Chris Donnelly Ltd

Head of Content

The Creator Accelerator by Chris Donnelly

The Creator Accelerator is a new 10-week transformational program by Chris Donnelly & team. 

Through a blend of curriculum, hands-on live coaching calls, coach-led clinics and community, we help others learn to scale their personal brand, build an audience and create outsized financial outcomes.``

Co-Founder

Personal Brand Manager 

Kurogo

Building and implementing powerful personal brand strategies for leading CEO's and Founders.

REVIEWS.io

Digital Marketing Executive

Myprotein

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,

After 3+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.

Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.

6 months in we've:

- Grown on LinkedIn by 370,000 followers (180k - 550k)
- Have achieved 150m+ views on LinkedIn 
- Grown on Tiktok by 250,000 (200k - 450k) 
- Grown on Instagram by 300,000 (0-300k)

For more resources on how to become the ultimate creator, check out my newsletter! 

https://the-creators-code.kit.com/33d38f7ea6

Josh S.

9 Free University Courses From 3 Elite Universities.

To help you land higher-paying roles: 

Gain knowledge from some of the best institutions in the world:

👑 Harvard 
👑 Yale
👑 MIT

Your future success starts with what you learn today.
Invest in yourself and build the skills employers value most.

Explore these 9 free courses,
Covering key areas like:

- Personal growth and happiness
- Public speaking and communication
- Leadership and career development

Take control of your career progression.
Start learning today with these top courses:

1. Persuasive Writing and Public Speaking
https://lnkd.in/eFTHE9ZK

2. Leadership: Creating Public Value
https://lnkd.in/ePQng4Ce

3. Negotiating Salary
https://lnkd.in/epxtfiyJ

4. The Science of Well-Being
https://lnkd.in/e_2ZWMc6

5. Managing Emotions in Times of Stress
https://lnkd.in/eTRxw3R9

6. Financial Markets
https://lnkd.in/etDDa3Qj

7. Building and Leading Effective Teams
https://lnkd.in/dtQbTNqf

8. Introduction to CS and Programming Using Python
https://lnkd.in/drCr3tBG

9. Managing Innovation and Entrepreneurship
https://lnkd.in/d2xWziUq

The highest achievers never stop learning.
Your next opportunity starts with the skills you develop today.

Which course stands out to you? 
Let me know below!

♻️ Repost to help others grow their knowledge.
And follow Josh S. for more

Don’t stay somewhere that drains your soul. 

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
And follow Josh S. for more!

Josh Sanders

41% of people second guess their choices daily.

Here’s how to stop wasting time 👇

A great cheat sheet from the main man Chris Donnelly 
Super useful for me as an over thinker haha ! 

It's so easy to second guess yourself when you: 

- Are overwhelmed with work
- Are Listening to too many opinions
- Don't have a system for making decisions 

This can then often lead to: 

- Delayed and inaccurate decisions 
- Missed opportunities 
- Frustration

These 7 mental models can change that:

1. OODA Loop (John Boyd)
→ A loop to help you think fast and stay sharp.
Observe. Orient. Decide. Act. Repeat.

2. First Principles Thinking
→ Break things down to raw truths and rebuild from scratch.

3. Six Thinking Hats (Edward de Bono)
→ Switch between logic, emotion, and creativity instead of mixing them up.

4. 80/20 Rule (Pareto Principle)
→ Focus on what really moves the needle. Drop what doesn’t.

5. Root Cause Analysis (Sakichi Toyoda)
→ Ask ‘why’ until you land on the real problem.

6. Occam’s Razor
→ The simplest answer is often the right one. Don’t overcomplicate it.

7. The 5x5 Rule
→ If it won’t matter in 5 years, don’t spend more than 5 minutes on it.

Now do not fear... you don't need to try all of these. 
The key part here is choosing the best one that works for you. 

Because once you can start to systemise your decisions. 
It is so much easier to make harder decisions much faster.

What's your go to framework for decison making?
Let me know below ! 

♻️ Repost this to help people make faster decisions 
And follow Josh S. for more like this :)

9 Everyday Phrases

That quietly ruin your reputation.

The worst part?
They seem harmless at first glance.

