By 2026 online retail sales are estimated to have grown by 56%.

Estimating to reach £6,100,000,000,000 GBP. 

By now, you understand the importance of selling your products digitally.

Just a minor problem:

You’re unable to grow or make any revenue through online channels.

You see others around you excel and make a great living.

On the other, you’re stuck.

At this point, you’ve wasted money on campaigns that didn’t convert, you fell behind with consumer habits and you’re falling behind your competitors. 

You're trying to analyse data that doesn't make sense and learn platforms that take too much of your time. 

All while unused inventory is sitting there and not being sold. 

You even may have had bad experiences with agencies that don’t produce, don't communicate but make sure they send you their large invoice at the end of the month.

Worse, you are even losing time in the areas of the business you are best at and where you will make the greatest impact.

That’s a nightmare scenario you don’t want to think about for long.

It’s time to make a change.

What if you had a commercial-oriented partner in your corner?

Someone who takes care of every digital aspect of your business.

Ranging from running your email marketing, executing ad campaigns, and optimizing your website.

How much easier would it be to grow your business?

That’s where I step in.

As an experienced eCommerce marketer, I help overwhelmed e-commerce business owners increase their revenue to a 7-figure level by managing and optimizing every digital aspect.

My goal is to grow your revenue, give back your time and help you focus on what you’re best at, making your business as successful as possible. 

If you’re interested in how I can help your business, send me a DM and we can chat.

I can’t wait to hear from you.

Josh Blackburn

Ecommerce Manager (Head of DTC)

Blackburn Digital

I help 7-figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy

Founder

Regal Gentleman

In 2014 Regal Gentleman was born out of a bad haircut experience. 

It is now an award-winning men’s grooming media company and barbershop, with over 70m+ Youtube views worldwide. 

In January 2023 we launched our very first barbershop in London to help give self-employed barbers a space to grow their business without the hassle of needing to run a shop. 

Achievements & Impacts:

- 70m+ Youtube views worldwide. 
- Grew an audience of over 1m+ across social media.
- £750,000+ revenue generated with £0 marketing spend.
- Oversee & executed on the launch of our first London barbershop.

Co-Founder

SIMMI

SIMMI is a women’s fast-fashion brand. Brought on board the social-first online business to lead a step-change in the structure, vision, and growth ambitions of the brand. A pivotal senior player who launched the brand's first eCommerce and Digital teams and strategies.

Achievements & Impacts:

- Steered the strategic growth of eCommerce and digital that delivered a 35% increase since 2019, and YoY growth of 30-40% across Facebook, Email Marketing and Google AdWords generated sales.

- Delivered revenue-boosting strategies, with a 35% growth in 2 years, and a 40% growth in the US from digital-first activities – pivotal to taking the brand from seven-figure revenue to eight-figure

- Consulted as a Senior eCommerce & Digital Manager to steer the setup and launch of their eCommerce and digital team. 

- Created a structure and framework that would support future growth from Paid Ads, Social, Email and Affiliate marketing to SEO and web development, CX and customer journey maps.

- Recruited new talent into the team, inc. 1 freelancer, 1 design agency talent and recruited 2 permanent marketing assistants to take ownership of social, email, content, and digital services from a strategic to analytics level.

- Re-strategized digital-social investment, including in response to the IOS update that stopped Apple from tracking data from Facebook.

Senior Ecommerce & Digital Manager

USB International

USB International are the holding company of well-known luggage brands, Aerolite and 5 Cities. As eCommerce Manager, led the development of the consumer channel while pioneering a culture that embraces brand vision and values for business growth. 

Achievements & Impacts:

- Created the innovative website strategy that drove online website sales to £800k in just 10 months (20% profit).

- Planned and executed the Black Friday strategy that delivered £300k revenue in 1 weekend 

- Analysed the existing website offering to identify overspending, slashed costs from £3k/month to £250

- Successfully redeveloped customer service protocols to enhance the customer experience – tackled underperformance via the introduction of a new website, customer engagement tactics and launch of a Live Chat (24/7) function via Zendesk

I help 7 figure D2C brands increase revenue, grow retention and build customer loyalty, using my expertise in email marketing and retention strategy.

Hi, I'm Josh.

I help eCommerce brands grow revenue and profit through email marketing and advanced retention strategies.

And no, my strategy isn't just sending emails.

That may have worked back in 2014.

But in 2024, our work goes much deeper than that.

And it is all centered around the most important thing for your business: PROFIT.

But if you're looking for someone who only sends emails without considering your unit economics, won’t build a strategy focused on profitability, and doesn’t help you understand how to get your product into customers' hands, then I'm not the guy for you.

