Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Wiehan Britz

Magnet Monster

Offering 1:1 coaching, team training, courses & consulting at Magnet Monster Training Academy - www.magnetmonster.com

AI For Email Marketing

The #1 AI Blog Resource Hub for Everything Email Marketing
www.aiforemailmarketing.com

Founder & Trainer

Britz Consulting

I help eCommerce stores with 🔥 email & SMS marketing revenue growth · I've seen the inside of 100+ Klaviyo accounts · Dad of two kiddies (my highest priority)

Email & SMS Marketing Consultant

Roon Labs

Growth & Email Marketing Manager

Powered by Search

Clients: ClickFunnels, Structure Studios, Titan GPS, AutoConnect GPS, Hurdlr, FedEx Canada, Mobile Text Alerts, Philips Lifeline.

𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 𝟭: 𝗖𝗹𝗶𝗰𝗸𝗙𝘂𝗻𝗻𝗲𝗹𝘀 𝗯𝗹𝗼𝗴𝗴𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆
How Refreshing Content for ClickFunnels Led to a 9X Traffic Increase for One of Their Posts
Link: https://bit.ly/2NtRtI1

Senior SEO Specialist

Go2Africa

ACHIEVEMENTS:

(1) Successful site migration project:
► Recovered organic traffic and increased it by 32% after 8 months
► Mobile organic traffic increased by 22%
► Enquiry form submissions increased by 28% after 8 months
► Desktop organic conversion rate increased by 43% (CY vs LY)
► 20% Increase in sales revenue due to higher organic growth (highest revenue month achieved in the 20 year history of the business) 

Tactics applied to achieve the above include 301 redirection mapping, schema structured data, website URL structuring, fetch and render to ensure that single page application (dynamic JS site) is crawlable and other technical SEO best practices.

(2) Split-test experiments (A/B tests):
► Introduced experiment process and framework to help the team prioritize tests
► 210 More phone calls generated over 60 days period (variant)  
► 126% Increase in newsletter signups with improved placement of newsletter signup form
► 21% Increase in engagement on our improved navigation menu
► 18% Increase in enquiry form submissions (68 more in total) over 28 days of test running

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SEO Focus:
► Audience Analysis
► Crawlability & Findability 
► Indexation, Visibility & Search Traffic
► Content Optimisation
► Backlink Outreach
► Competitor Analysis
► Performance Reporting

UX & CRO Focus:
► Usability Research
► Website Engagement & Activity Analysis
► Identify Areas for Growth

Head of SEO & CRO

Sable Group

► SEO: On-page optimisation, technical site audit, technical site integration & monthly performance 

► Web Performance Analysis: Google Analytics, Moz & Google Search Console

► Google AdWords: Account audit, campaign setup, bid management, performance reporting, etc.

Head of SEO & PPC

Search Online Consulting

ACHIEVEMENTS:

CBM Training
http://www.cbmtraining.co.za/ 
► 136% Increase in organic traffic due to bunch of high search volume keywords ranking visibility
► 95% Increase in page views

EnviroServ
https://www.enviroserv.co.za/
► 76% Increase in organic traffic due to bunch of high search volume keywords ranking visibility

PRP Solution
http://www.prpsolutions.co.za/
> 162% Increase in organic traffic
► 104% Increase in returning visitors

Cash Crusaders 
https://www.cashcrusaders.co.za/
► See stats attached as media (desktop performance the better device)
► Technical site audits that has led to higher search engine visibility (see attached media)

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Focus areas:
► SEO (On-page, off-page and technical)
► Digital Marketing Analytics & Performance Reporting
► UX Marketing 

Client List: Cash Crusaders | The LRMG Performance Agency | DigitalCampus | CCTVSA | PRP Solutions | CBM Training | W5 Partners | Electrosonic | Videx Tanks | EnviroServ

Head of SEO

Flint Studio

My first entry-point to an exhilarating career as an avid digital marketing specialist (and it was an aggressive start). Flint Studio (back in the day) was a relatively small digital marketing studio with a keen focus on Website Development; Google Paid Advertising; Search Engine Optimisation (SEO) and Motion Video Graphics.

