Co-Founder @ The Creator Accelerator. Head of Content @ Chris Donnelly LTD. I talk about AI, Marketing & The Creator Economy

Yo,After 5+ years within the personal branding space. I've helped build and scale personal brands of all sizes from varying industries.Currently, I'm helping Chris Donnelly become the most recognised entrepreneur on the planet.2 years in, we've:- Grown on LinkedIn by 1 million followers (180k - 1.1 million)- Have achieved 400m+ views on LinkedIn - Grown on TikTok by 500,000 (200k - 750k+) - Grown on Instagram by 780,000 (0-780k+)- Have achieved 1 Bn Views across platformsAnd I'm also running the Creator Accelerator with him, so if you're looking to do something similar, join the Creator Accelerator ! Here's a bit of proof to help convince ya ;) Yinka generated over $400,000 in revenue directly attributable to LinkedIn and the TCA systems.Jeff sold $80,000 worth of his offers within the first few weeks of joining the cohort. He also generated 840 new leads and grew his profile by 273%.Christine made $52,000 in course revenue from LinkedIn in under two months, while growing from 6,000 to nearly 11,000 followers. She's now at 42,000.Jon told us he'd made "three absolutely huge sales this week for ongoing work that more than doubles my annual revenue and has easily paid for the course, many multiples of times over."Nimrita had an investor reach out after reading her content. Within three weeks of connecting, that investor wrote a cheque for 50% of her funding round.Farhoon launched a paid community and hit $10,000 MRR in just three weeks. 145 paying members with only 5 churns.Julia landed a $250,000 contract and was flown to NYC for high-value networking opportunitiesIf you want to know more... go here: https://thecreatoraccelerator.co.uk/Oh, and also I almost forgot, I do posting on LinkedIn too and have worked with some of my dream brands (woo), so if you're looking to collab, drop me a DM :DPeaceee 

Josh S.

Don't be that person who has terrible AI output.

Instead, steal 1 of these 8 frameworks:

Thanks Chris Donnelly for the awesome graphic ;)

If you type a vague question, expect a vague answer.
AI is only as good as the instructions you give it.

If you want AI to generate content that sounds like you...
Try writing better prompts (duh).

Learning to prompt properly is a skill that improves with practice.

I've built AI content systems for 750+ founders inside TCA.

Here are the 8 frameworks we use for everything 👇 

1️⃣ R-T-F (Role. Task. Format.)

Best for: Your go-to starting point on any prompt.
Example: "Act as a LinkedIn strategist. Write a hook for a post about lead generation. Include 3 options."

2️⃣ T-A-G (Task. Action. Goal.)

Best for: Quick drafts and fast edits (when you're running out of time). 
Example: "Rewrite this email subject line. Make it direct to increase open rates."

3️⃣ R-A-C-E (Role. Action. Context. Expectation.) 

Best for: Posts, emails, and scripts where tone and voice are key.
Example: "You're a founder marketer. Write a LinkedIn post. Context: I help founders build lead gen systems."

4️⃣ C-A-R-E (Context. Action. Result. Example.)

Best for: Content briefs and any task where showing AI good examples improves the output.
Example: "I'm a B2B founder with 5k followers. Write a post about cold outreach that drives DMs. Example: [paste a decent post]."

5️⃣ S-O-L-V-E (Situation. Objective. Limits. Vision. Execution.)

Best for: Complex problems where you need AI to think with you.
Example: "My webinar sign-ups dropped 40%. Recover them in 2 weeks, but no paid ads. I want 500 registrations. Plan this for me."

6️⃣ D-R-E-A-M (Define. Research. Execute. Analyse. Measure.)

Best for: Strategy, market research, and structured analysis.
Example: "I'm launching a newsletter. Research what formats work for founder audiences. Give me a 4-week plan. Analyse what could go wrong."

7️⃣ P-A-C-T (Problem. Approach. Checks. Test.)

Best for: Stress testing a content plan, campaign, or business decision.
Example: "I've got low post engagement, so I'm going to post daily for 30 days. Test to see if it's working after 2 weeks."

8️⃣ R-I-S-E (Role. Input. Steps. Expectation.)

Best for: Building SOPs, content calendars, and any task that needs a structured process output.
Example: "You're a content strategist with my 4 content pillars. Build a 4-week LinkedIn calendar with 3 posts per week."

It's important you know when to use each.
Because with better prompts, you'll be in the top 1% of AI users.

Pick the task you use AI for the most and find the matching framework above.

Then, rewrite your usual prompt using it.  
Compare outputs, and you'll be blown away by the difference !

Which one will you try first? Drop it in the comments 👇

♻️ Repost to help a founder in your network use AI properly,
And follow me, Josh S., for more on leveraging AI to build your personal brand.

The creator economy is changing how founders grow | I help founders navigate it | 5+ years in the space | Co-Founder of The Creator Accelerator | Follow for posts on Personal Branding, Content Creation & AI

"LinkedIn reach is dead." Seen this a 1230213 times.

Bluntly, it's not. You just need the right approach:

Absolute banger of a sheet from Chris 
(So many nuggets to take from this !) 

Let's be real... 
A strong brand can change your business and life.  

But only if you have the right strategy to scale it effectively. 

You can save time and check out Chris' 19-minute video here: 
https://lnkd.in/eH-YJnnX

Or check out this cheat sheet for the full breakdown:  

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when 3 things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how we structure every content system we build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand should be your biggest asset 
Not a complete time drain.

The difference is all in the strategy you use. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

♻️ Save and repost to share this system with your network. 
And follow Josh S. for more on personal branding.

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Co Founder of Searchable.com | Follow for posts on Business, Marketing, Personal Brand & AI

Your LinkedIn profile is costing you opportunities right now...

Because no one knows what you do. 

Cheers to Nader Alnajjar for the sick graphic that solves this.

For nearly 2 years, I've taught 750+ founders inside TCA how to get their profile right.

And the same problem always shows up. 
Visitors land on their profile, can't answer 3 basic questions in 10 seconds, and leave. 

If they don't know who you help, why they should trust you,
And the specific outcome you can create for them...

You've already lost. 

This 6-section framework has the answers:

1️⃣ Banner

- This is your chance to make a great first impression.
- Most founders waste it on a logo or a generic background.

Action: Include one clear message with a CTA, and speak directly to your ideal client.

2️⃣ Profile Picture

- Make this both approachable and trustworthy.
- This isn't a stiff corporate headshot, or a selfie that undersells you.

Action: Get a headshot that shows you're a "warm" professional. 

3️⃣ Headline

- This is the most valuable real estate on your entire profile.
- Stop listing your job title and leaving it there.

Action: Make sure to answer, "What can this person do for me?"

4️⃣ About Section

- Lead with your ICP's pain point.
- That way, they'll realise their problems can be solved.

Action: Show them you get it first before sharing your background. 

5️⃣ Featured Section

- Picture this as the perfect credibility shortcut.
- Include your most relevant posts.

Action: Use case studies, client results, frameworks, and newsletter sign-ups.

6️⃣ Experience Section

- Stop writing it like a job application.
- Rewrite each entry as a mini case study

Action: Follow the framework of challenge → what you did → outcome.

You may be creating great content, but without pointing people in the right direction, you won't convert. 

Every post you publish sends people back to your profile.
If the profile doesn't convert, all that effort is pointless.

So fix your profile first, and then focus on the rest.

My advice? Run this 10-second test right now:

→ Does your banner tell a stranger who you help?
→ Does your headline state an outcome or just a title?
→ Does your about section open with their problem?
→ Does your featured section prove you can solve it?
→ Does your experience section show results, not just responsibilities?

If the answer to any of these is no, that section needs work ASAP. 
Before anything else.

If you want to go deeper on everything covered in this post, 
Chris and I put together a full playbook on how to turn your profile into a lead generation machine.

Inside, you'll find the exact framework we use to help founders fix their profile so it converts visitors into leads.

Luckily for you, it's completely free XD

👉 https://lnkd.in/eEbAgsaW

Which section do you need to work on?
Drop it in the comments.

♻️ Repost to help founders in your network fix theirs.
And follow me, Josh S., for more on LinkedIn strategy.

I don't "create" content anymore.

I built my always-on replacement. Here's how:

Most founders are still writing every post from scratch.

The ones scaling have an agent handling research, drafts, and repurposing.
All before they've even had their morning coffee.

Here's how to build your first AI content agent in 9 steps:

📋 Pick one content task

Research or repurposing, pick one.
Write one sentence: given this input, the agent produces this output.

📍 Map it like a process

Break the task into 4-7 clear steps before you open any tool.
Decide what goes in and what comes out.

🌱 Choose where it lives

LangChain, LangGraph, and CrewAI are solid starting points.
Start simple. Scale up when you need to.

✔ Define inputs, outputs, and tools

Pick your input: a topic, URL, or a transcript.
Then tell it the exact output format you want back.

📝 Write the job description

Your system prompt is the brain of the whole thing. Spend time here.
Include your role, boundaries, style, and examples of your best posts.

💭 Add memory and context

Add recent posts, performance data, tone of voice, and ICP.
Without context, the output will always be generic.

🛡️ Add guardrails

No invented data. Human review before anything goes live.
Guardrails are what make it safe to trust the agent with your brand.

⚙️ Build a simple interface

One input field. One run button.
If it takes effort to access, it won't get used.

🧪 Test on 5 real posts

Compare the output to your own writing.
Score on tone, hook strength, and editing time. Adjust from there.

Most founders think their content is too personal to systematise.

But after a few months of posting, your voice is documented.
Then your best posts become examples. Your process becomes repeatable.

Remember, the agent isn't there to take over your judgment.
It's there to do the mechanics.

Which part of your content process would you automate first?
Drop it in the comments.

To learn more about building using AI for your personal brand, 
Subscribe to The Creator Accelerator Newsletter: https://lnkd.in/eu78xAs2

💾 Save this post to scale your content and make AI work for you ! 
♻️ Repost to help a founder stop doing content manually.
And follow me, Josh S., for more on leveraging AI so that it works for you.

I've wrote over 6798+ posts on LinkedIn in the last 3 years.

And I always see the same mistake...

You're only posting one type of content, and you're still confused why nothing you write sells or converts.

You can't just pick one type of post and hope it sticks. 
Whether that be teaching, sharing opinions, or posting results.

You can't rely on these to help you grow on LinkedIn.

And that's because LinkedIn has 3 different audiences...

1/ People who've never heard of you.
2/ People who know you exist but haven't decided to trust you yet.
3/ People who are already convinced and just need one more reason to act.

If you change up your content based on these audiences, you'll scale rapidly.
And that's a fact :) 

So here are 3 content types that hit every single audience, which every founder needs:

1️⃣ Reach Content

Find people who've never heard of you before. 

- Don't be scared to challenge common beliefs.
- If it doesn't teach in detail, it won't increase dwell time.
- The goal primarily is to stop the scroll. 

Never play it safe.

Content no one disagrees with is content no one remembers ! 
Just don't be an a-hole xD

2️⃣ Authority Content

For people who know you exist but haven't decided to trust you yet.  

