Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

I Want That!

It's time to end the unidirectional, transactional nature of digital commerce.  Customer Generated Offers build loyal, repeat buyers while preserving margins and driving profitable growth. Negotiation at Scale requires retailers to understand and optimize their customer portfolios.  I Want That! helps merchants build stronger portfolios and helps consumers to get the best value when shopping in digital commerce.

Founder

TBG Marketing

TBG Marketing provides a variety of management consulting and customer marketing services including e-tail, Retail, payments, professional services, not-for-profit and business-to-business marketing services.  Our services range from advanced analytics and data mining to creative development and product positioning.  And sometimes you just need some advice and we are good for that too.

President

2Checkout.com

Lead the development of a marketing and sales department at 2Checkout.com focusing on vendor acquisition, consumer marketing, partnership development, brand marketing and e-commerce marketing.

SVP, Chief Marketing Officer

Bill Me Later, Inc.

Provide strategic insights and access points into core verticals like direct response and catalog marketing to increase acceptance of Bill Me Later payment marks.

Senior Director, Marketing

Cinmar, LP

Manage direct marketing campaigns, implement payment solutions, manage public relations efforts and agencies, build strategic, collaborative partnerships to drive brand sales.

Director, Marketing

Alliance Data Systems

Manage the day-to-day tactical and long-term strategic direct marketing initiatives of assigned client portfolios.

Account Manager

Develop new business relationships cross-selling existing Alliance Data retail customers with database marketing solutions and prospecting for new portfolio clients.

CRM Consulting & Development

When you hit 30 years of experience some call you old, others call you seasoned.  And since I have mad cooking skills, I’m going with seasoned, salt in the bead and a little pepper in the fire.  I have spent my career working in around and with retailers.  Here’s what I have learned along the way;

The Growth Mindset is everything you need to be successful personally and professionally.  Grateful, Giving, Passionate, Inspiring, Connected, Accountable, Opportunistic. Everything you need you learned in third grade, be sure to thank a teacher.

Influential Leadership is the best system of leadership.  There are three imperatives to leaders; Performance, Engagement, Influence. If you engage people but fail to perform, your leadership fails.  If you influence others and lose engagement and performance, your leadership fails.  Influential Leadership is about what you do, what I do, and what we do together.  It’s this culture that allows risk taking, personal and professional growth and committed employees and partners.


When you take number one and number two together, you can build an amazing retail business focused on serving the needs and wants of customers with profitable, sustainable growth.  A magnet business that draws customers and people to your brand.

I have built my career around a stable mindset, a power leadership system and a laser focus on customers.  Customer Generated Offers, Customer Portfolio Management, Customer Analytics that drive Actionable Insights.  Join me along the journey to build profitable, sustainable retail businesses focus on serving customers.

taplio

The Battle

Josh Tay

Chris Daly

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