Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Aimerce

GTM Lead

AddShoppers

Brought 275+ eCom sites onto AddShoppers - across every vertical and business size (SMB, Mid-Market, Enterprise)

What's AddShoppers's tool SafeOpt? eCom Marketers have had enough of the Post iOS 15 increase in CPCs/CPMs. With AddShoppers you can retarget 175M+ US shoppers without paying for clicks or impressions. Also, brands can usually retarget only around 3% of their anonymous window-shoppers that don't sign up for their email list. SafeOpt, the AddShoppers network of shoppers that spend $500K to $2M a day, can identify and retarget up to 40% - driving 5% incremental revenue when compared to your internal email retargeting

$3.5M realized revenue from closed deals 
FY22’ 124% attainment
FY21’  102%

Senior Account Executive

Epos Now

Proving POS and CC processing to retail, restaurants, grocery stores, gas stations, nail salons, food trucks, liquor stores, bars, supermarket chains, barbers, and more. 

79% close rate over 143 deals

Senior Enterprise Account Executive (Top Tier)

Q3 - 84 stores set up up. 193% of quota. Most US customers signed on in a month (36) 240%. Most US customers signed on in a quarter (81)

Senior Sales Consultant

March and April: as an SDR, booked 70 shown and qualified meetings - 44 of those meetings closed. 300% quota

May and July: Broke record for most customers signed on during a US 
sales rep’s 1st and 2nd month (22 and 26) 146% and 173% of Quota

Full Cycle Sales Consultant

Oracle

Sold Bronto email marketing platform. Helped digital marketers save hours of tedious effort with easy-to-use email marketing software allowing automation to deliver beautiful, personalized emails for updating favorite customers with new promotions and relevant information.

Sourced 100+ opps

Business Development Representative

Identified and applied 10,000+ deposits from Brazilian banks to recognize over $200M in revenue

Meticulously utilized data-analysis techniques through excel to investigate, reconcile, and reduce unapplied, misidentified, and unidentified deposits.

Reduced unapplied cash by 60% from $15M to $6M within one year.

Maintained consistent contact with multiple collectors and sales reps to reduce escalations.

Senior Cash Applications Analyst - Brazil

Apple

-Lead Mentor: coached/trained 40 new advisors
-Managed app development enrollments for 3000+ companies 
-Fixed technical issues in developer accounts
-Made presentations for team explaining the installation/usage of new tools
-iLog and ScreenSharing Subject Matter Expert

Apple Developer Program Support - English/Portuguese

•	Responded to customer calls to troubleshoot and resolve computer hardware, software, and internet problems 
•	Set up repairs, replacements and in-store service reservations
•	Report and escalate issues through appropriate channels following Apple’s policies
•	Sold most AppleCare Protection Plans and other solutions 
•	Responsibly handled confidential customer information and account security data

iOS Technical Support Advisor

Panera Bread

•	Prepared several types of sandwiches, soups, and salads in a fast pace environment, following health/safety guidelines and regulations 
•	Closed the kitchen down: cleaning and properly stocking/labeling all items

Line Cook

Self employed

•	Created lessons and taught guitar lessons to beginners and intermediate level kids 
•	Helped develop their creativity/skill-set by encouraging songwriting/improvising as well as scales, metronome practice, and other techniques

taplio

The Battle

Josh Tay

Ryan Lacerda

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