Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

Triple Scale

Triple Scale helps media buyers and businesses profitably scale customer acquisition through paid ads with battle-tested strategies.

There are 3 ways I can help you:

→ Done for you Facebook and TikTok media buying services.
→ Done with you consultations.
→ Media buyer's education.

We provide free media-buying resources on Linkedin, and I share more elaborate strategies in my newsletter. 

We help e-commerce and info product businesses grow to $2M/month in predictable revenue without expensive creative production.

Subscribe to the weekly Triple Scale newsletter and get access to free resources.

https://www.detokaris.com/newsletter

OR

Book a FREE Strategy Call With Me: https://www.scaletriple.com/

Founder

Eligma.Agency

Senior Media Buyer

360 Mind

My Responsibilities:
• Facebook, Snapchat & TikTok Acquisition Channel Management & Strategy
• New Product Launches & Media Buying Strategies
• Creative Strategy & Implementation
• Research & Development

AdKings Agency

My Responsibilities:
• Implementation and management of advertising campaigns in Facebook, Snapchat & TikTok platforms
• Growing businesses using an omnichannel approach 
• Project & team management of services like CRO, Google & Email Marketing
• Management of creative production processes like copywriting, creatives, and video shoots
• Research & Development

Senior E-Commerce Growth Expert

My Responsibilities:
• Creative Work - briefing, storyboards, ideas
• Copywriting - direct response ad texts 
• Media Buying - daily account management
• Research - competitor & market research
• Supporting Senior - any tasks at hand

Junior E-Commerce Growth Expert

Comios Media

My responsibilities:
•	Supporting Senior Ecommerce Expert
•	Competitor research and other supporting activities
•	Ad management & training
•	Creative ordering
•	Copywriting

Junior E-commerce Growth Specialist

Vilnius University Student Investment Fund

My responsibilities:
•	Project management.
•	Team management.
•	Management of all social media channels.
•	Task delegation for team members.

Head of Communication and Marketing team

Creative Media Buyer | Sharing what I learned after generating $100M with Facebook and TikTok ads. Posts, newsletters and courses about the strategies I use

⚠️↓ Book a FREE Strategy Call With Me ↓⚠️

Deividas Tokaris

There are 7 things you MUST do to become a millionaire. 
(the only non-scam advice on Linkedin)

These are bulletproof ways to get rich quickly.

I tried them all.

It worked.

NOT.

Scale Your E-Commerce or Info Business To $2M+/mo Without Expensive Creative Production 🚀 Predictable Revenue With Facebook Ads, Creatives and Funnel Strategy

How To Make a Million

We are the only Lithuanian agency to become a Meta-managed partner.
(hug intensifies)

Why?

- Our clients spend a total of $60M per year on ads.
- We are one of the fastest-growing agencies.
- Our core service is Meta.

This means that we can:

- Provide whitelisted ad account.
- Help you with a credit line.

and most importantly...

Press the big red secret button to decrease the CPM's.

NOT.

Now, working with Triple Scale, our clients will get extra perks like extra fast support.

We're the fastest-growing Meta agency in the Baltics.
(imposter syndrome intensifies)
 
2019: Moved to a big city with a big dream
2025: 20-person team, big projects and $60M annual spend
 
The secret was to keep asking, "What's next?"
 
When I was a junior, I dreamt of being a senior.
When I was a senior, I dreamt of starting my agency.
 
Today, I'm already thinking of the next thing 😂 can't help it!
 
If you're ambitious and highly driven, use that.
 
The reality:
 
Most days still feel like I have no idea what I'm doing.
 
The average income in Lithuania is $17K/year. 

I was living on $3,000/year pocket money.

Before COVID duh
 
I had no:

- Mentor
- Clear plan
- Safety net
 
My parents migrated to survive. 

I got rejected from university the first time.
 
What saved me:

- Initiative
- Perseverance
- Consistency
 
Triple Scale focuses on 2 simple, yet important things:

- Meta ad management
- Creative production

Nothing else.
 
The secret formula is:

- Master one skill
- Repeat it 1,000 times
- Once you've got enough clients, start delegating
 
I was a Meta Ads media buyer myself for 5 years.

Scaling brands in the trenches.

Now my team does it together with me.

I always wanted to become a millionaire by 30.

At the end of the day, you realise that it's not about the end result.

It's about who you become in the process.

If I could go back and name 3 factors that made me remotely successful, those would be:

- Investing for the long term.

- Going with the gut feeling.

- Doing right by others.

At Triple Scale we serve clients.

B2B = human to human 

I built my career on simply being good with humans.

Let's see what's in store next.

Already got plans for 2026?

How Much I Made In My Career 

Stuck in your career and want to escape the rat race?

Is this you?

- Young and ambitious
- Hate commuting to work
- Don't want to work 9 - 5
- Want to travel the world
- Want to build a quality group of friends

You open your social media apps and see 20-year-olds crushing it.

You then start to question your life decisions.

Is that all I've got?

Is that it?

I've been there...

Set Yourself Ahead In 2026

This Black Friday has the potential to be the worst in this century.
(people are massively cutting back on spending)

Interesting stats:

- 86% of Americans are cutting back on spending.
- 46% are struggling to meet the monthly outgoings.
- Biggest European markets are expecting a decline in ad spend.

This means...

- Consumer will cancel unnecessary subscriptions.
- It will be difficult to sell an impulse product.

The uncertainty index is also at its peak.

This is a very concerning outlook for advertisers.

This is happening all while Meta is also making moves...

- A new way to test creative requires higher investments.
- ACE score penalises products with poor experience.

Some of our ecommerce brands can generate up to 70% of annual revenue in Q4 alone.

