Common Thread Collective

Director of Retention, CTC Global Accelerator

No Limit Email

I oversee Ops, HR, Finance, Marketing & Sales, so the agency’s founders can have their lives back

- Conducting training for other retention marketing agencies, so their strategy expertise can be their differentiator
- Consulting for other retention marketing agency leaders on growing their business
- New product development and creation of new revenue streams for the agency
- I came into NLE to introduce a completely new level of strategy that changed the way the industry does retention marketing.
- Trained and led some of the smartest retention strategists in the world, to deliver top-tier strategy to 8 figure DTC brands, including Raycon, Nutrition Kitchen, Lovisa, Carnivore Snax and more

General Manager

Lead Retention Strategist

Path Digital Solutions

Took point for all client services and operations within the agency

• Managed end-to-end delivery of all ops for Shopify and WooCommerce store builds/optimisation, Klaviyo and ActiveCampaign email marketing automation builds/optimisation, Manychat/Intercom chatbot builds/optimisation
• Supported lead consultant in conducting training sessions for clients and their teams
• Conducted ongoing weekly training for in-house team members and partner agencies
• Grew email marketing division of strategists, copywriters, designers and Klaviyo specialists
• Boosted company's delivery systems by transitioning from fully custom solutions to more streamlined productised services

Head Of Marketing Strategy

Led all agency and client sales and marketing programs

• Oversaw all projects, working with multi-disciplinary team of web developers, graphic designers, project managers, customer success managers
• In charge of developing marketing tech stacks and ensuring seamless flow of data across platforms and software.
• Took charge of training internal team to ensure all staff in Singapore and overseas are ahead of the curve
• Championed the implementation of chatbot marketing as a new service offering, resulting in increase in average deal size
• Collaborated with partner agencies such as Search Engine Optimisation, Search Engine Marketing, Facebook advertising, Public Relations and more.
• Led sales and marketing alignment for client teams, working with business owners, marketing teams, sales teams, customer support teams and logistics teams to create a frictionless user experience and efficient hand-off

Content and Marketing Automation Manager

Managed copywriting for websites, emails, ads, social media, long-form content and videos

• First hire of the agency, growing the team from 1 to 9
• Advised clients on digital marketing strategies through lead generation campaigns, using a variety of martech tools
• Charted business plans with senior management to ensure alignment all company objectives were met
• Created SOPs for new hires and workflows for internal project handoffs, increasing team efficiency by up to 10%

Copywriter

jo'voix

Spearheaded all content marketing projects
• Led a team of remote content writers to execute content marketing programs for brands and service providers in the health & wellness space for ecommerce and B2C brands
• Consulted founders and orchestrated demand marketing strategy together with client marketing teams. This included marketing managers, content writers, creative teams and media buyers for amplification
• Trained Jo-voix's writers in copywriting, copyediting and using content to drive an inbound marketing strategy for clients

Lead Copywriter

Fitness Movement

• Launched a new business arm for corporate health retreats, creating a base of freelance fitness trainers from scratch, building relationships with hotels and corporates
• Grew partnership base by up to 10%, using cold outbound and in-person networking
• Helped secure sponsorships for physical bodybuilding fitness events

Sales And Partnerships Executive

Pink Parlour Singapore

Marketing for 6 branches across Singapore
• Launched online>offline subscription ecommerce programme for traditional nail,waxing,spray tan packages. Reduced customer churn by almost 5% within 90 days of implementation
• Managed influencers and assisted with brand partnerships as part of evergreen marketing strategy
• Created content optimised for SEO and worked with designers for organic social
• Stayed on top of online customer support tickets and liaised with Operations Manager/beauticians on the ground to improve customer experience
• Worked with external vendors – paid search, paid social and branding to ensure a holistic marketing strategy

Marketing Communications Executive

DBS Bank

Corporate Banking Analyst

When was the last time anyone questioned the financial outcomes of retention marketing activities?

Going by the logic:

Every action you take must have a future expectation of results...

Nothing should be left to best practices or "experience".

This is the baseline of all good marketing.

And no one should ever settle for less.

Yet this is pretty typical for many agencies...

Trust-me-I'm-an-expert "strategy".

Nurturing customers, meeting the customer where they're at in the journey, personalisation.

Makes sense in theory, but what’s the incremental lift?

Is it the most efficient use of your limited resources?

At the 7-figure mark, trying to break 8-figures, this is an ever more crucial time.

That's what CTC's Global Accelerator Program solves for.

1. Better alignment with traditionally siloed growth <> retention teams.
2. Better agility to support a very dynamic marketing calendar.
3. Better analysis of activities that impact your P&L.

Together with Growth Strategists, Retention Strategists make this work.

At CTC, we always sign our names on the bottom line.

Because we know that’s what it really means to win.

If this speaks to you, let's chat and see if we'll be a good fit for each other.

Josh Tay

AeroChat

AeroChat is a unified customer communication platform that helps businesses resolve queries faster, convert more conversations into sales, and scale support without the chaos.

What sets us apart is our Intention Engine — it understands what customers actually want and delivers accurate, relevant responses instantly.

The result?
✅ 90% resolution rate without human agents
✅ 14 man-hours saved per support headcount weekly
✅ 4–5% increase in conversions from faster, smarter replies

As Founder, I lead AeroChat’s growth, product direction, and go-to-market execution.

👉 Try it free: https://aerochat.ai

Founder

Stridec Worldwide Pte Ltd

STRIDEC is a discreet consultancy dedicated to Online Reputation Management at the highest level.

We work with a limited circle of clients—individuals and organisations whose reputations are critical assets to be protected, shaped, and amplified with intention.

Our engagements are private, strategic, and uncompromising in their pursuit of measurable impact.
Not every mandate is a fit.
Not every reputation requires the same precision.

When perception shapes outcomes, and visibility defines opportunity, clarity matters.

If you believe your digital presence is costing you trust or influence—and you are prepared to invest in changing that—you are welcome to enquire.

All conversations are held in confidence.

Founder/Owner

Denyo United Machinery Pte Ltd

Assisted Denyo in sharing its new brand and marketing initiatives and help create a world of opportunities for its users and dealers alike. 

Helped formulate Denyo's e-commerce and digital marketing strategies and set up the key structures and processes that Denyo's in-house marketing team still uses till this day.

Brand Advisor

Unlock The Profit Potential of Your Customer Service with AI Chat

Struggling to keep up with customer conversations?

I help fast-growing brands fix their customer service chaos — with speed, clarity, and automation.

As the founder of AeroChat, I’m building a unified platform that combines AI chat, live chat, and ticketing — so companies can handle customer conversations faster, respond smarter, and scale support without burning out their team.

Customers who implemented AeroChat felt the immediate impact: 
✅ 90% resolution rate without human involvement
✅ 14 man-hours saved per support headcount, every week
✅ 4–5% uplift in conversions from faster response times and smarter follow-ups

Whether you're running an e-commerce store, managing a live commerce channel, or leading support at a growing SaaS or service business — AeroChat keeps your customer service sharp, consistent, and under control.

💬 Try it free: https://aerochat.ai

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Separately, I occasionally advise a very limited number of senior leaders and high-net-worth individuals facing significant reputation risk. Through discreet, search-focused strategies, I help re-shape digital narratives and protect what matters most when trust and credibility are on the line.

These engagements are reserved for serious cases where decisive intervention is required.
If you believe your situation merits consideration, you’re welcome to enquire privately.

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Outside of work, I share ideas on staying healthy, resilient, and focused—including how I lost 22kg in four months while building a business—using simple, sustainable principles.

taplio

The Battle

Josh Tay

Alva Chew

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