Chris Donnelly Ltd

Head of Content

The Creator Accelerator by Chris Donnelly

The Creator Accelerator is a new 10-week transformational program by Chris Donnelly & team. 

Through a blend of curriculum, hands-on live coaching calls, coach-led clinics and community, we help others learn to scale their personal brand, build an audience and create outsized financial outcomes.``

Co-Founder

Personal Brand Manager 

Kurogo

Building and implementing powerful personal brand strategies for leading CEO's and Founders.

REVIEWS.io

Digital Marketing Executive

Myprotein

Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,

After 3+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.

Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.

6 months in we've:

- Grown on LinkedIn by 370,000 followers (180k - 550k)
- Have achieved 150m+ views on LinkedIn 
- Grown on Tiktok by 250,000 (200k - 450k) 
- Grown on Instagram by 300,000 (0-300k)

For more resources on how to become the ultimate creator, check out my newsletter! 

https://the-creators-code.kit.com/33d38f7ea6

Josh S.

9 Free University Courses From 3 Elite Universities.

To help you land higher-paying roles: 

Gain knowledge from some of the best institutions in the world:

👑 Harvard 
👑 Yale
👑 MIT

Your future success starts with what you learn today.
Invest in yourself and build the skills employers value most.

Explore these 9 free courses,
Covering key areas like:

- Personal growth and happiness
- Public speaking and communication
- Leadership and career development

Take control of your career progression.
Start learning today with these top courses:

1. Persuasive Writing and Public Speaking
https://lnkd.in/eFTHE9ZK

2. Leadership: Creating Public Value
https://lnkd.in/ePQng4Ce

3. Negotiating Salary
https://lnkd.in/epxtfiyJ

4. The Science of Well-Being
https://lnkd.in/e_2ZWMc6

5. Managing Emotions in Times of Stress
https://lnkd.in/eTRxw3R9

6. Financial Markets
https://lnkd.in/etDDa3Qj

7. Building and Leading Effective Teams
https://lnkd.in/dtQbTNqf

8. Introduction to CS and Programming Using Python
https://lnkd.in/drCr3tBG

9. Managing Innovation and Entrepreneurship
https://lnkd.in/d2xWziUq

The highest achievers never stop learning.
Your next opportunity starts with the skills you develop today.

Which course stands out to you? 
Let me know below!

♻️ Repost to help others grow their knowledge.
And follow Josh S. for more

Don’t stay somewhere that drains your soul. 

It’s the slowest road to a life of regret:

Whether that’s staying in:

- A role you dread
- A draining relationship
- A group that holds you back

It’s never worth the cost to your well-being.

But why do we cling to places that harm us?
The main reasons often include:

↳ Feeling like we’ve invested too much
↳ Fear of what happens next
↳ Loyalty taken too far

Here’s what to try if you feel stuck in the wrong space:

1. Reflect and write it down
↳ Give yourself time to see the full picture
↳ List the ups and downs with total clarity

2. Lean on others
↳ Share your thoughts with people you trust
↳ Try online communities to see a different perspective

3. Start improving yourself
↳ Pinpoint what could help you grow from here
↳ Learn, study, or upskill for your next chapter

4. Set your timeline to leave
↳ Break down each step and set dates
↳ Track progress and adjust as needed

5. Make your exit
↳ Take action and commit to your decision
↳ Have support around you as you transition

Know that leaving won’t be simple.
It might be the toughest step you take.

But life’s too short to be stuck in resentment.

When you’re in the right space, you become:

- More energised
- More at peace
- A version of you that thrives

And who doesn’t want that?

♻️ Repost this to help someone else find their right room
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Josh Sanders

41% of people second guess their choices daily.

Here’s how to stop wasting time 👇

A great cheat sheet from the main man Chris Donnelly 
Super useful for me as an over thinker haha ! 

It's so easy to second guess yourself when you: 

- Are overwhelmed with work
- Are Listening to too many opinions
- Don't have a system for making decisions 

This can then often lead to: 

- Delayed and inaccurate decisions 
- Missed opportunities 
- Frustration

These 7 mental models can change that:

1. OODA Loop (John Boyd)
→ A loop to help you think fast and stay sharp.
Observe. Orient. Decide. Act. Repeat.

2. First Principles Thinking
→ Break things down to raw truths and rebuild from scratch.

3. Six Thinking Hats (Edward de Bono)
→ Switch between logic, emotion, and creativity instead of mixing them up.

4. 80/20 Rule (Pareto Principle)
→ Focus on what really moves the needle. Drop what doesn’t.

5. Root Cause Analysis (Sakichi Toyoda)
→ Ask ‘why’ until you land on the real problem.

6. Occam’s Razor
→ The simplest answer is often the right one. Don’t overcomplicate it.

7. The 5x5 Rule
→ If it won’t matter in 5 years, don’t spend more than 5 minutes on it.

Now do not fear... you don't need to try all of these. 
The key part here is choosing the best one that works for you. 

Because once you can start to systemise your decisions. 
It is so much easier to make harder decisions much faster.

What's your go to framework for decison making?
Let me know below ! 

♻️ Repost this to help people make faster decisions 
And follow Josh S. for more like this :)

9 Everyday Phrases

That quietly ruin your reputation.

The worst part?
They seem harmless at first glance.

Protect how you're perceived.
By avoiding these 9 damaging phrases:

1. "Trust me..."
↳ Comes across as defensive and makes you seem less credible.
↳ Try instead: "Here’s why I believe this to be true."

2. "I hate to bother you, but..."
↳ Makes you sound like an inconvenience.
↳ Instead, say: "Is now a good time?"

3. "You wouldn’t understand"
↳ Feels dismissive and can alienate others.
↳ Instead, say: "Let me explain it another way."

4. "It’s out of my hands"
↳ Signals a lack of responsibility.
↳ Instead, say: "Here’s what I can do to help."

5. "You always..." or "You never..."
↳ Feels like an attack and shuts down conversation.
↳ Instead, say: "I’ve noticed this happening recently."

6. "Calm down"
↳ Can escalate frustration rather than ease it.
↳ Instead, say: "I get why this is upsetting."

7. "If I were you..."
↳ Can sound condescending or dismissive.
↳ Instead, say: "From my experience, this worked well."

8. "I thought you knew"
↳ Feels like shifting blame onto someone else.
↳ Instead, say: "Let me fill you in on the details."

9. "Sorry, but that’s just how I am"
↳ Comes across as stubborn and unwilling to adapt.
↳ Instead, say: "I’ll make an effort to improve."

Your words shape how people see you…
Make sure they’re working for you, not against you.

What’s one phrase you're trying to use less? 
Drop it below.

♻️ Repost to help others be more mindful of their words.
And follow Josh S. for more like this!

9 Common Sayings

LinkedIn is dead....

According to everyone on LinkedIn. 

Every year, people will become motivated to post on here. 
Often they'll see momentum fast. 

But then change happens...

A new format or algorithm change arrives
And often people aren't fast enough. 

They will continue to use the same techniques as before. 
And their results and motivation will start to diminish. 

But here's the brutal reality...

LinkedIn (like most social platforms) change ALL the time. 
To keep up you need to adapt fast and be very resilient.

So here's 6 tips for staying on top of the changes 
And how to adapt fast. 

1. Kill the ego 

- Understand that the algorithm doesn't care about you 
- The more sharable the content, the likely it is to perform

2. Always keep audience at the top of mind 

- Your content should always serve your audience 
- Think about the psychology of how your content stops the scroll

3. Study the best people in your industry 

- Great creators adapt fast. So follow those who adjust at speed 
- If someone changes up, check it out and break down why

4. Experiment all the time

- Do not continue to use the same format if it doesn't work 
- Treat each post like an experiment and test different variables

5. Accept things with a pinch of salt 

- There is a lot of misinformation spread on here 
- What will work for others may not work for you

6. Play the long game 

- Remember 0.1% growth compounds daily 
- Those who quit, never see the benefits

LinkedIn is not dead. 
It's dead for those who are unwilling to change. 

What's 1 thing your working on changing in your content? 
Let me know below ! 

Ps Chris and I built a new epic resource for LinkedIn 
Check it out here: https://lnkd.in/eEbAgsaW

♻️ Repost this to encourage others to post on LinkedIn
And follow Josh S. for more

I’ve written 1000s of LinkedIn posts in the last 2 years. 

