

+ a whole lot more ! 

I could go on and on about how valuable this program is, 
But I think it's better if you hear it from the alumni themselves. 

The carousel is packed with feedback and testimonials, 
But you can also reach out to our students with questions ! 

When it comes to cost, this is not a casual commitment. 
You get what you pay for, and we're delivering real value here. 

The investment from your side is: 

A $5,850 one-time payment

OR 

3 monthly payments of $2,166.67 

It's an investment, but one that will hold you accountable. 
Plus, we can't reasonably offer this much value at a lower price. 

You'll have live webinars with some of the world's top entrepreneurs, 
And learn a system that can literally earn you millions in revenue. 

(If you ask our students, I think they'll agree it's worth it.)  

TCA has been such an important part of our lives in the last year. 
But it didn't turn out exactly as we expected... 

We assumed the knowledge would be the most important part. 

But it’s become a community that holds each other to a high standard, 
And pushes each other to build and learn at a rigorous pace. 

And, because everyone is bringing their A-game, 
We see business partnerships and friendships form in every cohort. 

Building a personal brand is the best source of leverage for any founder. 

But it's the network you'll have access to that will be life-changing. 

If you're a founder who's ready to transform your life for good...
We go live in just 2 days (January 19). 

We've never had a cohort fill up this fast, so I advise you to act quickly. 

Apply now before it’s too late 👇

https://bit.ly/3YsY4Uz

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What you'll learn in TCA 6 - Chris Donnelly

Just weeks into joining The Creator Accelerator by Chris Donnelly...

Hayden Swerling closed a £165K consulting deal.

So many creators give up way too soon.
They post without direction, then quit when the likes don’t land.

Hayden did the opposite... and it worked.
(Feel free to message him yourself.)

🎨 He shared value-packed content (great writing + design)
✍️ Tailored every post with his ideal client in mind
📈 Fine-tuned everything for max visibility

And the payoff?

✅ 87% growth in 10 weeks
✅ £165,000 consulting deal signed
✅ 5 sponsored content pieces with an HR firm

This is what we teach inside The Creator Accelerator:

– How to write content that attracts high-ticket leads
– How to build a brand that pulls clients in daily
– How to streamline your content with smart systems

Cohort 6 kicks off in 4 days!! 
And this is the final chance to jump in.

We’ve already got 80+ brilliant founders onboard
Working through the pre-cohort materials right now.

But let’s be clear: this isn’t a plug-and-play solution.
It’s built for founders who aren’t afraid of putting in the work.

You’ll be pushed.
It’ll challenge you massively.

But if you show up like Hayden did,
This is the kind of outcome you can expect.

And the community inside will raise your game as well ! 

For those who join this week, we’ve added our best early bonus stack yet:

✅ Creator OS ($99): The full content management system
✅ Digital Business Blueprint ($999): Our flagship 10-week business builder
✅ All our GPTs ($297): Every GPT we use daily
✅ Chris Coach AI ($999): AI mentor trained on my own knowledge

All completely free...

That’s over $2,500 of extra resources, just for early action takers.

This is the 6th time we’re running this.
And it’s shaping up to be the most popular cohort so far.

If you want in secure your place: https://bit.ly/3YsY4Uz

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Shawn Freeman

Technology Coach & Founder | Proven technology leadership to help you grow a profitable future proof business.

You’re not just running an MSP. You’re building something bigger. 

But right now, it feels like you’re stuck working in the business instead of leading it.

You’re juggling too many roles, managing clients, fixing daily issues, and trying to grow your monthly recurring revenue. The competition is fierce, and figuring out how to break through feels overwhelming.

I get it because I’ve been exactly where you are.

In 2011, I founded my own MSP. It started small, with all the typical struggles. Feeling trapped in the day-to-day grind, pricing uncertainty, struggling to delegate effectively, and the constant stress of finding quality clients. But through relentless refinement of systems, positioning, and leadership strategies, I scaled that MSP to seven figures. In 2020, I successfully exited with a high-value acquisition.

