Chris Donnelly Ltd

Head of Content

The Creator Accelerator by Chris Donnelly

The Creator Accelerator is a new 10-week transformational program by Chris Donnelly & team. 

Through a blend of curriculum, hands-on live coaching calls, coach-led clinics and community, we help others learn to scale their personal brand, build an audience and create outsized financial outcomes.``

Co-Founder

Personal Brand Manager 

Kurogo

Building and implementing powerful personal brand strategies for leading CEO's and Founders.

REVIEWS.io

Digital Marketing Executive

Myprotein

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,

After 3+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.

Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.

6 months in we've:

- Grown on LinkedIn by 370,000 followers (180k - 550k)
- Have achieved 150m+ views on LinkedIn 
- Grown on Tiktok by 250,000 (200k - 450k) 
- Grown on Instagram by 300,000 (0-300k)

For more resources on how to become the ultimate creator, check out my newsletter! 

https://the-creators-code.kit.com/33d38f7ea6

Josh S.

9 Free University Courses From 3 Elite Universities.

To help you land higher-paying roles: 

Gain knowledge from some of the best institutions in the world:

👑 Harvard 
👑 Yale
👑 MIT

Your future success starts with what you learn today.
Invest in yourself and build the skills employers value most.

Explore these 9 free courses,
Covering key areas like:

- Personal growth and happiness
- Public speaking and communication
- Leadership and career development

Take control of your career progression.
Start learning today with these top courses:

1. Persuasive Writing and Public Speaking
https://lnkd.in/eFTHE9ZK

2. Leadership: Creating Public Value
https://lnkd.in/ePQng4Ce

3. Negotiating Salary
https://lnkd.in/epxtfiyJ

4. The Science of Well-Being
https://lnkd.in/e_2ZWMc6

5. Managing Emotions in Times of Stress
https://lnkd.in/eTRxw3R9

6. Financial Markets
https://lnkd.in/etDDa3Qj

7. Building and Leading Effective Teams
https://lnkd.in/dtQbTNqf

8. Introduction to CS and Programming Using Python
https://lnkd.in/drCr3tBG

9. Managing Innovation and Entrepreneurship
https://lnkd.in/d2xWziUq

The highest achievers never stop learning.
Your next opportunity starts with the skills you develop today.

Which course stands out to you? 
Let me know below!

♻️ Repost to help others grow their knowledge.
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Don’t stay somewhere that drains your soul. 

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
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Josh Sanders

41% of people second guess their choices daily.

Here’s how to stop wasting time 👇

A great cheat sheet from the main man Chris Donnelly 
Super useful for me as an over thinker haha ! 

It's so easy to second guess yourself when you: 

- Are overwhelmed with work
- Are Listening to too many opinions
- Don't have a system for making decisions 

This can then often lead to: 

- Delayed and inaccurate decisions 
- Missed opportunities 
- Frustration

These 7 mental models can change that:

1. OODA Loop (John Boyd)
→ A loop to help you think fast and stay sharp.
Observe. Orient. Decide. Act. Repeat.

2. First Principles Thinking
→ Break things down to raw truths and rebuild from scratch.

3. Six Thinking Hats (Edward de Bono)
→ Switch between logic, emotion, and creativity instead of mixing them up.

4. 80/20 Rule (Pareto Principle)
→ Focus on what really moves the needle. Drop what doesn’t.

5. Root Cause Analysis (Sakichi Toyoda)
→ Ask ‘why’ until you land on the real problem.

6. Occam’s Razor
→ The simplest answer is often the right one. Don’t overcomplicate it.

7. The 5x5 Rule
→ If it won’t matter in 5 years, don’t spend more than 5 minutes on it.

Now do not fear... you don't need to try all of these. 
The key part here is choosing the best one that works for you. 

Because once you can start to systemise your decisions. 
It is so much easier to make harder decisions much faster.

What's your go to framework for decison making?
Let me know below ! 

♻️ Repost this to help people make faster decisions 
And follow Josh S. for more like this :)

9 Everyday Phrases

That quietly ruin your reputation.

The worst part?
They seem harmless at first glance.

Protect how you're perceived.
By avoiding these 9 damaging phrases:

1. "Trust me..."
↳ Comes across as defensive and makes you seem less credible.
↳ Try instead: "Here’s why I believe this to be true."

2. "I hate to bother you, but..."
↳ Makes you sound like an inconvenience.
↳ Instead, say: "Is now a good time?"