Each post has its own objective. Let me explain: 

The key to building a large profitable personal brand 
That brings leverage to everything you do: 

Creating content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

Want more customers quickly? 
Focus hard on MOF/BOF content.

Want to reach more people?
Focus on TOF content. 

Which part of your matrix is your favourite? 
Let me know below ! 

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh S. for more!

JSESSIONID

li_at

Talks about #linkedin, #marketing, #selfdevelopment, and #personalbranding

7 Crucial Productivity Mistakes 

And How to Avoid Them. 

Ever felt like you're always busy but never getting ahead?

Sometimes, it's less about how much you work.
And more about working smart instead of hard.

Those who fall into these habits
Will often feel like:

- They're always busy
- They're consistently overwhelmed
- Results seem far and few between

Break this cycle today.
Be aware of the mistakes… and how to avoid them:

1. Thinking “Busy” is Productive
↳ Just because your calendar is full doesn’t mean you’re productive.
↳ Focus on the 20% driving 80% of your results. Double down on that.

2. Neglecting Your Health to Get Work Done
↳ Sacrificing health for work reduces efficiency.
↳ Make health non-negotiable. Move daily and eat nutritious foods.

3. Avoiding Breaks to “Power Through”
↳ Powering through without breaks slows your brain down.
↳ Take regular short breaks. 5 minutes can make a big difference.

4. Trying to Multi-Task
↳ Multitasking scatters focus and overloads the brain.
↳ Focus on one task at a time for better results.

5. Trying to Achieve Perfection
↳ Perfectionism can be paralysing and stop progress.
↳ Focus on progress over perfection. Start and iterate fast.

6. Failing to Prioritise Tasks
↳ An overloaded to-do list causes important tasks to be missed.
↳ Use the Eisenhower Matrix to prioritise urgent and important tasks.

7. Having Unclear Goals
↳ Unclear goals lead to a lack of focus and drive.
↳ Ensure your goals are clear, purposeful, and urgent.

The key here:

Recognising these productivity mistakes for yourself.
As no one will fix them for you.

Remember…

Smart work will always beat hard work.

What’s your top productivity tip? 

♻️ Repost to help others work smarter
And follow Josh S. for more!

7 Crucial Productivity Mistakes and How to Avoid Them

In 2025 organic reach is down 65%. 

But the top 1% are growing 157x faster...

Find out how in our new free masterclass: https://lnkd.in/ehRvX9d9

Both Chris and Will analysed 318,842 LinkedIn™ posts from Q3 2025... 

And the results were shocking. 

The change this previous quarter has been huge. 
And you should be prepared to adapt. 

Organic reach is unfortunately down 65% 
(the lowest dip we've seen !) 

But fear not, there is still time to catch up. 

Don't guess your way to growth. 
Here's what's working in Q3 of 2025: 

The platform is changing: 

1. Median impressions are down 18% year over year
2. Normal creators are growing 20% slower since Q2
3. Suggested content is creating more space
4. Virality caps are creating space for niche content

What the top 1% do differently: 

1. Embrace different formats
2. Comment thoughtfully - 150+ meaningful conversations weekly
3. Stay consistent with quality (9/10 of views come from top 20% of posts)

THE Winning post formats (by reach multiple): 

1. Carousels (4.0x): Best results from story-driven education
2. Infographics (3.0x): Great for driving newsletter subs 
3. Motivational quotes (2.5x): Visuals need to be branded 
4. Personal Stories (2.3x): BTS pictures beat selfies 
5. Video (1.9x): great for building trust 
6. Text Only (1.0x): Must have 14+ paragraphs

Tactics to boost performance: 

1. Write conversationally: Shorter words perform 35% better
2. Structure matters: Less then 7 paragraphs = 74% performance drop
3. Length is your friend: 1.3k-3k character posts get 38% more reach. 
4. Post on the Weekend: Sunday posts see highest reach
5. Reach isn't killed by externa links: 3+ useful links get 236% more reach 

And the crazy part is...
This is just a sneak peek of what's happened.

If you'd like more insights, register to Chris' new free masterclass. 
He will be sharing how you can get your first 10k followers. 

Seats are capped so get in quick 👇
https://lnkd.in/ehRvX9d9

♻️ Repost this to help others understand the new algo
And follow Josh S. for more !

Most people will never reach 10,000 followers.

Here’s why that happens:

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

Ps if you are looking to reach your first 10k 
Chris Donnelly is going live on Tues to show you exactly how

Save your spot here: https://lnkd.in/ehRvX9d9

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

LinkedIn is full of job updates and education. 

So, today I'm a do it differently... 

I've grown from 5,000 to 153,371 followers in 2 years. 

And I've not really shared much about who I actually am. 

So here's my introduction. 
(without info about my job hehehe) 

I'm Josh. 
I live in London. 
I like silly lil tattoos.
I constsantly question myself.
I have a black cat called Lausse. 
I'm am 25 years young (26 soon oop).
I got a black belt in taekwondo at 14.  
I prefer 1 deep convo over 10 small talks. 
I love hearing and telling terrible dad jokes. 
I'm currently in my mid twenties running crisis. 
I did a degree in entrepreneurship and innovation. 
I have a mild obsession with Chess (yet I kinda suck) 
I was ranked 3rd in the UK at football freestyle at 17.
It's taken 2 years, but I feel surrounded by the best people. 

I would now love to get to know you guys more :) 

Drop 1 random fact about you in the comments ! 

Have a great Friday legendsss

So I think I'm about to do the most stupid thing I've done. 

And I'm really not ready for it... 

Running 10k every single day for 30 days.

Here's the story: 

A few days ago I was chatting to my good friend Angus Parker about my total running KM for the year. 
I had done just under 700km. 

(Not bad for something I've been doing just for my silly lil brain health) 

But something annoyed me... 

I was 300km off of a wonderfully round 1000km. 

I then thought "how hard could that be in one month?" 
After few quite delusional afterthoughts, I thought why not go for it. 

And so... December300 is born. 

10k a day, every single day, until the end of the month. 

Now I don't just want this to be a personal challenge for me. 

I want to invite anyone else who wants to do it with me! 

If you're game, feel free to comment "Join" on this post. 
And I'll pop you a DM with the link :) 

I also want to make this super fun, so...

If you're:

- London based
- Don't want to do the full challenge 
- But would like to join me on one 10k run

Feel free to drop me a DM ! 

If running isn't your jam, but you'd still like to support. 
I'm also raising money for Shelter UK.

Super nice cause and so important, especially around these cold winter months. 
Feel free to donate here: https://lnkd.in/eSWvNyiU

Anything is genuinely deeply appreciated <3 

I have no idea how this will be for me tbh. 
But MAN I am excited for the challenge. 

Because for me, December is usually a slow month. 

So I'm ready to fully send it 

Am I gunna snap my hamstring within the first few days? 
What do you think? XD

Let's get it people ! 

♻️ Any repost to spread the message would be amazinggg

Ps recognise anyone from my current running squad?? 🔥

Stop wasting hours building presentations manually.

(There's an AI that does it in minutes)

If you're still wrestling with PowerPoint and GPT...
You're making it harder than it needs to be.

There's a smarter way that you may not have discovered:

Gamma

Think: AI presentation wizard that actually gets it right.

Here's what makes it different:

✅ Describe your idea → Complete deck appears
✅ Professional design without the design skills
✅ Smart content suggestions based on your topic
✅ Export ready for any platform

And has a brand new agent called Gamma Agent 
Which genuinely speeds up time so much!  

Here's how to build your next presentation with Gamma
And take advantage of the new Gamma agent: 

1. Head to gamma.app and create your free account
2. Hit "Generate" and describe your presentation
3. Add context → "Sales pitch for new consulting service"
4. Set your preferences (slide count, tone, length)
5. Pick from their curated theme library
6. Choose visual style that matches your brand
7. Review the AI-generated structure
8. Make quick edits using the Gamma agent
(I will legit just use the agent to sharpen a lot of the slides). 
9. Export and you're ready to rock and roll. 

In 10 minutes, you've got something that would've taken hours in PowerPoint.

