By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

Inside Out® Community

Join the professional home for in-house creative leaders.

Creating a space for the latest thinking, deep insights and diverse perspectives on in-house creative leadership. Learn from other successful in-house creative leaders and the industry experts working alongside them.

Membership | Awards | Training | Jobs Board

www.theinsideout.community


“Being part of the Inside Out Community is vital in many levels, but simply connecting with like minded folk who all share your passion, your pain and your value on gathering valuable insights and experiences is the reason I came in the first place”
Andy Huns, Head of Creative Services, Chelsea FC

“It’s been great learning from peers and other senior leaders in the field. Sharing challenges and learnings with the community has been essential to my own professional development.”
Harshil Varsani, Head of Creative, TotallyMoney

“Breakfast Club - I am your biggest fan! With a bunch of super smart and interesting in-house leaders providing each other with peer to peer support, the conversation and advice is second to none. I have seen the immediate added value the sessions bring to me, and subsequently my team.  I am so happy to have discovered this wonderful community.”
Emma Baines, Global Head of Creative, Tony's Chocolonely


——

I created the awards in 2013 after being so frustrated at the lack of representation and opportunities to celebrate the in-house creative teams I had been leading before I set up my own agency.

Fast forward ten years later and we accidentally built a wonderful, highly collaborative and engaged community of house creative leaders at some top brands such as LEGO, what3words, Waitrose & Partners, Deliveroo, Gymshark, Shelter, Gousto, PwC, to name just a handful.

I am seeing some tectonic shifts happening in business and branding. I am betting my money on in-house creative leaders finally getting design and creativity into the board room.

Founder & Partnerships

D&AD

Discover how to cultivate a culture of trust and mutual respect within your creative relationships.

----
"I truly loved the masterclass. It was absolutely refreshing to not only be able to work through questions and issues that I was curious about solving, but to hear those that others were trying to tackle as well. Emma was wonderfully respectful and great at listening to our areas of interest/concerns and applying solutions. Would definitely recommend the class to others."

"Emma was a very knowledgeable and approachable teacher. Really found this session very effective and will take away a lot into my day to day working life! Loved hearing everyone else’s points of view too. Thank you so much!"

"Really great course, learnt a lot and have a lot of tools to take back to my company. In person workshops make all the difference."
-----

In today’s fast-paced and dynamic work environment, having great creative relationships is essential to career, project and team success. Discover the secrets to building strong and productive relationships from Emma Sexton, leading to better briefs, better work, better teams, and a better culture. Through engaging exercises and interactive discussions, you’ll learn the tried and tested tools which will help you to identify where you can improve in creating stronger, and more collaborative relationships.

Are you ready to discover the secrets of building strong and productive creative working relationships? 

A creative working relationship toolkit is a transformative opportunity for anyone seeking to unlock their full potential. By exploring innovative approaches to communication, creativity, and problem-solving, you will gain valuable insights into the building blocks of successful collaborations that drive excellence in any creative endeavour.

https://www.dandad.org/masterclasses/course/toolkit-creative-relationships/

Creator of 'Better Together - a toolkit for creative relationships' 

BLINK

Emma’s 28-year career working in agencies, leading in-house creative teams and as an entrepreneur, has given her a unique lens on the business of creativity and growth. In 2013 she launched creative agency Hands Down!® providing strategic brand design for future-focused tech brands, from high-growth start-ups to giants like Google, Snapchat and Silicon Valley Bank. It was also one of the first in the UK to become BCorp.

As if being a Creative Expert In Residence at the King's College Entrepreneurial Institute and a Designer in Residence at Imperial College London’s Enterprise Lab wasn’t enough, Emma is also the brains behind the Inside Out Awards™ Europe’s only awards for in-house creative teams.

Emma has advised over 120 start-up ventures, from vegan ice cream to AI, helping them leverage design, creativity and branding to achieve success.

Advisor

allpoints

Highly experienced brand advisor and ex-agency founder who has worked with brands such as Google and Snap. Creative Expert in Residence at King’s College, London. Emma knows how to ensure a brand drives the business objectives.

Brand Advisor

Hands Down Agency

I 'sunset' the business in June 2022 (have a listen to the Secret Leaders Podcast for the full story), Formally a remote first strategic B2B brand design agency and one of the first creative agency in the UK to become a BCorp. Some of our clients included Google, Snapchat, and Silicon Valley Bank. 

Create Better. More coming soon. 