Protect how you're perceived.
By avoiding these 9 damaging phrases:

1. "Trust me..."
↳ Comes across as defensive and makes you seem less credible.
↳ Try instead: "Here’s why I believe this to be true."

2. "I hate to bother you, but..."
↳ Makes you sound like an inconvenience.
↳ Instead, say: "Is now a good time?"

3. "You wouldn’t understand"
↳ Feels dismissive and can alienate others.
↳ Instead, say: "Let me explain it another way."

4. "It’s out of my hands"
↳ Signals a lack of responsibility.
↳ Instead, say: "Here’s what I can do to help."

5. "You always..." or "You never..."
↳ Feels like an attack and shuts down conversation.
↳ Instead, say: "I’ve noticed this happening recently."

6. "Calm down"
↳ Can escalate frustration rather than ease it.
↳ Instead, say: "I get why this is upsetting."

7. "If I were you..."
↳ Can sound condescending or dismissive.
↳ Instead, say: "From my experience, this worked well."

8. "I thought you knew"
↳ Feels like shifting blame onto someone else.
↳ Instead, say: "Let me fill you in on the details."

9. "Sorry, but that’s just how I am"
↳ Comes across as stubborn and unwilling to adapt.
↳ Instead, say: "I’ll make an effort to improve."

Your words shape how people see you…
Make sure they’re working for you, not against you.

What’s one phrase you're trying to use less? 
Drop it below.

♻️ Repost to help others be more mindful of their words.
And follow Josh S. for more like this!

9 Common Sayings

LinkedIn is dead....

According to everyone on LinkedIn. 

Every year, people will become motivated to post on here. 
Often they'll see momentum fast. 

But then change happens...

A new format or algorithm change arrives
And often people aren't fast enough. 

They will continue to use the same techniques as before. 
And their results and motivation will start to diminish. 

But here's the brutal reality...

LinkedIn (like most social platforms) change ALL the time. 
To keep up you need to adapt fast and be very resilient.

So here's 6 tips for staying on top of the changes 
And how to adapt fast. 

1. Kill the ego 

- Understand that the algorithm doesn't care about you 
- The more sharable the content, the likely it is to perform

2. Always keep audience at the top of mind 

- Your content should always serve your audience 
- Think about the psychology of how your content stops the scroll

3. Study the best people in your industry 

- Great creators adapt fast. So follow those who adjust at speed 
- If someone changes up, check it out and break down why

4. Experiment all the time

- Do not continue to use the same format if it doesn't work 
- Treat each post like an experiment and test different variables

5. Accept things with a pinch of salt 

- There is a lot of misinformation spread on here 
- What will work for others may not work for you

6. Play the long game 

- Remember 0.1% growth compounds daily 
- Those who quit, never see the benefits

LinkedIn is not dead. 
It's dead for those who are unwilling to change. 

What's 1 thing your working on changing in your content? 
Let me know below ! 

Ps Chris and I built a new epic resource for LinkedIn 
Check it out here: https://lnkd.in/eEbAgsaW

♻️ Repost this to encourage others to post on LinkedIn
And follow Josh S. for more

I’ve written 1000s of LinkedIn posts in the last 2 years. 

Each post has its own objective. Let me explain: 

The key to building a large profitable personal brand 
That brings leverage to everything you do: 

Creating content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content. 

Which part of your matrix is your favourite? 
Let me know below ! 

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh S. for more!

JSESSIONID

li_at

Talks about #linkedin, #marketing, #selfdevelopment, and #personalbranding

7 Crucial Productivity Mistakes 

And How to Avoid Them. 

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip? 

♻️ Repost to help others work smarter
And follow Josh S. for more!

7 Crucial Productivity Mistakes and How to Avoid Them

In 2025 organic reach is down 65%. 

But the top 1% are growing 157x faster...

Find out how in our new free masterclass: https://lnkd.in/ehRvX9d9

Both Chris and Will analysed 318,842 LinkedIn™ posts from Q3 2025... 

And the results were shocking. 

The change this previous quarter has been huge. 
And you should be prepared to adapt. 

Organic reach is unfortunately down 65% 
(the lowest dip we've seen !) 

But fear not, there is still time to catch up. 

Don't guess your way to growth. 
Here's what's working in Q3 of 2025: 

The platform is changing: 

1. Median impressions are down 18% year over year
2. Normal creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Embrace different formats
2. Comment thoughtfully - 150+ meaningful conversations weekly
3. Stay consistent with quality (9/10 of views come from top 20% of posts)

THE Winning post formats (by reach multiple): 

1. Carousels (4.0x): Best results from story-driven education
2. Infographics (3.0x): Great for driving newsletter subs 
3. Motivational quotes (2.5x): Visuals need to be branded 
4. Personal Stories (2.3x): BTS pictures beat selfies 
5. Video (1.9x): great for building trust 
6. Text Only (1.0x): Must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs = 74% performance drop
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Post on the Weekend: Sunday posts see highest reach
5. Reach isn't killed by externa links: 3+ useful links get 236% more reach 

And the crazy part is...
This is just a sneak peek of what's happened.

If you'd like more insights, register to Chris' new free masterclass. 
He will be sharing how you can get your first 10k followers. 

Seats are capped so get in quick 👇
https://lnkd.in/ehRvX9d9

♻️ Repost this to help others understand the new algo
And follow Josh S. for more !

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

LinkedIn is full of job updates and education. 

So, today I'm a do it differently... 

I've grown from 5,000 to 153,371 followers in 2 years. 

And I've not really shared much about who I actually am. 

So here's my introduction. 
(without info about my job hehehe) 

I'm Josh. 
I live in London. 
I like silly lil tattoos.
I constsantly question myself.
I have a black cat called Lausse. 
I'm am 25 years young (26 soon oop).
I got a black belt in taekwondo at 14.  
I prefer 1 deep convo over 10 small talks. 
I love hearing and telling terrible dad jokes. 
I'm currently in my mid twenties running crisis. 
I did a degree in entrepreneurship and innovation. 
I have a mild obsession with Chess (yet I kinda suck) 
I was ranked 3rd in the UK at football freestyle at 17.
It's taken 2 years, but I feel surrounded by the best people. 

I would now love to get to know you guys more :) 

Drop 1 random fact about you in the comments ! 

Have a great Friday legendsss

So I think I'm about to do the most stupid thing I've done. 

And I'm really not ready for it... 

Running 10k every single day for 30 days.

Here's the story: 

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km. 

(Not bad for something I've been doing just for my silly lil brain health) 

But something annoyed me... 

I was 300km off of a wonderfully round 1000km. 

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it. 

And so... December300 is born. 

10k a day, every single day, until the end of the month. 

Now I don't just want this to be a personal challenge for me. 

I want to invite anyone else who wants to do it with me! 

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :) 

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM ! 

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3 

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge. 

Because for me, December is usually a slow month. 

So I'm ready to fully send it 

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people ! 

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

Stop wasting hours building presentations manually.

(There's an AI that does it in minutes)

If you're still wrestling with PowerPoint and GPT...
You're making it harder than it needs to be.

There's a smarter way that you may not have discovered:

Gamma

Think: AI presentation wizard that actually gets it right.

Here's what makes it different:

✅ Describe your idea → Complete deck appears
✅ Professional design without the design skills
✅ Smart content suggestions based on your topic
✅ Export ready for any platform

And has a brand new agent called Gamma Agent 
Which genuinely speeds up time so much!  

Here's how to build your next presentation with Gamma
And take advantage of the new Gamma agent: 

1. Head to gamma.app and create your free account
2. Hit "Generate" and describe your presentation
3. Add context → "Sales pitch for new consulting service"
4. Set your preferences (slide count, tone, length)
5. Pick from their curated theme library
6. Choose visual style that matches your brand
7. Review the AI-generated structure
8. Make quick edits using the Gamma agent
(I will legit just use the agent to sharpen a lot of the slides). 
9. Export and you're ready to rock and roll. 

In 10 minutes, you've got something that would've taken hours in PowerPoint.

Pro tip:

The more specific your initial prompt, the better Gamma performs.

Instead of "marketing presentation"...
Try "Q4 marketing strategy review for executive team focusing on social media ROI"

This is how I handle my presentations now.
No more fighting with templates or spending ages on slide layouts.

Have you used Gamma? If so, what do you use it for? 
Let me know below! 

