Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

AlphaRise Digital

AlphaRise Digital is a full-service Email & SMS marketing agency, specializing in designing and executing High ROI Email & SMS marketing campaigns conscious of the fact that your mailing list is your most valuable digital asset.

We do one thing – and we do it with laser focus and better than anyone else. If you’re looking for an agency that offers everything from paid advertising to influencer marketing, that really won’t move the needle forward, we’re not for you.

If you want an agency where you will be able to transform your mailing list into a cashflow machine, with at least 20-30% added to your store’s revenue, and you’ll know exactly where that revenue was made and what your net profit was – we’re here for you.

Shopify Partner | Klaviyo Silver Master

Founder

Centauri Gear

Started and grew an eCommerce store to over CAD $1,000,000 in revenue managing and marketing aspects which operated on the Shopify platform.

Created, tracked, and analyzed marketing campaigns across Facebook, Instagram, Google, and Klaviyo by translating them into strategic plans to increase revenue, reduce customer acquisition costs and maintain high profitability.

Sourced, shopped the competition, and negotiated costs with vendors around the globe for a more competitive pricing strategy.

Managed a team comprised of marketing strategists, customer service representatives, and inventory managers with clear, actionable sales goals and targets.

Founder @ AlphaRise Digital : Helping DTC eCommerce Brands Increase Sales & Revenue through Email + SMS Marketing | Performance Marketer | Retention Marketer | Klaviyo Expert

Graduated as an electrical engineer and after getting rejected in 30+ job interviews, I knew I wasn't fit to be an employee. Eventually ended up starting an eCommerce business from my parent's couch and scaled the brand to $1m+ in revenue doing everything from website design, digital marketing, customer service, and order fulfillment on my own.

Over the course of running that business, I figured that a solid Retention Marketing Strategy with Emails & SMS was the goldmine every brand would need to thrive in the long run. Even if you are new to Retention Marketing, it's no witchcraft - just a series of proven frameworks that converts your visitors into the audience and then customers and, from there, into loyal buyers because "Retaining a customer is always better, cheaper, and easier than finding someone new."

95% of all digital marketing agencies out there are borderline scams! I know it, you know it! Heck, I have been scammed, too – I've hired 5+ agencies for my own eCommerce brands and ended up getting scammed by every single one of them. That's when I realized that I could actually make a difference - and AlphaRise Digital was born.

We do everything from customer acquisition to customer journey to customer retention and help build flows that are on autopilot, strategize campaigns that fit the brand, and generate crazy engagement for killer metrics and conversion. I'm on a mission to help eCommerce brands build an effective retention marketing strategy to grow their store revenue by turning window shoppers into customers, engaging with existing customers, and bringing back the old ones.

With AlphaRise Digital, I am not initiating a mainstream transformation; instead, I aim to overpower the balance in the digital marketing realm. Our clients love us because we drive results. They hate us because we are pushy and annoying - and we will keep pushing you forward to make your brand thrive because we inherently care.

taplio

The Battle

Josh Tay

Nanda Krishnan

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