Pro tip:

The more specific your initial prompt, the better Gamma performs.

Instead of "marketing presentation"...
Try "Q4 marketing strategy review for executive team focusing on social media ROI"

This is how I handle my presentations now.
No more fighting with templates or spending ages on slide layouts.

Have you used Gamma? If so, what do you use it for? 
Let me know below! 

If you want to give this a go for yourself 👇  
Check it out here: https://lnkd.in/eQh3n3n4

♻️ Repost this to help your network save genuine time 
And follow Josh S. for more! 

#gammapartner

Brand partnership • Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

2 years working with Chris Donnelly, 3M+ followers gained, and $10M revenue later

And we're giving away the profile playbook... for FREE. 

TLDR: Comment PROFILE, and I will personally ping it to you.

There is a science to a LinkedIn profile page. 
It's something we've tested 100s of times. 

So many people leave money on the table here. 

We've used Chris' to gain: 

- Over 210,000+ subscribers on his email list
- 5000+ people on his new Searchable waitlist 
- 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, we're sharing it... free of charge. 

Be sure to implement it as soon as possible. 

Here's how to turn 1000s of profile views into leads. 
In the playbook, you'll learn how to: 

✅ Build a strategic funnel flow that takes people from awareness to action
✅ Follow the full 30-day implementation roadmap with weekly milestones
✅ Create trust instantly with your profile picture and brand consistency
✅ Use our positioning formula that turns headlines into small pitches
✅ Turn your experience into results-based credibility
✅ Implement the monthly optimisation system 
✅ Drive traffic with your banner 

Your LinkedIn profile will either make or lose you money. 
There's no middle ground. 

This playbook helps you turn it into a powerful landing page.

If you're ready to start making revenue to your profile
Comment PROFILE, and I'll send across the link to the playbook.

♻️ Repost to help your network not lose out on this incredible resource

I've helped Chris Donnelly grow from 180k to 3 million+ 

All whilst running a 7 figure cohort business... 

Let's be real: 

Building a business and posting every day is f*cking hard. 

It's exhausting and for most founders is the first thing to drop. 

Yes, the benefits of a personal brand are incredible. 
But you also have to be consistent for a very long time. 

Which sucks.

But there is a way to do it. 
And it all comes down to one skillset...

Strategically using AI. 

And no, I don't mean using ChatGPT to write your whole post
(Claude is way better for that... kidding :p)

But learning the processes and strategies for using AI tools, 
To save you buckets of time in the long run. 

Whilst keeping your authentic voice and style. 

And me and Chris Donnelly will be sharing how to do that at 4.30 pm (GMT) today! 

So if you're looking to: 

- Increase your content output 
- Use the right tools for high quality
- Decrease time spent looking at a blank screen

I recommend grabbing your spot. 
Secure it here: https://lnkd.in/eMnBqpbR

Excited to see you there !

Chris Donnelly

Founder (Business Acquired by Croud)

Founder | Follow for posts on Business, Marketing & AI

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

If you give level 1 prompts, you'll get level 1 results. 

Here's how to go from beginner to pro: 

Prompting AI is the same as any skill.  
Level 1 inputs give level 1 outputs...

And learning how to prompt well is a process. 

Most people are stuck at level 1, maybe level 2 if they're trying.
But the real power of LLMs is hidden in levels 3 and 4.

That's where you stop getting generic outputs, and start: 

- Creating higher quality outputs with fewer iterations
- Building reusable systems that scale with your business
- Working with a 24/7 digital assistant trained on your data

Here are the 4 levels of prompting broken down: 

Level 1: The Commander

“Write me a post.”

Goal: Get something fast.
Mindset: Task-first, no context.

This is where most people stay. 
You get quick answers but generic results. 

How to improve:
- Add a clear role and goal to every request.
- Ask AI to explain how it got to the answer.

Level 2: The Architect

“Act as a content strategist. 
Build a LinkedIn post using this brief, audience, and tone.”

Goal: Add structure and clarity.
Mindset: Context-first, single focus.

You’re starting to give direction. 
You define who the output is for, the purpose, and the format. 

How to improve:
- Use simple structure: Role → Task → Context → Output.
- Include examples of great work to show the standard you expect.

Level 3: The Strategist

“Here’s the audience, style, and examples. 
Build three options, critique them, and improve the best one.”

Goal: Create consistent, high-quality work.
Mindset: Iteration and reasoning.

This is where results compound. 
You build systems, test ideas, and refine based on feedback. 

How to improve:
- Use feedback loops: create → review → refine → finalise.
- Ask it to think through trade-offs or risks before giving the answer.

Level 4: The Master

“You are my Growth Engineer. 
Use context from Notion, Google Drive, 
and previous brand frameworks to draft this week’s content plan.”

Goal: Automation and leverage.
Mindset: Integration and systems thinking.

AI becomes part of your workflow. 
It understands your data, preferences, and strategy. 

How to improve:
- Layer context from your documents, briefs, and past results.
- Build reusable prompt systems that evolve over time.

My team and I use level 3 and 4 prompting every single day.

It's how we produce content at scale and save countless hours each week.

How much do you know about AI prompting? 
Drop a comment down below. 

If you want your business to be discovered inside LLMs like 
ChatGPT, Claude, and Perplexity, you need to optimise for AI search.

That's exactly what we built Searchable for.

It's an autonomous SEO & AEO Growth Engineer, 
That can analyse, fix, and scale your website automatically...

Learn more here:
https://lnkd.in/epgXyFmi

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

100 days ago I had an idea.

An idea that I think could change marketing forever.

I have been obsessed with AI since ChatGPT came out and been obsessed with digital marketing since I was 16 when I built my first website.

I've Founded or Co Founded 5 of my own companies so far in my career.

- Two were small and faded but I learnt a lot
- Verb Brands was 10 years bootstrapped and I sold for 8 figures
- Lottie is a 9 figure business now, growing under Will Donnelly's leadership
- The Creator Accelerator generated nearly 8 figures of revenue in its 1st year

I went to work with Lovable and again just had my eyes opened even further to the possibilities of AI and technology.

Then this idea hit me and I knew I had to go all in.

100 days

I went to San Francisco and started networking. I knew I would need technical co-founders who were legitimately 0.01 engineers, who were hungry and who were passionate about the idea.

Met Sam Hogan & Arya Nagabhyru

They were both AI engineers building in the AI agent space at YC companies.

Decided to co found. Started building.

Jammed on the idea non stop and eventually landed on a massively improved version of what I had brought to them.

Day 90
- Changed the name from Clicker to Searchable
- YOLO'd it and bought searchable.com 

Day 80
- Decided that to be the company we wanted to be. We had to be in person and our culture had to compete with the fast paced cultures of San Francisco.

- Moved the guys over to the UK so we are shoulder to shoulder working every single day.

Day 70
- Tested our product with a closed list entrepreneurs
- Hired the incredible Nik Gospodinov as a founding engineer

Day 50
- Invested my own cash into the business
- Working with enterprises with our tool and supporting with white glove
- Brands receiving 200% increase in traffic from LLMs

Day 30
- Started a waitlist, reached 5000 people
- Opened a beta account and had 100 companies join
- Opened a community and had 800 people join

(the power of personal brand ay)

Day 10
- Hired a SEO expert product manager Ivan

Day... well today

I have always been a founder that has built in public.
Therefore I wanted to give it to you. Raw as we build.

Introducing Searchable 
Searchable.com

Your Autonomous SEO and AEO Growth Engineer.

It is deep analytics for AI Search.

However it isn't just analytics, it provides the actions required to drive growth. 

Automatically analyse, fix, and scale your website to drive customers.

I want your feedback, I want your thoughts. No idea is a bad one.

Use it to get your business and your products found in ChatGPT and other LLMs

To celebrate the launch, I am giving my audience free credits to use Searchable

📊 Deep Visibility & Analytics Report
⌨️ 100 prompt credits
🧹 5 site audit credits
💻 1 article credit

Plus free step-by-step guides on how to prepare for this shift.

Comment SEARCHABLE if you want to get the credits and try Searchable for free.

Spaces are limited.

No alternative text description for this image

These 3 C-Suite roles determine your company's fate.

But most people don't know the differences...