3. "You wouldn’t understand"
↳ Feels dismissive and can alienate others.
↳ Instead, say: "Let me explain it another way."

4. "It’s out of my hands"
↳ Signals a lack of responsibility.
↳ Instead, say: "Here’s what I can do to help."

5. "You always..." or "You never..."
↳ Feels like an attack and shuts down conversation.
↳ Instead, say: "I’ve noticed this happening recently."

6. "Calm down"
↳ Can escalate frustration rather than ease it.
↳ Instead, say: "I get why this is upsetting."

7. "If I were you..."
↳ Can sound condescending or dismissive.
↳ Instead, say: "From my experience, this worked well."

8. "I thought you knew"
↳ Feels like shifting blame onto someone else.
↳ Instead, say: "Let me fill you in on the details."

9. "Sorry, but that’s just how I am"
↳ Comes across as stubborn and unwilling to adapt.
↳ Instead, say: "I’ll make an effort to improve."

Your words shape how people see you…
Make sure they’re working for you, not against you.

What’s one phrase you're trying to use less? 
Drop it below.

♻️ Repost to help others be more mindful of their words.
And follow Josh S. for more like this!

9 Common Sayings

LinkedIn is dead....

According to everyone on LinkedIn. 

Every year, people will become motivated to post on here. 
Often they'll see momentum fast. 

But then change happens...

A new format or algorithm change arrives
And often people aren't fast enough. 

They will continue to use the same techniques as before. 
And their results and motivation will start to diminish. 

But here's the brutal reality...

LinkedIn (like most social platforms) change ALL the time. 
To keep up you need to adapt fast and be very resilient.

So here's 6 tips for staying on top of the changes 
And how to adapt fast. 

1. Kill the ego 

- Understand that the algorithm doesn't care about you 
- The more sharable the content, the likely it is to perform

2. Always keep audience at the top of mind 

- Your content should always serve your audience 
- Think about the psychology of how your content stops the scroll

3. Study the best people in your industry 

- Great creators adapt fast. So follow those who adjust at speed 
- If someone changes up, check it out and break down why

4. Experiment all the time

- Do not continue to use the same format if it doesn't work 
- Treat each post like an experiment and test different variables

5. Accept things with a pinch of salt 

- There is a lot of misinformation spread on here 
- What will work for others may not work for you

6. Play the long game 

- Remember 0.1% growth compounds daily 
- Those who quit, never see the benefits

LinkedIn is not dead. 
It's dead for those who are unwilling to change. 

What's 1 thing your working on changing in your content? 
Let me know below ! 

Ps Chris and I built a new epic resource for LinkedIn 
Check it out here: https://lnkd.in/eEbAgsaW

♻️ Repost this to encourage others to post on LinkedIn
And follow Josh S. for more

I’ve written 1000s of LinkedIn posts in the last 2 years. 

Each post has its own objective. Let me explain: 

The key to building a large profitable personal brand 
That brings leverage to everything you do: 

Creating content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content. 

Which part of your matrix is your favourite? 
Let me know below ! 

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh S. for more!

JSESSIONID

li_at

Talks about #linkedin, #marketing, #selfdevelopment, and #personalbranding

7 Crucial Productivity Mistakes 

And How to Avoid Them. 

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip? 

♻️ Repost to help others work smarter
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7 Crucial Productivity Mistakes and How to Avoid Them

In 2025 organic reach is down 65%. 

But the top 1% are growing 157x faster...

Find out how in our new free masterclass: https://lnkd.in/ehRvX9d9

Both Chris and Will analysed 318,842 LinkedIn™ posts from Q3 2025... 

And the results were shocking. 

The change this previous quarter has been huge. 
And you should be prepared to adapt. 

Organic reach is unfortunately down 65% 
(the lowest dip we've seen !) 

But fear not, there is still time to catch up. 

Don't guess your way to growth. 
Here's what's working in Q3 of 2025: 

The platform is changing: 

1. Median impressions are down 18% year over year
2. Normal creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Embrace different formats
2. Comment thoughtfully - 150+ meaningful conversations weekly
3. Stay consistent with quality (9/10 of views come from top 20% of posts)

THE Winning post formats (by reach multiple): 

1. Carousels (4.0x): Best results from story-driven education
2. Infographics (3.0x): Great for driving newsletter subs 
3. Motivational quotes (2.5x): Visuals need to be branded 
4. Personal Stories (2.3x): BTS pictures beat selfies 
5. Video (1.9x): great for building trust 
6. Text Only (1.0x): Must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs = 74% performance drop
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Post on the Weekend: Sunday posts see highest reach
5. Reach isn't killed by externa links: 3+ useful links get 236% more reach 

And the crazy part is...
This is just a sneak peek of what's happened.

