Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Three Beacon Marketing

Co-Founder & Email Marketing Specialist

Pearson Copy, LLC

I’m an Email List Manager who helps brands make more sales with email. 

If you’re generating less than 15% of your total revenue from email, then I may be able to help. 

Brands come to me when they want to: 

- Increase email revenue and ROI. 
- Hand off email marketing to a pro (and not have to micromanage).
- Send emails their customer’s LOVE to open, read, and buy from. 

There’s more to email marketing than sending out promos, discounts, and coupon codes. 

I believe building long term relationships with the people on your email list as the linchpin to making more sales. 

I help you do just that without burning out your list.

Message me and let's talk email :)
PearsonCopy.com

Owner - Email List Manager & Strategist

Stellar Construction, LLC

Partner

Madwire®

I helped small businesses grow by leading a department of Content Marketing Specialists to execute on long term Content Marketing & SEO strategies. 

Here are some notable achievements since earning the position: 
- Helped grow the department book 23% over 6 months. 
- Helped increase individual production 22% over 6 months.
- Lead a team of 80+ to manage upwards of $1.6M in account spend per month.

Director of Content Marketing & SEO

I helped small businesses grow by leading a team of Content Marketing Specialists

Here are some notable achievements:  
- Continued to individually manage $25,000+ of account spend per month.
- Lead the team in growing the team book 45% over 6 months.
- Grew the team from 3 people to 6 people, managing upwards of $150,000 per month. 
- Managed more than $750,000 of account spend over 6 months.

Lead Content Marketing Specialist

I helped small businesses grow by executing on long term content marketing and SEO strategies. 

Some day-to-day responsibilities included: 
- Managing $25,000+ per month across 40-50 accounts
- Lead my teammates to grow their clients' businesses
- Managed $300,000+ account spend from February 2018 - February 2019.

Content Marketing & SEO Specialist

Chris Pearson

2018
Quora - https://goo.gl/mr5Lgg
-Top Writer 2018
-150,000+ views per month
-10x Quora Digest

2017
Copywriter for Stellar Construction, LLC (http://stellarconstruction.org) 
-website, contracts, emails, miscellaneous

2016
Copywriter for MDPM Consulting
-SEO technical content curator (organic, local, and on-site)

2015
Copywriter for MDPM Consulting
-Technical SEO content curator (organic, local, and on-site)
-Dental blogger translating medical terminology into entertaining, engaging content for target audiences

Creative
-Self published two short stories
-Wrote copy for a professional photographer's "look-book"

2014
Copywriter for MDPM Consulting
-Dental blogger translating medical terminology into entertaining, engaging content for target audience

Creative
-Traditionally published two poems

2013
Recipient of the Helton Campbell Wynn Award for Writing
-Scholarly writing award across all departments

Content Writer

MDPM Consulting

Team Lead & Project Management: 
Team Lead for front end developers
Technical Support & Client Services
Client Email Management and Technical Support
Domain Name management, acquisition, and transfers
Google Analytics, WordPress, and Adobe Software proficient

SEO (Organic):
Developed and implemented Organic SEO strategies via design, content, and technical

SEO (Local):
Processed on-site audits and updates to ensure local 
Managed NAP and Schema implementation and optimization
Managed client local citation listings and directory submission campaigns using Bright Local
Managed third party review and reputation management implementation & strategies

Technical:
WordPress proficient
Google Analytics Proficient

Writing (Technical):
Curated Technical SEO articles on the use, importance, and impact of organic, local, and technical optimization for websites

Technical Director & Copywriter

Curated blog posts for dental clients to share knowledge and engage their clients via their website.
Curated and shared social media posts, including: copy, image, and statuses.
Posted curated content directly to clients' custom WordPress websites

Spartan Chemicals (D.B.A A1-Rotomold)

Managed employees per supervisor’s instructions
Assembled and disassembled pneumatic pumps, pump control panels and ball-valve assemblies
Organized and supervised company trips via tractor-trailer nationally.
Organized and conducted research pertaining to the advancement of natural gas extraction
Collected and organized data for study and documentation of natural gas extraction 
Reviewed technical documents related to pneumatic pump mechanics
Proofread  technical documents pertaining to pneumatic pumps

Manager/Field Technician

Texas Wesleyan University

Proofread and edited undergraduate level scholarly and creative papers. 
Taught my peers the syntax of the English language. 
Taught native English speaking students how to plan, write, and submit undergraduate research papers
Taught ESL students how to plan, write, and submit undergraduate research papers
Taught research methods and strategies to undergraduate students.

Writing Tutor

Helping ecommerce brands make more sales with my ABDs of Email Marketing | Email Marketing Specialist & List Manager

Hey, I’m Chris. 

Athlete turned blue-collar worker turned digital marketer.

What I Do:
I help DTC eCommerce brands scale profitably with Email & SMS while staying true to their mission and values.

Who I Help:
Brands in Health & Wellness, Pet Supplies, and Sports & Outdoors:
✅ $50k+/month in revenue
✅ $12k+ ad spend
✅ AOV > $50
✅ Want to delegate paid, email, and SMS marketing

Challenges I Solve:
❌ High CPA/CAC
❌ Low ROAS, traffic, or conversions
❌ Low AOV or LTV

Why It Matters:
I’m passionate about growing brands that positively impact people and pets—profitably and purposefully.

My Philosophy:
I prioritize purpose, people, and profit. I focus on the full customer journey, not just revenue-driven touchpoints.

Why I'm Different: 
Specializing in Email & SMS for Health, Pet, and Sports brands, I combine heart-centered marketing with direct response strategies to create offers customers feel good about buying.

Ready to Grow?
I’m partnering with 3 more brands this month to scale without sacrificing values.

Book a call via the link in my bio and follow me for more marketing insights.

taplio

The Battle

Josh Tay

Chris Pearson

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