Now, as the founder of Impactful MSP, I help ambitious MSP owners like you achieve sustainable, long-term growth, without burning out or getting lost in the weeds.

👉 Here’s the truth:
Your technical skills aren’t the problem. The real challenge is building a business that runs profitably, consistently, and without you trapped in the day-to-day grind.

You don’t need random tactics or one-size-fits-all frameworks.

You need proven strategies, clarity, and the right mentorship to:
✅ Define a mission, vision, and core values that guide every decision you make.
✅ Scale your MRR fast with systems that work, no fluff.
✅ Stand out in a crowded MSP space with a unique differentiator.
✅ Attract and retain high-value clients who pay what you're worth.
✅ Simplify operations so you stop being the bottleneck.

You know you're capable of more, but you're unsure of the next step.

That's why you need me:
I've lived the MSP journey. I’ve felt the stress of unpredictable revenue, tough client churn, competing in a saturated market, and the struggle to lead while overwhelmed. But I also cracked the code to breaking through, and I’ve helped MSPs scale to seven figures and beyond using my coaching methods.

My clients have:
→ Increased MRR by 25%+ within months.
→ Closed larger, more profitable deals with ideal clients.
→ Built scalable systems that run without micromanagement.

This isn’t theory. It’s battle-tested strategy from someone who’s been in the trenches.

If you're serious about becoming the go-to MSP in your market and ready for predictable, scalable growth, send me a DM with the word 'IMPACT' and let’s talk about your next level.

No fluff. No hype. No BS. Just results.

Vice President - Alberta

I saw this meme and laughed a little too hard.
Because if you run an MSP, you’ve lived this.

When everything works, the question is,
“Do we even need IT?”

When one thing breaks, it becomes,
“Why are we paying for IT?”

That reaction is normal.
And it’s also something you can mostly prevent.

Here’s how:

First, meet with your clients a few times a year.
Not to review tickets, but to talk about their business
and what’s actually happening in their environment.

Second, make the invisible work visible.
Show what you’ve been monitoring, preventing,
and quietly keeping off their plate.

Third, translate that work into business outcomes.
Instead of tools and acronyms, explain what it meant
for uptime, risk, productivity, and their team’s day.

Fourth, have real strategy conversations.
Ask where they’re stuck, what’s slowing them down,
and offer clear suggestions to fix those problems.

That’s when clients stop seeing IT as a cost
and start seeing you as part of the business.

And yes, some clients still won’t engage, meet,
or act on recommendations no matter what you do.

That’s usually a fit issue, not a service issue.

Not every client is right for a proactive MSP.
And it’s okay to offboard the ones who aren’t.

If you’re running into this with clients, DM me.
I’m happy to help you navigate those conversations.

I help MSP Founders Build and Scale Outstanding IT Companies (just like I did - using proven systems with actual long term results)

Stop lowering your prices. Start raising your standards.

They said, “Your price is too high.” and you hesitated.

We’ve all been there.

That sinking moment when doubt creeps in:
→ “Am I asking too much?”
→ “Should I lower my price?”

Every time you discount, you’re not just lowering price.
You’re lowering the belief in your value.

The clients who demand discounts often:
→ Micromanage your process.
→ Undermine your expertise.
→ Expect the world, but pay for peanuts.

And they rarely stay satisfied.

Contrast that with your best clients:
→ They don’t choose you because you’re cheap.
→ They choose you because you deliver.

Because the right clients don’t see price as a hurdle.
They see it as a reflection of your worth.

So why do we feel the need to discount?
It’s simple: We fear losing the opportunity.

But saying yes to the wrong clients
means saying no to your best work.

Your value isn’t for everyone and that’s okay.

You’re not competing to be the cheapest.
You’re striving to be the most impactful.

How do you stand firm on your pricing?