- Build authority from the get-go. 
- Teach something a reader can apply from the get go.
- Share frameworks, specific processes, and honest lessons from experience.

Always ask yourself: would someone save this post?

3️⃣ Conversion Content

For people who are already sold and just need one more reason to act. 
We give real outcomes, real names, and real numbers...

For me, and TCA, that looks like:

- Jeff pulling in $80k in his first few weeks.
- Yinka generating $400k in revenue from TCA teachings.           

Founders avoid this because it feels like bragging, 
Or for the ones who do well, it's the only thing they post.

Both kill the system.

If you want to convert, you need to bring all 3 together.

Reach without authority brings people in, but gives them nothing to stay for.
Authority without reach teaches a small audience that never grows.
Conversion without the first 2 is selling to strangers with no reason to trust you.

The right mix for most founders:
50% reach, 33% authority, 17% conversion.

Go audit your last 10 posts. 
See how well you do across all 3.

Which type of content are you posting the most right now? 
Let me know down below ! 

♻️ Save this for later and repost to help a founder in your network ! 
And follow me, Josh S., for more on turning content in revenue.

Josh Sanders

Instead of a £90,000 outdated uni degree

Learn from these people for free instead: 

As we are well into 2026, it's time to improve your feed! 

Here are 54 incredible creators
Who share genuinely insightful and actionable content. 

Go drop them a follow here: 

Self Development:

Thomas Pearce
Dan Goldin
Mark Hyman, MD
Dr. Carolyn Frost
Dr. Neetu Johnson M.D.🧠🩺
Priyamvada S

Business Building:

Chris Donnelly
Matt Gray
Alex Hormozi
Leila Hormozi
Codie A. Sanchez
Dan Martell

Leadership:

Jen Blandos
Dora Vanourek
Mike Leber
Jill Avey
Eric Partaker
George Stern

Artificial Intelligence:

Greg Isenberg
Charlie Lass
Axelle Malek
Anisha Jain
Anna York
Adam Biddlecombe

Marketing:

Elfried Samba
Tom Pestridge
Timothy Armoo
Brianna Doe
Jo Bird ✨
Will McTighe

Career Progression:

Ashley Couto
Ford Coleman
Alec Rickard
Angela Ang
Natalia Cano
Linda Le🌻

📌 Reached the mention capacity
Check out the other creators I tagged in the comments !  

Now it's your turn...
Who's your fav creator on here?? 

Tag them in the comments below :) 

♻️ Repost this to help refresh your networks feed 
And follow Josh S. for more like this !

I’ve written 3847+ LinkedIn posts in the last 3 years. 

Every post has its own goal. Let me explain: 

To build a highly profitable personal brand...
You need to create content across the funnel. 

- Top of funnel - High growth content
- Middle of funnel - High trust-building content
- Bottom of funnel - High conversion-based content.

Here are 15 formats of content 
To grow and monetise your personal brand on LinkedIn:

Growth: 

- In-depth broad topic carousel
- Broad topic cheat sheet
- Resources/tools post
- Reactive trend post
- Viral billboard
- Viral video

Trust building: 

- Lead magnets
- Personal stories
- Your personal tools/systems
- Reactive content with your expertise

Conversion: 

- Testimonials
- Case studies
- Milestone posts
- Niche “how to” video
- Sharing your processes

This will allow you to build an audience that is:

↳ Large 
↳ Engaged in you 
↳ Future customers

Your content strategy should directly reflect your goals. 

For example: 

Goal: More customers as quickly as possible. 
Focus hard on MOF/BOF content.

Goal: Reach more people.
Focus on TOF content. 

Which part of the matrix do you struggle with the most? 
Let me know below!  

♻️ Repost this to help others in your network win LinkedIn 
And follow Josh for more !

The top 1% have an unfair advantage on LinkedIn... 

They think in systems. Here's how you can do the same: 

Most founders overthink posting on LinkedIn.
They stare at their laptop for hours and come up with... nothing.

And the reason is pretty simple: 
You'll stay stuck like this without a good content system.

When founders stop posting, it's normally down to a lack of good structure.

Those generating consistent leads are thinking way less about what to post.

Instead, they're using a 3-layer framework that makes LinkedIn work for them 👇

1️⃣ Content Pillars (3-4 max)

Know which topics you own, and the areas you can talk about for hours.

Find yours by asking yourself:

- What do clients always ask you?
- What could you teach a full day workshop on without preparing?

E.g. Lead generation, personal branding, AI workflows, founder marketing.

Those are your pillars. Pick 3-4 and stick to them :)

2️⃣ Content Types (5 formats)

There are 5 types of LinkedIn posts you can write.

- Educational cheat sheet: a clear, structured breakdown your audience can save 
- In-depth carousel: a longer, in-depth format that walks through a topic 
- Comparison style cheat sheet: a side-by-side format that breaks down a contrast 
- Visualised infographic: a single graphic that makes complex ideas simple
- Stories and lessons: personal wins or failures that show your thinking

3-4 pillars x 5 types = 15-20 content directions at any given time.

The blank page becomes a menu.

3️⃣ Batching Calendar

You only need 3 focused blocks per week.

- Research day: find pre-validated ideas inside your content area. Look at what's already working, then build on it.
- Batch design day: produce your cheat sheets and visuals in one session. Design first, so your writing has direction.
- Writing day: write captions based on the designs you've already built. The hard thinking is done.

Engagement is a daily habit you build alongside everything else.

The whole workflow lives in a Notion calendar so everything stays on track.

Without pillars, your audience never knows what to follow you for.
Forget content types, and every post starts from scratch.

And no calendar means posting only happens when inspiration strikes (which means it often doesn't lol).

Consistency beats creativity, every time.

Because you'll have a bank of ideas ready for when you're running on empty.

Which of the 3 layers is missing from your approach?
Drop it in the comments :D

For more insights on building a personal brand system that works for you, the TCA newsletter is your playbook.

Subscribe here 👉 https://lnkd.in/eu78xAs2

♻️ Save this and repost to help a founder stop starting from zero.
And follow me, Josh S., for more on building a personal brand minus the writer's block :)

The key to high performing LinkedIn content? 

Telling great stories. Steal these 6 frameworks: 

We've all been there... 
Hours spent writing content, all for a flop 

(It sucks lol) 

But it doesn't have to be like this. 
In fact, the best creators all have one skill down... 

They tell great stories. 

Here are 6 storytelling models 
You can use immediately:

1. The Hero’s Journey

Take people from ordinary world → challenge → tests → reward → transformation.

Best for:
Origin stories and case studies.

2. The Golden Circle

Start with WHY, then HOW and then WHAT. 

Because people will always be convinced more by the why. 

Best for:
Brand messaging and pitching.

3. The Fichtean Curve

Stack crisis after crisis. Each one bigger than the last...
Until the resolution.

As tension keeps people reading.

Best for:
Lesson posts and comeback stories.

4. The Origin Story

Before → Turning point → Now.

Show the problem you lived through.
Highlight the moment everything changed.
And then show who you’ve become.

Best for:
Founder stories and investor pitches.

5. ABT Framework (And, But, Therefore)

Set the scene, bring in some sweet tension 
And deliver the payoff.

Best for:
LinkedIn hooks and cold outreach.

6. StoryBrand

Always make your customer the hero. 
You are simply the guide providing the plan.

Best for:
Specigic LinkedIn sales copy (and landing pages).

So if you're stuck with your ideas not landing. 
Give these a go ! 

You may be surprised with their impact :D 

Which framework do you use the most out of these ? 
Let me know in the comments below ! 

💾 Save this for later. 
♻ Repost to help others tell better stories.
And follow Josh S. for more practical breakdowns like this.

Wondering which LLM you should spend your hard earned cash on? 

Look no further... here's the sheet for you: 

A banger comparison sheet from the main man Chris Donnelly

We've been spending months testing every major AI model. 

And they all have different pros and cons. 

But it goes deeper than that... 
The art is knowing which LLM to use for each specific task. 

Here's how the top 6 stack up in 2026: 

1. Claude Opus 4.5 (4.6 new updated hehe) 
The model we rely on most, I spend so long on here ! 

Best for: Strong reasoning and long-form thinking
Downside: Less spontaneous with creative ideas

2. ChatGPT-5.2
Still the most "every day" tool available.

Best for: Strong reasoning and multimodal support.
Downside: Costs increase quickly with heavy usage

3. Gemini 3
Google’s model, now so effective to use. 

Best for: Multimodal understanding across documents and image generation 
Downside: Writing output can feel restrained

4. Perplexity
The fastest way to get high quality research. 

Best for: Real-time search with clear citations
Downside: Limited creative generation

5. Grok 4.1
Strong awareness of what’s happening in this moment.

Best for: Real-time trend and cultural context
Downside: Limited use for structured or technical work

6. DeepSeek 3.2
Open-source, highly efficient for technical teams. 

Best for: Strong quantitative and STEM reasoning
Downside: Limited documentation outside Asia

Each model will serve a slightly different purpose. 

My personal favourite is Claude as I loveee to writ with it. 
But I would encourage everyone to test them and see for yourself. 

The deeper you experiment, the more value each one can provide. 

Which is your favourite LLM and why? 
Drop it down below ! 

💾 Save to study when you have some time free ! 
♻️ Repost to help others understand the different LLMs 
And follow Josh S. for more.

Your personal brand is costing you 1000s of opportunities. 

Don't be blind to it. Avoid these mistakes:

You probably think showing up consistently is enough.

But personal branding is reputation management at scale. 
Every post and comment you share either builds or breaks your credibility.

Those who get this build businesses off the back of their brand.
But the guys who don't... well, say goodbye to lead generation 😬

Here are the 5 mistakes killing your credibility:

🗣️ Generic LinkedIn guru speak

"Combine content to unlock growth."

Vague language shows vague thinking. 

You need to think about it like someone who wants to hire you.
And that's never gonna happen if you don't make yourself clear.

Instead: Replace filler with specific, plain statements about real things you've done or believe. 

🏆 Humble bragging disguised as lessons

"Failed my way to 7 figures" posts make people roll their eyes. 
(I know this, cos I roll my eyes too)

Readers can tell the difference between founders who want to teach and who just want to be seen.

Instead: Lead with the learning and let the outcome speak for itself.

🎯 Posting without purpose

Random thoughts are not a content strategy.
You need to answer "why am I posting this?" before you hit publish.

Instead: Define what job the post is doing before you write it. That's how content becomes a system.

⿻ Copying other founders' playbooks

Studying what's working for top creators is a smart starting point.
Stopping there is the mistake.

Take the formats and topics getting traction, understand why they work, then run them through your own experience and opinions.

Yes, the market already has Gary Vee and Alex Hormozi. 
It doesn't have YOU.

Instead: Use what's working as a starting point. Then add YOUR unique insights.

📸 Treating LinkedIn like Instagram

Professional doesn't have to mean you've got a stiff upper lip. 
LinkedIn has room for personality (I'm a prime example 😜).