Fundamentally, this is what it looks like:

CEO: Strategy, Leadership, Vision.
CFO: Stability, Stewardship, Finance.
COO: Execution, Efficiency, Operations.

If you're a new founder, it's critical to get these hires right.

Here's what each role does, and why it's important:
(Check the sheet for expanded info)

👤 Chief Executive Officer (CEO)
↳ The visionary and ultimate decision-maker.

❓ What They Do:
↳ Set long-term strategy and protect the company’s overall direction.

☄️ Purpose In The Company:
↳ Drive growth and create shareholder value.

⚙️ How They Do It: 
- Translate vision into actionable strategy.
- Hire leaders who are better than them.
- Allocate resources across departments.
- Represent the company to investors and press.
- Make the final call when priorities conflict.

📊 Main KPIs:
- Revenue Growth Rate (% YoY)
- EBITDA or Net Profit Margin (%)
- Enterprise Value / Valuation Growth (£ or %)
- CAC to LTV Ratio
- Strategic Goal Achievement(% of OKRs hit)


👤 Chief Financial Officer (CFO)
↳ The financial architect of the business.

❓ What They Do:
↳ Control the company's financial health.

☄️ Purpose In The Company:
↳ Protect the company's runway/maximise capital efficiency.

⚙️ How They Do It: 
- Create financial forecasts and models.
- Oversee accounting, audits, and compliance.
- Manage investor relations and capital structure.
- Monitor cash flow, costs, and margins.
- Build frameworks for sustainable growth.

📊 Main KPIs:
- Gross Margin (%)
- Operating Margin (%)
- Cash Conversion Cycle (Days)
- Burn Multiple (Net Burn / Net New ARR)
- Runway (months of cash on hand)


👤 Chief Operating Officer (COO)
↳ The execution engine of the company.

❓ What They Do:
↳ Oversee day-to-day operations and scale internal efficiency.

☄️ Purpose In The Company:
↳ Deliver operational excellence by turning everything into performance.

⚙️ How They Do It: 
- Design workflows, org structure, and more.
- Lead cross-functional execution.
- Implement systems and automation to improve output.
- Manage project delivery and quality control.
- Turn board-level strategy into daily accountability.

📊 Main KPIs:
- Operating Efficiency Ratio (Opex / Revenue %)
- Cost per Unit (£)
- Net Promoter Score (NPS)
- Employee Productivity (Revenue per FTE)
- Churn Rate (% of customers lost)

My idea is for this sheet to act as your compass.
Save it and refer back to it when you need !

(Or even better, download the high-res version at the bottom)

Once you have clarity on these roles... 
Everything else becomes easier.

Which role has been most pivotal to your business?
I'm curious to hear your thoughts in the comments ⬇️

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

Founder of Searchable.com | Follow for posts on Business, Marketing & AI

People second guess 41% of their choices every single day. 

Here's how to stop this in seconds: 

You have to master making smarter and faster decisions. 
Every. Single. Day. 

99% of people don't know how to respond to problems in their life. 
They waste precious time trying to address the symptoms... 

These 7 mental models will help you find real solutions, faster: 

1. The OODA Loop (By John Boyd) 

A continuous loop for rapid learning and response.

Steps:

Observe: Gather the facts.
Orient: Analyse context and biases.
Decide: Choose the best action.
Act: Execute fast, then loop again.

Use it for: Strategic pivots and crisis response. 

2. First Principles Thinking

Deconstruct problems to their foundational truths.

Use it for: Innovation, product design, and creative problem solving.

3. 6 Thinking Hats Model (By Edward de Bono) 

Switch between different modes of thinking instead of mixing them. 

How to use it:

1. Define the problem or decision.
2. Assign hats so everyone uses one hat at a time.
3. Cycle through all six then summarise under the Blue Hat.
4. End with a decision or action plan.

Use it for: Brainstorming sessions, strategy meetings, and conflict resolution.

4. The 80/20 Principle (By Vilfredo Pareto)

Identify the inputs that create the majority of your results.

How to use it:

1. List all your activities.
2. Measure outcomes: revenue, engagement, etc.
3. Identify the 20% driving most of the results.
4. Double down on those activities.
5. Eliminate, automate, or delegate the rest.

Use it for: Optimising systems, scaling operations, and reviewing performance.

5. Root Cause Analysis (By Sakichi Toyoda) 

This helps you uncover why something happened.

Use it for: Persistent issues, system failures, and complaints.

6. Occam’s Razor

The simplest outcome or solution is usually correct.

How to use it:

1. Define the problem.
2. List all possible explanations.
3. Apply the razor: 
Which explanation requires fewest assumptions?
4. Act on the Simplest Viable Answer.

Use it for: Diagnosing poor performance and evaluating data.

7. The 5x5 Rule

A simple framework for perspective and emotional control.

How to use it:

1. Pause before reacting.
2. Ask the 5x5 question.
3. Act, don’t overthink.
4. Reframe instantly.
5. Repeat daily.

Use it for: Handling business stress and overcoming overthinking.

These mental models will help you: 

- Understand the problems in your life and how to solve them 
- Get closer to your financial/business/personal goals 
- Make faster decisions to create more time in your life 

Do you use mental models for problem solving? 
Let's discuss in the comments below. 

I break down mental models and frameworks like this every week in Step By Step.

Join 200k+ founders learning how to think better and build faster:
https://lnkd.in/eUTCQTWb

♻️ Repost to share these models with your network. 
And follow Chris Donnelly for more personal development insights.

The more powerful AI becomes...

The more valuable you are, if you adopt the right skills.

The rise of AI has proven it to be a powerful tool. 
Specifically for performing tasks that would normally take hours.  

But even at its most powerful, it's still not human. 

AI can handle technical tasks, but it can't replace human judgement. 
It cannot replace the ability to connect with others.
And it cannot replace adaptability.

The future belongs to those who take action and improve these 8 skills: 

1. Analytical Thinking
↳ The ability to break problems down and see what drives results.

Spend 15 minutes today working out why a result happened.
Review your last three business decisions and look for patterns. 

2. Emotional Intelligence
↳ Understanding your emotions and how you respond to others.

Before your next meeting, consider how each person might feel about the topic.
End the day by asking yourself: Did I listen more than I spoke?

3. Adaptability
↳ Adjusting quickly when things don't go to plan.

Do one thing this week that forces you out of your usual routine.
When plans alter, reframe the situation with: What's still in my control?

4. Social Influence
↳ Moving people towards a shared goal. 

Before every conversation, be clear on the outcome you want.
Influence through conviction and consistency rather than pressure.

5. Decision-Making
↳ Choosing quickly and standing by the result.

Give yourself a 1-minute limit for small decisions. 
When unsure, ask: What will future me thank me for doing today?

6. Discipline
↳ Doing the work long after motivation wears off.

Start your day with one task that moves your business forward.
Remove one thing from your schedule that adds no real value.

7. Curiosity
↳ Staying open, interested, and willing to learn from anyone.

Read something today outside your industry. 
Ask "why?" more often. Especially when things are going well.

8. Self-Awareness
↳ Knowing your strengths, limits, and blind spots.

Ask someone you trust what they think you could do better.
Reflect weekly: What strength can you lean into more?

Try some of these challenges to strengthen that skill.
One small step at a time.

AI has changed the way I hire and evaluate my team. 

For founders, I encourage you to seek hires with these skills. 
Employees with these will be more prepared as AI develops. 

For job seekers, ignoring these skills and chasing shortcuts will show.

Now is the time to understand where there's room for improvement. 
 
What's one skill that AI can't replace? 
Drop it down in the comments. 

I break down lessons like this every week in my newsletter, Step By Step.

Join 200k+ founders learning how to build better:

Subscribe here: 
https://lnkd.in/eUTCQTWb

♻️ Repost to share these skills with others in your network. 
And follow Chris Donnelly for more on building in the age of AI.

Failed change is rarely due to resistance.

It's because a proper framework wasn't used.

And a structured roadmap wasn't put in place.

That's where the ADKAR model by Jeff Hiatt comes into play.

It provides the structure and framework for effective change management.

Which, by the way, is critical to any business.
Without change, you don't evolve, and you get left in the dust.

This is how it works:

Awareness 👋
↳ Create an understanding of the objective.