1. Focus on outcomes, not deliverables.
• Clients pay for results, not for tasks.
• Be the solution to their biggest challenges.

2. Pre-qualify clients upfront.
• Communicate your value clearly.
• If they can’t see it, they’re not your client.

3. Embrace the power of saying no.
• It’s not rejection, it’s alignment.
• Your time is too valuable to spend on the wrong fit.

The next time someone asks you to lower your prices
say this instead: “I focus on delivering results that last.
That’s why I don’t cut corners, or prices.”

Because great clients don’t go for the cheapest option.
They go for the best.

Shoutout Case Kenny for the quote!

Entrepreneurship isn’t about avoiding failure.
It’s about learning how to get back up.

You’ve faced challenges most people walk away from.
But you didn’t. You stayed in it.
And that’s what makes you an entrepreneur.

Success doesn’t follow a clear path.
It’s not something you plan step by step.

There are detours, slow days, and a lot of uncertainty.
But if you’re still showing up, you’re on track.

This video nails the reality of entrepreneurship:

Fail fast. Fail hard. Fail often.
↳ But always get back up.
↳ Every failure teaches you a lesson.

Setbacks don’t mean you’re off track.
↳ They show you what’s not working.
↳ So you can figure out what does.

Progress isn’t loud.
↳ It shows up in small steps and quiet wins.
↳ But all of it stacks up over time.

Resilience is what matters.
↳ You don't have to be perfect all the time.
↳ Just willing to come back better than before.

So remember: You’re not failing. You’re figuring it out.

Because entrepreneurship isn’t a talent.
It’s a skill you build, one lesson at a time.

Learn, adjust, then try again.
That's how you win.

👇 What’s one thing failure taught you?
♻ Repost to remind someone they’re not alone in this.

Sometimes there’s nothing to do but monitor.

Happy Friday MSPs!

If your business can’t run without you, you don’t really
have a business... you have a very demanding job.

A lot of owners don’t realize this until they step away.
They take a few days off and everything backs up.

Not because the team is lazy.
Because you’re the default answer.

Something comes up and the instinct is to come to you.
→ Not to think it through.
→ Not to try to solve it.
→ Just to ask.

Over time, that creates dependency.
And most of the time, it’s unintentional.

If the answer always comes from you,
your team never learns how to figure it out.

Part of growing a business is changing that dynamic.

Your team needs space to think.
Space to decide.
Space to get it wrong and learn.

One of the most effective things I did was simple:

I took real vacations and made myself unavailable.
→ Not as a test.
→ Not as a stunt.
→ Just as a boundary.

And something interesting happened.

Problems still came up.
But the team figured them out.

They rented tools.
They made calls.
They solved things without me.

Before that, they would’ve just waited.

That’s when you know things are shifting.
When the business keeps moving without you.

Being able to step away and come back
to a functioning business is real freedom.

If everything stops when you’re not available,
and your business is too dependent on you, DM me!

Episode four of Beyond Technology is now live!

This episode is about the work behind great stories.

My guest is Aidan Campbell, co-founder and CEO of
2C Media Inc., a studio focused on long-form storytelling.

Aidan helped build 2C Media into a trusted partner for
organizations that care about meaning, trust, and craft.

We talk about how storytelling evolves alongside media
and technology without losing its human core.

Aidan shares lessons from building resilient systems,
navigating real technology failures, and balancing
efficiency with creativity behind the scenes.

We also explore how tools can support people instead
of replacing them, and why trust and collaboration
matter so much in creative and leadership work.

Thank you Aidan for joining me for this episode.

And thank you Entrepreneurs'​ Organization Calgary
and 2C Media Inc. for helping bring this podcast to life.

You can watch the episode on our YouTube channel
or listen on your preferred podcast platform.

Links to both are in the comments.

If you are or know a strong Calgary leader who should
be a guest on the podcast next season, send me a DM.

New episodes drop every second Monday.

