Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Seven to One

We help your Beauty & Fashion Brand become part of your clients routine. 

Ready to start converting better and to increase your customer repetition? 

Schedule a chat with me: https://calendly.com/nicolas-seventoone/introduction-call-seven-to-one-email-marketing

Partner - Lifecyle Marketer for Beauty & Fashion Brands

GrowthMentor

If you are an ecommerce, book a 30mn call with me to review your campaign strategy, your email marketing structure, and your website customer journey! I have done more than 200 sessions and collected more than 100 5 stars reviews, so I guess I'm not too bad! 

Just book it at https://app.growthmentor.com/mentors/nicolas-moulin

Ecommerce Mentor

pompeii

Paid Media & CRM Manager

Brava Fabrics

Managing  a 4 people team of content and performance marketing to increase online sales as well as a 7 figures marketing budget. 

- Increased online revenue by 300% 
- Launched the SEO project
- Went from working with 1 marketplace to 18. 
- Email Marketing performance and strategy. 
- CRO on a multi-store Shopify ecommerce. 
- Managed product promotion.

Online Growth Manager

In charge of a high 6 figures advertising budget. Strategy and Implementation of pure performance campaigns (Facebook, Google, Amazon and Pinterest Ads). Also assisted the transition from Prestashop to Shopify.

Performance Marketing Manager

Agora Partners

- Managing all Google Ads, Facebook Ads and Linkedin Ads of the agency and the clients
- Digital planning and strategy
- Portfolio of 25 clients 
- In charge of Business Development for the agency
- Prospecting, meeting with potential clients, budgets and planification.
- In charge of the new team members recruitment

Business and Webmarketing Manager

Teleperformance

In the Google Agency team: 

- Managed a portfolio of 60 premium Google Partners agencies
- Creation of trainings and product updates
- QBRs to better understand the needs and opportunities
- Identify key market opportunities for the agencies
- Industry data and presentations to help them prospect
- Creation of pitch material to help them gain new business
- 117% of my target after two quarters

Google Agency Development Manager

Adsmurai

Adsmurai is a technology company for social media ads management and optimization. 

- Key clients: Massimo Dutti and Puig
- International campaigns (over 40 countries)
- 220 campaigns launched per month
- 13x average ROI
- Working closely with Marketing Directors
- Digital Marketing Strategy
- Campaign creation and optimization
- Media Plans and reporting
- Managing tier 1 budgets
- Facebook, Instagram, Snapchat, Twitter, Pinterest, Youtube, Vkontakte
- Beta testing, A/B testing
- One of the first 5 companies in Spain to test Instagram Story Ads
- Bringing new ideas and solutions

Digital Account Manager

Hibox

Hibox is a super innovative collaboration tool, combining Internal Chat, Task Management, and Videoconference, so businesses can improve their internal communication and productivity. 

- In charge of France 
- Adwords Campaigns, Unbounce landing pange optimization
- Manage inbound leads
- Reach out to top 100 French companies
- Held meetings with Top Management of CAC 40 companies
- Sales and Account Management

Country Manager France

AdRoll, a division of NextRoll

Sales Executice EMEA:

- Market Investigation for Lead Generation based on Alexa Rank
- Manage French SMB market
- Contact and Qualify opportunities to get clients on board
- Negotiate and propose the best solution for their needs
- Account Management of existing client, develop sales and generate revenue 
- SalesForce, AdRoll tools, Google Plug-ins, Slack

Account Development Manager EMEA

Facebook

As a Advertising Specialist: 

- Contact customers to set up advertising campaigns
- Understand customers needs and strategy on Social Media
- Increase online awareness and sales
- Sell Facebook Advertising Package
- Build Customer relationship, consulting about business, best way to increase their sales

Advertising Specialist Facebook Ads

Email Marketer for Fashion Brands - Partner at Seven to One

Having someone to buy one item from you is great. 

But you know what's greater? 

Making your brand part of your clients routine so they come back again and again.

We all know the power of email marketing to turn visitors into clients, but at Seven to One we also care about making your one-time clients become returning clients. 

Your brand generates more than 50k€ a month? Let's talk: https://calendly.com/nicolas-seventoone/introduction-call-seven-to-one-email-marketing

Nicolas Moulin

Looking for two profiles to join the Everboost team! 

As we plan on a great 2026 growth, we are looking to fill two positions. 

· Retention Strategist

You'll be in charge of day-to-day communication with the clients to build the strategy, analyse performance, and always find ways to increase LTV and profitability of the accounts you manage. It's not a Klaviyo-only job, you need to get your face into more data, understand basic ecommerce financials. 

(I'm loving this job by the way)

· Retention Coordinator

You will build, schedule, and optimise campaigns to drive revenue consistency and deepen customer loyalty for client brands. You will ensure flawless execution of email/SMS workflows and manage day-to-day retention operations with accuracy, speed, and strategic awareness. Your work supports client growth while maintaining high delivery quality and internal efficiency.

We are not only looking for people who are great at their job, but who will also fit well within our team. While we have processes in place, we are looking for people who can get their hands dirty, contribute to the growth of the agency with new ideas, and can work in a team. 

This is a great moment to join, as things are looking very exciting for next year, so if interested, reach out. 

Europe timezone based preferably.

Retention Strategist | Scaling DTC Brands Profitably with Retention Marketing

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The Battle

Josh Tay

Nicolas Moulin

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