Desire ✋
↳ Cultivate a personal drive to embrace change.

Knowledge 🧠
↳ Equip your team with the necessary understanding of a new system.

Ability 💪
↳ Empower individuals and teams with the capacity to enact change.

Reinforcement 🔄
↳ Strengthen the innovation introduced by the change process.

If you read the sheet, you'll find a breakdown of each stage.

And typically, the perceived value of the model is low to begin with.

But with time, people gain knowledge, ability, and they recognise the tangible value.

These are 3 best practices for ADKAR that I've picked up:

1. Lead from the front 🙋🏻‍♂️
Change doesn't start with a process.
It starts from the leader.

2. Make progress visible 🏔️
If people can see the impact...
That's what keeps them invested.

3. Reward behaviour, not outcomes 🏆
This builds a culture of genuine progressions.
Which leads to results !

And so, if you want change in a business, consider your approach.

The wrong one can cost time, money, and even relationships.
Now, my question to you:

Where will you apply this model to first in your business?

New software implementation?
An AI/Automation project?
Customer Experience transformation?

I'm curious to hear your responses.

If you want a structured roadmap for building your personal brand...

I'm running a free live masterclass on Tuesday, 25th November at 3 pm GMT. 

I'll be breaking down the exact system that's produced 100s of the world's fastest-growing LinkedIn creators.

You'll learn:

- How to optimise your profile like a landing page
- The perfect post timing formula based on data
- The content formats driving the most growth right now
- The new comment strategy LinkedIn changed a few months ago (no one's noticed)

Plus we'll have a live Q&A for any burning questions.  

We're also officially opening doors for The Creator Accelerator 6 during the call.

And we have a few additional surprises for people who sign up ! 

Save your spot here 👇
https://lnkd.in/eZncE8sN

♻️ Repost to share this framework with your network. 
And follow Chris Donnelly for more strategies like this.

SEO is not the full picture for businesses. 

In 2025, it's just a piece of the search puzzle. 

Ranking on Google is not the primary goal anymore.
The search volume inside LLMs is increasing day by day.

Which makes GEO/AEO/AIO/SXO an untapped goldmine for visibility.

I launched Searchable fully this week and hundreds of marketers have signed up.

People are already seeing incredible results, which is amazing to see.
(Like 200% increases in AI traffic in under a month)

So, if you want to dominate search in 2025 and beyond...
There's still plenty of time to be ahead of the curve.

Get going by learning these terms 👇

🧩 SEO: Search Engine Optimisation
↳ Ranking pages on Google through keywords and backlinks. 

✅ Pros: Proven traffic driver, builds long-term authority.
🚫 Cons: Competitive and slow to drive results.
🏆 Rank by targeting high-intent keywords clusters and refresh content.

🧩 GEO: Generative Engine Optimisation
↳ Optimising to be cited by AI engines like ChatGPT or Perplexity.

✅ Early-mover edge, builds trust, captures new channels.
🚫 Harder to measure a direct impact.
🏆 Rank with entity-rich content, forums, clear tables & FAQs.

🧩 AEO: Answer Engine Optimisation
↳ Optimising for zero-click answers (snippets, AI overviews).

✅ Instant authority, high CTR when clicks occur.
🚫 Fewer clicks, volatile snippet positions.
🏆 Rank by answering in 40–60 words, using schema & PAA topics.

🧩 AIO: AI Optimisation
↳ Ensuring your brand appears accurately in AI training data.

✅ Builds trust when AI tools surface your business.
🚫 Influence on training data can be limited.
🏆 Rank with structured, consistent content on trusted sources.

🧩 SXO: Search Experience Optimisation
↳ Optimising the full on-site experience so visitors convert.

✅ Turns traffic into revenue, boosts retention.
🚫 Needs CRO expertise, drops if SEO/AEO/GEO stall.
🏆 Rank with fast, mobile-friendly UX, aligned content, clear CTAs.

I've seen it firsthand. 
These determine if your brand is found or forgotten.

To have it done for you, autonomously, you need Searchable.👇
https://lnkd.in/epgXyFmi

It's the first tool that will optimise for all 5.

Which part of the puzzle are you missing?
I'm curious to know in the comments.

♻️ Repost to help your fellow founder & CEOs.
And follow Chris Donnelly for more.

My LinkedIn profile generates millions in revenue...

Now I'm giving you my full playbook for FREE:

Comment PROFILE, and I will personally send it to you.

Most LinkedIn profiles are glorified CVs. 

They list job titles, but do nothing to convert visitors into customers.

Even top entrepreneurs are losing leads because their profiles don't sell. 

I've strategically optimised my profile to achieve three goals:

- Waitlist for Searchable
- Subscriptions to my newsletter
- Sign-ups for The Creator Accelerator.

The results have been huge:

✅ 210,000+ subscribers to my email list
✅ 5000+ people on the Searchable waitlist 
✅ 5 fully sold out Creator Accelerator cohorts (with another incoming...)

And now, I want to share exactly how I did that with you, free of charge. 

This information could potentially be worth millions...

If you implement it as soon as possible. 

These are the exact steps I used to turn 1000s of profile views into leads. 

Inside, you'll learn how to: 

✅ Write About sections that convert using the TRUST method
✅ Transform your experience into outcome-based credibility
✅ Turn your banner into a digital billboard that drives traffic
✅ Use the positioning formula that turns headlines into micro-pitches
✅ Create instant trust with your profile picture and brand consistency
✅ Follow the complete 30-day implementation roadmap with weekly milestones
✅ Implement the monthly optimisation system that prevents performance decay
✅ Build a strategic funnel flow that guides visitors from awareness to action

Your LinkedIn profile is either making or losing you money. 

There's no in-between. 

This playbook turns it into a powerful landing page.

As a bonus, everyone who grabs the playbook will get a seat for my live webinar: 

"How to go from 0-10k Followers on LinkedIn"

You'll learn when to post, the foundations of a perfect post,
And the content formats working right now.

Plus we'll have a live Q&A and 2 surprises for those who attend. 

If you're ready to turn your profile into a revenue generator,
Comment PROFILE, and I'll send you the link to the playbook.

♻️ Repost to help your network make the most of their LinkedIn presence.

A concept everyone should know about...

The Paradox Of Knowledge.

Years ago, I thought knowledge was the barometer for success.

The more I knew, the better I would become, the more I would earn.

That wasn't necessarily true.
Today, I feel like I have more to learn than ever.

That's the Paradox Of Knowledge.

When you start, everything feels simple.
But the more we learn, the less we realise we know.

From the outside, expertise can look like clarity.
But inside, it's just navigating higher-quality confusion.

These are the mindset shifts you need to adopt:
(So you don't waste time rowing in the wrong direction)

Firstly, learning isn't about collecting information.

It's about repetition, refinement, and reflection.
Learning something truly in-depth.

Secondly, expertise looks boring up close.

It's built by making the same decisions, but better each time.
99% of people chase variety. The top 1% chase precision.

Finally, stay a student even when you're a teacher.

The moment you think you've mastered something...
You stop growing.

Ultimately, mastery is a fallacy.

The sooner you learn that, the better.

Here's the thing:

You HAVE to take action without full clarity sometimes.
That's the way the world works, fair or not.

But that doesn't mean you stop being a student. 

Learning is forever !

The more you learn, the less certain you feel...
But the more capable you become.

Happy learning, folks.

Have you heard of this concept before?
If not, what do you think of it?

For more frameworks for thinking like this,
Check out my weekly newsletter, Step by Step.

Join 200k+ builders reading on a regular basis:
https://lnkd.in/eUTCQTWb

♻️ Repost to help your network grow together.
And follow Chris Donnelly for more lessons like this.

The Paradox Of Knowledge by Chris Donnelly

Top businesses aren't just optimising for Google. 

They're already adapting to AI: 

Ranking for classic search engines used to be the goal. 

But now, answer engines (ChatGPT, Claude, etc) are on the rise... 
 
If you want your business to stay relevant, 
You need to start investing in AI-driven rankings (AEO, GEO). 

In 2025 and beyond, I'd be putting time into these 3 types of search:
(See the cheat sheet for more details 👇) 

💻 SEO: Search Engine Optimisation
↳ Ranking pages on Google. 