But every piece of content should pass the test of whether this makes sense in a room full of your ideal clients.

If it doesn't, you shouldn't be posting it.

Instead: You can be warm and funny while representing your expertise in every interaction.

I see founders making these 5 mistakes on a daily basis. 
Each one destroys the credibility your content is trying to build.

If you're only sharing your wins, people won't get to know the real you.
Be real with your audience and show them how you learned from your mistakes.

That way, you'll build a trust that can't be broken. 

That's what happens when a personal brand is built with intention.

Which of the 5 hits closest to home?
Let me know below.

To learn more about building a personal brand and speaking to your ICP, 
Subscribe to the TCA Newsletter: https://lnkd.in/eu78xAs2

💾 Save this to avoid the mistakes for later ! 
♻️ Repost to help founders in your network fix their brand.
And follow me, Josh S., for more on personal branding and LinkedIn strategy.

Most people will quit very early on LinkedIn: 

Here’s the reason why (and how to avoid): 

They don’t realise LinkedIn mirrors real life.
It’s all about persistence and adaptability.

People watch creators skyrocket in growth...
And assume they blew up overnight.

The truth is completely different.

This is how the journey really unfolds:

1. You define your core topics and have buckets of ambition.
2. You then start posting and put yourself out there.
3. You engage daily in comments and start to build a community.
4. You follow LinkedIn advice from gurus who can't back it up. 
5. And finally you give up when it doesn’t click instantly.

It can be an insanely brutal process. 
But if you stick at it...

This happens too:

✅ You analyse what actually gets results and learn.
✅ You restart and apply the lessons to go again.
✅ You then double down on what works for you. 
✅ Then the growth starts happening.

🏆 And you become a recognised name in your space. 

It’s a wild ride.

And the algorithm is always evolving.
So you’re constantly forced to adjust.

But that’s why LinkedIn rewards those who stick it out.

How’s LinkedIn going for you right now? 
Drop your thoughts below.

♻️ Repost to help those struggling on LinkedIn 
And follow Josh S. for more!

AI can 10x the speed at which you write your content.  

But most people put in the wrong inputs...

They type "write me a post about X" and wonder why it sounds like every other LinkedIn account.

AI can only work with what you give it.
Give it nothing unique, get nothing unique back 🤷‍♂️

And unique content is key if you want to build a great personal brand. 

After building content systems for 750+ founders inside TCA, 
Here's the 4-layer framework that fixes this and lets you stand out from the crowd.

🗣 LAYER 1: VOICE EXTRACTION

Before AI can write like you, it needs to know how you think.
Most founders skip this and then complain AI doesn't sound like them. 

Prompt: "Analyse my last 10 posts. Extract my tone, sentence patterns, and recurring themes. Create a voice profile I can reference for every future post."

Do this once, then update it every few months. Everything else gets easier from here.

⛏ LAYER 2: EXPERIENCE MINING

Your best content comes from real experiences. 

Prompt: "Turn this experience into 3 content angles: a tactical lesson, a mindset shift, and an industry observation. For each, identify the core emotion and the specific audience it speaks to."

1 real experience becomes 3 distinct posts. This is how founders never run out of ideas.

🔎 LAYER 3: PERSPECTIVE INJECTION

Generic advice is everywhere on LinkedIn.
What lands is a specific point of view.

Prompt: "Rewrite this idea through the perspective of someone who believes [your controversial review] and speaks directly to [your specific audience]."

You can add, "make it direct, confident, and free from corporate language."
This way, the content comes directly from you.

✅ LAYER 4: AUTHENTICITY FILTER

Even with the right inputs, AI still goes into robot mode and makes up clichés nobody says.

The prompt: "Review this draft. Remove any AI tells, clichés, and rhetorical questions. If this doesn't sound like something I'd say to a founder over coffee, rewrite those parts until it does."

This step alone will improve your content more than anything else in the process. I get it.
You might want to skip straight to "write me a post" because it's faster in the short term.

But generic content builds a generic audience.
Which means low engagement, wrong followers, and no business pipeline.

The founders spending an extra 20 minutes on a proper AI workflow are getting 10x the results.

Which of the 4 layers is missing from your current AI workflow?

- A voice profile AI can reference
- Your specific perspective and point of view
- Real experiences in your prompts
- A final authenticity check before anything goes live

Start with Layer 1, so you can build the voice profile first.

If you're serious about working with AI to scale your personal brand,
TCA's weekly newsletter is for you 👉 https://lnkd.in/eu78xAs2

♻️ Repost for founders who need better AI prompts.
And follow me, Josh S., for more on using AI the right way.

2021: Graduated Uni with no idea what I was doing 

2026: Co-founder to a $10M business. 

5 years of deep work and figuring things out. 
And it still feels a bit sureal to me tbh. 

If I was to go back and talk to myself back then. 
Here is my fav bits of advice I've picked up: 

1. Find patterens in different industries and apply them to your own. 
2. Never settle. If there's caps on your growth, find another route.
3. Think big. 95% of people cut themselves short thinking too small. 
4. Always take initiative and find a way instead of default asking. 
5. Find execptional people and work very closely with them. 
6. Always pay attention to detail, most people suck at it. 
7. Find a high value skill, and become world class in it.
8. Do random nice things for people consistently.
9. Always keep an eye on standards. 
10. Always take action. 

The last one is the most important. 

Some of these may feel incredibly obvious but this will often be the case.

Because when it sounds so obvious, for the most part, people won't do it. 
Meaning it therefore becomes your biggest advanatge. 

Would love if we could have some wisdommm in the comments below 
today ! 
No AI sh*t just pure life lessons to help others :D 

Happy Friday Legends :D

I've audited 750+ founder profiles...

And the same problem comes up every single time.

Their content could be decent, but their profile isn't.

Founders spend hours on content,
And less than 2 mins thinking about the profile that content leads people to.

Then they wonder why nothing they sell converts (lol).

Your post lasts 24-48hrs most of the time.
Your profile works around the clock. 

So here's the 6-section audit I run on every founder profile.
And luckily for you, it only takes 15 mins!👇

1️⃣ Headline

Don't list your job title and leave it there.
That tells people who you are, but not why they should care.

Fix: Replace it with a value statement.
"I help [specific audience] achieve [specific outcome] without [pain point]."

Time: 2 mins.

2️⃣ Banner

Most founders leave it as a logo or default gradient.
Both are missed opportunities.

Fix: Show what changes for someone when they work with you.
It should communicate your value before anyone reads your headline.
"I help B2B founders generate leads without cold outreach or paid ads."

Time: 3 mins.

3️⃣ About Section

Avoid starting with your background. 

Fix: Open with your ideal client's problem, so they feel understood.
Introduce yourself in the context of how you solve it & close with 1 clear CTA.
"You've been posting every week, but nothing converts. It's time to check your content system."

Time: 4 mins.

4️⃣ Featured Section

It's easy to leave this empty or fill it with your favourite content.
But what it needs is proof that your work can be trusted.

Fix: Show what proves you solve the problem your ideal client came with.
This could be a result, a framework, or a newsletter.
E.g. A post breaking down how a TCA founder went from 0 to 50 inbound leads in 30 days.

Time: 2 mins.

5️⃣ Experience Section

Rewording your CV doesn't cut it (spoiler alert ;)).

Fix: Rewrite every entry around results.
Say "grew ARR by 300% in 18 months" rather than "managed a sales team."

Time: 2 mins.

6️⃣ Contact & CTA

This is the most overlooked section on any founder's profile.

Fix: Add a calendar link to your About section. Make it impossible to miss.
Remove all friction points between someone being interested and someone taking action.

Time: 2 mins.

These are the most important questions you need to ask 👇

→ Does your Headline state a specific outcome for a specific audience?
→ Does your Banner show transformation?
→ Does your About section open with their problem?
→ Does your Featured section prove you can solve the problem your ICP has?
→ Does your Experience section show results?
→ Is there a clear next step for someone ready to talk?

Remember, your content reaches people for 24hrs.
But your profile works every day after.

Which section needs the most attention on your profile?

To learn more about optimising your profile, subscribe to the TCA newsletter: https://lnkd.in/eu78xAs2

♻️ Repost to help founders fix their profile.
Follow me, Josh S., for more LinkedIn breakdowns.

How to make a viral LinkedIn carousel in 9 minutes. 

Using Claude and Gamma: 

Ok so 2 of my fav tools have built a beauttt integration. 

And as data shows carousels perform significantly better than other posts. 
I wanna show you how you the ins and outs for: 

Making an incredible LinkedIn carousel (pronto) 

Try out these easy steps today: 

Step 1: Connect the two tools

- Go into Claude, settings, then browse and search gamma 
- Sign in to your Gamma account 

Step 2: Ensure all of your brand assets are in both tools. 

- Get your fonts, brand assets and colours in Gamma 
- Have Claude trained on your tone of voice and knowledge base. 

Step 3: Research and find pre-validated topics

- Find pre-validated topics and ideas within your content pillars
- Posts that have performed disproportionately well for: 

Either yourself or another creator

Step 4: Once you have found the right topic, expand your thinking 

- Share the idea with Claude and work out how you can differ. 
- Think about improving with your own knowledge and experience

Important note: Never copy an idea directly, think about which alternate angles you can take and how you can offer new advice and information from your own expertise. 

Step 5: Once you have a clear structure, build out the info 

- Start to develop the copy for the carousel slides 
- And think of which type of images you'll be supporting it with 

Step 6: Simply write "Gamma help me create a presentation on this based on my usual brand assets" 

- Wait as it produces the slides for you
- Then go in and check what it creates for you ! 

Step 7: Edit and adjust

- Make sure the copy and images are exactly how you want it. 
- Really try to provide as much actionable value as possible ! 

Step 8: Get that carousel live ! 

- Use Claude to summarise your carousel into an actionable caption.
- Make the caption scannable and well structured with a curiosity driving hook. 

Then post at your ICP most active time. 

And there you have it folks !
Making an incredible LinkedIn carousel in 8 simple steps :) 

Give it a try here: https://lnkd.in/eQcFh84j

Have you tried this yet? 
Let me know below ! 

♻️ Repost this to help your network save their precious time 
And follow Josh S. for more! 

#gammapartner #ad

Brand partnership • The creator economy is changing how founders grow | I help founders navigate it | 5+ years in the space | Co-Founder of The Creator Accelerator | Follow for posts on Personal Branding, Content Creation & AI

We’re hiring a Marketing Manager to join our team.

This could be a career defining move...  

Comment "JOB" below, and I'll send you the full spec personally.

Firstly, do not click "easy apply". 
We're interested in people who actually read the job spec and can follow instructions. 

Here are the key details: 

Salary: £35k - £40k Depending on experience 
Location: London Bridge - Hybrid (in office 2 days a week) 

Huge opportunities for growth:
 
We are 18 months in at $10M revenue and have a very small team.
So you'll be coming in at the early stages !

What is TCA? 

For those seeing this for the first time, we run 10 week cohorts,
Helping founders significantly grow their audience and generate leads. 