“Emma is a phenomenal entrepreneur, bad ass, visionary, branding genius and much more. She built a fully remote agency before such a thing existed. She is a top class design thinker and strategist and one of the smartest, commercial people I know.”

King's College London

Advising the King's 20 Ventures at the King’s Entrepreneurship Institute on brand design, design strategy, visual storytelling and creative execution. 

"A master of the branding arts! Emma worked with my co-founder and I to build the foundations for our sports wear brand (www.hard-yards.com) that we are incredibly proud of. Emma is very skilful at communicating complex branding/design theory in a way that was accessible and most importantly practicable for James and I as novices I this area. Emma very much took on the role of our guide in this process, allowing us to lead the development which certainly shines through in the final result. I can't recommend Emma highly enough to anyone looking for similar support!" Harry Carr

"Emma is a genuine supporter and mentor within the startup space. I met her through Kings20, and has since been inspired and empowered by her work. She single-handedly was able to help us craft our marketing, branding, and communication at Musemio, which helped us gain traction, partners, and grant development. But more importantly, she is able to meet you where you are and push you to the next level in your startup journey." Kaitlin Fritz

Creative in Residence 

Imperial Enterprise Lab

Supporting and advising the next generation of innovators and entrepreneurs on design, branding and effective communication.

Creative in Residence

The Ned

Membership Committee

talkRADIO

The Badass Women's Hour is an award winning radio show and podcast reflecting the conversations women have over drinks or across the dinner table.

As friends we knew these conversations were happening but we didn't see them reflected in the media, so we set out to change that. We want to share insight, opinions and lessons-learnt with as many women as we can (and some men too), bringing a bit of Badass to their daily lives.

Broadcaster / Presenter / Producer

Flock Global

A curated global network of entrepreneurs built on collaboration. Founded in 2014 by entrepreneurs Emma Sexton and Megan Thomas with the vision of a world where business is done entirely collaboratively, where giving and taking is equal, where people don’t seek to compete and there is room for all.

My extensive industry experience provides a unique lens on the business of creativity having operated within creative agencies, as a leader of in-house creative teams, and for over the past ten years as an entrepreneur.

“Conversations with Emma are exciting and energising. While her experience and insights are razor-sharp it is her ability to practically apply them to different problems, organisations and people which is most remarkable. If you need a nudge (or something more substantial) to focus your activities or clear the fog of uncertainty that surrounds creative and entrepreneurial endeavours there's no one else I'd want to talk to.” Devraj Joshi

“Emma is a phenomenal entrepreneur, bad ass, visionary, branding genius and much more. She built a fully remote agency before such a thing existed. She is a top class design thinker and strategist and one of the smartest, commercial people I know.” Crystal Eisinger

🏆 Winner of the Kantar Inspiration Award
🏆 Future 100 Award,
🏆 Shortlisted for The Drum's Creative Woman of the Year 2016,
🏆 Creative Pool’s Top 100 Influencers of the year 2017, 2018, 2019, 2020,2021 
🏆 The Dots’ 100 Trailblazers redefining the creative industry 2020
🏆 Diversity in Media Award 2017 for Best Radio Programme

📚 MA In Design Management from University of the Arts London

👏 One of the first BCorp creative agencies in the UK (certified in 2020)
👏 One of the only pre-pandemic remote first agencies in the UK (built that way from 2013)

For my mini course and insights head over to www.emmasexton.com

If you are a ‘spike-y’ and ‘spoke-y’ agency I can help. Your agency model is the future. But if you are a practitioner that is now running a business you are going to encounter the same challenges that I went through:

Feast or famine - an unpredictable pipeline.
No fly wheel - so you get very busy but you don’t build momentum.
Little or no business acumen - so you make the same common mistakes.

How to work with me:
Let’s make it easy as running a business is hard enough! £749 per month which includes.
- Half a day F2F or Zoom
- Advisor-on-Call (unlimited Whatsapp messages, VN or 15 minute calls)

My T&C’s? There are none. Stop at any time. Stop when you don’t think I am providing value any more. Stop when money is tight. My sessions are completely customised to you and your challenges why not book in a discovery call and you can see how it goes.

www.emmasexton.com/insights

Emma Sexton

What do I want to talk about LinkedIn?

Let’s talk about Lee Bofkin DPhil FRSA and the magic he has/is creating with his company Global Street Art .

