Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

POTTERFLOW LLC

I'm currently writing high - converting email campaigns for 2 different brands.

Here are some recent case studies:

1:I helped a men's underwear brand achieve an all time high $6,092  from a non- discount email campaign ( 4x what they get on average).

2:I helped an health and wellness brand achieve an all time high 61.22% open rate (+16% what they get on average).

E-commerce email copywriter 

Penumbra

I planned monthly campaign calendars and wrote email flows and campaigns for 5 different e-commerce brands.

My greatest achievement here was helping a Camera Brand generate $2338.23 revenue.

They also recorded an all time high 77% open rate and 4.48% C.T.R

My emails consistently hit 40%+ open rate and 1.5% C.T.R

E-commerce email strategist & copywriter 

PREGGIFY

Let me share one memorable experience I have had as a Copywriter/ email marketer.

It all started when  Dorothy Itunu Oke contacted me with an  email marketing project for the brand, which I enthusiastically accepted.

The task at hand was no small feat – I was tasked with crafting 30 concise yet compelling promotional emails, all to be completed in less than 4 days. The challenge seemed daunting, especially considering the limited time and the absence of direct input from the CEO, whom I was ghostwriting for.

However, drawing upon my experience as a seasoned Copywriter, I began an extensive market research to gain insight into the pains and struggles faced by pregnant women.

Armed with invaluable knowledge from my research, I set out to craft emails that not only highlighted the challenges expectant mothers face but also presented Preggify as the ultimate solution, offering premium 1 on 1  support throughout their pregnancy journey.

Incorporating heartfelt testimonials from satisfied clients, sourced from Preggify's Instagram page, I infused authenticity and credibility into my email copy.

What I loved about  this project wasn't just the financial compensation 🤑, but the opportunity to stretch my creative muscles in a new and unfamiliar market ( pregnant women).

Writing for a sub - niche I had never explored before pushed me to think outside the box and adapt my writing style to resonate with a diverse audience.

Despite the tight deadline and the demands of my academics, I managed to deliver all 30 emails within five days – ( 1 day ahead of schedule)The sense of accomplishment I had was immeasurable, thanks to the 5 star review from Dorothy.


P.S: If you'd love to 2x your business monthly revenue with emails   , feel free to reach out to me.

Email marketer & Copywriter 

"You've done a great job, Victor! I'm super proud of you. The email sequences are highly emphatic and persuasive, perfectly fitting the brand's core values. Well done."
— Dorothy O. | CEO, Dorothy Business Consulting

"Hey man, the structures make sense!”
— Verneri Brander | Top E-commerce Email Marketing Voice & CEO, Growth Trigger


Hi there - I’m Victor Eshiet, an E-commerce Email Marketer & Copywriter.

I’ve worked with 2 e-commerce email marketing agencies to increase sales and revenue for their clients by strategizing campaign calendars and crafting conversion-focused emails.


Here Are Some Recent Case Studies

1: I helped A men's underwear brand achieve an all time high $6092.32 from a non- discount email campaign ( 4x what they get on average).


2: I  helped an  health and wellness brand achieve an all time high 61.22% open rate (+16% what they get on average).



What What I Bring To Your Agency:

1. Speed & Efficiency (without sacrificing quality): High-quality campaigns delivered fast, with creative thinking that gets results.


2. Curiosity & Initiative: I take the time to understand every brand I work with, proactively identifying revenue opportunities and solutions.


3. Continuous Learning & Growth: Always evolving, always improving — staying sharp on trends and strategies that move the needle.


4. Versatile Voice Expertise: Copy that sounds like your brand, connects with your audience, and drives action.


5. Collaborative Spirit: I work seamlessly with teams, bringing ideas and execution that align with bigger marketing goals.

If you’re an e-commerce retention agency owner, DM me. Let’s chat about crafting high-converting copy and strategies that drive real sales and engagement.

I’m the best e-commerce email copywriter!

Victor Eshiet

I’m happy to share that I’ve obtained a new certification: Klaviyo product certificate from Klaviyo!

E-commerce Email Marketer & Copywriter | I help e-commerce brands maximize sales and engagement with proven email strategies and tailored copy| I'm open to working with brands and agencies.| L.L.B In View

taplio

The Battle

Josh Tay

Victor Eshiet

Followers

Posts

Engagements

Likes

Performance ScoreVictor Eshiet's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Tay

Victor Eshiet

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Victor Eshiet's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreVictor Eshiet's LinkedIn Performance