SEO Task & Duties:

- Extensive keyword research, keyword selection, implementation and testing
- Construction of meta tags
- Formatting of keyword-rich H1-H6 tags
- Planning & refinement of URL structure
- Internal link strategy planning
- Usability and accessibility best practices
- Implementing keywords in link anchor text as part of link earning strategies
- Adding sites to relevant business directories
- Blog article submission
- Article writing for various industry blogs

Website Analytics Task & Duties:

- Monitor site performance in Google Analytics
- Setting up custom dashboards
- Create advanced segments
- Set custom alerts for traffic spikes
- Track key performance indicators to report on marketing success
- Event tracking with goals to improve conversion rate
- Monitor site performance in Google Webmaster Tools
- Construction of monthly performance reports
- Producing detailed monthly technical SEO reports (with actionable suggestions)

SEO Specialist

The Ritz-Carlton Hotel Company, L.L.C.

Worked at the elegant Manzanita restaurant that forms part of the stunning hotel at the Ritz Carlton in Lake Tahoe

Waiter

Leaking cash through your email, SMS, direct mail and subscription channels? We've turbocharged repeat sales for 100+ DTC brands | Podcast Host at Inbox Invaders | CEO at MagnetMonster.co.uk

I'm Wiehan, the surfing dad of two, food-loving, occasional golfer, and CEO of Magnet Monster.**

At Magnet Monster, we specialize in helping 7-9 figure DTC brands scale through email, SMS, and retention marketing. I'm passionate about technology, email design, copywriting, performance analysis, subscription marketing, and loyalty practices.

When I'm not assisting my team and clients in achieving growth, you can find me spending quality time with my two children, testing out the latest tools, or basking in the sun.

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𝐃𝐓𝐂/𝐄𝐜𝐨𝐦 𝐛𝐫𝐚𝐧𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐫? 𝐈 𝐤𝐧𝐨𝐰 𝐰𝐡𝐚𝐭 𝐲𝐨𝐮'𝐫𝐞 𝐠𝐨𝐢𝐧𝐠 𝐭𝐡𝐫𝐨𝐮𝐠𝐡.

I get it. You've been burned by other agencies, flooded with cold emails, and worried about poor communication or outsourcing to inexperienced talent. I'm here to change that narrative.

We take a holistic approach to email and SMS growth, providing the attention and expertise you need to drive real results.

No overpromising, no underdelivering – just genuine growth.

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𝐒𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐈'𝐯𝐞 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐢𝐭𝐡:
Duradry, Carved, Wild, Spotlight Oral Care, Releaf, Renova Worldwide, Waterdrop, and many other amazing DTC brands.

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If you're interested in learning more:

👉🏻 DM me on LinkedIn

👉🏻 Email me at: wiehan@magnetmonster.co.uk

Or simply follow my LinkedIn profile.

Let's forge a strong connection and help your brand soar to new heights.

DTC Retention Marketing Specialist & COO

🧲 Wiehan Britz

Kids don't beg for vitamins. Until now 👇

Hiya Health cracked the code on children's supplements, and it's brilliantly simple 👇👇👇👇👇👇👇

It's a 10X play on how to increase customer LTV with email and SMS marketing.

No wonder they were acquired by USANA Health Sciences for $205 million in cash.

The challenge every kids' health brand faces:
Children will NEVER evangelize vitamins. 

No 6-year-old asks mom for "another batch of Vitamin D."

Hiya's solution? Make the kids the salespeople.

They partnered with brands kids actually obsess over.

Barbie, Lion King, Disney Princesses and Hot Wheels.

The play: Co-branded sticker packs that let kids decorate their supplement bottles.

The result:

- Mom orders once. Kid demands it forever.
- Repeat purchases UP
- Customer LTV 10X'd 
- Marketing budget working harder

We saw this strategy firsthand as their agency partners back in the day. 