I hope you enjoy S1 EP4: “Aidan Campbell: How
Storytelling Stays Human as Media Evolves.”

Big goals are easier to achieve than small ones.

Let me explain why.

Small goals feel safe, attainable, and realistic.
But big goals do something small goals can’t.
They give you room to adjust.

When the vision is big, you don’t rely on a perfect plan.
You think creatively, look for help and try different paths.

When something doesn’t work, you don’t quit.
You adapt and stay in the game.

You know where you want to go, you’re just
figuring out the best way to get there.

Failure isn’t fatal, but failure to try again is.

There’s a quote I love that says,
“You didn’t fail. You fell. As long as you get up, you win.”

That’s what big goals give you.
And that’s how real growth happens.

You set the destination and keep trying until you win.

If you have big goals for your MSP in 2026
and aren’t sure where to start, send me a DM.

I’d be happy to help you map the way forward.

The most important shift in entrepreneurship is
moving from short-term planning to long-term thinking.

Not because short-term goals are wrong, but because
long-term goals change how you operate day to day.

With a longer horizon, there’s less pressure
to force every decision to work immediately.

Instead of locking yourself into a single path,
you give the business room to iterate and evolve.

You can test ideas, reroute when things aren't working,
and make decisions based on direction, not urgency.

I’ve seen this make a real difference as companies grow.

Teams become less reactive.
Conversations get clearer.
Progress becomes more intentional.

I talked about this with Jeff Humphreys
on Episode 185 of The Calgary Sessions.

We also discuss:
→ Acting before everything feels certain
→ Building businesses around trust and relationships
→ Paying attention when something feels off
→ Measuring success by impact, not just numbers
→ Designing companies to last

Huge thanks to Jeff for having me on!
Links to the full episode are in the comments.

Most MSPs don’t have a lead problem.
They have a referral problem.

Not even a lack of referrals,
but a lack of intention behind them.

Great referrals don’t come from asking harder.
They come from building a business worth talking about.

When clients clearly understand your value,
they introduce you to people like them.

Those leads are different.

They’re already qualified.
They trust you before the first call.
They close faster and stay longer.
And they’re usually clients you enjoy working with.

That doesn’t happen by accident.

It comes from clear positioning, clear outcomes,
and a client experience designed for the right intros.

That’s what my referral engine is built around.

I broke this entire process down into a full course
inside Empath, based on how I’ve actually scaled.

And inside my coaching, we tailor it further, so it fits
your business, goals, and the clients you want more of.

No ads.
No cold calls.
No chasing bad fits.

If you want better clients and a referral engine
that runs on trust, send me a DM.

Your MSA is more than a legal document.

Done right, it protects trust, profit, and growth.

It defines how you work, how you charge,
and how your team delivers consistently.

So it shouldn’t be something you sign once
and forget about until there’s a problem.

A great MSA should:
→ Protect your margins and set clear limits.
→ Renew automatically without yearly re-signs.
→ Include built-in rate or cost adjustments.
→ Use clear, simple language wherever possible.

If you already have one, review it carefully.
Look for anything that causes confusion or slows deals.

Does it reflect how you actually operate today?
Does it hold up when scope or pricing changes?

If you’re starting from scratch, begin with structure.
I built a customizable MSA template for MSPs.

A clear MSA does more than protect you.
It makes working with clients smoother for everyone.

No surprises, no second-guessing, no chasing scope.

Delivery runs cleaner.
Client conversations get simpler.
And your team stops needing you to step in.

If you’d like my MSA template, DM me.

If “busy” is your default state, that’s a red flag.

In almost every conversation I have with MSP owners,
how busy they are comes up within the first few minutes.

Long days, constant questions, and everything feeling
urgent usually point to the same underlying issue...

Too many decisions, problems, and priorities still flow
through the owner instead of the team handling them.

As the business grows, your role has to evolve with it,
otherwise the business never really scales past you.

