By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

Skin Health Alliance

Skin Health Alliance is an independent non-profit organisation that provides dermatological accreditation for skincare products and services.

Executive Director | Strategy, Operations & Partnerships

Pure Choice Partnership

Pure Choice Partnership is a consumer health and sustainability-focused certification helping brands to independently prove to consumers that they are reducing their environmental impact and achieving sustainability goals.

Stalley Consultancy & Management

We provide customised advice and management services to fuel our customers' success. We build enduring partnerships, guiding clients through dynamic business landscapes, enabling informed decisions and efficient operations for sustainable growth. Our work consistently yields improved business performance.

Managing Director

Metropolitan Police

Territorial Support Group - 

Providing the only MPS Strategic Reserve for public disorder and critical incident response. Resource tasked for crime related issues across all business groups as well as being the MPS reserve for CBRN (Chemical, Biological, Radiological and Nuclear) response.

London’s first response to any planned or spontaneous events, which may involve public disorder. Having policed every major public order event in the capital. Worked on a unit that consists of a multi skilled and adaptable team of officers available to support the organization on boroughs with a wide range of complex issues, for example:

• Flexible short notice deployments supporting corporate operations.
• High risk rapid entries.
• Taser deployments, preplanned and spontaneous.
• Plain clothes/uniform tactics.
• Providing tactical solutions and advice to borough and business group problems.
• Surveillance.
• Community projects.

Police Constable

British Skin Foundation

Assisted with the design, implementation and delivery of the British Skin Foundation’s (BSF) fundraising, grant giving and communications strategies.

Guided the BSF’s fundraising and communications teams partnering with external agencies ensuring that projects and activities are compliant with charity law, delivered on time and within budget.  Monitored corporate contracts ensuring the BSF’s interests are represented as well as protected.

Managed the organisations dermatological research award giving programme delivering an efficient process whilst driving to reduce overall costs.

Develop and maintain strong relations with previous BSF grant recipients and the dermatological community taking responsibility for the monitoring and tracking of BSF awarded funds.

Help manage and maintain the BSF’s relationships with other dermatology groups and patient support groups ensuring the BSFs interests are represented.

Represented the BSF at international meetings and dermatological conferences ensuring audiences are kept informed and updated on BSF activity and that the organisations mission and messages remained consistent and clear.

Dermatology Research Coordinator

Driven by a deep sense of duty and a commitment to the greater good, I work with my team to advance public awareness and education about skin health.

My approach is founded on integrity, emphasising evidence-based outcomes and a passion for innovation. I aim to create meaningful change and foster trust through transparent skin health accreditation, ethical leadership, and impactful philanthropy.

As the Executive Director of the Skin Health Alliance, I lead the strategic direction and operational execution of our initiatives. Collaborating closely with scientific experts, healthcare professionals, and industry leaders, I work to ensure that the products we accredit meet the highest standards of skin safety and scientific efficacy.

I am passionate about elevating industry standards and empowering the public with reliable and trustworthy information that is backed by science. By working with our suppliers and Alliance partners, we enable consumers to make well-informed and confident choices about the products they use.

By aligning the Alliance’s goals with broader public skin health concerns, our team is dedicated to upholding our position as a trusted authority while continually advancing the possibilities in skin health advocacy.

Outside of work, I am committed to personal growth and well-being. I enjoy spending time with my young family and pursuing interests in lifelong learning, physical fitness, Transcendental Meditation (TM), and clay pigeon shooting.

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The Battle

Josh Blackburn

James Stalley

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