Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Pete Eterno

Whitelabeled

Toolkit: Figma, Attentive, Klaviyo, Shopify, TripleWhale, PostPilot.
- Drive client success with data-driven email and SMS marketing strategies that enhance engagement, retention, and LTV.
- Manage the planning, implementation, and operation of ESPs and SMS platforms for seamless integration and effectiveness.
- Lead communications, including QBRs and executive summaries, to ensure strategic alignment and clear reporting.
- Ensure smooth client onboarding and integration of marketing strategies, providing ongoing tactical support.
- Oversee team of email specialists and designers, fostering collaboration and continuous improvement in campaign execution.

Head of Email Marketing & Retention

ClipHire

Part of ClipHire’s found team, my job duties included, but were not limited to:

- Oversaw external vendors that managed paid media efforts across LinkedIn, Google, and Meta platforms.
- Directed both the internal product team and an external vendors website development.
- Managed all operations related to ClipHire’s marketing and sales tech stack.
- Led strategy and execution for ClipHire’s organic social media efforts.
- Championed strategy and implementation of ClipHire’s email marketing operations.

Marketing Manager

Smart Deck Solutions Inc

- Oversaw team of Account Executives to bring in new-client partnerships, aiding in pipeline development from lead generation to closing
- Led email marketing strategy from software implementation to email design & deployment
- Led the creation of all outbound sales prospecting strategies like sales presentations, talk-tracks/sales scripts & LinkedIn messaging
- Oversaw & deployed paid social ads across LinkedIn & Twitter
- Oversaw operations & implementation of sales & marketing tech stack of Outreach.io, Pipedrive, Sales Navigator, Vidyard & UpLead
- Led formal training curriculum for new-hires

Manager, Business Development & Marketing

ActiveCampaign

Sales Development Representative

NCSA Next College Student Athlete

- Continuing role as Sales Development Representative with additional role of Team Mentor to be responsible for facilitating training curriculums for new and under-performing employees to help establish better work habits and increase performance, keep track of KPI's and ensure retention

Senior Sales Development & Team Mentor

- Managed pipeline of 500+ high school student athletes and maintained communication with college coaches and programs
- Conducted initial phone assessments to qualify prospects in order to determine their recruiting needs and direct them through recruiting software
- Further on, qualified for company's Career Development Program based on performance metrics leading to promotion

Redwood Logistics

- Sourced and developed strong business relationships with service providers for profitability and customer satisfaction, along with providing and negotiating freight rates to motor carriers to ensure profitability on a consistent basis

Carrier Sales and Operations Representative

Email & SMS Marketing | Klaviyo Partner

Marketing Professional specializing in Email/SMS Marketing, DTC Retention Strategy, Analytics & Project Management using a data-driven approach to increase overall revenue, repeat purchase rates, net revenue, engagement, LTV & brand loyalty across multiple Owned Media channels.

taplio

The Battle

Josh Tay

Pete Eterno

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