Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

User behaviour

Founder

Freelancer- Self employed

Professional Freelancer

Cashfree Payments 

Senior CRO Analyst

Strangers' Community

Strangers' Community is a socializing platform to connect strangers. It’s a place 
1. We have reached 1000+ members in our community.
2. Conducted 60+ events and awareness campaign (offline and online). 
3. Interviewed, supervised and motivated 25+ team members to achieve optimal 
productivity.

Basal Analytics

Usability and conversion audit of websites and analyze the setup's quality.
Understand the Funnel and identify low-hanging fruits to improve ROI.
Heat map analysis.
Redesigning the websites.
A/B testing.
Understand user journeys after the ads and provide essential CRO inputs.

CRO Analyst

Tatsam: Mental health & holistic wellbeing

Associate

Subcircle

1. Design the SM and campaigns to reach out to students in various schools and colleges.
2. Build and manage community of students.
3. Organize events to increase student engagement.

Designer

Entrepreneurship Cell, RVCE

Head Of Marketing

Senior Associate

Adani Ports and SEZ

Site assessments to verify plan accuracy and feasibility of proposed 
developments.

Operations Management Intern

Teach For India

1. Leaded campsite comprised students, mentor and coordinates at a school. 

2. Handled overall coordination and operation. 
Communicated with parents, staff and teachers regarding children or program issues, 
3. Disciplining or expelling campers when required for good of community. Trained staff 
in proper implementation of program systems.

Camp lead

CRO Consultant | Ping me to get Free CRO Checklist📧

Hello! I'm Sagrika, a Conversion Rate Optimization Expert with a proven track record.

Bringing traffic to your website is important, but converting that traffic into valuable actions is crucial.

Have been awarded as Top A/B Testing Influencer 2023, recognized by Kameloon.

- Worked with UNICEF India, Redbull Mobile Suadi, and 10+ reputed companies, I've consistently delivered outstanding results!

- Including a remarkable 50% increase in conversions and an impressive 45% decrease in bounce rates for my clients. 

If you're familiar with CRO, you will come to know that I work wonders and can potentially 3× your ROI within months! 

I specialise in analysing user behaviour and implementing strategic changes to your website that result in substantial increases in conversion rates.

Connect with me at agrawalsagrika500@gmail.com, and let's get started improving your website. I'll provide you with valuable insights and strategies to optimise your online presence as well. 
Hit me up!

Sagrika Agrawal

I wish I hated kids and never wanted one.


But honestly? I love them. 
I want to be a mother someday. 

Which is why what 𝗵𝗮𝗽𝗽𝗲𝗻𝗲𝗱 𝗹𝗮𝘀𝘁 𝗻𝗶𝗴𝗵𝘁 𝘀𝗵𝗼𝗼𝗸 𝗺𝗲 in a way I didn't expect.

I visited a friend who just delivered a baby.
 I'm so happy for her and for me, I'm a Maasi now!

But last night gave me a reality check I wasn't prepared for. 

The 𝗯𝗮𝗯𝘆 𝗰𝗿𝗶𝗲𝗱 the entire night. 

My friend spent hours walking, talking, trying everything to make the crying stop. 

I just sat there watching, and one thought kept looping in my mind: 

𝗛𝗼𝘄 𝗮𝗿𝗲 𝘀𝗼 𝗺𝗮𝗻𝘆 𝘄𝗼𝗺𝗲𝗻 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗺𝗮𝗻𝗮𝗴𝗲 𝗸𝗶𝗱𝘀 𝗔𝗡𝗗 𝗺𝗮𝗻𝗮𝗴𝗲 𝘄𝗼𝗿𝗸?

I got genuinely scared. 

How would I be able to have meetings with clients after being up the entire night? 
How do you make decisions? 
How do you show up? 

This is haunting me.

I salute people who manage both these worlds, and honestly, I need to hear more stories about it. 

**𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗺𝗮𝗻𝗮𝗴𝗲 𝗶𝘁 𝗮𝗹𝗹?** 

I'd love to connect personally and hear your journey. 
I need some inspiration right now.

It's not like I'm having a baby now,
I don't even have a boyfriend, haha! 

But what happened yesterday really scared me, 
and I want to understand how it's possible before that day comes.

If you're a working mother or know someone who's navigating this, 

I'd be so grateful to learn from you. 

Drop a comment or send me a message. I'm here to listen.

#WorkingMothers #RealTalk #Motherhood #WorkLifeBalance #NeedingInspiration #WomenInCareer #HonestConversations

“Followed by dipali_sahay and 114K others.”

That small widget is doing more than decoration.
It’s bridging trust from social to site.

Why it works:
	•	It signals credibility instantly (“people you know trust this brand”).
	•	It builds community context — you’re not buying alone.
	•	It adds social continuity — your Instagram trust transfers straight to checkout.

It’s subtle, but it changes behaviour.

Because when people feel others are already “in,”
their hesitation drops.

No alternative text description for this image

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The Battle

Josh Tay

Sagrika Agrawal

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The Battle

Josh Tay

Sagrika Agrawal

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sagrika Agrawal's LinkedIn Performance

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