Now we are on our 7th cohort (waitlist is now open 👀).

And after 6 fully sold-out cohorts, 750+ students taught
And some of the biggest creators on the platform learning from us... 

The business is growing thick and fast.
Which means we need someone who can keep up.

That's why we’re looking for a kick-ass marketing manager who will help us do exactly that.

Here's what this looks like:

- Writing lead magnets that pull in the right founders
- Building email sequences that convert
- Producing landing page copy that makes the right person feel immediately understood
- Writing high converting webinar decks
- Building out the TCA brand from the ground up 

So if this sounds like a bit of you, here's exactly what were looking for 👇

✅ 1-2 years in marketing, copy, or content 
✅ You are an execptional writer
✅ You're already paying attention to what's working on LinkedIn
✅ You can take a brief and run with it
✅ You can adapt to things quickly and want to grow fast

The learning curve is steep, and that's the point.

You'll be working directly with me 
And learning things most marketers don't see until way later in their careers.

If you don't tick every box, but you know this is where you want to be, apply anyway ! XD

Again, comment "JOB" below, and I'll send you the full spec personally.

Would really appreicate if you could either repost this,
Or tag the person who you think would be great !

I got 10 years of progress in 2 and I did 1 thing to get it:  

Work closely with an exceptional founder.

Heard this advice recently from Daniel Priestley 
And tbh, I have never agreed with anything more in my life.  

Just shy of 2 and half years ago I joined Chris Donnelly. 

At the time, I knew I wanted more from my career
But I didn't know where to start. 

I knew I wanted to work insanely hard, but felt limited in my role.
Then I saw an opportunity to work with Chris, and I knew it'd be the move for me.

And boi did things move at 100mph. 

In the space of 9 months, we scaled his audience to over 1.5 million (from about 200,00) 
And before I knew it we decided to start a business to teach others to do the same. 

In 9 months, I went from personal brand manager to co-founder. 

Still blows my mind now tbh. 

If you're looking for that kind of progress in any kind of role
In most industries that would take 10+ years. 

And I'm not saying any of this was easy...

It took the hardest I've ever worked and multiplied it by like 38 hahaha. 

But wow was it worth it.

So if you're looking for more in your career or life...
Start working with an incredible founder. 

The learning curve will be vertical. 

But your life will never be the same again. 

Always grateful to the homie Chris 

And the teams we have around us are genuinely the best in the world. 

What a time to be alive :D 

Happy Friday Legends 💪

Founder of Dent Global & ScoreApp | Awarded Entrepreneur of the Year | 7x business books | Founded/exited multiple ventures | Mission to develop entrepreneurs who stand out, scale up and make a dent.

18 months ago, Chris and I hedged our bets.

We poured our heart and soul into something special.

And it paid off.

We decided to stop keeping our process private and start teaching it.  

At the time, we'd grown Chris's LinkedIn from 180k to 650k in 6 months.
Doors were opening that we hadn't even anticipated.

So we launched The Creator Accelerator (TCA).
And the results in 18 months were honestly mad:

- 20x ROI for each member on average
- $10m ARR for the TCA business itself (wild)
- Students going from nothing to hundreds of thousands of followers

I'm genuinely proud of the wins we see daily at TCA.   

But going into 2026, something became clear...

LinkedIn reach had dropped, and the algorithm had changed A LOT.  

Having a big follower count wasn't enough anymore.
You needed to convert attention into leads and generate real business returns.

The ones struggling were still optimising for views.

So we made another call.

We refocused TCA entirely on what was actually working 👇
Lead generation, funnel optimisation, and outsized business returns.

The proof was already there. 
Our lead magnets had driven 23,000+ leads in 30 days.

The playbook existed; it just needed to become the whole programme.

So we rebuilt it from scratch.

We created new modules on funnel optimisation and social selling, and a full 10-week programme ranging from profile optimisation to lead generation.

Building TCA has been the chance to create what I wished had existed when I started.

And the 2026 version is the closest it's ever been to that.

What's the biggest shift you're making to your business in 2026?
Drop it below :)

If you're serious about turning your personal brand into your biggest business asset this year,
Subscribe to our weekly newsletter, The Creator Accelerator👉 https://lnkd.in/eu78xAs2

♻️ Repost to help a founder in your network who needs to hear this.
And follow me, Josh S., for more on building a personal brand that converts.

We're hiring a Marketing Manager at TCA!

Here's what you need to know upfront 👇

- Salary: £35k-£40k depending on experience
- Location: London Bridge, hybrid (2 days in office)
- Stage: 18 months in, $10M revenue

If this sounds like a bit of you, comment "JOB" below and I'll send you the full spec personally.

For anyone new here, The Creator Accelerator runs 10-week cohorts helping founders grow their audience and generate leads on LinkedIn.

We're on cohort 7. Every single one has sold out.
750+ founders taught and the business is moving fast.

Which means we need someone who's up for the task.
Cos we have a lot of exciting stuff happening. 

Now the formalities are out of the way... 
Here's what a day in YOUR life, as a TCA Marketing Manager, actually looks like:

Morning kicks off with checking what's converting, what's not, and what needs fixing.

You know what's shipping that day, and nothing gets missed.

Late morning is deep work.

Writing lead magnets, drafting email sequences, shaping landing page copy for a launch.

This is where the good stuff happens.

Afternoons are more collaborative.
Briefing webinar decks with me, reviewing copy, refining messaging.

Fast feedback loops, you'll never be waiting around. 

Late afternoon, you're reviewing performance.
Not just tracking numbers but actually making sense of them and deciding what changes next.

Every day looks a little different. And that's the point.
Because it's the kind of different that makes you really good, really fast.

So, here's what we need from you.

👉 1-2 years in marketing, copy, or content
👉 You can write properly, every single day, without needing a load of edits
👉 You're a LinkedIn nerd XD
👉 You take a brief and run with it
👉 You want to grow fast and don't need hand-holding to do it

You'll work directly with me from day one.
(Lucky you 😉)

There's no hierarchy or micromanaging.
Just good work and a lot of learning. 

So jump on it while you can. 
Even if you think you don't tick every box.

If you know this is the type of environment you want to be part of.
Apply anyway :)

Comment "JOB" below, and I'll send you the full spec personally.

And if you know someone perfect for this, tag them or give this a repost. Would mean a lot!

♻️ Repost to spread the word.
And follow me, Josh S., for more on what we're building at TCA.

Chris Donnelly

Founder (Business Acquired by Croud)

Cofounder of Searchable: 

An Autonomous SEO & AEO Growth Engineer 
Analyse, fix, & scale your website to drive customers

Work out how to master AI Search here: searchable.com

The short life story 

I decided to skip the corporate job & start a digital marketing agency at 21. Here is the journey so far: 

Age 21: Bootstrapped Adjust Media at university making websites 
Age 22: Left Uni and rebranded to Verb Brands
Age 27: Acquired DBD Media Ltd, their 20 staff & expanded to digital marketing
Age 28: Won Bugatti & recognised as leading luxury agency
Age 30: Sell entirety of Verb Brands to Croud & LDC in an 8-figure deal
Age 31: Founded Lottie Org w/ Will Donnelly (Grow revenue to 8 figures, raise $35m & hire 100 people).
Age 32: Launch my Media, Education and Investment business
Age 33: Launched the Creator Accelerator and reached 8 figures in revenue
Age 34: Co Founded Searchable

It’s been a journey. 

Through Searchable.com I help founders and marketers to grow their organic traffic on auto pilot with our autonomous Seo and Aeo tool: searchable.com

Through my investment company, we support and invest into Entrepreneurs running incredible businesses, and with our experience as operators, help them scale. 

If you are a founder of a profitable and growing company with approximately $1m+ EBITDA, and you want to see if you can grow faster, reach out. 

If you are not at that level yet, I produce resources to help you get there. 

I run a podcast called Wake Up, and produce content on YouTube, LinkedIn, and Instagram for free.

Commercial enquiries for speaking or brand deals: enquiries@chris-donnelly.co.uk

Co-Founder

Found CRM by Lottie 

A cloud-based care home operation software, mapped and built specifically to the care and retirement industries unique customer journey and supports care homes with CRM, Occupancy, Administration and Finance

Found results in a higher conversion rate, better attribution of marketing spend, saved time and ultimately high occupancy.

SEO, AEO, and GEO aren't the same thing.

Understanding the difference is essential: 

The vast majority of businesses still optimise for SEO alone. 
But that's only because they haven't realised what's changed.

They are now competing for attention with SEM, PPC, and AI Overviews...

They bet losing hands because they refuse to accept the game has changed. 

Visibility is fragmenting across three layers: 

SEO (Search Engine Optimisation)
This is the model we've optimised for over the past 20 years.

AEO (Answer Engine Optimisation)
Get your content extracted into answer boxes, on Google and in AI responses.

GEO (Generative Engine Optimisation)
Get cited in AI-generated responses on ChatGPT, Perplexity, Gemini, and Claude.

(Btw, If you don't know where you stand in any of these...

We've created this free visibility report to analyse your current gaps: 
https://lnkd.in/g6XApkfm)

Here's what you need to know right now: 

➡️ SEO = Appearing in traditional search engines (Google, Bing)

Focus: Rankings and click-through traffic
Outcome: Your page appears in search results

➡️ AEO = Content extracted into Google Snippets and short AI answers

Focus: Featured snippets, answer boxes, "People Also Ask," quick AI responses
Outcome: Your content is displayed as the answer (often zero-click)

➡️ GEO = Cited in detailed AI responses on ChatGPT, Perplexity, Claude, etc. 

Focus: Being referenced in longer, synthesised AI-generated content
Outcome: Your brand/content is cited with attribution in AI answers

It's not hard to get ahead of this in 2026. 
There aren't that many brands optimising for all three. 

But the ones that are, are already: 

- Structuring content for extraction
- Building authority for citations
- And reinforcing traditional SEO foundations 

To put it simply: 
Acknowledge the game has changed, and start playing accordingly. 

Do you understand the difference between SEO/AEO/GEO? 
Comment below with your thoughts. 

Searchable is the easiest possible way to prepare for all three at once. 

And our free visibility report is a great starting point to see where you stand.

Find your gaps here: https://lnkd.in/g6XApkfm

You then have a 14-day free trial to plug those gaps !

♻️ Repost this to help others optimise for all three layers.
Follow Chris Donnelly for more on mastering AI search.

Anthropic just released courses worth at least $10,000.

13 free courses to master AI with certificates worth $0:

Everyone is talking about these and rightly so.

This is insane value, and I suggest you jump on it right now.

Whether you're a developer, educator, student, or founder, 
They have a course for you. 

