Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

taplio

The Battle

Josh Tay

Josh Blackburn

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