You’re not there to personally solve problems anymore.
You’re there to make sure they get solved without you.

That shift starts with how you spend your time and
what work you continue to hold onto by default.

Less jumping in to fix issues as they appear,
more helping your team think through them properly.

Less answering questions reactively throughout the day,
more defining outcomes, ownership, and boundaries.

When those things aren’t clear, everything escalates
upward to you, whether you like it or not.

Not because your team is incapable or unmotivated,
but because the system trained them to rely on you.

That’s when being “busy” stops being temporary
and starts becoming the permanent operating mode.

The goal isn’t to disappear from the business entirely.
It’s to create enough space to actually lead it well.

Space to think strategically about where you’re going.
Space to build relationships that matter long term.
Space to plan beyond today’s problems and fires.

That space doesn’t come from working harder or longer.
It comes from structure, clarity, and real delegation.

This is the shift I focus on inside my coaching programs,
helping owners delegate without losing control.

If being busy feels like your baseline right now,
DM me and let’s talk through what needs to change.

12 CRM Features Every MSP Should Be Using

Most MSPs only use about 20% of their CRM.
The rest collects dust while the team stays busy.

No automation.
No reporting.
No real visibility.

If you’re just logging deals and updating notes,
you’re not using a CRM, you’re tracking data.

A CRM should simplify your world, not add work.
It should automate follow-ups, renewals, and reminders.
It should give you clarity on pipeline, profit, and priorities.

That’s why HubSpot is my go-to for most MSPs.
It’s simple to run, but powerful when it’s built right.

Here are the 12 CRM features MSPs should be using:

→ Deals and Products
→ Custom Properties
→ Contact Management
→ Sales Pipelines
→ Service Tickets
→ Meeting Scheduler
→ Reporting Dashboard
→ Marketing Automation
→ Live Chat and Bots
→ Tasks and Follow-Ups
→ Email Logging and Templates
→ Workflows and Sequences

I put all of this into a one-page cheat sheet.

If you already use HubSpot, this shows you
how to turn it into an actual growth engine.

If you don’t, it’s a quick look at what’s possible
when systems actually work together.

You don’t need another tool to scale.
You just need to unlock the one you already have.

Grab the cheat sheet below and put it to use.

Build the system once.
Let it run every day after that.

Episode five of Beyond Technology is now live!

This episode is about putting people first,
with technology working quietly in the background.

My guest is Paula Worthington, founder
and president of Worthington PR & Story.

Paula has spent more than 20 years helping brands
communicate with clarity, trust, and intention.

We talk about why strong relationships stay central
to great communication as technology evolves.

Paula shares how her team balances personal service
with efficiency, and how they decide when people lead
and when tools step in to support the work.

We also explore adapting to new platforms,
using tech intentionally, and building client trust.

Thank you Paula for joining me for this episode.

And thank you Entrepreneurs'​ Organization Calgary
and 2C Media Inc. for helping bring this to life.

You can watch the episode on our YouTube channel
or listen on your preferred podcast platform.

Links to both are in the comments.

If you are or know a strong Calgary leader who should
be a guest on the podcast next season, send me a DM.

New episodes will drop every second Monday.
Excited to keep sharing these conversations with you.

I hope you enjoy S1 EP5: “Paula Worthington: How to
Prioritize Relationships and Use Technology as Support.”

Going into 2026, I’ve been talking with a lot of
MSP founders about their business goals.

Most talk about revenue targets, growth plans,
and the big milestones they want to hit.

Almost none talk about working on themselves,
especially their health, energy, or ability to focus.

Yet those are the things that shape everything else.

Putting yourself last doesn’t show commitment.
It quietly weakens the business you’re building.

When a founder is burnt out, decisions slow down,
judgment gets cloudy, and leadership turns reactive.

A healthier operator leads with clearer decisions,
more patience, and builds stronger companies.