Here's the full list with links 👇

1. Claude Code In Action
↳ Integrate Claude Code into your development workflow.
🔗 https://lnkd.in/eAq7a5nd

2. Claude 101
↳ Learn how to use Claude for everyday tasks.
🔗 https://lnkd.in/e3rQFcqv

3. AI Fluency: Framework & Foundations
↳ Learn to collaborate with AI systems effectively.
🔗 https://lnkd.in/eXek4MAz

4. Building With The Claude API
↳ Covers the full spectrum of working with Anthropic models.
🔗 https://lnkd.in/e8ejEAcD

5. Introduction To Model Context Protocol
↳ Learn to build MCP servers and clients using Python.
🔗 https://lnkd.in/esdrs_Ht

6. AI Fluency For Educators
↳ Apply AI Fluency into your own teaching practices.
🔗 https://lnkd.in/eVGpYn3X

7. AI Fluency For Students
↳ Develop AI Fluency skills that enhance learning and academic success.
🔗 https://lnkd.in/ejkDsUB5

8. Model Context Protocol: Advanced Topics
↳ Discover advanced MCP implementation patterns.
🔗 https://lnkd.in/eSawHD-w

9. Claude With Amazon Bedrock
↳ Part of the accreditation program created for AWS.
🔗 https://lnkd.in/eKVDsCVX

10. Claude With Google Cloud's Vertex AI
↳ Learn how to work with Anthropic through Google Cloud's Vertex AI.
🔗 https://lnkd.in/eXSyE9kE

11. Teaching AI Fluency
↳ Understand how to teach and assess AI Fluency.
🔗 https://lnkd.in/e-XdXciK

12. AI Fluency For Nonprofits
↳ Empowers nonprofit professionals to develop practical AI skills.
🔗 https://lnkd.in/edSk3W6x

13. Introduction To Agent Skills
↳ Learn how to build, configure, and share Skills in Claude Code.
🔗 https://lnkd.in/egppQ7pm

The people learning AI now will have the advantage. 

But these courses won't be free forever.

Act now while the window is still open, 
And you can still pull ahead of your peers. 

What level of AI knowledge would you say you have? 
Drop a comment below. I'd be interested to know where you're at. 

♻️ Save this for later and repost to help others get ahead of the curve. 
And follow Chris Donnelly for the latest AI resources and knowledge.

"LinkedIn is dead now." Heard this a million times.

No, it isn't, you just need the right approach:

So many founders post randomly and run out of steam in weeks. 

A strong brand can change the trajectory of your business. 

But only if you have a strategy to scale it properly. 

I recorded a 19-minute guide to prepare you for all the recent updates 👇
https://lnkd.in/gQFQcRza

Watch the video to get up to date. Then follow these steps:  

(See cheat sheet for the full breakdown) 

1. Your North Star

Your personal brand needs one clear North Star for the next 90 days.

Ask yourself:
What does success genuinely look like 12 weeks from now?

2. The Positioning Triangle

Personal brands win when three things overlap:

1. Your expertise
2. A painful market problem
3. Your point of view

3. The Audience Clarity Map

There are only 3 groups you need to speak to: 

- Buyers: The people who will pay you
- Aspirational followers: The people who amplify you
- Learners: Early-stage, curious, watching quietly

4. The Content OS

This is how I structure every content system I build: 

1. Teach – frameworks, tactics, step-by-step
2. Think – opinions, observations, contrarian takes
3. Build – behind-the-scenes, lessons, mistakes
4. Sell – results, stories, clear offers

5. The Attention Engine

Consistency in personal brand requires a weekly execution system.

1. Idea Sourcing (60 minutes)
2. Batch Writing (2 hours)
3. Daily Engagement (15–20 minutes)
4. End-of-Week Review (20 minutes)

6. The Trust Ladder Framework

People buy from you because you’ve earned their trust based on: 

1. Awareness
2. Relevance
3. Authority
4. Proof
5. Action

7. The Content Feedback Loop

Your audience will always tell you what to create next.

Each week, analyse:

- Your highest-performing post
- Your lowest-performing post
- Which topic resonated the most
- Which format could be repeated

8. The 3-Level Personal Brand Funnel

A strong personal brand is built to sell.

Your funnel should follow:

1. Top of Funnel: Content geared towards reach
2. Middle of Funnel: Deeper education (cheat sheets, carousels, etc)
3. Bottom of Funnel: Proof and clear transformations

9. The Growth Scorecard

You only need 5 metrics to know if your brand is working: 

- Number of views
- Follower growth
- Engagement rate
- Inbound leads
- Newsletter signups

Your personal brand is either your biggest asset or a complete time drain.

The difference is the strategy you use to manage it. 

What part of your personal brand are you struggling with the most? 
Drop a comment below with your thoughts. 

If it's the LinkedIn algorithm throwing you off, that's an easy fix. 

My recent video is less than 20 minutes should clear up your concerns: https://lnkd.in/gQFQcRza

♻️ Repost to share this system with your network. 
And follow Chris Donnelly for more on building your brand.

Claude Skills is the most powerful tool you're not using. 

This is your guide to learn it in 60 seconds:

Instead of writing better prompts, Skills lets you build systems.

You can create reusable workflows that appear automatically for certain tasks. 
That means less briefing and far more consistent output.

This is the official guide from Anthropic:
https://lnkd.in/ggmAk7u8

And for a more digestible breakdown...
Here's how to Master Claude Skills:

(Save this to return back to later!)

➡️ What is Claude Skills? 
Skills transforms Claude from a search engine to a team member. 

🚫 Without Skills
You re-explain your role, your tone and your context every session.

✅ With Skills
Claude auto-loads exactly what it needs for each task.

➡️ Anatomy of a Skill

Role: Who Claude is in this context
Rules: What to do, what to avoid, tone and format
Trigger: When the Skill auto-loads

Store Skills in ~/.claude/skills/ as a SKILL .md file per task.

➡️ How to Set Up a Skill

1. Identify a recurring task
2. Create a SKILL .md file
3. Write the role, rules and trigger
4. Test it immediately
5. Refine what Claude gets wrong
6. Build a Skill library over time

Anthropic has plenty of documentation to help with this: 
https://lnkd.in/gfTmszvm

➡️ What Changes When You Use Skills

- ~40 minutes saved per task
- 1 prompt needed
- 10 minutes to set up
- 10x output consistency

You build once.
Then reuse forever.

➡️ The 4 Mistakes That Kill Your Skills

🚫 Writing one Skill that does everything
🚫 Skipping the trigger definition
🚫 Never updating after Claude misses
🚫 Trying to perfect it before using it

Prompt engineering is a must-have skill, but it will only get you so far. 

Founders who build systems that run without their attention are pulling ahead. 

They are creating real time to focus on driving the business forward...
And not just using AI to cover their lack of organisation.  

If you want meaningful automation, Claude Skills would be my first stop. 

Have you tried Claude Skills yet? 
Comment down below. 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to: https://lnkd.in/eUTCQTWb

We are still very early with AI. But learning Claude alone won't cut it. 

These skills will serve you for years to come: 

Until last year, I thought my level of AI knowledge was pretty high. 
I've been learning it consistently every day for several years. 

But building Searchable has been a humbling experience. 
And I'm more convinced than ever of how incredible this tech can be. 

However, there are some AI skills that are more worth learning than others. 

If I had to start over and learn AI again...
These are the top 10 I'd put my energy towards: 

1. Prompt Engineering
→ This is the difference between average and great output.
→ Learn this to have the AI think like an actual strategist.
Tools: ChatGPT, Claude, Gemini, Perplexity.

2. AI Agents
→ AI that doesn't just reply, it finishes tasks end-to-end.
→ Use it to automate jobs you'd normally hand to an intern.
Tools: OpenAI Agents, Crew AI, LangGraph, LangChain.

3. Workflow Automation
→ Combining tools so routine work happens without you.
→ Use it for tasks that are repeated, like reporting.
Tools: Make, Zapier, n8n, Bardeen

4. Agentic AI
→ AI that can plan, adapt, and self-correct on its own.
→ Use it for complex multi-step tasks like research.
Tools: OpenAI o4-mini, Claude Code, Reflexion, DSPy

5. Multimodal AI
→ AI that works across text, images, audio, and code.
→ Use this to turn a rough idea into a full campaign.
Tools: Gemini, Claude 4.6 Sonnet, OpenAI Vision, Stable Audio

6. RAG (Retrieval-Augmented Generation)
→ This is teaching AI to pull from your ownable data.
→ Use it for tasks where accuracy is absolutely essential.
Tools: Pinecone, LlamaIndex, Haystack, Elastic

7. AEO / GEO (Answer & Generative Engine Optimisation)
→ This is making sure your brand shows up in AI answers.
→ Use this if your business requires multi-step marketing.
Tools: Searchable (Yep! Just the one... it's all you need 😉)

Our free visibility report will show you where you're at: 
https://lnkd.in/gMNzzNG3) 

8. AI Tool Stacking
→ Combine your best tools so they run as one system.
→ You can then build always-on workflows to cut costs.
Tools: Notion AI, ClickUp AI, Airtable AI, Zapier AI

9. AI Content Generation
→ Content at scale without having a big marketing team.
→ Leverage this for daily posting, video edits, etc.
Tools: Descript, Saywhat, OpusClip, ElevenLabs

10. LLM Management
→ This is about controlling the cost and performance of AI.
→ Without this, you won't be able to properly track ROI.
Tools: Arize AI, TruLens, Helicone, Weights & Biases

There's a lot of buzz around AI "replacing" folks. 
And, depending on what you do, it could happen. 

So my question to you is: 

When AI arrives, will you complain and do nothing...

Or will you take the time to prepare yourself for its arrival? 

----

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2. Like the post.
3. Repost to your network.
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Don’t be the person who gets caught producing terrible AI output. 

Instead, steal 1 of these 8 frameworks: 

This is where you should start with AI:
Mastering the art of prompting.

Prompting basic questions will get you basic answers.
Honestly, it is a misuse of insanely valuable technology.

My team and I have learned this deeply as a skill.

The results are amazing:

- Streamlined and optimised operations.
- Tasks are being automated, freeing up time.
- Therefore, more time spent on truly valuable tasks.

These are the 8 prompt frameworks I use to power my businesses:

1️⃣ R-T-F
Role: Specify the role you want the AI to assume.
Task: Define the task you want the AI to perform.
Format: Indicate the format in which you want the output.

2️⃣ S-O-L-V-E
Situation: Define the context or situation.
Objective: Specify the goals.
Limits: Define any limitations or constraints.
Vision: Outline the vision or goal.
Execution: Plan the steps for execution.

3️⃣ T-A-G
Task: Define the task at hand.
Action: State the action needed.
Goal: Clarify the goal to be achieved.

4️⃣ R-A-C-E
Role: Specify the character you want the AI to play.
Action: State the basic instruction or the job you need to be done.
Context: Provide the background information the AI will need.
Expectation: Describe the outcome you need.

5️⃣ D-R-E-A-M
Define: Define the problem or context.
Research: State the research needed.
Execute: How to execute the plan.
Analyse: How to analyse the results.
Measure: Define how to measure the outcomes.

6️⃣ P-A-C-T
Problem: Define the problem.
Approach: Describe the approach.
Checks: Write about potential compromises.
Test: Define the test or measurement.

7️⃣ C-A-R-E
Context: Give the context.
Action: Describe the action needed.
Result: Clarify the expected result.
Example: Provide an example for clarity.

