Josh Braun

Be the mint scoop in a sea of vanilla sales messages so you can start more conversations with skeptical prospects.

I created the Badass Growth Guide to eliminate commission breath. It gives you the best possible chance of starting conversations with people you don't know. It's a radically honest approach where prospects feel safe telling you the truth because they don't feel "sold" or "manipulated."

💥WHAT YOU GET:
➡️ More conversations with your ideal prospects.

I post weekly content about sales on LinkedIn.  
👍Like the content? Follow me. 👍

❤️I DON'T KISS AND TELL, BUT MY CLIENTS DO ❤️
"In one year, Josh has helped my company grow from 10 enterprise customers to over
200 with brand names like Twitter, Viacom, and Brown University" - Claire Coder, CEO at Aunt Flow

"We’ve got about 40 new meetings out of the training you provided." - Chris Murray, CEO at Oomph Inc.

“I used the email template from your playbook and it worked. I got to the decision-maker in one email and ultimately got the sale.” - Richard P. Perrott, WatchTower

💥NEWSLETTER💥
Join my list to get tips on being a red ❌ is a sea of white circle sales messages. 
https://joshbraun.com/newsletter/

💥WORKSHOPS💥
I facilitate workshops on two things: (1) cold calling + defusing objections (2) cold emailing. Inquire here -joshbraun.com/connect

💥PRODUCTS💥
THE BADASS B2B GROWTH GUIDE
https://courses.joshbraun.com/p/badass-b2b-growth-guide

POKE THE BEAR COLD CALLING METHOD
https://courses.joshbraun.com/p/poke

The Discovery Call Course
https://courses.joshbraun.com/p/discovery

TONGUE TIED SALES OBJECTION FLASHCARDS
Know what to say when prospects put you on the spot.
https://gumroad.com/l/objectionflashcards

💥INSIDE SELLING PODCAST💥
Learn sales tactics and strategies that will help you sell without selling your soul. 
Listen here -https://joshbraun.com/podcast
Learn more at joshbraun.com

Founder

Are you sending lots and lots of cold emails but getting little to no responses?

Wish you could start more conversations with skeptical prospects?  

Wish granted: https://academy.joshbraun.com/p/badass-b2b-growth-guide

Email me: josh@joshbraun.com

I pay $1,490 for Kit.

Today I tried to export my newsletters.
The articles I wrote. 

And Kit throws up a paywall:
“Upgrade to Pro to export.”
 $2,490 a year.

Translation:
 “If you want access to your own work, that’ll be an extra thousand bucks a year.”

There’s something gross about that.
Not annoying.
Not inconvenient.
Gross.

Any platform that locks creators out of their own content isn’t a partner.
It’s a landlord charging rent on the house you built with your own hands.

This isn’t “Creator Pro.”
This is “Creator Pay More.”

And once a company shows you how they see you,
not as a customer, but as a captive revenue line,
you don’t unsee it.

If my content needs an escape hatch, something’s wrong.

I'm out. 

Has a platform ever tried to charge you for your own work?

Struggling to book meetings? Getting ghosted? Want to sell without pushing, convincing, or begging? Read this profile.

Self-deprecating humor is underrated in sales.

Not the “I’m terrible at my job” kind.
The light, human, disarming kind.

I use it all the time with the rule of three.
Two expected options.
One unexpected one.

Like this:

“Would you be open to sharing what held you back, was it 
price, timing, my receding hairline?”

People laugh.
And when they laugh, they relax.

It drops their guard.
It evens the playing field.
It shows you’re confident enough to poke fun at yourself.

When you go first with a little vulnerability, they usually meet you halfway with honesty.

Six ways I practice patience.

1. At the grocery store, I choose the longest line.
Not to suffer, but to notice the part of me that wants to rush.
Standing still rewires the habit of hurrying.

2. When someone’s upset, I drop the instinct to fix.
Instead, I mirror what I see.
Naming their feeling allows it to breathe.

3. When a friend shares something that doesn’t interest me, I lean closer.
I listen as if the moment itself were the teacher.

4. When I’m looking for a parking spot, I take the one far away.
The walk slows me.

A small rebellion against convenience.
A reminder that life isn’t about getting to the front first.

5. When traffic stops, I stop with it.
The frustration is optional.
Traffic is just traffic.
My reaction is the turbulence.
Sometimes I imagine an accident ahead and silently hope everyone’s okay.