If you want to give this a go for yourself 👇  
Check it out here: https://lnkd.in/eQh3n3n4

♻️ Repost this to help your network save genuine time 
And follow Josh S. for more! 

#gammapartner

Brand partnership • Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE. 

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times. 

So many people leave money on the table here. 

We've used Chris' to gain: 

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge. 

Be sure to implement it as soon as possible. 

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to: 

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner 

Your LinkedIn profile will either make or lose you money. 
There's no middle ground. 

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource

I've helped Chris Donnelly grow from 180k to 3 million+ 

All whilst running a 7 figure cohort business... 

Let's be real: 

Building a business and posting every day is f*cking hard. 

It's exhausting and for most founders is the first thing to drop. 

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time. 

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI. 

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run. 

Whilst keeping your authentic voice and style. 

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today! 

So if you're looking to: 

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

🚀 Growing the world’s best creators and founders | Founder of Amplify | I share everything I know in my weekly newsletter

🚀 Join Personal Brand Mastery: https://www.joegannon.co/course 

Hey I'm Joe, the founder of Amplify, the personal branding agency trusted by global experts to elevate their voice and authority.

Our clients past and present include: Ali Abdaal, Chris Williamson, Sahil Bloom, Jordan Peterson, Greg Isenberg, Andreessen Horowitz - and many more founders, authors, and thought leaders.

My first role in the creator economy was working with Ali Abdaal for 3 years on his content strategy. Since then, I’ve spent 7+ years building personal brands that position our clients as the go-to expert in their industry.

Want to be next?

I'm launching Amplify Academy to make that happen. 

My signature course Personal Brand Mastery is the complete playbook we’ve used at Amplify to help clients generate millions in sales, grow audiences into the hundreds of thousands, and become industry leaders… without chasing algorithms or burning out.

I’ve spent the last decade helping ambitious people turn their ideas into influence - and influence into income. Personal Brand Mastery distills that experience into clear framework and plug-and-play systems so you can:
→ Define your positioning so the right audience instantly gets it.
→ Create content that earns trust (and keeps it).
→ Build a brand system that works while you sleep.

This isn’t theory. It’s the same process we use with high-ticket clients - now available to anyone ready to take control of their reputation, visibility, and demand.

You’ll go from inconsistent posting and unclear positioning to a personal brand that:
→ Represents exactly who you are.
→ Positions you as an industry authority.
→ Attracts opportunities, clients, and partnerships on repeat.

Sound good?

👉 Join Amplify Academy to transform your personal brand: www.joegannon.co/course

📩 Sign up to my newsletter to grow and monetise your personal brand: joegannon.co/newsletter

🎥 Subscribe to my YouTube to watch the real behind-the-scenes of growing a creator business: youtube.com/@JoeGannon

It's so great to have you here.

Joe Gannon

🚀 Founder of Amplify | Build the foundations of a Top 1% Personal Brand

Yesterday I was in a room worth $40 million.

Not the venue. The creators.

The Teachable Collective in London brought together their top creators. And all day we were asked: 

- What's working for you right now?
- What are you struggling with?
- Where do you want to go in 2026?

The biggest insight hit me watching these conversations unfold:

You need TWO types of people in your network.

1. Those on the same journey as you - because they get the daily grind, the specific challenges, the small wins that matter.

2. Those who are ahead - because they've already solved what you're struggling with.

Here's what surprised me the most:

People ahead of you genuinely want to help.

No gatekeeping. No "figure it out yourself." Just pure value sharing.

This event was a masterclass in facilitating real connection from a world-class team.

It was amazing to turn LinkedIn connections into real-world friends. People I've commented back and forth with for months, finally meeting face to face.

We hugged like old friends because, in a way, we already were.

Show up as yourself online.
Build genuine relationships.
Find your people.

Stop building alone. Your next breakthrough is one conversation away.

#TeachablePartner

Brand partnership • 🚀 Founder of Amplify | Build the foundations of a Top 1% Personal Brand

I’m giving up...

I’m giving up playing small.
I’m giving up doubting myself.
I’m giving up waiting for the “right time.”

It's time to double down on strengths.
And to cover weaknesses.

I'm made for more.
And so are you.

"When you change the way you look at things, the things you look at change." - Wayne Dyer

I’ve been a business owner for 4.5 years.