8️⃣ R-I-S-E
Role: Specify the role.
Input: Describe the input needed.
Steps: Could you ask for steps to follow?
Expectation: Describe the expectation.

AI is the single biggest source of leverage across all my businesses.
But we couldn't have achieved any of it without learning how to prompt.

If you spend 1-2 hours scrolling on Instagram per day...
I know you have time to learn these prompting techniques.

My newsletter shares resources like this, every single week.

There is always something you can apply the exact same day.

Sign up now and join 250k reading weekly: https://lnkd.in/eUTCQTWb

I also have 30+ free learning resources for you.

Which prompting technique will you try first? 
Let me know how it goes in the comments.

♻️ Repost to help your network learn vital AI skills. 
And follow Chris Donnelly for more on leveraging AI in 2026.

Stop wasting months building your first website. 

Here's how to use Claude Code to create it in 10 mins:  

2 years ago, founders needed time and developers to build a website. 

Those days are (fortunately) long gone. 

It's just one of the many reasons everyone's talking about Claude Code. 
But it's a huge one if you're trying to launch this year. 

Especially if you're doing it alone...

ChatGPT can generate code snippets. 
That's helpful for smaller projects. 

But Claude Code can: 

- Build complete applications
- Set up hosting
- Deploys your site
- And give you a live link to share immediately 

Here's how to build a website in 10 minutes:

1. Open Claude Code

Start a new project in Claude Code (claude.ai or desktop app).

2. Define Your Goal

Before you write a single word, get clear on your goal.

Pick one primary goal: Collect email signups... book calls... sell a product, etc.

3. Write Your Detailed Brief

"I need a website for [your business/project]. The main goal is [specific outcome]. Style should be inspired by [reference site 1] and [reference site 2]. Include these features: [list 3-5 key features]. Target audience is [describe who]. The main CTA should be [specific action]."

4. Add Reference Sites

Give Claude 1-2 websites to reference for style and structure. 
Claude will analyse them and apply the best elements to your site.

5. Let Claude Plan

Claude creates a full plan and shows you the structure before building.

6. Review & Approve

Check the plan before Claude builds and make any changes to save time later.

Review Checklist:

☑️ Does the site structure match your brief?
☑️ Are all key features included?
☑️ Does the tech stack make sense?
☑️ Is the design direction aligned with your references?
☑️ Are the pages and sections correct?

7. Claude Builds

Claude writes all the code, sets up hosting, and deploys your site. 
Can take up around 10-20 minutes. 

Go make yourself a coffee or check LinkedIn. 

8. Go Live

Claude provides deployment links. Your website is live and ready to share.

Seems too good to be true? 
I would have thought so too... 

But I've tried it and seen what it can produce. 
Impressive stuff. 

And that's not the only thing founders are using it for. 
Claude Code can create product MVPs, internal tools, SaaS platforms...and more! 

Eventually everyone will learn this and it won't be an advantage. 
But you can still be an early mover if you act now. 

That means learning AND implementing these tools as soon as you can. 

Have you built anything with Claude Code yet?
Comment down below. 

♻️ Repost to help founders in your network move faster.
And follow Chris Donnelly for more on building with AI.

- - - -

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Claude Cowork is a non-negotiable for non-technical founders.

Here's the full breakdown so you can get started: 

Founders assume they need to handle all the minor details of their business. 

That was certainly true when I started building VERB back when I was 21.
But Claude Cowork has basically removed the need to do any admin. 

You just tell Cowork what you want done, and it handles it. 
Kinda wild.

People are automating entire hours-long workflows down to minutes.

The way we build businesses will, once again, no longer be the same. 

But you probably aren't prepared to handle this shift right away.
Building is hard enough without blindly navigating a new platform...

This all-in-one guide should give you everything you need to get started:  

(Save this sheet so you can test Claude Cowork confidently !)

First of all, what is Claude Cowork? 🖥️

Cowork is an AI assistant that lives on your computer and does things for you.

→ It reads your files and controls your browser
→ Opens Gmail, Google Sheets, Slack, Notion
→ Fills in forms, sends emails, and organises folders

Anthropic's Claude Cowork guide: https://lnkd.in/gkf5tpEK 

I’ve also included a comparison of Code and Cowork in the sheet below 👇

You can start with Cowork and graduate to Code when you need more control.

Coworker Code (reviews + comparisons): cowork-code.com

There's no reason to wait either. 

You can set up Cowork today in about 5 minutes: 

1. Download the Claude desktop app
2. Install the Chrome extension for browser control
3. Mount the folders you want Cowork to access
4. Start with something simple: "Organise this folder by file type and date"

Don’t over-customise at first. Get value first, then add Skills and Plugins for specific tasks.

Claude Help Center: https://lnkd.in/gVT83EM9

The sheet also has details on: 

- Core features
- An example workflow
- 10 prompts you can run today

When I built Searchable, automating admin and repetitive tasks freed up hours every week to focus on strategy and product.

Cowork handles the work that doesn’t need your attention. 

If you're planning on testing Cowork, let me know in the comments. 

I'll give as much guidance as I can to get started ! 

For more on building using AI, you'll want to read my newsletter, Step by Step: https://lnkd.in/eUTCQTWb

💾 Save and repost this so your network sees this.
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99% of people are learning to use the wrong AI tools.

If you are a CEO, you don't need to understand Claude Code...

Same as if you were a CFO, you don't really need to know Cursor.

What you first need is an understanding of which tool types you need.

Then deciding from there which tool is best for you.

I've broken it down in the graphic below by use case. 👇
(The tool you're probably currently using, and what to replace it with)

1. Writing 
❌ Old: Google Docs
✅ New: Claude

Claude is the gold standard for writing using LLMs.
It has the best conversational tone that matches human writing.

2. Research
❌ Old: Google Search
✅ New: Perplexity Comet

Comet is Perplexity's AI-native browser with agentic capabilities.
Powered by their LLM that excels in detailed market research.

3. Coding
❌ Old: Stack Overflow
✅ New: Cursor

Cursor is a complete behavioural shift for coders. 
Simply put, hit a problem:  

→ ask Cursor in your editor 
→ get a solution written for your specific code 
→ apply it in one click.

4. SEO/AEO/GEO
❌ Old: SEMrush
✅ New: Searchable

Cheeky plug, but I do believe we are the market-leading tool for a reason.
With Searchable you get the analytics, actions, and agentic workflows to increase your visibility drastically.

5. Pitch Decks
❌ Old: PowerPoint
✅ New: Gamma

What used to take hours of edits and fine-tuning...
You can now create a near-perfect pitch deck in 5 minutes using Gamma.

6. Outreach
❌ Old: Mailchimp
✅ New: Clay

Mailchimp is a broadcast-style approach - one message to many people.
Clay is a completely different animal. It gives you data enrichment and personalised outreach at scale.

7. Speech To Text
❌ Old: Rev
✅ New: Willow AI

Willow, in my opinion, is the best of the AI-powered voice dictation available.
You no longer need to type. You can now write with your voice at 5x speed.

8. Email
❌ Old: Gmail
✅ New: Superhuman

Forget spending time writing emails in archaic systems.
Superhuman will help you send high-quality and effective emails in a heartbeat.

9. Productivity
❌ Old: Trello
✅ New: Claude Code

I'll be honest, Claude Code is hard to fit into one binary category.
However, it is probably the most efficient AI tool out there on the market.

With these tools, you could probably avoid the outlay of a couple new hires.

And by the time you do hire, you've built leverage with an enormously capable and high-margin team.

I've seen this progress over the years, and I knew I eventually needed to establish my own company in the space.

And once I saw the gap, Searchable was born.

If you are looking to increase visibility and traffic to your business at rapid pace... look no further.

Click this link and grab a 14-day free trial: https://lnkd.in/epgXyFmi

Share your favourite AI tool in the comments, always on the hunt for some great ones !

♻️ Repost to help your network build with AI.
And follow Chris Donnelly for more.

LinkedIn just replaced its entire algorithm.

And most people have no idea...

This isn't a small update. 

LinkedIn has killed its old ranking system entirely 
And replaced it with an AI language model that: 

- Reads your content
- Judges your profile
- And decides whether you deserve to be seen.

If you'd like to understand what has happened, I made a 19 min video. 
Check it out here: https://lnkd.in/gxFXSsET

The tactics that worked well for you in the past simply won't cut through in 2026.

Most creators won't catch on to this for another 6-12 months. 
By then, the people who moved first will have already locked in the audience, the authority, and the clients. 

This is that window.

In the video I go over: 

1. What LinkedIn's new AI algorithm actually rewards (and what it now punishes)
2. The content format that converts followers at the highest rate right now
3. How to turn LinkedIn attention into actual revenue for your business
4. A pre-validation method that takes the guesswork out of every post
5. Why most personal branding advice is making it harder for you

I did a video like this on my previous channel,
And it went on to become my highest-performing video on that channel. 

Every bit of advice I share comes from my own experience. 
As well as the data we're seeing across 100s of accounts every single day. 

So if you want to start making LinkedIn work for you this year. 
I deeply recommend you give this video a look. 
 
Once again, you can check it out here: https://lnkd.in/gxFXSsET

For those who may not know, after reaching 173,000 subscribers on YouTube. 
I decided to start again from scratch. 

The reason was to start a new kind of channel. 

I loved the podcast and interviews we did previously, but I wanted to share something new.

Something to genuinely help entrepreneurs build exceptional businesses.
Whilst showing how you can utilise leverage, your personal brand and AI.

So if you'd like to support the channel, check it out here: https://lnkd.in/gQFQcRza

I have very ambitious goals with this, so any support early on is very much appreciated ! 

💾 Save this to re-visit later and repost to help others take on LinkedIn
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For decades, marketing operated in a clear funnel. 

Now, it's taken on a completely new shape: 

And most marketers have yet to respond accordingly. 
Some might call it a network, others a web. 

But the point is that it's more complex, with far more touchpoints. 
And most businesses are only showing up at one or two touchpoints.

Therefore missing out on huge opportunities for visibility.

(To find where you're missing out, we actually have a free tool for just that at Searchable. Grab your free visibility report here: https://lnkd.in/g6XApkfm) 

This is what marketing actually involves in 2026... 

☑️ Google Search

What to do:

- Target conversational queries, rather than short-tail keywords.
- Strengthen your E-E-A-T signals by adding and updating content regularly.
- Answer questions directly in the first paragraph to capture featured snippet positions.

☑️ AI Search (ChatGPT, Perplexity, Gemini, Claude)

What to do:

- Structure your content with clear definitions, FAQ sections, and schema markup.
- Write in natural language that answers specific questions.
- Get mentioned on third-party sites, forums, and trusted publications. 

☑️ Social Search (LinkedIn, Instagram, TikTok, X)

What to do:

- Participate in genuine conversations in your niche. 
- Share original educational content that get saved and reshared.
- Publish consistently so the algorithm associates your profile with your topic.

☑️ Video Search (YouTube, TikTok)

What to do:

- Write video titles as questions people actually ask.
- Add full transcripts to every video so AI crawlers can parse the content.
- Create short summaries of longer content and publish them as Shorts or Reels.

☑️ Community & Trust Platforms (Reddit, Quora, G2, Trustpilot)

What to do:

- Seed value-driven answers on Reddit threads relevant to your category.
- Encourage customers to leave detailed reviews that mention specific use cases.
- Monitor and respond to mentions so AI platforms see active brand engagement.

☑️ Traditional Search (Bing)

What to do:

- Don't ignore Bing. ChatGPT pulls heavily from Bing's index.
- Optimise for Bing with clean structure, fast load times, schema markup.
- The brands that do are showing up in ChatGPT results their competitors aren't.

☑️ Voice Search (Siri, Alexa, Google Assistant)

What to do:

- Write in natural, conversational language that mirrors how people speak.
- Answer "near me" and "best for" queries explicitly in your content.
- Format key pages as direct question-and-answer pairs.

Again, to spot where you are missing opportunities...
Highly encourage you to grab a free visibility report here: https://lnkd.in/g6XApkfm

Do you see marketing as a funnel or a network? 
Drop a comment below. 

♻️ Repost to share the new search model with your network. 
Follow Chris Donnelly for the latest updates in SEO and AI search.

If you've been struggling to get good results from Claude...

Anthropic has released the perfect prompt: 

As you may well know, Claude has overtaken ChatGPT. At least, it seems.
(For now, who knows what Sam has up his sleeve).

So, you may as well learn how to use Anthropic's tool.

There's no excuse not to implement this, as it comes straight from their team. 

If there was ever a prompt to steal, this would be this one ! 

Here's the full structure:

🎯 1. Task context
↳ Vague context produces vague output.
↳ Set the scene properly before you ask for anything.

🗣️ 2. Tone context
↳ Tell it exactly how to communicate (direct, actionable, no filler)
↳ Every output should be specific enough to hand straight to a team member.

📎 3. Background data, documents, and images
↳ Feed it everything relevant (URLs, existing content, rankings)
↳ The more context it has, the sharper the output.

📋 4. Detailed task description and rules
↳ Be specific about what you want it to focus on and what the rules are.
↳ Tell it exactly what matters and what to ignore.

💡 5. Examples
↳ Paste in an example of the output format you want.
↳ Claude follows examples better than instructions alone.

🕐 6. Conversation history
↳ If there's previous work or feedback from earlier sessions, include it.
↳ Claude has no memory between conversations unless you give it one.

✅ 7. Immediate task description
↳ After all the context, tell it exactly what you need today.
↳ Specific, scoped, with one clear request.

🧠 8. Think step by step
↳ Ask it to reason before it responds. 
↳ This step alone dramatically improves output quality.

📐 9. Output formatting
↳ Tell it how to structure the response before it writes anything.
↳ Summary, top priority fixes, secondary recommendations, and quick wins.

We actually use this prompt structure when using Claude whilst building Searchable.

And you can use the same, in our free AI SEO Agent.

You can use it to: 

- Analyse your visibility across ChatGPT, Perplexity, and Google AI Overviews
- Get specific recommendations for actions 
- Ask strategic questions about your competitors.

Try it out for free here: https://lnkd.in/gasKu7jB

Let me know how you get on !

---

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The number one most ineffective phrase within business: 

”Let’s create a plan”. Here’s why: 

An incorrect plan means poor execution and no growth.

In order to approach your business with clarity... 
Adopt these 3 types of planning 👇

Strategic Planning 🗺️

What is it:
Sets the long-term vision and direction for the business.

Timeline:
3-5 years out.

Use case:
Deciding to expand into a new market.
Choosing to build a product vs acquire one.
Planning a fundraise or an exit.

Suited to:
CEOs, Founders, Co-Founders, Board Members.

Top tips:
Keep it to 3 priorities max.
Decide what you WON'T do.
Revisit it annually.

Common errors:
Setting goals so vague they could mean anything.
Avoiding the hard trade-offs.
Trying to go after 5 markets at once and winning none.

Tactical Planning 🔀

What is it:
Turns the strategy into specific initiatives and projects.

Timeline:
1-3 years ahead.

Use case:
Launching a European sales team to support expansion.
Hiring 10 engineers over 6 months to ship a new product.
Running a paid beta programme for a new features.

Suited to:
Head of Departments, VPs, Senior Managers, COOs.

Top tips:
Assign one owner per project.
Set quarterly checkpoints.
Kill projects that aren't working.

Common errors:
Taking on too many initiatives at once.
Building plans that sound good but have no clear owner.
Spending 3 months planning and 1 month executing.

Operational Planning ⚙️

What is it:
Daily and weekly execution of tasks and processes.

Timeline:
Days to 12 months.

Use case:
Weekly content publishing schedule.
Daily sales outreach targets and pipeline reviews.
Monthly reporting cadence.

Suited to:
Team Leads, Managers, Project Managers, Individual Contributors.

Top tips:
Build SOPs for anything done more than twice.
Track the 2-3 KPIs that actually matter.
Keep plans realistic.

Common errors:
Confusing being busy with making progress.
Losing sight of why you're doing the work.
Overloading teams with tasks.

I see many teams blending all three and lack clarity to progress.

When you separate it into these three approaches, it's a bit of a progress unlock to be honest.

Give your team the clarity they need to grow !

Anyway I'm curious to hear your experience with planning in your business...

Is it something you or your team typically struggle with?
Let me know and I'll see if I can provide guidance.

- - - -

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I'm 35. I started building businesses at 21.  

If I were to do it again, I'd focus on these skills: 

I've spent the better part of 15 years growing startups.
And when I say I've learned lessons the hard way, I mean it. 

Some mistakes were unavoidable, but others could have been solved faster. 

It really all came down to the skills I did or didn't have. 

If I could snap my fingers and have learned these at 21, I would. 
It would have saved countless hours of making and learning from mistakes. 

There are others, of course, but these are my top 10: 

1. AI Literacy
↳ AI is the biggest shift in how work gets done since the internet. 
↳ If you don't understand how to use it, you'll be left behind. 

2. Agency
↳ Agency is the belief that you can change your circumstances. 
↳ Without it, you'll always be waiting. Start small, but start now.  

3. Adaptability
↳ The entire business landscape will be completely different in 5 years. 
↳ If you can't adapt quickly, you'll be stuck in a dying market.

4. Critical Thinking
↳ Most people accept information at face value. 
↳ Critical thinkers question assumptions and make better decisions. 

5. Systems Thinking
↳ Systemising anything makes it easier to handle. 
↳ If you can't see the system, you can't fix it or scale it.

(Try subscribing to my newsletter to work on this !
Here: https://lnkd.in/eUTCQTWb)

6. Public Speaking
↳ Your ability to communicate ideas clearly determines your outcomes. 
↳ It's a non-negotiable.

7. Negotiation
↳ Everything is a negotiation. Salary, contracts, partnerships, deals. 
↳ If you don't know how to negotiate, you leave money and opportunity on the table.

8. Time Management
↳ Time is your only non-renewable resource. 
↳ If you can't manage it, you'll be "busy" without making progress.

9. Delegation
↳ You can't scale if you're doing everything yourself. 
↳ Learning to delegate effectively is the only way to grow beyond yourself.

10. Pattern Recognition
↳ The best founders spot patterns early.  
↳ Pattern recognition is how you get ahead of trends.

Find the full breakdown in the carousel below 👇

Save this. You'll need it as things start to move quicker and quicker and quicker...

If you're in your 20s, learning these will put you ahead, I promise.
And if you're not, it's not too late to start. 

But do start now. Things will only get more competitive with time...

For more in-depth advice on what it takes to build smarter today, 
Subscribe to my newsletter Step by Step: https://lnkd.in/eUTCQTWb

What's one skill you're focused on in 2026? 
Comment down below. 

♻️ Save this and repost to help others upskill early on. 
And follow Chris Donnelly for more resources like this.

 I'm 35... 

SEO was never "easy"... but it was simpler.  

Then the behavioural shift happened that you cannot ignore.

And now SEO is not just about Google anymore. 

It's expanded to LLMs and AI Overviews on Google. 

You might not even know if you're visible in these AI responses or not...

(Btw, Searchable has a free tool that checks your visibility and gives you a full report: https://lnkd.in/g6XApkfm)

ChatGPT processes 2.5 billion searches daily.

And a good chunk of those are going to determine purchases...

Businesses are still in denial about it, but I suggest you don't be. 

Here's what you need to know 👇

1️⃣ There are 3 types of search visibility: 

SEO (Search Engine Optimisation)
Outcome: You rank higher on Google, so more people find your website.

AEO (Answer Engine Optimisation)
Outcome: You become the direct answer Google gives.

GEO (Generative Engine Optimisation)
Outcome: AI tools like ChatGPT, Perplexity, and Gemini cite your brand.

2️⃣ Old SEO is not the same as New SEO. 

Old SEO focused on:

- Keyword density and exact match phrases
- Backlinks at volume (quality was secondary)
- Page rank and domain authority
- Getting clicks to your website

New SEO focuses on:

- Natural language and question-based content
- Authoritative citations from trusted sources
- Entity recognition and schema markup
- Being cited before the click happens

3️⃣ You need to be found inside LLMs. 

There are 4 levels to this.

Level 1: Crawlable
AI can access your website.

- AI crawlers are not blocked in robots.txt
- Site loads fast, clean HTML, updated sitemaps
- But being crawlable doesn't mean being visible

Level 2: Understandable
AI can make sense of your content.

- Schema markup implemented 
- Clear headings, Q&A formatting, short paragraphs
- Answer-first structure so AI can extract what it needs

Level 3: Trustworthy
AI recognises you as a credible source.

- Backlinks and citations from high-authority domains
- Real author bios with visible credentials on every page
- Wikipedia, Wikidata, and Google Knowledge Panel claimed

Level 4: Citation-Worthy
AI actively recommends and cites your brand.

- Original research and proprietary data
- Content that answers specific questions 
- Recently updated and fact-checked regularly

When we built Searchable, we implemented all this knowledge into the product to help businesses rank inside LLMs 
(Without working harder)...

And I'm thrilled with the results so far: 

£1 million turnover in 60 days
700+ paying customers
Winning clients daily from legacy SEO competitors.

It's completely automated to find gaps and fix them autonomously.

Which you can find with our free AI Visibility Report: https://lnkd.in/g6XApkfm

Has your business started optimising for the new SEO?  

💾 Save and Repost to share this guide with your network. 
And follow Chris Donnelly for more on SEO/AEO/GEO.

There are countless new AI tools on the market right now. 

After 1000s of hours of experimenting, this is my ranking:

And after months spent building Searchable, The Creator Accelerator, 
And LeverBrands, I've narrowed down that list considerably. 

Here are the tools that are actually worth your time in 2026:
(Ranked in order from best to worst...) 

🏆 S TIER
The best of the best. Use these every day.