6. When I’m pitched the moment I accept a connection request, I pause.
Instead of feeding irritation, I watch it rise and fall.

Everyone is doing the best they can with the playbook they were handed.
Their rush reminds me to slow down.

We call it a “pitch slap” when in reality it’s words on a screen. 

Patience isn’t about calming down.
It’s the practice of staying with what is
even when your mind is already reaching for elsewhere.

I talked to a door-to-door pest control rep the other day.

I asked him how he stays motivated.
How he keeps knocking in the heat, the rain, the rejection.

He smiled and said:

“The law of averages.
If I knock on 50 doors, I know I’ll get three customers.
Some reps get more because they’re better.
Some get less because they’re newer.
But everyone has a number. And once you know your number, the job gets simple.”

That hit me.

Because most of us try to control the outcome.
The yes.
The contract.
The close.

But the truth?

You don’t control who opens the door.
You don’t control who says yes.
You don’t control the timing in someone else’s life.

All you control is how many doors you knock on.

And when you shift your focus from the outcome to the inputs
from the yes to the attempt
from the close to the conversation
selling gets lighter.

You stop taking rejection personally.
You stop gripping so tightly.
You start trusting the process.

Know your number.
Do your reps.
Let the rest take care of itself.

Imagine meeting someone for the first time and they stick their tongue down your throat.

That’s what it feels like when you start a cold call by pitching.

It’s too much too soon.
You don’t know me.

The way out?

Calm down.

Start by detaching from the outcome.

Why?

When your intent is to get a meeting you say things that feel pushy.
Intent shapes behavior.

And when you don’t get the outcome you expected you feel rejected.

Same intent.
Same behavior.
Same feelings.
Same results.

When you detach, you shift from selling to sorting.

Your intent becomes discovering if there is a potential problem, not assuming there is one.
Zero expectations.

Instead of sticking your tongue down the prospect’s throat, you lean back.

Instead of pitching, you ask a neutral question that illuminates a potential problem. Like this:

Help?
John?
Yes.
Hi John, this is Josh. Full transparency, this is a cold call. Mind if I ask you a question or would you prefer to hang up? Either one is totally fine. I know you were not expecting it.

Sure, what’s your question?

Are you still making coffee at home or do you pick it up on your way out?

I make it at home. 

A bit out of left field…
Coffee machines have lots of spots where bacteria like E. coli, staph, and strep can grow, especially the spout, water tank, K-cup slot, and drip tray. How do you usually keep yours clean?

Then you shut the front door and listen.

Some people lean forward.
Some don’t.
That is cold calling.
There are no objections to overcome.
Either they have the problem or they don’t.
Either way, it is okay.
You calmly call the next person.

Calm calling begins the moment you stop needing a yes.

Different intent.
Different behavior.
Different feelings.
Different results.

Hernan Daguerre

Alumni Member

B2B Social Selling Coach + Fractional Seller for US offshore SaaS & Agency Owners (tech services) – Lock in your H2-24 customer acquisition playbook and unlock pipeline predictability (once and for all!) [DWY In 90 days]

You made it to a 7-figure software business

But it feels stuck and frustrated.

Cuz landing that next dream logo looks like M:i-5.

You serve a demanding audience in the US
100% sourced overseas.

✓ You've validated the model
✓ You replicated success
✓ You scaled the team

→ But not at the pace you planned.

You aim for predictable growth

But deep inside
You know this sounds more like utopia.

Cuz you’re rowing in a sea of sameness
Where most repeat themselves.

Word of mouth. Referrers. Same old lead gen.
None of these are cutting it.

But LinkedIn.. Hmm

You know there's potential there
Somewhere beneath the surface. Close
To unfold the lead-gen powerhouse that lies within.

Yet it seems like a puzzle with missing pieces.

– You post whatever pleases you
– You ask your peers for engagement
– You summon the LinkedIn lords for a sign

And you double down on

– Media outlets
– Guest posts
– Blog posts
– Keywords

But the SQLs?

You spin your wheels chasing poor leads.

– To soothe anxiety
– And show progress

Meanwhile, the algo gurus claim:
" Even in 2025, LI's organic reach is IN-SANE!

Now, listen up.