Business isn’t something you power through once.
It’s something you have to sustain long term.

That’s why my coaching goes beyond systems
and focuses on helping you grow with the company.

Because the same template won’t fit every founder,
and leadership isn’t something you can copy and paste.

If this hits close to home, send me a DM.

Let’s make 2026 your strongest year yet.

Team meetings are one of the most important things
on your calendar if you plan and run them properly.

They’re how you keep your team aligned and moving as
a unit, especially when your business starts to grow.

When things get busier, communication starts to
fragment and conversations become more reactive.

Most of the day ends up in Slack messages,
quick check-ins, and one-off decisions.

What tends to get lost is shared thinking,
which is why a simple meeting cadence is so important.

At a minimum, every business needs 3 core meetings:

A weekly meeting to stay aligned and adjust in real time.
→ What matters this week.
→ What’s stuck.
→ What needs a decision now.

A quarterly meeting to slow things down.
→ Look at what really happened.
→ Reset priorities.
→ Decide where focus should be next.

An annual meeting to think beyond the next quarter.
→ Talk long-term direction.
→ Set meaningful goals.
→ Recap the year and prepare for the next.

These meetings create space for real conversation,
stop the same issues from looping every month,
and save time because decisions stick.

If they aren’t scheduled, they won’t happen.
If they’re inconsistent, they lose their value.

So put them on the calendar, stick to an agenda,
and protect that time like you would a client call.

If you want the agendas I use and recommend,
DM me the word MEETING.

Leadership skills don’t magically show up.
They have to be built with purpose and intention.

If you want employees who can run the business
without you, there’s a simple progression that works:

First, explain the outcomes you care about.
→ Not the tasks or every step.
→ Just what success looks like.

Next, teach them how you think.
→ How you weigh tradeoffs.
→ What you prioritize under pressure.

Then let them run with it.
→ They won’t be perfect, and they’re not supposed to.
→ Growth happens when they can try, miss, and adjust.

The part most owners skip is the last step.

You have to come back and debrief.
→ What worked and what didn’t.
→ What they’d do differently next time.

That’s where learning actually sticks.

It’s how confidence gets built.
It’s how motivation shows up.
It’s how leaders actually emerge.

If people aren’t allowed to fail, they won’t want to try.
So they stay dependent, and you stay stuck.

If you’ve got someone on your team with potential
and want a clear path to help them step up, DM me.

Why speed, autonomy, and accountability all start with trust. As a business grows, decision-making naturally slows down. What used to happen in one co

Open article: Scaling Trust: The Leadership Multiplier Most Founders Ignore by Shawn Freeman • 4 min read

Scaling Trust: The Leadership Multiplier Most Founders Ignore

Reminder: Your value as an MSP goes far beyond
reactive support, security, and tickets alone.

You get a perspective most business owners never see.
A front-row seat to how other companies operate.

Over time, patterns start to show up.

When you see something working well at one client,
you can bring that insight to another.

Not as theory or best practice.
As something you’ve seen work in real life.

This is also why niching your ICP helps so much.

When you work with the same type of business,
you learn their tools, their software, and their workflows.

You start to recognize what usually slows them down
and where small changes make a real difference.

Even without a tight niche, this still applies.

Any time you see a better way to do something, you
can help another client avoid learning it the hard way.

That’s how you move beyond being just IT support.

You become a trusted advisor who helps the business
run more smoothly, more efficiently, and more profitably.

At that point, you’re no longer competing on price.
You’re winning on insight and outcomes.

You’re the one connecting the dots, spotting patterns
and suggesting changes to save time and ease friction.

That kind of value is hard to replace.

Clients don’t switch away from someone
who makes their business easier to run.

They don’t shop for cheaper when they trust you
to help them see what’s coming next.

The best part is, this isn’t something you need to build.
You already have the perspective.

You just have to start using it and translating it
into outcomes your clients care about.

If you want help stepping into that advisory role, DM me.

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