By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

Decision Mastery

Medium

As a freelance writer, I publish articles on Medium.com on a regular basis. 

My topics include:

• Decision-making
• Critical thinking
• Mental models
• Strategy
 
I've generated 200,000+ views with articles published in various publications including Forge, The Startup, and Mind Cafe.

Contributing Writer

The Resolve Blog

Comprehensive articles into all aspects of decision-making, critical thinking, strategy and leadership. Visit the blog to find out more: www.resolve.blog

DEVELOPING YOUR BUSINESS 

Providing business development consultancy services to businesses across a range of sales channels including e-commerce, b2b and retail.

Business Development Specialist

All Things Arb

Consultancy lead work supporting the client in sales development with business and consumer clients in arboriculture and online media.

Business Consultant

Marlow Ropes Ltd

My role was to implement the sales strategy that was targeted on the growth & development of 17 market channels. This was to be achieved by the development of existing accounts & seeking out new business opportunities. The channels included Arboriculture, Safety & Access, Telecoms amongst many others. Sales were to a mix of retailers/distributor networks or the end user. 
•	Opened & developed many new business accounts across various channels 

•	Supported a number of successful trade shows that achieved high levels of sales

Business Development Executive

Influence Media 

As the business owner of Influence Media, I created and developed the business plan that led to the business starting up. I managed every aspect of the business including sales, marketing and day to day business management.

Business Owner

Connect Distribution Services Ltd

I had commercial responsibilities to P&L level for key clients including manufacturers, major retailers and insurance companies within the MDA (Major Domestic Appliances) & SDA (Small Domestic Appliances) repair sector for approx. 250,000 repairs per annum generating revenues in excess of £10 million. This included contract acquisition, negotiation, implementation, development & retention.

Commercial Contracts Manager

I was commercially responsible for major clients that included providing bespoke product distribution and service provider management to P&L level. I was also responsible for a number of strategic developments within the service operation including website sales, field engineer management and operational process changes.

Business Development Manager (Connect Service)

As a business development manager I was responsible for the acquisition, development and retention of new business within the B2B sector at Connect Distribution. Working with a team of 5 business development executives we were responsible for achieving the new business goals defined by the business. Within this time I also became responsible for the management of major clients.

Business Development Manager

Field Sales Executive

Carphone Warehouse Business

Was responsible for the creation and development of mobile phone sales to SME’s within the South East.

Reported to the Field Sales Manager and was responsible for the account management & development of 600 accounts within the South East.

Daily tips to help you master your decisions | Strategy, Leadership, Sales | Founder at The Resolve Blog

In 2016, I realised (painfully) how important decision-making was. 

Today, I run Decision Mastery, a website loaded with lessons I’ve documented from 30 years of making and seeing decision-making in action. 

In that recent journey, I’ve begun to understand how we: 

-	Overlook uncertainty when deciding
-	Make decisions based on assumption
-	Allow our biases to influence our choices

And most of all, to appreciate the impact it has on our decisions at work. 

Now, my big decisions come from a position of control. 

I think more about the consequences of the outcome than the outcome. Rather than chasing a precise outcome, I position for possible outcomes. 

Before, my judgement failed me.

I know many others find themselves in the position I was in. 

Every day, you make business decisions without thinking. 

Often without consideration of uncertainty, with no challenge of assumptions, and with little grasp of the incentives surrounding your choice. 

You live on the back of ‘chance’ outcomes. Some you win, some you lose. 

That is a risky way to make business decisions that carry consequences. 

I have a different perspective. 

I believe in the process of good decision-making. 

Of course, there are good ways to decide and there are bad ways to decide. Neither guarantees the outcome— but the former does give you a positive stake in what happens.

And that’s what Decision Mastery is about. 

Being a master of decisions is to ‘control the controllables’. For every professional decision-maker, this is the goal. 

Control what you can, and be mindful of what you can’t. 

The website contains approx. 100 articles that will give you my learnings — driven by my curiosity — in articles that aren’t written by AI. 

That are all written by me. 

You’ll find:

-	Case studies
-	Personal anecdotes
-	Practical frameworks

All focused on helping you display decision mastery as a professional decision-maker. 

To begin your journey to Decision Mastery, click on “Become a Decision Master here”. I have a gift for you. 🧭
____
Or DM me “Decision Master” and I’ll send over the details.

taplio

The Battle

Josh Blackburn

Darren Matthews

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