If you'd like more insights, register to Chris' new free masterclass. 
He will be sharing how you can get your first 10k followers. 

Seats are capped so get in quick 👇
https://lnkd.in/ehRvX9d9

♻️ Repost this to help others understand the new algo
And follow Josh S. for more !

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

LinkedIn is full of job updates and education. 

So, today I'm a do it differently... 

I've grown from 5,000 to 153,371 followers in 2 years. 

And I've not really shared much about who I actually am. 

So here's my introduction. 
(without info about my job hehehe) 

I'm Josh. 
I live in London. 
I like silly lil tattoos.
I constsantly question myself.
I have a black cat called Lausse. 
I'm am 25 years young (26 soon oop).
I got a black belt in taekwondo at 14.  
I prefer 1 deep convo over 10 small talks. 
I love hearing and telling terrible dad jokes. 
I'm currently in my mid twenties running crisis. 
I did a degree in entrepreneurship and innovation. 
I have a mild obsession with Chess (yet I kinda suck) 
I was ranked 3rd in the UK at football freestyle at 17.
It's taken 2 years, but I feel surrounded by the best people. 

I would now love to get to know you guys more :) 

Drop 1 random fact about you in the comments ! 

Have a great Friday legendsss

So I think I'm about to do the most stupid thing I've done. 

And I'm really not ready for it... 

Running 10k every single day for 30 days.

Here's the story: 

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km. 

(Not bad for something I've been doing just for my silly lil brain health) 

But something annoyed me... 

I was 300km off of a wonderfully round 1000km. 

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it. 

And so... December300 is born. 

10k a day, every single day, until the end of the month. 

Now I don't just want this to be a personal challenge for me. 

I want to invite anyone else who wants to do it with me! 

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :) 

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM ! 

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3 

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge. 

Because for me, December is usually a slow month. 

So I'm ready to fully send it 

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people ! 

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

Stop wasting hours building presentations manually.

(There's an AI that does it in minutes)

If you're still wrestling with PowerPoint and GPT...
You're making it harder than it needs to be.

There's a smarter way that you may not have discovered:

Gamma

Think: AI presentation wizard that actually gets it right.

Here's what makes it different:

✅ Describe your idea → Complete deck appears
✅ Professional design without the design skills
✅ Smart content suggestions based on your topic
✅ Export ready for any platform

And has a brand new agent called Gamma Agent 
Which genuinely speeds up time so much!  

Here's how to build your next presentation with Gamma
And take advantage of the new Gamma agent: 

1. Head to gamma.app and create your free account
2. Hit "Generate" and describe your presentation
3. Add context → "Sales pitch for new consulting service"
4. Set your preferences (slide count, tone, length)
5. Pick from their curated theme library
6. Choose visual style that matches your brand
7. Review the AI-generated structure
8. Make quick edits using the Gamma agent
(I will legit just use the agent to sharpen a lot of the slides). 
9. Export and you're ready to rock and roll. 

In 10 minutes, you've got something that would've taken hours in PowerPoint.

Pro tip:

The more specific your initial prompt, the better Gamma performs.

Instead of "marketing presentation"...
Try "Q4 marketing strategy review for executive team focusing on social media ROI"

This is how I handle my presentations now.
No more fighting with templates or spending ages on slide layouts.

Have you used Gamma? If so, what do you use it for? 
Let me know below! 

If you want to give this a go for yourself 👇  
Check it out here: https://lnkd.in/eQh3n3n4

♻️ Repost this to help your network save genuine time 
And follow Josh S. for more! 

#gammapartner

Brand partnership • Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE. 

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times. 

So many people leave money on the table here. 

We've used Chris' to gain: 

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge. 

Be sure to implement it as soon as possible. 

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to: 

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner 

Your LinkedIn profile will either make or lose you money. 
There's no middle ground. 

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource

I've helped Chris Donnelly grow from 180k to 3 million+ 

All whilst running a 7 figure cohort business... 

Let's be real: 

Building a business and posting every day is f*cking hard. 