⚙️ How it works:

- Identify high-intent keywords
- Build backlinks and internal linking
- Optimise content, speed and mobile experience

✅ Pros:
↳ Consistent traffic driver
↳ Builds long-term authority
↳ Underpins AEO and GEO efforts

🚫 Cons:
↳ Competitive and slow to show results
↳ Vulnerable to algorithm updates
↳ Requires ongoing upkeep

📈 How to rank higher:
↳ Focus on fewer, high-intent keyword clusters
↳ Refresh content quarterly
↳ Run technical audits

🤖 AEO: Answer Engine Optimisation
↳ Optimising for zero-click answers (like voice search). 

⚙️ How it works:

- Provide concise, direct answers
- Use schema mark-up (FAQ, How-to) 
- Format content bullets and headings

✅ Pros:
↳ Instant authority and visibility
↳ Strong for mobile and voice queries
↳ High CTR when clicks happen

🚫 Cons:
↳ Some users get the answer without clicking
↳ Snippet positions change frequently
↳ Requires constant content monitoring

📈 How to rank higher:
↳ Answer questions in 40–60 words
↳ Optimise for “People Also Ask” queries
↳ Add schema markup to FAQ and How-To pages

🎯 GEO: Generative Engine Optimisation
↳ Optimising content pulled by AI-driven search engines

⚙️ How it works:

- Publish clear, well-structured content 
- Build presence on credible sources (Reddit, Quora)
- Use AI-readable formatting

✅ Pros:
↳ Early mover advantage in AI search
↳ Positions brand as a trusted source
↳ Captures future-facing traffic streams

🚫 Cons:
↳ Hard to attribute direct traffic
↳ AI citation rules are still evolving
↳ Requires off-site presence, not just on your domain

📈 How to rank higher:
↳ Use entity-rich, fact-checked content 
↳ Get cited on known AI training sources
↳ Prioritise clarity with FAQs, tables, lists

Don’t get buried by brands already adapting.

It's not about just ranking on Google anymore. 

You're content is being cited by machines people trust for knowledge. 

Have you started optimising for AI search? 
I'd love to read your thoughts in the comments. 👇 

To prepare for this massive change in how we purchase... 
I'm publicly launching a new AI business, Searchable, very soon.

It's an Autonomous SEO & AEO Growth Engineer that will analyse, fix, and scale your website to drive customers automatically.

No leg work required from you. 
Just provide context, and the tool does the work for you.

Get started for free today: 
https://lnkd.in/epgXyFmi

♻️ Repost to help your network optimise their SEO.
And follow Chris Donnelly for more.

SEO has changed more in the past 2 years than in the last 20.

It's an entirely new game with new rules...

And most businesses have no idea it's happening.  

Ranking on Google page 1 used to guarantee visibility.

In 2025, that's no longer enough.

Your potential customers are searching in ChatGPT, Gemini, and Perplexity.

If AI engines can't find and cite your content, you're invisible.

Here's what's shifting in search right now:

📺 Old SEO → Google or nothing
↳ If you didn’t rank page one, your brand didn’t exist.

💻 New SEO → AI search is here
↳ You must appear in AI answers and citations to stay discoverable.

📺 Old SEO → E-E-A-T optional
↳ Thin keyword blogs could rank.

💻 New SEO → E-E-A-T mandatory
↳ Proof, examples, and lived experience are now required.

📺 Old SEO → Keywords ran the show
↳ Stuffed headlines, tags, and paragraphs.

💻 New SEO → Intent runs the show
↳ Content must serve why the user is searching.

📺 Old SEO → Volume over depth
↳ Publish as many posts as possible.

💻 New SEO → Authority over volume
↳ Depth, interlinked clusters, and niche expertise win.

📺 Old SEO → Write for crawlers
↳ Meta tags and keyword stuffing ruled.

💻 New SEO → Write for AI engines
↳ Direct, structured answers that ChatGPT and Gemini can cite.

📺 Old SEO → Any backlink will do
↳ Even irrelevant links moved the needle.

💻 New SEO → Backlinks that count
↳ Trusted sources, PR, podcasts, and partnerships drive authority.

📺 Old SEO → Ranking was the finish line
↳ Page one meant you’d “won.”

💻 New SEO → Discovery never stops
↳ AI summaries, snippets, and citations keep visibility alive.

The rules of SEO are evolving faster than I ever imagined. 

Staying flexible, adaptable, and open to new ideas is non-negotiable. 

This is exactly why we built Searchable. 

It’s designed to:

- Show where your brand is visible (Google + AI search)
- Automatically optimise for SEO, AEO, and GEO
- Turn visibility into clicks and revenue

So you can prepare for the new era of search, without burning yourself out. 

Learn more here 👇
https://lnkd.in/epgXyFmi

Have you started optimising for AI search? 
Let me know in the comments. 

♻️ Repost to keep your network informed of SEO updates.
And follow Chris Donnelly for more on the new era of search.

Old SEO vs New SEO

If you're not using AI on LinkedIn... you're falling behind. 

This sheet will keep you ahead of the pack:

It still surprises me that some people still actively avoid using AI on LI.

Either that or they are using it, but terribly.

Much of that comes down to confusion.
On what the tool is and what it can be used for.

AI doesn’t just help you "write content faster."
It can help you think, plan, and produce at a higher level. 

That’s why I created this sheet, 
So you can use AI to dominate LinkedIn in 2025 👇

(It's what we've taught to hundreds of Creator Accelerator students !)

1️⃣ Audience Research

👥 You are able to quickly identify your ICP using AI. 
📜 Then, create an authentic positioning statement. 
📣 Finally, use ChatGPT to nail your brand messaging. 

2️⃣ Content Ideation

☑️ Identify pain points using Collab. 
☑️ Search for relevant topics and ideas with Saywhat. 
☑️ Visualise the ideas using Saywhat's Infogrpahic Generator. 

3️⃣ Content Creation With ChatGPT

☑️ Create and train a custom content writing GPT. 
☑️ Take the ideas from Saywhat and develop them with GPT.
☑️ GPT takes you 90% there, then you tweak it.

4️⃣ Creating Your Own IP

Step 1: Turn your process into IP.
Step 2: Create 2-3 CustomGPTs for key roles.
Step 3: Give the GPTs more info to become smarter. 

5️⃣ AI Do's And Don'ts

✅ Train with your actual voice.
✅ Give AI clear context before asking anything.
✅ Edit AI output to achieve perfection.
✅ Feed AI real audience pain points.

🚫 Publish raw AI output.
🚫 Copy others' outputs blindly. 
🚫 Use vague prompts. 
🚫 Make false assumptions about understanding.

Ignoring AI for content creation at this stage would be like refusing to learn how to drive because you can ride a horse.

Get off the horse and find your car keys.

It's your most competitive advantage as a creator.

Not knowing it will be your biggest blunder.

If you're feeling lost or confused...
I have good news for you !

This Thursday, December 4th, we are hosting:

"How To Save 100+ Hours Using AI On LinkedIn"

We'll explain exactly how AI can help you: 

✅ Generate ideas and turn them into content in minutes. 
✅ Conduct audience research, positioning, and storytelling. 
✅ Create a BTS co-founder to help you build and scale without burning out. 

Sign up here to join us 👇
https://lnkd.in/egCF25-c

The webinar we ran last week had THOUSANDS of sign-ups...
We had to turn many away. So sign up soon !

Are you using AI to create content right now? 
Let's discuss in the comments. ⬇️

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

"It's only 30 minutes."

The world's most dangerous excuse. 

You might think that 30 minutes is a drop in the bucket. 

But when you take the long view, it's more than you think. 

If used well, 30 minutes could change your trajectory. 

Because small habits and actions truly add up over time. 

The major differentiator between an average achiever and the top 1% is how they use their time. 

They know that real success depends on increasing their baseline level. 

So, if you work to operate at a higher level than others, 
It is guaranteed to stack up over months, years and decades. 

Think of it this way: 

30 minutes a day is 182 hours a year.
That's over 7 full days.

If you spent 7 days reading, you'd gain knowledge and motivation.  
If you spent 7 days watching Netflix, you'd be completely depleted.  

7 days of learning to use AI properly would be transformational. 
7 days of sitting around and complaining would be... awful. 

