By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

Luis Guzman🔹

Goldtux

Goldtux gives The Modern American their time back by offering Unlimited Luxury Dry Cleaning & Laundry Services, rendering unparalleled convenience with recurrent free pick up & deliveries and luxury garment insurance.

Enhance your quality of life with 3 simple steps and make laundry a problem of the past. Simply Set It & Forget It!

Deloitte

1. SOX Testing 
•Analyzed required supporting documentation for 25+ SOX controls to send out data requests to clients 
•Interviewed 50+ control owners and reviewers to understand control processes to ensure proper testing
•Tested controls by reperforming procedures described by control owners to identify control deficiencies   
•Prepared work papers deliverables for external auditors (EY) to help Meta’s management achieve goals

2. Regulatory Cost Recovery
•Identified various costs that were incurred as a result of compliance with government regulations to track them
•Met with 15+ SMEs to understand business operations related to Regulatory Cost Recovery
•Analyzed and created supporting documentation through Cost Modeling to recover eligible compliance costs 
•Prepared client meeting deliverables such as Memos, Lead Sheets, PowerPoint decks based on data analyzed

Advisory Analyst

Mastering College To Career 

•Assisted the CEO on the creation and launch of the top-selling book Mastering College to Career book
•Conduct interviews with students to find the 'Right Fit' for the MC2C Academy
•Work 1-1 with  100+ students to help them develop their career strategies
•Critique resumes and conduct weekly mock interviews
•Create weekly content to educate recent graduates and college students

Career Consultant

Siemens

•Created Forecasting tool cutting 7hrs+ of analysis time based on storytelling through Conditional Fmt
•Optimized 'Absorption' Report by creating Budget Formulas in Excel to automate the 'Rollup Tab'
•Standarized procedures by meeting with 'Schedule of Values' creators & optimizing template for Project Managers improving user's exp
•Leveraged Tableau's Forecasting tools for my intern project challenging existing Excel Forecasting

Finance Leadership Developmental Program 

RSM US LLP

•Executed testing over balances exceeding $30m in accounts including cash, AP, expenses and revenue
•Communicated with CFO's, controllers, AP clerks to gain reasonable assurance of the data's integrity
•Performed cut-off testing for checks by utilizing a gap detection analysis in IDEA to ensure completion
•Served as an Audit Intern for clients in varying industries -- healthcare, construction, consumer goods

Assurance and Audit Intern

Universal Creative

•Reconciliation of accounts from SAP reports managing costs and expenditures to ensure accuracy
•Assisted with budget analysis of 10 portfolios to forecast expenditures & explain variances
•Created template for Cost Code Mapping in order to create company standards and improve efficiency
•Tracked schedule of values to determine percentage of Earned Value & Accruals for end of quarter
•Reviewed 100+ vendors accounts for payments against general ledger to ensure accuracy 
•Assisted Project Directors with tracking 10 capital project budgets
•Reviewed contracts including values, change order logs, invoices, and forecasts for a portfolio of projects
•Assisted with ad-hoc analysis and various comparisons

Finance Intern

ALPFA UCF

•Build rapport with industry experts 
•Nourish relationships with professionals
•Research potential companies
•Target companies to host meetings with over 100 students

Corporate Relations Committee

•Implement ALPFA’s LinkedIn campaign leading to an increase in followers by 110%
•Select strategies for posting video content on LinkedIn by utilizing analytics, increasing activity by 162% 
•Coordinate with a team of 10 to develop marketing campaigns and increase exposure for the chapter.
•Track Marketing Analytics on a weekly basis to measure engagement
•Photograph meetings and socials to promote ALPFA to over 10,000 students in the College of Business.

Marketing Committee

•Participated in 5 workshops that enhanced my soft skills needed within the financial advising industry
•Acquired a novice level training in AXA’s asset maps to allocate $700,000 in two sample case studies 
•Presented in front of 20+ participants on how to properly answer and respond to client calls 
•Incorporated branding techniques used in sales to build a client base within financial services

Participant in Externship Program

Coach

•Reached and exceeded monthly sales goals averaging around $20,000 with 100% success rate
•Created and drove personal sales goals such as styling to increase ADT & UPT driving my sales up by 30%
•Developed relationships in order to create a luxurious, high-volume environment with over 100 daily interactions
•Generated 10% of monthly sales through the building of rapport to accommodate clients’ tastes and preferences
•Suggested flow strategies based on trends and forecasts, making client interactions more impactful

Sales Representative

AMERICAN EAGLE OUTFITTERS INC.

•Delegated operation tasks and set goals to a staff of 10+ sales associates, along with three other team leaders
•Created staff assignments and goals, leading to an increase of 15% in loyalty program memberships 
•Increased profits through effective sales training and troubleshooting profit loss areas reducing shrink by 4%
•Supervised the opening and closing of cash registers, handling over $2,000 in cash per day
•Interviewed over 30 job candidates and made staffing decisions that would impact the store’s performance
•Trained holiday staff of 10+ associates in company policies and to deliver outstanding customer service

Sales Leader

🔹𝙒𝙖𝙣𝙩 𝙩𝙤 𝙩𝙧𝙖𝙫𝙚𝙡 & 𝙢𝙖𝙠𝙚 𝙢𝙤𝙣𝙚𝙮 𝙬𝙝𝙞𝙡𝙚 𝙬𝙤𝙧𝙠𝙞𝙣𝙜 𝙧𝙚𝙢𝙤𝙩𝙚? 
                       (𝓎𝑒𝓈, 𝑜𝒻 𝒸𝑜𝓊𝓇𝓈𝑒, 𝓎𝑜𝓊 𝒹𝑜) 👇🏼

—

I help people Break Away from Corporate Chains & earn their own time!⛓🕊

I graduated with 4 internships and a full-time offer in San Francisco with the best accounting firm in the world… Yet, life was meaningless!

Throughout my career I’ve done Financial Analysis, Audit and Assurance, Cost Modeling, Sarbeans Oxley Testing, Extended Enterprise Risk Management, Consulting, Financial Advising, Sales Leadership and Luxury sales. NONE of which actually brought joy into my life.

I was blinded by a false perceived sense of security. Unhappy but yet showing up to work daily ready to learn and to lift the team spirit with nothing but good vibes and positive feedback loops.

The money had me chained at such young age, and I don’t blame myself. However, I was miserable on my day to day because the job was hella booooooring! 

I was depressed and let go of my health because of how overworked I was… From someone that wakes up to Gratitude, Visualization, Meditation, Exercise and Time in Nature this was a HUGE problem. 

I needed change and so I’m here to pave the way for others that might feel stuck or that are unhappy and yet haven’t considered Breaking Their Corporate Chain. 
Using automation we can launch businesses with Frameworks that will bring Revenue like magic!

Let’s stay connected and please say “hey hey o/“ in the DMs if you’d like to learn more about how to earn your time and freedom by capitalizing on your passions🤝🏼

There's millions of people MAKING MONEY by following their DREAMS... why couldn't that be you!?
YOU set your own limits. Be fearless, Believe in Yourself and #BreakCorporateChains 🪬

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The Battle

Josh Blackburn

Luis Guzman🔹

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