It's exhausting and for most founders is the first thing to drop. 

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time. 

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI. 

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run. 

Whilst keeping your authentic voice and style. 

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today! 

So if you're looking to: 

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

MSP Sales Partners

We help IT and MSP businesses transform sales into their superpower. 

Our services include: 

- Sales training & coaching for closers
- Sales community and training for SDRs/BDRs
- Fractional sales and marketing leadership
- Sales audits and process assessments
- And more

Whether you need strategy, execution, or team development, we deliver results that move the needle.

Founder & Chief Revenue Officer

Repeatable Revenue Ventures

Elite Growth Studio + Venture Fund For B2B Founders Ready To Scale

We select a handful of ambitious B2B companies each year, providing the expertise, capital and resources needed to achieve 3-5Х growth and build a premium exit-ready asset.

Managing Partner

RJG Incubator

Courses, Community & Coaching to build valuable, scalable assets through proven systems and frameworks.

Some results from inside the RJG Incubator:

✔️ Close rates increasing from 26% to 44%
✔️ Doubled pipeline conversion
✔️ Millions in predictable revenue
✔️ Real enterprise value through systematic growth

We have 3 ways to help you grow:

1: Get The Roadmap Course

Our proven course for systematic revenue growth on LinkedIn, sales and internal processes. 10+ hours of practical, actionable training. 

2: Join The Community

 250+ B2B founders scaling together in a community, with access to a complete training library (100+ hours). 
 
3: Join The Accelerator

Monthly 1:1 strategy sessions with me. Providing unlimited async support, feedback and custom growth roadmap development.

Founding Member

Sales and sales management advisor for small and midsize IT business.

Expert In Residence: Sales & Sales Management

SaaS Academy

Advisor, consultant, and fractional sales executive for SaaS Academy, the largest B2B SaaS coaching & consulting program in the world.

Sales Consultant

LAW Publications

Recruited by investors to determine scalability of company and drive growth through operational and sales improvements. 

Key wins included:  
- Highest month of revenue in co.'s 45-year history
- Rebuilding of executive team
- Introduction of principles-based management culture
- Overhaul and improvement of products (including Gold Davey Award Winning product)
- Installation of company-wide CRM
- Integration of a company operating system
- Development of analytics capabilities, tools, and resources
- Professionalization of key functions in HR, production, finance, operations, and sales
- Replaced handwritten, manual processes and paperwork with automation and technology, including integration of a company-wide CRM, national rollout of iPads, installation of VOIP systems, and collaboration software.

Chief Executive Officer

U.S. Chamber of Commerce

During my career with the US Chamber of Commerce, I ascended through roles of increased scope and responsibility for the world’s largest business federation representing 3M+ businesses, associations, and organizations. 

In this role, I held primary P&L accountability for a nation-wide SME unit. I directed multiple sales and membership acquisition channels, including outside, inside, direct mail, and online sales, as well as customer services. I defined and executed the business unit’s long-term strategic direction. 

Highlights include…

~  Secured first year-over-year growth in small business membership by launching new membership model. 

~  Spearheaded initiative to boost political and special issue fundraising, which would go on to surpass membership fundraising for the first time. 

~  Increased membership engagement rates by 33x through new digital communications strategies. 

~  Relaunched Chamber’s small business online presence and deployed new digital model to acquire members.

Managing Director, Small and Midsize Business

I received a promotion to assume P&L accountability over the Chamber’s national sales and fundraising center, which oversees political fundraising, special issue fundraising, membership sales, customer service, and membership operations. 

Highlights include…

~  Achieved first revenue increase in 11 years, positioning center to become largest SME fundraising operation in the Chamber. 

~  Doubled revenue-per-sale of specific-issue fundraising by generating substantial new sales and delivering comprehensive fundraising best practice training. 

~  Fostered culture of achievement through strategic hiring, training, and motivational compensation plans.

Managing Director, National Small Business Sales & Contact Center

I advanced the company’s sales and revenue growth objectives by managing an inside sales team of the National Small Business Membership Center. In addition to recruiting, hiring, and coaching Sales Directors (as well as other sales personnel), I defined and executed sales and fundraising messaging. I managed all aspects of sales operations and quality assurance. 

Highlights include…

~  Met and surpassed ambitious sales objectives every month of tenure. 

~  Diversified and grew sales by integrating novel and innovative sales programs. 