→ Without the right mindset
→ And base strategy

You’re shouting into the void
No engagement. No leads. Just  🦗

And let's be real. That's not just annoying
It's a missed shot costing you big $$$

Here's where I come in:

I take you through your LinkedIn selling transformation

From a dreaded riddle
To your #1 lead-gen engine 🧲 

With my social-first, buyer-centric, lead-gen + sales playbook

+ Psychology
+ Practices
+ Tooling
+ Habits
+ Grit

Backed by 20y serving the B2B tech sector in the US

And your drive to outpace competition

I guide tech agency leaders

Through the maze of LinkedIn.

+ We’ll (re)define your lighthouse client
+ We'll ideate LI authority content
+ An engagement playbook
+ And brand positioning

In 90 days.

To make your audience stop scrolling

And start CARING.

Imagine locking in compelling profiles
For your raving brand advocates
Which do the selling for you

Humanly & AUTHENTICALLY.

Drawing in leads 24/7.

Here's the deal

I've been in your “growth” shoes.

I'm all about actionable nuggets that get results.

No fluff. No filler.

Just straight-up guidance on how to make LinkedIn
Your #1 client acquisition game plan

And your 2025 secret weapon
to resonate with your lighthouse clients.

So if you're sick of pumping money on

– non-converting ads
– endless prospecting motions
– playing guess with your social content

Once and for all

→ DM or Book your call in my Featured section
↳ And let's uncover this goldmine. Together.

Software Sales Consultant

US Offshore Software Agency Leaders:

– If you're not getting decent ROI from your Growth $$$,

Let's talk:

→  Workflows
→  Social Selling
→  Content Strategy
→  Brand Ambassadorship

---
And let's turn your LI brand
 ↳ into a Red X
 ↳ in an ocean
 ↳ of White circles.

Seven years since we last talked. But the weight he carried was different this time.

He looked beat. Shoulders low, eyes tired. He went straight in:

His oldest client in the U.S. Nine years. Top-five account. Canceling in 60 days.

Seventeen percent of revenue gone by January.

And his pipeline rested on four shaky legs: referrals, big conferences, a lead-gen agency flying blind, and waiting for ads to magically send him a warm lead.

Not exactly a plan.

Meanwhile his marketing team was still posting AI boilerplate no buyer of his services would care about after the first scroll.

Then he said it. Flat. Resigned:

“Our content is bad. Shallow. Irrelevant to our market. Ten years in and buyers still don’t know who we are. And we sound like everyone else posting the same AI hype.”

He wasn’t pointing fingers. He’d already taken the hit.

“Stop making content,” I told him.

He frowned. “What are you talking about?”

“It's not an idea problem,” I said.

"You’re just buried. Moving too fast to see the good ones. And you don’t need fresher ideas. You need cleaner visibility...

AI gives you a starting point. Your day gives you the substance...

Start by journaling your day. Not for branding. For clarity.”

Capture what’s already happening:

- the client call that wrecked your morning
- the tiny a-ha from a late-night broken test
- the teammate who spotted what you missed
- the hallway comment that flipped your thinking

That’s the stuff buyers trust because it's real.

The kind of stuff AI can’t fake because it doesn’t live your day.

LinkedIn spots operators fast. Stakes. Tension. Numbers. Details.

Boilerplate gets shelved as soon as it hits the feed.

Be a field reporter inside your own shop. Your own trail forensics.

Notes. Voice memos. Screenshots.

Capture the moments while they’re warm.

Then boil it down:

One story. One point. One takeaway for your ICP.

(And the algorithm knows exactly who to show it to.)

Your lens.
Your f*ckups.
Your fingerprints.

People who do this don’t need to “post more” to get the right visibility.

They just share the bumpy journey. How they're figuring things out. And they tie it back to what their buyers actually live with.

Nothing fancy. Just real.

And real, my friends...
Real pulls buyers in.

--
PS - If you freeze at the blank page, my Executive Insight Interviewer GPT might help. Great for surfacing the stories sitting in your head. Link in the comments.

Helping B2B tech founders in U.S. offshore build qualified pipeline through social selling & niche authority-first content | Ex SWE turned into full-stack tech marketer | Check my Featured section for details ↓

taplio

The Battle

Josh Braun

Hernan Daguerre

Followers

Posts

Engagements

Likes

Performance ScoreJosh Braun's LinkedIn Performance

Performance ScoreHernan Daguerre's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Josh Braun

Hernan Daguerre

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Braun's LinkedIn Performance

Performance ScoreHernan Daguerre's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJosh Braun's LinkedIn Performance