Yet, the majority of people spend (at least) 30 minutes consuming, complaining...

Or doing things that don't move them forward every day.

Truly successful people spend it differently.

They don't spend 30 minutes on:

→ Endless scrolling through social media
→ Watching content that doesn't teach them anything
→ Spending more time tucked up in bed
→ Eating junk food to simply fill the time
→ Perfectionism that delays launching

Instead, they use those 30 minutes to:

→ Read something that challenges their thinking
→ Write down their schedule/action plan for the week
→ Put in time at the gym for their health
→ Learn a skill that will pay off for years
→ Spend quality time with the family

How you use your time is everything. 

And it's entirely up to you.

Success isn't a sprint; it's a life-long pursuit. 

And those who commit to making the most of their time, 
Will be the ones who get the most out of life. 

What's one bad habit you're dropping? And what are you replacing it with? 
Drop a comment below with your thoughts.  

If you want to spend two 30 minute time periods to best serve yourself in 2026, 
I’m hosting a free LinkedIn masterclass. 

I'll show you the fastest way to reach 10K followers, 
And sustain that growth to go even further...

Click here to save your seat: 
https://lnkd.in/eZncE8sN

♻️ Repost to share this wake-up call with your network. 
And follow Chris Donnelly for more insights like this.

It's just 30 minutes by Chris Donnelly.

No founder is too good for the fundamentals.

The top 1% always go back to basics: 

From experience, a lot of founders tend to overlook the fundamentals. 

They jump straight into execution without learning the language of business.

I would know... I was one of them. 

When I launched my first proper business,
I was clueless about the importance of these business terms. 

I thought I didn't need to learn them to succeed. 
That line of thinking cost me countless hours I won't get back. 

Don’t make the same mistake. 

Learn these 7 terms like the back of your own hand:  

1. EBITDA

Earnings Before Interest Taxes Depreciation Amortisation

It allows investors to see how much your business really makes. 

It’s one of the key numbers used to value a company.

2. Product-Market Fit

When your idea solves a problem that customers want to pay for. 

It ensures your business is actually addressing a customer need.

3. Working Capital

This is a simple equation: Current Assets - Current Liabilities

It’s the cash you’ve actually got available to keep things moving day to day. 

No working capital means no real business. 

4. Assets

Assets are everything your business owns that makes you money or holds value.

Such as: Cash in the bank, Equipment, Property, Your brand + IP

The stronger your assets, the stronger your foundation.

5. Leveraged Buyout (LBO)

LBO is basically buying a company with borrowed money.

You can use the company’s cash flow and assets to back that loan. 

If it works, you get the reward without risking all your own cash.

6. Amortisation

Spreading the cost of something you can't touch over the time you use it.

These are invisible assets that give your business real value.

Examples: Patent, Trademark, Licence 

7. Liabilities

Liabilities are what your business owes rather than what it owns.

This comes in a few forms: Wages, Loans, Mortgage, Tax

Knowing assets and liabilities is how you stay in control of your business.

If you don't know the parts of your business and how they function, 
You will waste time and resources trying to muddle through. 

Now I know these terms inside out, 
It's making it much easier to build my AI tech company. 

The process to build Searchable is different from building Verb. 

But this time I have the tools and knowledge to scale 10x faster. 

If you want the easiest way to prepare for AI search,
Searchable is the only tool you need. 

It analyses and optimises your content for SEO, AEO, and GEO, automatically.  

Learn more here:
https://lnkd.in/epgXyFmi

And if you want more free business building guidance,
Join 200k+ founders reading my weekly newsletter, Step By Step:

https://lnkd.in/eUTCQTWb

♻️ Repost to share these terms with your network. 
And follow Chris Donnelly for more business advice like this.

7 Business Terms Everyone Needs To Know

SEO has changed more this year than in the last 10. 

This is the new glossary you need for 2025/26: 

The SEO blueprint you were taught in 2022 is already outdated. 

The terms, strategies, and metrics that matter are different now. 

You don't need to know every SEO term by heart. 

But if you want your business to be visible in 2025/26, 
You need to know these 24 terms at the very least. 

Save this glossary to stay on top of AI search: 

1. SEO: Search Engine Optimisation
Improving visibility across Google and AI-driven platforms.

2. AEO: Answer Engine Optimisation
Designing content that appears in AI-generated results.

3. GEO: Generative Engine Optimisation
Ensuring your brand appears inside AI summaries.

4. AI Visibility: 
How often your brand is cited in AI-generated responses.

5. SERP: Search Engine Results Page
Where SEO and AI Overviews now coexist.

6. Zero-Click Results: 
When users get answers directly from AI without clicking through.

7. LLMO: Large Language Model Optimisation
Optimising for models like ChatGPT, Gemini, and Claude.

8. Semantic Search: 
AI's ability to understand context and intent.

9. Entity Recognition: 
How AI connects people, brands, and concepts in your content.

10. Embeddings: 
The way AI encodes meaning to determine content relevance and citations.

11. Chunking: 
Breaking content into sections AI can easily index and cite.

12. Passage Ranking: 
Google's ability to rank individual passages within a page.

(See the cheat sheet for the full list of terms 👇) 

The world is splitting between businesses who know these terms,  
And those who have no idea this shift is happening. 

It's your job to land on the right side of history...

Have you started optimising for AI search yet? 
Leave a comment below with your thoughts. 

If you want the easiest possible way to prepare for AI search, 
Searchable is the ultimate tool. 

It's an autonomous SEO & AEO Growth Engineer that 
Analyses, fixes, and scales your website to drive customers. 

Learn more here: 
https://lnkd.in/epgXyFmi

♻️ Repost to help your network master these terms. 
Follow Searchable for more practical lessons in AI search.

Yesterday we launched Searchable

The first Visibility Platform that gets your brand ranked No 1 by AI Search

Founders, SEO’s, marketing teams. The feedback has been crazy, 100s of people signing up. 

Some people even writing things like “Vibe Marketing” and “Vibe SEO” which makes me so happy ! 

So why are we launching? 

60 days ago Google changed how SEO worked forever. 

You used to see hundreds of results per page, now you only see 10. 

Search Engine Land have said over 88% of sites saw a massive drop in traffic from Google. 

ChatGPT looks like it's driving 2-4x higher purchase intent with Seer and Search Engine Land stating up to 9x higher. 

This is a huge opportunity for brands to move fast. If you move fast right now, the dividends will be enormous for you and your business. 

So how does Searchable help?!

1. Identify & Track the RIGHT prompts
Our prompt suggestions are the best in the space at giving you commercial and educational prompts for your target audience

Our prompt research will analyse your site, analytics and search console and suggest prompts to gain qualified traffic. 

2. Content & Technical Optimisation
Our content and technical audits are performed against LLMs requirements to identify which parts of your sites are being read and understood and therefore used in answers. 

We then use this information to advise you on how to fix and improve your site. 

3. Agent Co Pilot 
Your agent will be automatically trained on your brand context and you can connect your Analytics and Search Console. 

The agent is trained on the data, reports and insight of the leading AI Search Experts. 

Imagine being able to ask your agent (a few examples!): 

What are my most commercial prompts? 
What content is going to drive the most LLM traffic?
What prompts should I track and optimise for to win my customers?
What prompts are my competitors ranking for and how do I beat them?

The brands who we have been working with have seen 200-300% increase in their traffic from AI Search over the last 2 months. 

Companies like Heights, Lottie, Thrive and dozens of agency partners using Searchable for their clients. 

To celebrate the launch, I am giving my audience FREE credits to use Searchable

📊 Deep Visibility & Analytics Report
⌨️ 100 prompt credits
🧹 5 site audit credits
💻 1 article credit

Plus free step-by-step guides on how to prepare for this shift.

Comment AI SEARCH if you want to get the credits and try Searchable for free.

Spaces are limited !

84% of executives say AI is critical to success.

Only 19% say they’re confident in their AI strategy.

This is due to the sheer size of the AI spectrum...

I've seen entrepreneurs and founders create 8-figure AI businesses in weeks. 
 
And I've seen others struggle to prompt a GPT correctly. 

That's why I made this pyramid. 

It will help you assess your AI fluency, 
And reveal the skills you need to brush up on. 