Yet until recently, I avoided calling myself a business owner or CEO.

Because no one prepares you for the hardest part of business:

→ Unlearning how to be the person who does all the work.

You spend your whole life being rewarded for individual performance. And at the start, you do have to do everything yourself.

Then suddenly, you're supposed to lead.

Right now, my No.1 challenge is hiring the right people and giving them full responsibility.

Because until I learn this, I’ll stay in the same position.

I came across a thought exercise recently that reframed this for me:

"What if you were hired today as the owner of your business?"

- What decisions would you make?
- What are the bottlenecks?
- Who would you hire?

So whether you’re starting a new position or building something, ask yourself that:

If today was Day 1, what would you do differently?

Time to wear the title and put in the reps to get better at delegation.

🚀 Black Friday Exclusive on my profile 👀 | Founder of Amplify | Build a Top 0.1% Personal Brand | My 6-week programme begins 19th Jan 2026 👉 joegannon.co/cohort 🗓️

I’ve spent 7+ years building personal brands for founders & creators.

And I’ve seen 1 trap come up again and again:

→ Confusing attention and authority.

I see it constantly: 

- Chasing views, likes and impressions
- Posting for the algorithm instead of the audience
- Talking about everything → becoming known for nothing

And overlook the fact that:

Every piece of content trains your audience to either trust you or ignore you.

Here’s the system we use with clients:
(Swipe for the full breakdown)

📌 The Authority Flywheel

1. Content builds trust
2. Trust drives inbound
3. Inbound builds experience
4. Experience fuels richer content

When the flywheel spins, trust compounds and authority grows.

You go from chasing leads to leads coming to you.

So stop aiming to go viral. 

Aim to become the default in your industry.

🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 19th Jan 2026 | Early bird offer ends 7th Dec 👉 joegannon.co/cohort 🗓️

The Authority Flywheel

Online, people put entrepreneurs on a pedestal.

I think that's a huge mistake.

4.5 years of building a business has taught me that:

Being a founder isn't better than being an employee.
And being a manager isn't superior to doing the actual work.

They're just roles. Like positions on a football team.

I’ve realised most people are probably happier when they're NOT entrepreneurs.

But the glorification is everywhere:

- "Be your own boss!"
- "Escape the 9-5!"
- "Build your empire!"

Yet if the hours, stress and responsibility aren't right for you, that advice will cause nothing but pain.

Because some people:

- Thrive with structure
- Do their best work on teams
- Need clear boundaries between work and life

None of these are wrong. They're just different zones of genius.

So if you're crushing it in your role, love your team and building an incredible career...

Don't let social media convince you that you're somehow settling.

None of that is a downgrade. 

It’s just a different path.

🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 19th Jan 2026 | Early bird offer ends 10th Dec 👉 joegannon.co/cohort 🗓️

I've been posting consistently on LinkedIn for 5 years.

Yet I still sometimes struggle to stay on top of it.

(Like right now, while we’re running our first live cohort)

So over the last 12 months I've been using AI more to help me stay consistent.

Here's 6 ways I use it ⤵️

1. Content ideation 

↳ AI fixes blank screen syndrome by pulling ideas from your past posts, your niche and your audience's problems.

2. Analyse content 

↳ Feed your analytics into AI and let it spot the patterns you'd miss. Double down on what's working.

3. Accountability 

↳ With Stanley (Your Content Coach), I get 3 emails a week with personalised content ideas based on what's working.

4. Draft quickly 

↳ Drop in a story, a lesson or voice note. Get a draft you can tweak and edit.

5. Repurposing 

↳ Turn text posts into carousels, rewrite from new angles, create video scripts from long captions.

6. Editing 

↳ Flag filler lines, weak hooks, overused phrases and confusing structure. Like having a second pair of eyes.

—

I wish I had Stanley years ago.

Hands down one of the best AI tools in the creator economy right now 🚀

Comment "STANLEY" below for an exclusive 7-day FREE trial link!

P.S. What’s your fave way to use AI at the moment?

How I Use Stanley To Stay Consistent on LinkedIn

Your 2026 LinkedIn strategy?

Create content that only you can.

Life is so exciting right now, but my nervous system?