My strategy is simple:

I’m here to help you solve your true business challenges, not just to send emails every week.

When you work with us, you get a true partner focused on:

- Converting as many prospects into customers as quickly as possible
- Increasing the percentage of first-time customers who return, boosting their lifetime value
- Leveraging your loyal audience to enhance our acquisition strategies

We’ve helped brands like Straand, Cozmo Sofa, SIMMI London, and Willowberry achieve significant growth, and we can do the same for you.

If you’re looking for a retention partner who will provide you with a genuine strategy to grow your business, then send me a DM.

Worst case, we're not a fit. Best case? We’ll spend the next few years watching your business grow profitably.

Co-Founder & Director

Regal Gentleman, born out of a bad haircut, and now a side-hustle, is an award-winning men’s grooming D2C, e-commerce and educational company. Our vision was to eliminate the complexity from men’s grooming experiences, and I am the player that steered the ecommerce and digital strategy that now attracts over 200,000 organic website visits/month. 

I created a vision, plan and action that resulted in a social media and content strategy, and video series that attracts 2million+ YouTube views/month. As more than a face of the business, I am hands-on developing strategic based on tangible insight. I am a regular at in-person coffee meets, focus groups and calls that improved customer experience, increased insight generation, and result in a deep understanding of the customer journey at all functional levels.  

From start-up to growth to six-figures, I was involved in everything from eCommerce strategy development to creating user personas, customer profiles, UX/UI plans to the website itself. I drove end-to-end product development too that synergised with sector trends and actual customer feedback. As a leader, I was behind the introduction of the internship programme and guided young talent to grow in capability and potential within the ecommerce and digital marketing space. I was key to the success of the social media strategy that drives high audience engagement, brand development and original content development, with a focus on Instagram, TikTok and YouTube. 

These days, Regal Gentleman is my side hustle, and the place I explore, test, and learn new approaches to eCommerce, digital strategy, and marketing.

The Copy Posse

Write and Ignite Challenge

Upwork

I have helped companies with their sales and marketing strategies by writing website copies, designing email campaigns, handling social media marketing, forming content strategy and running targeted ads on different social media platforms.

Copywriter

Adlance

I spearheaded all branding across the web and distributed platforms for a high-profile UK marketing firm. I developed, implemented, tracked and optimized digital marketing campaigns through email, website and social media channels. Spearheaded the whole design team, created briefs for campaigns analyzed data and wrote reports to achieve KPIs. I also collaborated with business development, design and sales team to ensure company-wide branding consistency for our clients.

Associate Creative Manager

Lahore University of Management Sciences

Intern

League of Travelers

As a copywriter I worked with this company and created clear, concise and effective copy for blogs, landing pages, websites, ads and sales emails. I came up with marketing ideas for target audience and helped in finding the brand voice of the company.

Green Box 

Networking with mentors, subject-specialists, field experts and peer young social change makers on a digital platform to promote and localize the United Nation's Sustainable Development Goals in Pakistan. As a part of Idea Accelerator collaborate, develop and brainstorm social development project ideas.

Impact Partner Fellow

The Nation

I was placed in the web Department where I was in charge of editing and proofreading articles and news. I was responsible for handling social media and publishing content and news on the official websites and social media channels.

Summer Intern

Green Meadows Remedial School, Fresh Foundation

I participated in British Council's active citizenship project in which I volunteered at this organization to teach slow learners and to spread awareness among society about them. I led a group of people, organized activities, scheduled events and interviewed the teachers and parents of slow learners. I also started a campaign entitled "slow learners are to be taught rather than being ignored" and made a documentary on it as well for the promotion of this cause.

Volunteer

Struggling to find the perfect candidate to take your business to new heights? 

You have got a product or a service to sell but the conversion rates are not budging. 

Or maybe you have created a perfect marketing funnel but for some reason your ad copy, email strategy and sales pages are not getting you any leads or sales.

It’s time for you to change that. 

⚡Hi! I’m Amna. A freelance copywriter and marketer. 

In other words….. an answer to all your problems.

⚡ I help coaches, content creators and businesses craft effective, personalized and high-converting sales copy to successfully grow their business and increase their conversion rate.

I have plenty of experience in the marketing industry and have worked with clients from across the world. Here’s what you can expect from me.

✅ Powerful, compelling, and highly-converting ad copy, landing pages and sales pages. 

✅ Email campaigns to turn your leads into your raving fans and customers. 

✅ Setup Facebook Ad accounts and lead the ad campaign to increase ROIs.


Are you ready to take your business to the next level?

Send me a message and let’s get started.

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The Battle

Josh Blackburn

Amna Aamer

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