This is not just for business owners. 
It's for anyone hoping to stay ahead of the curve. 

Whether you're a GPT novice or already building with AI... 

See where you stand: 

🥉 Beginner

1️⃣ AI Foundations
↳ Understand what AI is, its origins, and where it’s going.

2️⃣ Prompt Engineering
↳ Improve your inputs for better outputs. 

3️⃣ Using LLMs For Work
↳ Speed up your research, writing and analysis.

🥈 Intermediate

4️⃣ Multimodal AI
↳ Use tools that combine text, image, audio, and video.

5️⃣ Workflow Automation
↳ Use AI for tasks like sorting email and cleaning data. 

6️⃣ Retrieval-Augmented Generation (RAG)
↳ Feed the AI custom data so it knows your business. 

🥇 Advanced

7️⃣ Agentic AI & Tool Use
↳ Build autonomous agents using tools, APIs, and logic.

8️⃣ AI In Decision-Making
↳ Model outcomes, simulate markets and forecast risks.

9️⃣ AI Product Integration
↳ Embed AI into your product or service.

And if you want to start now, follow these 3 key AI learning tips: 

✅ Build while you browse.
↳ Don’t just read articles or watch videos.
↳ Open the tool, try the use case and break something!

✅ Learn one tool, end-to-end.
↳ Stop sampling 10 and go deeper on 1.
↳ Understand the inputs, limits, and integrations. 

✅ Test it in your workflow.
↳ Reading does not equal learning.
↳ Run one real task through AI and analyse the result. 

I urge everyone to spend at least 10 minutes a day studying this. 

It's the key to future-proofing your career, 
And will be your ultimate competitive advantage as an operator. 

Which stage of AI mastery have you reached? 
Comment below. I'd be interested to see who's already committed... 

- - - -

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

Utilising ChatGPT properly has made me millions on LinkedIn...

And I'm giving you 4 of my CustomGPTs for FREE:

Comment CUSTOM, and I will personally send them all to you.

Most people see AI as a time saver - an efficiency tool.
While it does help with that... it's a bit of a reductive description.

What it can really do is level up your entire content workflow.

I've spent a ton of time and resource into improving these GPTs.
They've now been responsible for 100M+ views on LinkedIn this year.

As well as a hefty amount of revenue !

The 4 GPTs are:

🪝 The Scroll Stopping Hook Generator
💡 The Viral LinkedIn Idea Generator
💰 The High-Converting Lead Gen Generator
📊 The LinkedIn Algorithm Expert

With all of these, you can essentially:

1. Generate hooks that are proven to drive incredible engagement.

2. Use less brain power to come up with viral post ideas.
(Trained on posts that have generated 100s of millions of views this year alone)

3. Come up with angles for posts that generate dozens of leads per post.

4. Ensure every single post is optimised for the latest algorithm updates.
(Based on a database of 200k+ posts in the last quarter)

You essentially have a 4-man LinkedIn content team at your dispsoal. 

Again, I repeat, for free.

Us Founders are busy, busy people. 
I couldn't stay consistent without these, that's for sure.

Start using them, I promise you won't regret it.

As a bonus, everyone who grabs the GPTs will get a seat for my live webinar:

"How To Save 100+ Hours Using AI On LinkedIn"

You'll learn how to leverage AI into your all-in-one content assistant.

Saving you hours and improving your quality of content in the process.

Plus we have a live Q&A and 2 surprises for those who attend.

So if you're ready to start using GPT properly for LinkedIn,
Comment CUSTOM and I'll send you the link to the 4 GPTs.

♻️ Repost to help your network start growing rapidly on LinkedIn.

Your LinkedIn profile is your landing page.

But only if you know how to set it up: 

↳ Comment “PROFILE”, and I’ll DM you The LinkedIn Conversion Playbook. 
(More details below)

LinkedIn is still the best social platform for growing your audience, 
And generating high-quality leads simultaneously... 

But only if your profile is set up to do so. 

You have about 60 seconds to make your offer and expertise clear. 
Otherwise, you'll be losing leads to competitors who do. 

I've optimised my profile to achieve three goals: 

🖥️ Customers for my AI business, Searchable.
📧 Subscriptions to my Step by Step newsletter. 
👤 Sign-ups to the waitlist for The Creator Accelerator.

The results have been huge: 

📈 250,000+ subscribers to my email list.
✅ 4,125+ people using Searchable to optimise for AEO/SEO/GEO.
📊 5 fully sold out Creator Accelerator cohorts. 

If you want a profile like mine that generates and converts leads, 
Follow these steps to turn it into a landing page:

👤 Profile Picture
↳ Make it clear, high-quality, and on-brand (400x400px works best).

🔲 Banner
↳ State your offer and direct people where you want them to go.

⛓️‍💥 Headline & Link
↳ Share what you do, what makes you different, and why people should trust you.

🖱️ Featured Section
↳ Highlight your main offer. Make it visual, clear, and actionable.

✍🏻 Content
↳ Lead with value to push people towards your profile. 

👴🏻 Experience
↳ Include your formative roles and a description to build credibility.

☄️ Skills
↳ Prioritise the top 2 skills you want to be known (or hired) for.

✅ Call to Action
↳ There's no point upgrading your profile if people aren't directed towards it.

Optimising your profile will take a few hours out of your week, 
But it will change the course of your business for good. 

Right now, you have a choice: 

Stick with a low-revenue LinkedIn profile that repels potential leads. 
Or create a highly profitable one that generates them while you sleep. 

I know which one I'd pick every time. 

What part of your profile needs the most attention? 
Drop a comment below. 

P.S. I've made a 15-page in-depth resource.
On how to turn your profile into a revenue-generating machine...

It's called The LinkedIn Conversion Playbook.

Comment “PROFILE”, and I will DM it to you. 
(If we are not connected, I will reply asking to send the keyword with the connection request) 

♻️ Repost this to help others in your network land more clients.

Whether you're using GPT, Claude or Perplexity,

Weak prompts = Weak outputs 

The quality of your prompts determines your results.  

People tend to prompt each LLM the same, and that’s not always wise. 

But in case you don’t want to learn EVERY tool in detail, 
There are universal rules that can be applied to get good results.  

These will ensure 10x better results from most LLMs: 

(See the cheat sheet for more details 👇) 

1. Keep The Base Prompt Short

Pick one role, goal, or definition of success. 
The base prompt controls how the model thinks.

2. Add Context In Layers

Your prompt is the headline.
Your supporting files and data do the heavy lifting.

3. Multi-shot > One-shot

Show the model good vs bad examples.
These act like micro-training.

4. Give The Model A Thinking Path

AI doesn’t assume priorities.
Tell it the order: analyse → extract → prioritise → recommend → format.

5. Use Constraints Deliberately

Constraints reduce hallucinations, and ambiguity.
Word count, style, and format create clarity.

Context Stacking 

A modern prompt works like a modular system.
It’s almost like you’re assembling it.

Layer A: Role & Goal
Layer B: Memory
Layer C: Examples (Multi-Shot)
Layer D: Documents
Layer E: Parameters

Connectors & MCP 

This is where the next generation of prompting is going.

Use connectors to link AI to:

- Google Drive → briefs, scripts, docs
- Notion → wiki, strategy hubs
- Slack → decisions, updates, support
- AirTable → CRM data, ICP profiles

MCP (Model Context Protocol)

A technical way to tell the model:

- Which tools it can call
- What data it can fetch
- What the output format must be

If your prompts aren’t working, check for these mistakes: 

❌ Mixing tone, goals, and tasks
❌ Asking for everything at once
❌ Giving no examples
❌ Giving too many examples
❌ Forgetting constraints
❌ Zero logic or sequencing
❌ Five different prompts doing the job of one system

After months of building Searchable that uses agentic AI, 
I've learned that prompting is not just writing good instructions. 

It's about engineering a system that produces strong results, consistently. 

What's your formula for a good prompt? 
Drop it down below. 

AI is changing the way people search and discover brands. 
Searchable is the easiest way to prepare for that shift.  

It's an autonomous SEO & AEO Growth Engineer that 
Analyses, fixes, and scales your website to drive customers. 

Learn more here: 
https://lnkd.in/epgXyFmi

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly.
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

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