By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

Matrix Technologies, Inc.

Facilitating team 
through a reinvention effort to improve processes, procedures, and modernize capabilities. 

Leading programs for business continuity and improved lessons learned across cross-functional teams.

Department Manager, Custom Software Development Team

Collaborative project management. Part of a small team that introduced and modeled adaptive methodologies and collaborative tools/techniques to larger organization. 

Project and program management proficiency with tools like Miro and Azure DevOps have resulted in improved collaboration efforts for the organization.

Sr Project Manager / Scrum Master

PMI Western Lake Erie Chapter

Rewarding experience as volunteer board member. Led efforts to migrate to an improved chapter website. This resulted in improved communications, more flexible management of events & meetings, and the ability to charge for PDD’s directly from the site.

VP Communications, Board Member

JP Training & Consulting LLC

Side gig providing training and services related to improving team collaboration and performance.

Southern Design Services, Inc.

Was part of a team that developed a business case and received approval to implement a more adaptive and agile approach for a pilot project to improve operational equipment efficiency for operations. Then served as scrum master on the team to bring the vision to reality.

Senior Project Manager / Scrum Master 

Sunrise Windows & Doors

Led end-to-end IT operations, projects, development, and support at a mid-cap manufacturing firm, overseeing a three-person IT team. Spearheaded diverse projects, including infrastructure enhancements, ERP upgrades, packaged software deployments, and software development.

IT Manager

Owens Corning

Demonstrated project leadership to navigate projects for global teams through successful project delivery. Highlights include: Leading the manufacturing system work-stream of OC's largest green-field new plant project, and interim leader of manufacturing work-stream of a critical SAP deployment project in Russia throughout testing and cutover preparation during a colleague's medical leave.

Lead Project Manager

Provided leadership through a growth period of a manufacturing center of excellence, focused on manufacturing system support in 70+ global plants, provided by external offshore service provider. Led contract negotiations for a 4-year contract extension which enabled further growth and improved profitability. Additionally oversaw the MCOE project portfolio, fostering seamless integration with IT, Finance, and various Manufacturing teams.

Program Manager

Award winning (Ambition Achievement Finalist), certified (PMP), global project manager, for a Fortune 500 company. Projects ranged from custom software development, off-the-shelf software deployment, infrastructure deployment, to mergers & acquisition projects.

Global IT Project Manager

Sofo Foods

Established the inaugural IT department for a regional food distributor, orchestrating a modernization effort across critical business systems and infrastructure. Aligned IT strategy with corporate objectives. The transformative initiatives redefined customer service, enhancing both online and in-person interactions. Led recruitment, supervision, and professional growth of a skilled IT team, overseeing three direct reports. Overall responsibility for hardware, software, networking, phone systems, and the company's online presence.

Implementation lead for business systems and infrastructure modernization project at facilities around the US. Coordinated efforts between implementation team, corporate team, and facility leadership.

Project Manager

ProMedica Health System

Performed systems analysis, project management, help desk support, and training services in a healthcare environment. Developed and taught the first Microsoft Windows training classes at the hospital. Responsible for centralizing the IT help desk, which resulted in boosted first-call resolution from 20% to 60%, freeing up department system analysts for more strategic projects.

Senior System Analyst

Tem-Cole

As an IT department of one, I provided systems analysis, ERP system maintenance programming, support, and project management for a small-cap manufacturing company. My role involved coordination with various departments to ensure seamless operations.

Systems Analyst/Programmer

Organizational Change Enthusiast | People Leader | Connector | Advocate for Job Seekers

Hi, I’m Jeff Panning and I love to learn. 

I've been in interesting positions throughout my career where I had the opportunity to exercise my ingrained curiosity and learn something new. 

I am currently interested in learning and exploring in three main areas.

1. The future of Project Management.
2. Virtual Team Collaboration.
3. Artificial Intelligence.

I stopped posting to LinkedIn consistently 4-5 times a week in early January 2025.
I've never felt so free. 
It was getting to be more of a chore to come up with regular posts.
I want to post when I have something interesting to share.
Algorithms, Impressions, Reactions be damned.

I hope you will join me in this journey.
Here's how to reach me if you want to chat in more detail.

Email: Jeff.Panning@bex.net
LinkedIn DM

taplio

The Battle

Josh Blackburn

Jeff Panning, PMP, ACP

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