I regularly feel like I'm in fight-or-flight.

How do you regulate yourself?

My body definitely thinks I'm being chased by a tiger 😅

Drop your best practice below.

(I'll test the top 3 this week and report back)

AI made us faster - but also messier.

10 tools. 
10 tabs. 
10 subscriptions.
Our workflow is more powerful… but completely scattered.

This week I tried something that finally fixes it.

⚡️ Genspark - built by 30 people, already a $1B AI agent unicorn - an all-in-one AI workspace that actually finishes the work.

Here’s the wild part 👇

- AI Slides → Chat to build full decks, 100+ templates, Google Slides export
- AI Sheets 2.0 → Automated data pull, SQL, charts, Excel export w/ formulas
- AI Inbox → Talk to your email, get summaries + replies auto-generated
- Teams → Real-time co-editing w/ humans + AI
- AI Designer & AI Developer → Brand kits + websites in minutes

One replaces ten.
One workspace, no switching.
One tool that finally matches the speed of AI itself.

👉 Breakdown in my video (in partnership with Genspark)
https://lnkd.in/es7mwd7d

#Genspark #Gensparklive

Brand partnership • 🚀 Founder of Amplify | Build a Top 0.1% Personal Brand | Join the Personal Brand Mastery Programme starting 19th Jan 2026 | Early bird offer ends 10th Dec 👉 joegannon.co/cohort 🗓️

This week, we started masterclasses for my community.

And the bar is set high!

We were joined by Olly Richards, Founder of StoryLearning, a multi-million dollar education company. 

Olly's written 25+ books, speaks 8 languages fluently, and has built a YouTube audience of 570K+.

Here’s a peek into some of the wisdom he shared:

1. Build a METHOD, not a personal brand dependency

For years, everything was dependent on him. Once he created a teachable system, other teachers could deliver it.

Result: an 8-figure business he now works on only a few days a month.

2. Your team IS your freedom

“A business is a team working together, NOT a king and a thousand helpers”.

You don’t get freedom by getting more efficient. You get freedom when someone else can run the system without you.

3. Master ONE traffic source (ignore everything else)

“Become world-class at ONE scalable traffic source”.

This one hit me like a ton of bricks - avoid complexity at all costs.

Stop chasing every platform. Pick a channel. Get good at it. Use it to grow your email list.

—

Olly is world-class, an incredible human being, and it was a privilege to spend time with him.

I'm so grateful that our Amplify Academy students can learn directly from the best in the industry.

1 masterclass down. 7 to go.

LET’S GO 🚀

You know what nobody talks about?

How Social Media Managers have an impossible task.

Working in social today requires:

- Being a great copywriter
- Community management
- Strategy for EVERY platform
- Short-form and long-form video editing
- Knowing how to design

I wore all of those hats and burnt out.

It's ridiculous and completely unrealistic.

That's why I started my agency, but before I could hire anyone, I had to buy myself time.

The first tool that changed everything for me was Descript.

I loved creating content and growing audiences… but I wasn’t an editor.

Yet, for 12 months I created viral clips for clients like Ali Abdaal and Chris Williamson by editing videos like text.

Nowadays, Descript has so many features to help you save money and win back time:

• Overdub → Fix mistakes with AI voice cloning (no re-recording!)
• Studio Sound → Level up your audio quality (without fancy mics)
• Screen and video recording → Personalise videos and add b-roll (all in one place)

We’ve never had more leverage to focus on what we do best.

Try Descript for free today: https://lnkd.in/eH8QpPVh

P.S. Yes I edited this video in 1 hour from scratch using Descript ✌️

This week we wrapped up our first live cohort. 

50 pages of debrief notes later, here's what I learned:

→ The difference between good and exceptional isn't what you teach. It's the experience you create around it.

Think about the cinema.

You don't just watch a film. You arrive, grab snacks, trailers build anticipation. Lights down, sound goes up. You're locked in.

None of that is the film, but it changes how the film lands.

That’s why we’re obsessing over the small things:

- Music as people join (sets the tone)
- Breakout rooms (so people can connect)
- Interactive exercises (so people are involved)
- 1:1 check-ins (so no one falls through the cracks)
- Waiting room (a breather between back-to-back calls)

And after each session, we debrief. 

