Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Harimau Petrocon Services Pte Ltd

Opportunity and Business Development to service the Power Generation Sector in areas relating to:
- Supply of Air, Liquid and Gas Filters
- Gas Turbine Air Intake Filter House Upgrade, Retrofit and Refurbishment
- Gas Turbine Control Systems Card Repairs, Refurbishment and Supplies - GE, Siemens, Bently Nevada etc.
- Mobile Water Treatment Solutions
- Automatic Tube Cleaning System for Heat Exchangers and Chillers
- Renewable Energy Solutions

• Lead and develop a team of 6 Engineers and 3 Technicians and provide mentorship to company Management Trainees for their development to become competent Engineers
• Shape strategic direction and overseeing effective and reliable execution for technical inquiries, tender preparations, manufacturing support, Research and Development, product development and Engineering Projects
• Spearhead process improvement and creation for manufacturing technical support for seamless communication between Technical and Manufacturing teams to resolve technical issues
• Lead internal marketing team through development of email marketing channels and social media improvement to advance brand awareness
• Lead Quality team through inspection process improvements and managing product field issues
• Develop sales leads through pitching and technical presentations to shape customer requirements ultimately leading to sales conversions

Group Business and Operations Manager 

Salutary Avenue Manufacturing Services Sdn. Bhd.

Salutary Avenue specializes in the Design, Fabrication, Installation, Monitoring and Engineering of Air Intake Systems for Rotating Equipment, HVAC, Cooling etc. 

We have in-house Design Teams and Customer Excellence Teams to cater to customer requirement based on their machineries.

Flex

Senior Process Engineer

- Member of Flex Advance Incubation Center (AIC) Team
- Working directly with Startups to provide Solutions for Product Prototyping, Scalability and Mass Manufacturing
- Actively involved in Proposal Preparation and Contract Negotiation for prospective Startups 
- Manages Customer Onboarding and Customer Manufacturing Ramp-up Operations to ensure Customer Success
- Technical Project Management for Startup Design Activities with Design Consultants
- Planning, design and Execution of Production Line day to day operations for NPI build for Low volume production Engineering runs
- Product Engineering Ownership - e.g. BOM maintenance, continuous improvement based on product manufacturability during build

Project Engineer

- Process Engineer in Flex’s Hewlett Packard 3D Customer Facing Team (CFT) involved in the Manufacturing of Industrial Grade 3D Printers
- Take Ownership of 4 Product specific Manufacturing Line Substations to drive Continuous Improvement and Maintain Functional Day to Day Operations based on Build Forecast
- Execute Technical Troubleshooting and Root Cause Investigation leading to suggested Design Improvements for Increased Reliability of Product Performance
- ME Product Lead of a New Product Introduction Project at the Prototype stage of Product Lifecycle
- Design and Fine-tune Assembly Processes and Instructions for Operators to execute at different stages of product assembly. 
- Design and Establish Product Manufacturing Line Architecture based on Product specific assembly processes 
- Close collaboration with Multi-Disciplinary Teams from Supply Chain, Programs, Quality and Operations within the CFT and with Customers from the various departments (i.e. R&D, Supply Chain and Operations) throughout the Project 
- Experienced a trip to HP Barcelona to acquire Product Knowledge for Knowledge Transfer to Flex Singapore
- Executed project closure activities - in charge of dealing with 1000+ equipment count for transfer and scrap activities

Process Engineer

Halliburton

- Executes Technical Design and Analysis of Downhole Completion Tools
- Analyse and generate solutions for manufacturing quality concerns pertaining to design and functionality of products to meet customer quality requirements
- Experienced International Development Assignment to Halliburton facility in Texas for first hand experience in specialised training involving higher complexity designs
- Established 20-30%  savings to production costs in 2 Product Optimisation events from Technical Design, Supply chain and Commercial angles
- Actively participates in Continuous Improvement projects pertaining to designing, pilot testing and improving Training Programs for new employees
- Sports and Recreation Lead: Actively organizes cohesion and recreational activities for the company across two plants (Halliburton iMPACT Singapore)
- Chairperson of Halliburton Safety Leadership Committee: Organises HSE related year-round aiming towards building the HSE Culture in Halliburton

Associate Mechanical Engineer

FMC Technologies

- Handled risk assessment inputs for various components of Well drilling and fluid control systems
- Participated actively in discussions regarding feasibility of implementing a Condition Monitoring system for fluid control
- Exposure to digital tools and algorithms used to aid in predicting lifetime of components and systems which is used as a basis to improve overall reliability of products

Reliability Engineer - Intern

Sembawang Shipyard

- Involved in Validation, modification and 3D modelling of interior structural vessel profile fitted to customer specifications
- Performed Analysis for vessel deck plates as part of planning for lifting operations
- Exposed to internal infrastructure of vessels (FPSO and FSO)

Piping Engineer - Intern

An energetic and passionate person who adapts well in challenging environments. Highly motivated to learn, make an impact and to contribute to something bigger than myself.

Passionate about Energy and Oil and Gas, as well as how we can make the world a more Sustainable place - starting from the Energy space.

Looking to collaborate with partners! Especially in the Filtration sphere.

taplio

The Battle

Josh Tay

Denie Harith Azman

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