Lee says they are ‘inspiration partners’ but I don’t know what happen this eve for our private ‘Night at the Gallery’ tour with a few Inside Out® Community peeps BUT it was inspiration on STERIODS. 🤯

Magic even. ✨

Apparently there is a link on Google maps street view where you can go inside the gallery for yourself…. but you will totally miss the archive of wonder and Lee’s creativity. 

This is one very special place and we will be back.

As well as doing their massive beautiful, clever, creative, wall art, Lee runs creative workshops and inspiration sessions so if you are an in-house creative leader do check Global Street Art out.  

Thank you Lee 😍 - that was a very special evening. 

Sarah Halfpenny

Building a home for in-house creative leaders

No alternative text description for this image

Just read this on an email "the free membership is a no brainer". 🙌

Well......all of our memberships are at a price point to be a 'no brainer'.

💥£499 per year for our Visionary Leaders that I calculated is probably giving you around £6k of value.

💥£299 for our Future Leaders on demand content where we have over 40 hours of learning from our Mastermind sessions which must be worth £3,300.

🤯 Our Insider membership is FREE and you get to see some of the content you can get access to with Future Leaders, so do take a look. 

Why such REASONABLE pricing Emma?

I'll tell ya.....

👉 It is very important to me that what we are doing is ACCESSIBLE. We are here to co-create the new blue print of what in-house creative leadership needs to look like and we can only do that if we have a wide range of members to be able to get all of your perspectives.

👉 Our new membership tiers have been created to help our Visionary members teams to gain access to our specialist in-house creative leadership masterclass sessions and without eating up all of their L&D budgets for the year. 

👉 Also.....what a wild year for budgets, thank goodness I am not running the business with the aim of buying an island next to Richard Branson 🤣. I love making money but I am MUCH more interested in building an ethical and sustainable business thank you very much, and Sarah Halfpenny is too. 

Come and join us. It's a no brainer 🤣

It's a no brainer! 😜

Anyone else listening to the budget and wondering why we still have a system where it sounds like everyone has the emotional intelligence of a bunch of 7 year olds? 

The yellling, the heckling, and being told to be quiet is wild to me.

NEW PODCAST EPISODE JUST DROPPED 🎤👀💥

This time I am joined by Mali Okoi-Obuli, founder of OURHouse and leading the industry conversations on the future of production when it is delivered in-house.

We talked about...

👉 How production can be the lynchpin for executing high-volume, high-profile, and elevated work.

👉 How in an in-house context, the production department is highly multifaceted, acting as the "spine" of the company by connecting legal, business affairs, procurement, creative, finance, and market communications.

👉 Why you need to integrating production from the outset and be part of the 'core four model'.

We also talked about how turnaround times have been drastically compressed, often requiring a full cycle of delivery in just two to three weeks. 🤪

Producers are distinct from project managers. They are taste makers, art buyers, and problem solvers, and Mali believes production will continue to get more creative as technologies like AI evolve.

👇👇👇👇👇👇👇👇
The Future of In-House Creative Leadership is brought to you by Inside Out® Community, and we offer a FREE Insider membership with access to our job board, learning resources and community updates — all designed to support you in your in-house leadership journey.

If you’re curious more info is here https://lnkd.in/eZvjZsVP

Sarah Halfpenny

NOW SOLD OUT - can't wait to see you all there 🙌

Join us next week for Inside Out LIVE!

28th November 2025, 9.30am - 16.30pm
Hosted by Canva at Canva, London.

Inside Out LIVE is an exclusive in-person event that unites in-house creative leaders from our community with industry advisors, inspirational thinkers, and thought leaders.

Speakers include;
Joanna Feeley, Chief Executive at TrendBible, Author of Trend Leader
Kevin O.'Shea, Chief Creative Director, Johnson Controls
Cáit Mc Enery, Creative Resource Manager, Johnson Controls
Clare Ralston Head of Creative Operations and Production, Xero
Dale Anne Scogings, Creative Lead, Canva 
Janet Markwick, J&R Collective
Rhona Glazebrook, J&R Collective
Gareth Chilton, Director, ManMachine   
Cheryl Brown (MCIM) Brown, Head of Creative Operations, The Access Group

This immersive day is designed to spark fresh thinking, foster new perspectives, and facilitate the sharing of experiences related to the practice of in-house creative leadership.

For more information and to book see link in comments

Members | FREE
Non-Members | £350

Emma Sexton
Inside Out® Community

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