Google

As a Pod Captain, I am responsible for managing top spender accounts within the UKI market. In addition, I provide trainings and mentorship to the team members to help them grow and develop to succeed in their roles.

Pod Captain - Google Ads | UKI Market

Agency Account Manager for Google Ads - UKI market

I am a curious problem solver that loves finding new solutions to help people and businesses grow.
Over the past 2+ years I have supported countless companies from various industries, scaling their business through strategies by understanding their needs and problems before collaboratively working out the best strategies to create win-win situations for everyone.

My diverse expertise and good communication skills have helped me to overcome differences and build long-lasting relationships with internal and external partners.

José Sánchez

• Monitoring, mentoring and training the Google Account Strategist UK team (95 reps)
• Conduct 121 reviews to analyze key quality metrics and performance indicators to assess the effectiveness of QA efforts and identify areas for optimizations
• Pulling data with Google internal tools (Discovery-VSO GCS QASA Evaluation Tracker, Gong, Connect Sales)
• Share best practices, lessons learned and knowledge across teams and projects to foster a culture of 
continuous improvement and excellence in QA
• Running QA calibration sessions on a weekly basis to ensure reps follow Google
compliance framework structure

Achievements:
• Implementing solid monitoring and evaluation processes resulting in consistently achieving a 97% 
accuracy rate for the UK team's QA assessments
• Establishing real-time feedback to provide timely guidance and coaching to team members, resulting in immediate corrective actions and improving performance

Quality Analyst Manager - Google Ads Dpt.

• Provided leadership and direction to my team (15 reps), including setting clear objectives, priorities and expectations
• Clear communication on PPC best practices to team members and guide them on how to apply to our client’s campaigns
• Monitored and evaluated the teams performance, providing regular feedback, coaching and support to help them reaching their full potential
• Proactively addressed conflicts and issues within the team, facilitating open communication and constructive dialogue to promote a positive work environment

Achievements:
• Ensured that all team members consistently exceeded key performance indicators (KPIs) by over 130% resulting in sustained business success
• Strategically managed client portfolios to maximize revenue opportunities and drive customer retention

Team Leader Agency - Google Ads Dpt. (UK market)

Google Ads Account Strategist - PPC Digital Marketing.

• Managed a portfolio of high value/enteprise agencies individually (160 accounts), focused on launching new B2B/B2C campaigns, sustaining existing customers and advocating to high potential customers (Google Partner Premier)
• Monitored, optimized & reported campaign performances to advertisers and media agencies. Using Search, Display, Discovery, Shopping/eCommerce, Youtube and PMax channels
• Helping the Google tag team with UI/UX, Data analysis, coding and tracking via Google
Tag Manager and Analytics (GA4)

Achievements:
• Promoted to Team Leader after exceeding all expectations, being top performance every quarter as a rep and helping as a Pod Lead in different Google projects
• Received recognition and awards from Google for exceptional performance and outstanding results achieved as a Google Ads Consultant

Google Ads Consultant/Customer Success (UK market)

Adglow

• Developed and executed strategic campaign plans for paid social media platforms including Facebook, Instagram, TikTok, Snapchat and X (Twitter), as well as Google, Amazon, LinkedIn and SEO/websites
• Successfully aligned campaign objectives with client goals and target audiences to drive maximum impact and ROI
• Acted as the primary point of contact for enterprise clients, providing strategic
guidance, performance updates and actionable insights

Digital Account Manager Social Paid

Facebook & Instagram Account Strategist (UK market)

Google Maps

Feb 2014 – Jan 2015:  QC & