Josh Braun

Be the mint scoop in a sea of vanilla sales messages so you can start more conversations with skeptical prospects.

I created the Badass Growth Guide to eliminate commission breath. It gives you the best possible chance of starting conversations with people you don't know. It's a radically honest approach where prospects feel safe telling you the truth because they don't feel "sold" or "manipulated."

💥WHAT YOU GET:
➡️ More conversations with your ideal prospects.

I post weekly content about sales on LinkedIn.  
👍Like the content? Follow me. 👍

❤️I DON'T KISS AND TELL, BUT MY CLIENTS DO ❤️
"In one year, Josh has helped my company grow from 10 enterprise customers to over
200 with brand names like Twitter, Viacom, and Brown University" - Claire Coder, CEO at Aunt Flow

"We’ve got about 40 new meetings out of the training you provided." - Chris Murray, CEO at Oomph Inc.

“I used the email template from your playbook and it worked. I got to the decision-maker in one email and ultimately got the sale.” - Richard P. Perrott, WatchTower

💥NEWSLETTER💥
Join my list to get tips on being a red ❌ is a sea of white circle sales messages. 
https://joshbraun.com/newsletter/

💥WORKSHOPS💥
I facilitate workshops on two things: (1) cold calling + defusing objections (2) cold emailing. Inquire here -joshbraun.com/connect

💥PRODUCTS💥
THE BADASS B2B GROWTH GUIDE
https://courses.joshbraun.com/p/badass-b2b-growth-guide

POKE THE BEAR COLD CALLING METHOD
https://courses.joshbraun.com/p/poke

The Discovery Call Course
https://courses.joshbraun.com/p/discovery

TONGUE TIED SALES OBJECTION FLASHCARDS
Know what to say when prospects put you on the spot.
https://gumroad.com/l/objectionflashcards

💥INSIDE SELLING PODCAST💥
Learn sales tactics and strategies that will help you sell without selling your soul. 
Listen here -https://joshbraun.com/podcast
Learn more at joshbraun.com

Founder

Are you sending lots and lots of cold emails but getting little to no responses?

Wish you could start more conversations with skeptical prospects?  

Wish granted: https://academy.joshbraun.com/p/badass-b2b-growth-guide

Email me: josh@joshbraun.com

I pay $1,490 for Kit.

Today I tried to export my newsletters.
The articles I wrote. 

And Kit throws up a paywall:
“Upgrade to Pro to export.”
 $2,490 a year.

Translation:
 “If you want access to your own work, that’ll be an extra thousand bucks a year.”

There’s something gross about that.
Not annoying.
Not inconvenient.
Gross.

Any platform that locks creators out of their own content isn’t a partner.
It’s a landlord charging rent on the house you built with your own hands.

This isn’t “Creator Pro.”
This is “Creator Pay More.”

And once a company shows you how they see you,
not as a customer, but as a captive revenue line,
you don’t unsee it.

If my content needs an escape hatch, something’s wrong.

I'm out. 

Has a platform ever tried to charge you for your own work?

Struggling to book meetings? Getting ghosted? Want to sell without pushing, convincing, or begging? Read this profile.

Self-deprecating humor is underrated in sales.

Not the “I’m terrible at my job” kind.
The light, human, disarming kind.

I use it all the time with the rule of three.
Two expected options.
One unexpected one.

Like this:

“Would you be open to sharing what held you back, was it 
price, timing, my receding hairline?”

People laugh.
And when they laugh, they relax.

It drops their guard.
It evens the playing field.
It shows you’re confident enough to poke fun at yourself.

When you go first with a little vulnerability, they usually meet you halfway with honesty.

Six ways I practice patience.

1. At the grocery store, I choose the longest line.
Not to suffer, but to notice the part of me that wants to rush.
Standing still rewires the habit of hurrying.

2. When someone’s upset, I drop the instinct to fix.
Instead, I mirror what I see.
Naming their feeling allows it to breathe.

3. When a friend shares something that doesn’t interest me, I lean closer.
I listen as if the moment itself were the teacher.

4. When I’m looking for a parking spot, I take the one far away.
The walk slows me.

A small rebellion against convenience.
A reminder that life isn’t about getting to the front first.

5. When traffic stops, I stop with it.
The frustration is optional.
Traffic is just traffic.
My reaction is the turbulence.
Sometimes I imagine an accident ahead and silently hope everyone’s okay.

