Josh Roth

Fun Facts most others can't say:
- Part of two exits on the same day (June 16 2021): WalkMe’s IPO ($WKME) & SDRDefenders acquisition by Pavilion
- Have made over 100,000 cold calls in my IC career
- Have had and exceeded a $1m NL quota (all outbound sourced)
- Never missed a yearly revenue quota as an IC

What I'm proud of:
- Hit all my numbers (ARR, budget, churn, Gross S&M Efficiency) in my tenure at Pipefy
- President's Club 2023 (for hitting roll-up org number in '22)
- Top Revenue Leader Award (presented at Lob’s RKO in July 2022)
- WalkMe's Top-performing BDR Leader FY 2020 (presented at SKO 2021)
- Named one of Demandbase's top 50 sales leaders to learn from (September 2022)
- Named to AA-ISP's Top 25 Sales Leaders in 2020 through a nomination process of my peers

Please shoot me a message on LinkedIn (be specific in your message please), I look forward to connecting with you!

My motto: A river cuts through rock not with its power but with its persistence

Investor

Acquired by Pavilion.

We are creating a community of individuals, leaders, organizations, and cultures that support various Sales roles through curated content and insights while providing hands-on coaching from vetted mentors to achieve their long-term career aspirations

Find more here: https://www.joinpavilion.com/welcome-sdr-defenders

Evan Patterson 💅🏻

Hire Me & Win In The Attention Economy💥 I Help Founders & Startups Grow Audiences 🔥 Ghostwriting • Personal Branding • Social Selling • Community Marketing • Content Strategy • B2B Influencers • Affiliate Programs

👋🏻 You should really click the "...see more" button over there. 👉🏻

😉

I’m Evan Patterson.

Fractional CMO. Personal CMO.
LGBTQ+. AuDHD. Two cats who have main-character energy and paperwork opinions.
Metro Detroit-raised, Chicago-thriving, seeking a EU-husband for dual citizenship (kind of not joking...)

A small but vocal group of humans — plus my mother — call me the Joan Rivers of Marketing. I didn’t ask for that title, but I also didn’t give it back.

My work focuses on helping founders, CEOs, and operators stop sounding like they were assembled by committee. When people understand you quickly, everything gets easier: sales, hiring, partnerships, even that awkward moment when someone pretends they’ve heard of your company before.

My entire approach runs on feral specificity.
Egregiously unique. Audaciously effective.
Ideas with teeth. Narratives with posture. Writing that doesn’t need a spotlight to command attention.

I work in two lanes.

Evan Patterson Consulting
The Fractional CMO lane.

This is where companies finally get a marketing function that isn’t held together by vibes, hope, and a Google Doc last updated during the pandemic. I rebuild the structure, the sequencing, and the decisions that keep revenue steady instead of seasonal.

The second lane
The executive identity work.

Voice extraction. Narrative architecture. Brand presence that doesn’t wobble when the market does. There’s more coming in this lane; something I’m building quietly; and it’s shaping the way I help leaders show up with clarity and actual gravitational pull.

I build systems with staying power.
I build brands people remember without squinting.
I build marketing that earns attention because it deserves attention.

People who work well with me tend to appreciate speed, accuracy, and a sense of humor about the chaos they built before I arrived. People who want a polite museum tour of marketing usually exit early.

My goal is consistent: make you unmistakable.

Fractional Content & Community Marketing Leader

Ditch the gift cards, scrap the underutilized benefits package, and focus on the individuals in your organization instead.

Companies looking to improve performance and retention should care about helping people get further faster towards what matters most in their life. We make this easy with tools to create personalized incentives, meaningful recognition & self-defined benefits that help their people unlock "sacred funds" towards their personal life goals.

Employee Motivation Simplified.

taplio

The Battle

Josh Roth

Evan Patterson

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