Claude: The most intelligent AI assistant available. My default choice. 
Searchable: The only platform that optimises your visibility automatically.
(Try it yourself here with a 14-day free trial: https://lnkd.in/epgXyFmi) 
Claude Code: AI-powered coding that transforms what a small team can ship. 
Lovable: Build full-stack apps from a prompt. Genuinely remarkable. 
Cursor: The AI code editor that's become indispensable for our engineering team.
Saywhat: AI-powered content creation tool specifically for LinkedIn.

🥇 A TIER
Excellent tools. Earn their place in your stack.

Gamma: AI presentation builder. Creates polished decks in minutes.
Notion: The AI features have made an already great tool even better. 
Zapier: Automates workflows between your tools without code. 
Framer: The best AI-assisted website builder for design-conscious teams. 
Gemini: Google's model for research and data-heavy tasks (and images, apparently).
Perplexity Comet: AI browser agent that handles tasks autonomously.
Clay: Transforms how you build outbound pipelines. 
Replit: Collaborative AI coding environment.
Julius: AI data analyst. Upload a spreadsheet and ask it anything.

🥈 B TIER
Solid. Not essential.

ChatGPT: Still capable, but Claude has overtaken it for me. 
n8n: Powerful automation tool. More flexible than Zapier. 
Granola: AI meeting notes that are actually useful.
Descript: Decent AI video and podcast editor. 
Superhuman: AI-assisted email. Fast. Just not a must-have.
Zendesk: The AI features are functional rather than exciting.

🥉 C TIER
Use with caution. Better options exist.

Deepseek: I wouldn't trust it with sensitive business data.
Grok: Has moments. Inconsistent.
OpusClip: Does what it says, nothing more.
Make: Redundant if you're using Zapier or n8n. 

🚫 D TIER
Not there yet.

Microsoft Copilot: Underwhelming in practice.
Apple Intelligence: Reality has not matched (high) expectations. 
Sora: Impressive demos. Actual output has a long way to go.

Not every tool on this list will help you build and operate smarter. 

So be selective. Start with Tier S; those are the must-haves !

Test it out and see for yourself.

What AI tools are you using on a daily basis? 
I’d be interested to know which ones are the most popular. 

♻️ Repost to help founders in your network build a smarter AI stack.
And follow Chris Donnelly for more on building with AI.

If you want to start a business, you need to know the rules.

These are 15 KPIs every Founder should know: 

Follower growth can boost confidence and visibility. 

But those types of metrics don't drive sustainable growth and profitability. 
Without tracking the right KPIs, it's impossible to grow your business.  

That's why I've combined the top 15 into one cheat sheet. 

You should save it if you're serious about scaling this year 👇

But I'll give you a quick rundown here as well: 

(See the cheat sheet for how to calculate each one) 

1. Net Revenue Retention (NRR)

Measures revenue kept after churn, contractions, and expansions.
This is the north-star for SaaS/AI businesses.

2. Customer Lifetime Value (LTV)

Average revenue a customer generates over their relationship with you.
Always paired with CAC to prove ROI of growth.

3. Customer Acquisition Cost (CAC)

Average spend required to win a new customer.
Set budgets and check efficiency of growth.

4. LTV to CAC Ratio

Compares lifetime value of a customer to acquisition cost.
Validate sustainable growth. Rule of thumb: >3 is strong.

5. Monthly Active Users (MAU)

Number of unique active users in a month.
Measure adoption and stickiness.

6. Churn Rate 

Number of customers or revenue lost in a period. 
Track retention. Rising churn = weak product-market fit.

7. Burn Multiple 

Cash burned for every $1 in new ARR. 
Use it during fundraising and growth phases. 

8. EBITDA 

Earnings before interest, tax, depreciation, amortisation. 
Measure profitability at scale.

9. Operating Cash Flow 

Net cash from operating activities. 
Confirm the business can fund itself.

10. Customer Retention Rate 

Percentage of customers who continue to buy from you over a set period. 
Measure loyalty and product-market fit.

11. Revenue Growth Rate 

Percentage increase in revenue over a given period. 
Show business momentum and scalability.

12. AI Search Visibility 

Share of prompts where your brand/product is surfaced in AI answers. 
Measure discoverability in AI-led search.

13. Runway (Cash Runway) 

How many months your business can operate before running out of cash. 
Balance growth vs. cash preservation.

14. Experiment Velocity 

Number of product, content, or GTM experiments shipped. 
Track speed of iteration and learning.

15. Gross Margin 

Profitability after direct costs, including AI infra. 
Prove scalability and efficiency to investors.

Social media is useful for many things. 

But it tells you very little about the long-term health of your business. 

These are the metrics that matter if you want to scale. 

What are the primary KPIs you're tracking in your business? 
Leave a comment below. 

--

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post
3. Repost to your network
4. Subscribe to: https://lnkd.in/eUTCQTWb

LinkedIn is the 2nd most cited domain by AI. 

That puts it ahead of every major news publisher...

Not to mention Wikipedia and YouTube. 

I've spent years posting about how powerful LinkedIn is as a business asset. 
And this study has proven just how true that really is. 

11% of all AI responses reference LinkedIn content directly.

For anyone building a business around LinkedIn and organic search, 
These two worlds are colliding in the best way possible. 

Potential customers are asking AI questions about your industry.
And LinkedIn content is shaping the answers they receive.

If that content comes from you, your visibility will be untouchable. 

And, to make things more interesting, the content getting cited isn't "viral." 
The average cited post has just 15 to 25 reactions. 

So, even if you don't have the engagement you want now, 
It's in your best interest to keep posting high-quality content. 

Here's what the cited content looks like:

✅ Original
↳ The vast majority of what AI cites is written by the person posting it, not recycled from someone else.

✅ Educational 
↳ Content that answers a real question clearly and directly.

✅ Consistent 
↳ Authors whose content gets cited show up regularly, not occasionally.

✅ Credible
↳ Real people with genuine expertise in a specific topic or field.

A few things worth acting on immediately:

1. Use the exact language your customers search for in your taglines. 
↳ AI matches conversational queries instead of keywords.

2. Build authority content around your core area of expertise. 
↳ If you consistently own a topic, AI will associate you with it.

3. Write posts that answer specific questions directly. 
↳ Not thought leadership for its own sake, but answers to real problems.

This is the marrying of two spaces I've believed in for a long time.

Build a strong personal brand on LinkedIn,  
Create content that genuinely helps people,  
And answer the questions your customers are actually asking...

This is still the best strategy for growing an audience.

It just turns out it's also the best way to show up in AI responses. 

If you've been posting on LinkedIn, you have an enormous head start.
But even if you start now, the window is still wide open. 

The first step is knowing where you currently stand in AI search. 

Most businesses are completely in the dark on this.

Searchable has a free visibility report that will tell you in minutes: https://lnkd.in/gQTVD-CW

Are you posting on LinkedIn consistently? 
What's holding you back? 

Leave a comment below with your thoughts. 

♻️ Repost to help your network understand what's changing in AI search.
And follow Chris Donnelly for more on building visibility in the age of AI.

84% of people have never used AI. That's quite shocking.

Here’s how you can take advantage of this: 

There are 8.1 billion humans on the planet. 

Of those, around 1.38B (16%) use a chatbot. 
And between 15-25M (~0.3%) pay ~$20 per month to use AI regularly. 

Of course, it's a bit skewed as some countries do not have the tech yet. 

But it's still huge if you think about the competitive advantage. 

When you're in the AI space, it might feel like you're falling behind. 

But I like to think of it in a different way...

The vast majority of people haven't even touched AI.

And as someone who has built an AI start-up to over $1.5m ARR in 60 days...
This is where we are headed... And fast. 

(It's happening faster than any other tech development in history.) 

That means if you can start seriously building with AI, 
You'll be miles ahead. 

That's what we did with my new business Searchable.
We took advantage of this rising tide and went all in. 

And it's easier than it sounds. 

All you need is to start learning and applying those lessons every day. 

Choose 2-3 tools and become very knowledgeable about how they work. 
Then start to implement them to automate parts of your business. 

It can be messy at first, but the point is you're getting started. 

ChatGPT has ~800m monthly active users.
And look at this graph, it's only the beginning. 

If you can get out ahead of this, the implications will be massive. 

This is true of building your business and getting your name out there. 

We've seen the rise of people asking ChatGPT questions, rather than Google.

Now, when they shop, they get immediate and direct answers.
As opposed to a wave of blue links...

The businesses that position themselves now will benefit from this shift. 

But the window won't stay open forever. 

Most of your competitors are still figuring out if AI is a fad.

You can be the one who's already ranking in ChatGPT when they finally show up.

If you want to see where your business ranks in AI search right now, 
Try Searchable's AI Agent: https://lnkd.in/gVwCJJDX

It's a free tool you can ask any questions RE SEO, AEO, or GEO.

That will be your first step to capturing millions of clicks.

♻️ Repost if this shifted your perspective on AI.
And follow Chris Donnelly for more practical insights like this.

Relying completely on Google SEO is a thing of the past. 

AI citation should be your focus:  

99% of marketers are still optimising for Google. 

Meanwhile, ChatGPT, Perplexity, and Claude are reshaping search.

(If you want to quickly check how they are impacting your website, 
We have a free agent you can try: https://lnkd.in/gasKu7jB)

Each AI engine handles citations differently. 
Here's how to optimise your content for all three: 

ChatGPT: The Volume Engine
↳ Citations appear in separate "Sources" panel
↳ Needs authoritative domain signals
↳ Loves structured FAQ formats
↳ Target high-volume topics with current data

Perplexity: The Transparent Engine
↳ Shows inline citations with direct links
↳ Prioritises recent, authoritative sources
↳ Needs precise, quotable statements
↳ Creates actual referral traffic

Claude: The Context-Aware Engine
↳ Focuses on well-reasoned content
↳ Prefers detailed methodologies
↳ Values balanced, objective viewpoints
↳ Targets professional use cases

The Cross-Platform Strategy:
Create content that works for all three:

→ Lead with clear, quotable statements
→ Include comprehensive background
→ Add detailed methodology
→ Use structured headings and data

Citation Readiness Checklist:
✅ Author credentials displayed
✅ Publication date prominent
✅ Sources documented
✅ Statistics verified
✅ Scannable formatting
✅ Regular updates scheduled

Weekly Actions:
✅ Test your brand in all three systems
✅ Screenshot citation appearances
✅ Track competitor mentions
✅ Update underperforming content

Proactive businesses won't wait until they're already behind. 
They'll start optimising for AI now to dominate visibility all year. 

While your competitors are still focused on Google, you'll already own: 

→ Traditional search results
→ AI Overview features
→ ChatGPT recommendations
→ Perplexity citations

If you want to see where your business stands, 
Try the FREE agent out today: https://lnkd.in/gasKu7jB

The shift to AI search is happening faster than expected. 

How are you preparing for the new era of search? 

----

📌 If you want a high-res PDF of this sheet:

1. Follow Chris Donnelly
2. Like the post.
3. Repost to your network.
4. Subscribe to:https://lnkd.in/eUTCQTWb

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