~  Significantly enhanced sales capacity by launching recruitment and training programs to repeatedly add sales directors who performed in the upper quartile.

Division Manager, Inside Sales

Promoted three times from direct fundraising to support, manage, and lead special projects, sales divisions, and growth initiatives.

Key wins included:
- Creatively developed solutions to monetize non-paying members through partnerships with Fortune 500 companies.
- Exceeded every sales and fundraising goal.
- Supported senior management initiatives, including program to enter midmarket membership with new products, services, and offers. 
- Developed framework for the Corporate Leadership Advisory Council, a policy council for midmarket sized companies.

Fundraising - Special Projects - Corporate Relations

Various Companies

Started, sold, worked for, and advised 10+ ventures, including: 

Operating Partner - Like My Mother Does: LMMD is an entrepreneurial venture that began when the founder started making custom baby bedding on Etsy. Within months, demand dramatically exceeded capacity and the waiting list stretched almost four months long. I helped the founder turn her hobby into a boutique referral only business and discover profitability by developing financial, shipping, and inventory models; developing a pricing strategy that resulted in quadrupling prices; and updating and automating digital strategies. 

Operating Partner - After Hours Flowers: Family owned, retail florist that I co-led the turnaround of, took online, pivoted the business model away from third party wire services, and sold. 

Founder - Imagine Promotions: Founded and later sold a music promotions company that represented 20+ artists and organized  or co-organized dozens of concerts and festivals. 

Worked for and advised numerous other startups, ventures, and independent businesses.

Founder - Managing & Operating Partner Roles (RJG)

Napster (Rhapsody International)

Customer Success Specialist

Repeatable Client Acquisition & Fulfillment | Our mastermind community helps you convert online income into a real business | Book a call or DM to apply

In 2019, I walked away from the C-Suite and moved my family to a remote Mexican beach, leaving behind a successful corporate career to pursue a new path.

Prior to going out on my own, I had:

• Been recruited by private equity groups to lead turnarounds as CEO

• Spent 10 years as a senior sales executive, never missing a quota or bonus

• Received 7 promotions in 7 years, rising from sales rep to Managing Director at the U.S. Chamber of Commerce, the world's largest business federation

• Earned my Executive MBA and was invited to Beta Gamma Sigma as a top 20% student at a top 5% business school

• Founded and turned around several small businesses, two of which we sold

But I got tired of building other people's dreams while putting mine on hold. 

So, my wife and I extended a family vacation to Baja indefinitely, determined to build a new kind of business and lifestyle on our own terms.

As an independent consultant, I've had the pleasure of working with world-class clients like Dan Martell, the world's largest B2B SaaS coach; Robin Robins, the world's largest IT business coach; and other well-known names.

Through my company MSP Sales Partners, we help IT companies and MSPs scale sales through our fractional sales management and strategic consulting services that start with a proprietary 360º Sales Audit. 

Through my community, I coach other B2B founders through the process building and scaling their businesses. 

And through Repeatable Revenue Ventures, I lead the process of providing all the resources a select number of B2B businesses need to 3-5x their business, systematize growth, and exit--including the necessary expertise, people, and capital.

Visit www.RayJGreen.com to learn more.

Ray J. Green

Don’t confuse activity with productivity. 

If you have 1 person hitting your “100 call a day minimums” and missing quotas.

And another person missing your call activity minimums but consistently hitting your quotas.

The answer is NOT make the person hitting quotas start hitting minimum activity targets. 

It’s to figure out HOW they’re getting more output with less input—and operationalize it. 

That’ll make everything you’re doing better. 

More value from your list. 
More revenue from every unit of input. 

And your team will probably like the job better. 

So they’ll stay longer. 
Burnout less. 
And allow you to attract better people. 

Activity is just a means to the end. 

Work backwards from what you REALLY want: productivity.

CEO @ MSP Sales Partners | Helping MSP Founders Build Sales Teams That Actually Sell | Ex-PE Backed CEO | Former U.S. Chamber Managing Director

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It's Nov 12. If you're NOT going to hit your annual sales goal this year, read this. 

First, don't give up. 

The work you put in at the end of the year determines how you start the next. 

Start 2026 with momentum, regardless of where 2025 ends. 

Second, don't adjust the annual goal. 

Your goals need to have integrity. Modifying them right before you miss destroys that integrity. 

Revising goals last minute is addictive. It becomes a habit really easily, so avoid at all costs. 