6. When I’m pitched the moment I accept a connection request, I pause.
Instead of feeding irritation, I watch it rise and fall.

Everyone is doing the best they can with the playbook they were handed.
Their rush reminds me to slow down.

We call it a “pitch slap” when in reality it’s words on a screen. 

Patience isn’t about calming down.
It’s the practice of staying with what is
even when your mind is already reaching for elsewhere.

I talked to a door-to-door pest control rep the other day.

I asked him how he stays motivated.
How he keeps knocking in the heat, the rain, the rejection.

He smiled and said:

“The law of averages.
If I knock on 50 doors, I know I’ll get three customers.
Some reps get more because they’re better.
Some get less because they’re newer.
But everyone has a number. And once you know your number, the job gets simple.”

That hit me.

Because most of us try to control the outcome.
The yes.
The contract.
The close.

But the truth?

You don’t control who opens the door.
You don’t control who says yes.
You don’t control the timing in someone else’s life.

All you control is how many doors you knock on.

And when you shift your focus from the outcome to the inputs
from the yes to the attempt
from the close to the conversation
selling gets lighter.

You stop taking rejection personally.
You stop gripping so tightly.
You start trusting the process.

Know your number.
Do your reps.
Let the rest take care of itself.

Imagine meeting someone for the first time and they stick their tongue down your throat.

That’s what it feels like when you start a cold call by pitching.

It’s too much too soon.
You don’t know me.

The way out?

Calm down.

Start by detaching from the outcome.

Why?

When your intent is to get a meeting you say things that feel pushy.
Intent shapes behavior.

And when you don’t get the outcome you expected you feel rejected.

Same intent.
Same behavior.
Same feelings.
Same results.

When you detach, you shift from selling to sorting.

Your intent becomes discovering if there is a potential problem, not assuming there is one.
Zero expectations.

Instead of sticking your tongue down the prospect’s throat, you lean back.

Instead of pitching, you ask a neutral question that illuminates a potential problem. Like this:

Help?
John?
Yes.
Hi John, this is Josh. Full transparency, this is a cold call. Mind if I ask you a question or would you prefer to hang up? Either one is totally fine. I know you were not expecting it.

Sure, what’s your question?

Are you still making coffee at home or do you pick it up on your way out?

I make it at home. 

A bit out of left field…
Coffee machines have lots of spots where bacteria like E. coli, staph, and strep can grow, especially the spout, water tank, K-cup slot, and drip tray. How do you usually keep yours clean?

Then you shut the front door and listen.

Some people lean forward.
Some don’t.
That is cold calling.
There are no objections to overcome.
Either they have the problem or they don’t.
Either way, it is okay.
You calmly call the next person.

Calm calling begins the moment you stop needing a yes.

Different intent.
Different behavior.
Different feelings.
Different results.

KAS Concepts

KAS Concepts supports leaders to strategically align learning to drive organizational growth.

Whether building a learning strategy, lining out training processes or standing up training teams, KAS can guide you through the process. 

KAS also exists to support the trainer's themselves to design, develop and deliver training that doesn't suck through it's line of No Boring Training products & services.

igus Inc.

Created and built out first ever learning & development department and processes for North American operations supporting 500+ colleagues across all disciplines in the organization 

Key Accomplishments
* Aligned learning to business strategy to implement customized learning approaches tied to business outcomes
* Led team organizing end user training of new enterprise software roll out to 300 plus users to increase adoption rates and reduce learning curve of new system 
* Created and implemented job skills training program for sales teams that lead to reduce ramp time for new sales team members 
* Created and delivered leadership development training series with customized in-person workshops, micro-video channel and self-study content to increase retention across the org   
* Created and delivered professional development training series to support continued growth of team members in areas such as interviewing skills and bias 
* Pioneered introduction of micro-learning video content of high cadence targeted trainings that have been adopted by the worldwide organization to fuel self and classroom study options 
* Led introduction of customer service new hire training program to standardize processes & training across teams, reduce order entry errors and increase customer satisfaction 
* Led creation and launch of new onboarding program for office and production team members  

Responsibilities Leading L&D Team 
•	Design, development and deliver of new hire job skills training programs across all divisions 
•	Design & implement comprehensive ongoing training programs to support talent retention 
•	Design, implement, deliver topic specific training workshops to address emergent needs
•	Create, manage and deploy self-study options via e-learning and micro-video platforms 
•	Coordinate with overseas headquarters to synchronize training, share ideas and expand training capabilities

Learning and Development Manager

Rebuilt training program to produce comprehensive onboarding and ongoing training programs for outside & inside sales roles. 