Because if even 1 person is confused in a group of 10, that’s 10% of the room.
Scale that to 100 students? That’s 10 people lost.

Do I care too much? Maybe.

But that’s how you build something that actually helps people.

So whether you're building a course, product or service, stop and think:

→ What small changes would improve the experience?

Steven Bartlett obsesses over "sweating the small stuff".
Tony Robbins’ teams focus on CANI (Constant And Never-ending Improvement).

Those small improvements compound.

Don’t skip the 1%.

👉 P.S. If the next cohort is on your radar, today’s Black Friday offer is the best time to lock in your spot: https://lnkd.in/ed3HtiHY

An overlooked truth about personal branding:

You can outsource the work, but you can’t outsource your actual voice.

And yet… this is the mistake founders make the most.

They hire someone, then step back completely.

You wouldn’t have someone join a Zoom call with your profile picture, speaking on your behalf 😅

After 7+ years building personal brands, here's an approach that works:

📌 The 10/80/10 Model 

- 10% at the start: Your voice

(Calls, interviews, voice notes - capture your actual thoughts & stories)

- 80% in the middle: The heavy lifting

(Drafts, transcription, editing, design - all things you can outsource)

- 10% at the end: Your seasoning

(The unique details, examples & final touches only you can add)

You need to write or record your thoughts throughout the week to have enough Source Material.

That’s your role - then a team can support you.

The ghostwriting industry gets this backwards.

They promise to BE you instead of helping you be MORE of you.

If not, it can damage your account and reputation long-term.

The whole point is to share your voice online.

Your personal brand is too important to fake.
But it's also too important to do everything yourself.

Own the beginning. Own the end. Outsource the middle.

That’s how you protect your time and gain leverage.

Being an entrepreneur is dangerously glorified.

Working for yourself is not “better” than being an employee.

LinkedIn News UK just reported that entrepreneurship is rising fast in the UK with 69% more founders on LinkedIn in the past year.

It's true that there’s never been a better time to start something - with AI we’re living in an unbelievable moment in history. 

And the upsides to entrepreneurship are real:
• You own your schedule
• You can earn more
• You gain autonomy

But here’s the part no one talks about:

Most people don’t “escape” the 9-5. They instead trade it for a 24/7 with a level of pressure no one prepares you for.

I’ve run a business for 4.5 years - and almost every self-employed person I know struggles 10x more in private than they ever admit publicly.

No one posts the bad days, because unfortunately, it makes you look “weak”. There's no incentive to be honest - and that's what needs to be discussed more. 

Working for yourself means:
 • Constantly facing problems and stressors
 • Feeling the mental load of a never-ending to-do list
 • Struggling to ever switch off because “everything is urgent”

Some people are meant for entrepreneurship.
Some will thrive as employees.
Some will move between both depending on the season of life.

There is no “better” - there's only alignment.

Choose the path where you can thrive, feel great, and operate from your zone of genius.

Real success is knowing who you are and building a life around that.

I spent months following the big-creator playbook before realising:

They were playing a different game I didn’t even want to win.

You can’t look at big creators and assume they can operate in the same way.

Because some have: 

- Teams of 5-10 people
- 10x the amount of resources
- And way more cash at their disposal

Most of us don’t have that.
And that’s fine.

But it means copying them makes no sense.

Why try to mirror someone whose situation, support and goals look nothing like yours?

Earlier this year, I got busy. 

And in that chaos, I defaulted to what I saw working for others: viral formats and broad ideas targeted at the masses.

My following pretty much doubled. 

On the surface, everything looked like it was flying.

But the problem was the content could have come from anyone.

Which meant I wasn’t getting the outcomes I was doing it all for.

There’s a quote I love: 

Play stupid games, win stupid prizes.

You might see someone going viral, growing fast…

But do you want to play the same game as them?

Or is it time to change the game entirely?

taplio

The Battle

Josh S.

Joe Gannon

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Performance ScoreJosh S.'s LinkedIn Performance

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taplio

The Battle

Josh S.

Joe Gannon

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh S.'s LinkedIn Performance

Performance ScoreJoe Gannon's LinkedIn Performance

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Performance ScoreJosh S.'s LinkedIn Performance