This year, we see brands cutting on spend as CPM's are too high.

Email is becoming the real MVP of the period.

My honest advice for every ecomm owner this year:

1. Go heavy on email and send 1 campaign per day.

2. Don't try to acquire users until the end of the year.

3. Focus on running multiple offers like bundles, BOGO's.

4. Start preparing for Q1 with new creative now to avoid the slump.

What's your Q4 been like so far?

97% of DTC brands face this problem after reaching $100K+ spend.
(it's not creative production)

Fast-paced growth can either make or break a business.

Most brands get lost in testing.

- Don't have a system for creative analysis.
- No creative testing direction.
- Ineffective testing.

A lot of brands get stuck.

- Winner creative is tanking.
- Creative team is out of ideas.
- Finding new winners is more difficult.

Solution:

→ Split testing campaigns in 4 for macro view.

→ Hire data analysts to conclude big chunks of data.

→ Focus on the output and repetition. Work in sprints.

→ Set a creative direction (50% iterate and 50% new ideas)

7 Reasons Why Your Scale Is Stuck

We helped Lukas to double the profits of his fashion and apparel brand in a month.

3 key areas where we focused 

- Acquisition channel optimisation.
- Email channel maximisation
- Business strategy

In the beginning, we lacked clarity on most parts of the business.

He went from a dropshipper mindset to a brand owner mindset.

Now, Lukas is on his way to becoming an 8-figure ecommerce business owner.

Triple Scale

You are losing on 30% potential revenue by only using Advantage+ scaling.

Facebook ads have NOT been the same after 2024.

Here is my take on the future of customer acquisition.

1. Running Ads Is Getting Easier

Distribution is becoming increasingly expensive - the problem will be the traffic cost. 

Many businesses will not be able to continue advertising profitably.

2. Organic Content = Your Secret Weapon

Ad costs are rising. 

Meanwhile, creators are going viral every day without spending a cent.

Organic content can help mitigate CPA increase.

3. Influencers Are Content Dealers

Work with influencers because they have become the masters of the platform. 

They know the audience and how to create engaging content.

We are at their mercy.

4. Media Buyers Will Have To Become Big Brains

Pushing buttons will not have enough leverage.

5. AI Is Your New Best Friend

In the next 5 years, it will change our lives. 

We can already create UGC, soundtracks, and generate footage. 

It's going to become even easier.

6. People Love Brands That Feel Like Friends

That is the reason why Alex Hormozi bought Skool. 

People feel lonely.

P.S. These are just my thoughts. How do you feel about 2026?

Scaling Strategies To Increase Performance By 30%

Should advertisers use the view-through attribution?

Why does attribution matter?

It's the food we feed to the algorithm:

→ Controls the quality of your data.
→ How your results are reported.
→ Conclusions you make.

View-through attribution = low-quality data.

It's low-intent people who just see the ad.

It's the #1 cause for over-attribution.

The click-based model is more accurate.

It's a huge problem for omnichannel businesses.

Solution?

→ Analyse attribution settings in column settings.
→ Test all attribution settings and look for correlations.

But should every business use the same attribution setting?

No.

High AOV = longer attribution window.

Here are 7 other things that affect performance:

→ Testing with low budgets = learning limited.
→ Lacking a variety of scaling strategies.
→ Running too many low-quality tests.
→ Relying solely on broad targeting.
→ Funnel ads > segmented ads.
→ Not testing enough creatives.
→ Killing the ads too late.

Do you use 3rd party attribution software like Hyros.com or Triple Whale?

Attribution Settings To Use

Juozas discovered Triple Scale through our client, which we helped scale from $1K/day to $20K/day in the Meta channel spend.

This year, we ran multiple product market entry tests.

This was one of the successful ones.

Before working with us:

- No creatives
- 0 data 
- New product

What we did:

- Research and avatars
- Initial scripts for creatives
- Creative production of videos and statics
- Initial campaign launch and product validation

We managed to reach a breakeven 1.6x ROAS from day 1 and validated that the product has a product-market fit.

The next steps?

1. Stock
2. Creatives
3. Scaling

Running Meta ads is NOT the same anymore...
 
The foundation is still the same, though.
 
It’s still about:
→ Find an offer that sells
→ Match it with scroll-stopping creative
→ Scale it with clean tracking + ruthless testing
 
The difference is, you just can’t half-ass any part of that equation anymore.
 
In 2019, you could run a dropship product with stolen creative and turn a profit.
 
In 2025, the algorithm will punish you. The customer will ignore you.
 
Why?

- Andromeda changed the way your ads are served.
- Algorithm is all about Advantage+ and automatic setup.
- ACE score evaluates your product experience and adjusts CPM's.
 
You need:

→ Native-first creatives that look like content, not ads

→ Funnels that don’t leak at every step

→ Media buyers who understand storytelling, psychology, and data
 
This is why the new breed of Creative Media Buyer is dominating.
 
They think like strategists, not button-pushers.

They obsess over avatars, not hacks.

Cumulative attention is a perfect representation of today's content consumption trends.

People are looking for:

↳ Quick dopamine hits.
↳ Entertainment first.
↳ Value.

The list goes in order of importance.

1. Quick dopamine hits

↳ The frame changes every second.
↳ Brain rot content
↳ Trends

2. Entertainment

↳ Make it fun and playful first
↳ Viral soundtrack 

3. Provide value

↳ Average watch time increases if the creative solves a problem
↳ Focus on creative relevancy

Continuous attention is a thing of the past.

taplio

The Battle

Josh Tay

Deividas Tokaris

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taplio

The Battle

Josh Tay

Deividas Tokaris

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Deividas Tokaris's LinkedIn Performance

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