Third, set a "between now and end of year" goal. 

Make it one you can actually hit. Even if it it's embarrassingly low. 

End the year on a win. 

Lastly, perform an autopsy on sales and set a 2026 goal you WILL NOT MISS come hell or high water. 

You don't want to establish a culture of missing goals. 

So take this year's learnings and apply them to make sure that doesn't happen. 

Winning is a habit. Start small and ratchet up over time.

I work out 7x a week—and have for 15+ years.

A friend just asked me what my favorite fitness books are.

I scanned my entire library.

Something interesting I learned about myself today:

I own ONE book on fitness: Tim Ferriss' 4 Hour Body. 

I bought it 15 years ago.

I thought, well let me scan my YouTube history for a recommendation.

None there either, except some bodyweight workouts I pull up while traveling.

Legitimately surprised to realize that as much as I read and learn, I don’t consume fitness content.

I’ve used the same few regimens for more than 15 years:

• Walk 6-10 miles a day
• Strength training 1-4x a week
• Jog 1-2x a week
• Eat decent (not perfect)
• Revisit a sports I love like boxing occasionally 

I’m not going to win a bodybuilding competition, spar with real fighters or place in a triathlon anytime soon.

But at 45, I feel pretty damn good about where I’m at.

Guess that one book was all I needed.

Implementation > Consumption

"𝗖𝘂𝗹𝘁𝘂𝗿𝗲" is one of those things that's hard to define in business. But you definitely know a good one or a bad one when you experience it.

And it's one of the highest leverage tools you have as a leader. Because culture influences how your team communicates, executes, and ultimately how much value they add to the business.

Here are three types of cultures:

𝟭. 𝗗𝗲𝗳𝗮𝘂𝗹𝘁 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner is oblivious to the fact that culture even exists. A culture develops by default, not by design.

𝟮. 𝗗𝗲𝗹𝘂𝘀𝗶𝗼𝗻𝗮𝗹 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: The owner talks about how great the environment is, but employees have a very different perspective. Culture becomes a liability because it erodes trust.

𝟯. 𝗗𝗲𝗹𝗶𝗯𝗲𝗿𝗮𝘁𝗲 𝗖𝘂𝗹𝘁𝘂𝗿𝗲: A leader has a vision for who the team is and how they operate. It's healthy, productive, and compels people to give discretionary effort.

Fifteen years ago, at the US Chamber of Commerce, I inherited a sales team in decline. Losing people. Missing numbers. Toxic culture.

I took one of my biggest career risks and completely changed the culture.

I fired half my team within 90 days. Created core values. Changed how we hired. Fired top salespeople who didn't align.

At first, it didn't look good. Morale was rough. Numbers kept declining.

But then the uptick started.

After the initial uptick, we never missed a goal for 10 years straight.

When I eventually left, it was one of the hardest decisions I'd made. Because I didn't want to leave the culture we'd built. 

I break down the warning signs your culture needs a turnaround and the exact 3D Framework we use at MSP Sales Partners in the full article: https://lnkd.in/e5VTC3sF

Christmas came early for me. 

I was recording a YouTube video when my cell phone rang with a cold call. 

First of all, if you know me, you know that’s weird. I keep my phone on DND permanently and it only gets turned on by accident. 

Second, I answered it. Also rare.

But best of all, this happened while I was already recording—so I just let ot run and captured the whole call on camera. 

I turned it into a video because it’s actually a good call, but there’s a handful of really common mistakes I share with you when the call is done. 

Check it out here:

Open video: https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba on youtu.be

https://youtu.be/2QyhQfpq0N4?si=oGSgA4ZEkejOs7Ba

Your "best" sales rep might be the reason you're not growing.

I know that sounds backwards, but hear me out.

A $7M MSP called me last month.

Close rates tanked.
Revenue flat.
They couldn't figure out why.

We found the problem in 20 minutes.

It wasn't their reps.
It wasn't their process.
It wasn't the market.

It was something WAY more fundamental that almost every MSP gets wrong.

And once we fixed it?

30% growth in Q1 while their competitors stayed flat.

The counterintuitive part?

The "fix" meant their top performers actually did LESS, not more.

Full breakdown in MSP Success magazine here:

Open article: Your Sales Model is Choking Your Growth: Here’s How to Fix It by mspsuccess.com

Your Sales Model is Choking Your Growth: Here’s How to Fix It

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