The shift from parent-focused to kid-focused evangelism boosted their retention economics.

The lesson for DTC health & wellness brands in 2025:
Find what makes your actual user obsessed, and double-down on it.

What's your take on co-branding to unlock LTV growth?

Good job here team Hiya -- Reimagining Children's Health

I teach health & wellness DTC teams email/SMS & subscription strategies that increase LTV 💊 Klaviyo, ReCharge, Skio & Loop Subscription Agency Consultant | Follow me for tips & freebies

Most email copy sucks for one simple reason 👇

Nobody builds it on real customer psychology.

Let me make it practical.

I built an empathy map for Jones Road Beauty.

(BONUS! Comment "Empathy Map" and I’ll send you a little gift)

It’s simple.

It’s powerful.

And, it guarantees better campaign ideas, email copy and visuals.

A BIG % of agencies and eCommerce teams ignore psychology completely.

Big mistake.

Watch my full video below to see how we do it.

20.23% of this eCommerce brand’s email subscribers converted in the first 30 minutes

Most email marketers won’t tell you this 👇

We analyzed one of our eCommerce footwear clients.

→ 20.23% of subscribers converted within 30 minutes of joining

→ Only 6.66% more converted over the next 29 days

→ Total 30-day conversion: 26.89%

Here’s the hard truth:

✅ Most conversions happen in the first hour

✅ The “long tail” is real, but marginal

✅ Founders and C-suites often overestimate what automations alone can do

So what do you actually do with this insight?


1. Stop over-optimizing welcome flows

If 80% of your conversions happen on day 0, then your automation isn’t the main driver—your initial intent capture is.

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2. Run high-impact day 0 campaigns

Launch fast. Feature your bestsellers. Use urgency. Add exclusivity. Don’t wait.

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3. Support needs to be visible immediately

We’ve added “Tap to call” buttons in welcome emails. It works.


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4. Collect intent blockers

Add surveys early. What stopped them from buying? Fix that fast.

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5. Build a strong post-purchase experience

The first order is the window to drive a second. Don’t waste it.


Email success isn’t about waiting for flows to do the job.

It’s about capturing attention when it’s at its peak: day 0.

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👉 Follow Magnet Monster for retention strategies that reflect reality

👉 DM if you want one of this month’s FREE Klaviyo audits ($3K value)

Email & SMS guy who’s helped generate $350M+ for DTC brands | Master Elite Klaviyo Partner | Worked with REEF, Duradry, Wild & Waterdrop | Dad of 2 teaching my kids that unsubscribes hurt 💔 ➜ DM for a free Klaviyo audit

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How do we help 8-figure DTC brands fix their 1st-to-2nd purchase gap?

Simple.

We stop guessing and start listening.

Most brands blast generic emails and hope for loyalty.

We take a survey-driven approach to uncover why customers aren’t coming back, and turn that into strategy.

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Here’s our 5-step playbook:

1. Survey smarter
Only target engaged customers, quality over quantity = actionable insights.

2. Incentivize wisely
Ask what actually motivates your audience. Not every discount is worth giving.

3. Engage creatively
Make surveys part of your brand story. Think: 'Help us create our next ad', like we did for Duradry.

4. Simplify the experience
One-click in-email surveys > long Typeform links.

5. Go multi-channel
Email, SMS, social… if they engage there, collect feedback there.

Bonus:
Layer these insights with scraped review analysis (via ChatGPT) to build messaging that really resonates.

The result?
Sharper campaigns. Higher repeat purchase rates. Deeper customer understanding.

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How do you diagnose low repeat purchase rates?

Drop your thoughts below 👇

taplio

The Battle

Josh Tay

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance Score🧲 Wiehan Britz's LinkedIn Performance

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taplio

The Battle

Josh Tay

🧲 Wiehan Britz

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}🧲 Wiehan Britz's LinkedIn Performance

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Performance Score🧲 Wiehan Britz's LinkedIn Performance