Key Accomplishments: 
•	Designed division wide new hire job skills training program that reduced ramp time from 36 months to 12  
•	Implemented structured instructional design process to create learning material tied to business outcomes
•       Trained SME instructors on Adult Learning Styles which lead to increased training material retention rates based on in-program testing scores and manager post-training review 
•	Designed & delivered various targeted sales process training workshops which directly addressed skills gaps and produced sales growth increases 
•	Created video sales training programs that have been adopted by global organization 


DryTech Division Trainer: 
•	Instructional design of sales team training programs: new hire process, follow on training & targeted workshops
•	Delivering instructor lead training content & coordinating other instructors as required by curriculum during trainings
•	Coordination & organization of ILT training groups  
•	Designing, monitoring and tracking training effectiveness evaluations during & after training cycles
•	Coordinating with and advising executive and field management leaders to identify training gaps and implement strategic vision via training
•	Coordinating with product support staff to develop sale training materials for new product releases
•	Developing & delivering sales training audio programs  
•	Creating & delivering sales training video programs

DryTech Division Trainer 

10 years successfully producing sales growth and building sales teams.  

From Jan17 to Dec20 I held the dual role of Regional Sales Manager and Drytech Divisional Trainer. 


South Region (2011-2016)
* Sales in the region have grown from $3m to $9.6m over 5 years. 
* Onboarded 6 new sales people growing team from 3 to 9  
* 12 states 

South Central (2017-2020) 
*  Built new sales team in under-served and under-performing territories to produce growth of $1,151,787 
* Onboarded 5 new team members 
* 6 states 

Gulf States (2020) 
* Realign sales team with corporate divisional structure changes including evaluation & creation of new sales territories to drive sales growth 
* Guide sales team through organizational change process
* 5 states 
* Guide sales team through challenges of pandemic

Regional Sales Manager

Local sales representative tasked with growing sales of DryTech products (including plastic bushings, linear slides and spherical bearing products) in the Southern Ohio, Southern Indiana and Kentucky area. 

Daily responsibilities included regular sales visits with customers, exploring opportunities for sales growth and identifying key strategic accounts, regular sales presentations to new potential customers, prospecting, and making proposals. As needed would present technical training presentations to customers to strengthen their product knowledge and uncover new sales opportunities. 

I was also tasked to support the Regional Sales Manager, as needed, for special projects. 

Sales for this previously underdeveloped area were increased from less than $200,000 to $800,000 annually. 

Special projects included overhauling existing sales presentation package (PowerPoint). Awarded Employee of the year 2006 and Outstanding Achievement 2007.

Territory Sales Manager

Witt Galvanizing

Sales representative for 3 hot dip galvanizing plants, covering a 6 state area. 

Responsibilities included relationship building with steel fabricators and steel specifying groups to drive sales. For larger projects, quoting prices based off estimated processing rates was required. 

Large profile projects included Paul Brown Stadium in Cincinnati, Ohio and the CTA-Blue Line overhaul project in Chicago.

Sr. Technical Sales Representative

Asked to give a training but don't know where to start? ⚙️ Want your training to work? ⚙️ New to training or want to break in? ⚙️ Leaders, do you want happier, more innovative, more aligned people in your orgs? ?

Leaders lay awake at night worrying about revenue, profit, productivity, net promoter score, developing leaders and talent retention. 

How they can carve out a competitive advantage and drive top line performance. 

Aligning learning strategies with big picture vision builds the foundations so the organization can thrive. 

But especially in small to medium sized firms, late stage startups or larger autonomous teams training is a hassle due to workload. So it gets pushed off. 

Sometimes leaders just don't know where to start. 

Or worse yet, the training you do offer is dull, boring and people just don't want it.  

Powerful in-house training, supporting the overarching company goals, is not out of your reach. 

I support leaders to

✅ Align learning strategies with overall vision
✅ Build their own internal training capabilities 

I also support trainers themselves, especially those newer to corporate training or experienced trainers that need a second opinion or outside perspective. 

Built on experience and how people actually learn. I combine training experience with 25 years of sales, sales management and HR success to see the whole picture. 

You want more results and less yawns? 

Let's chat.

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The Battle

Josh Braun

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taplio

The Battle

Josh Braun

Adam Spacht

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Josh Braun's LinkedIn Performance

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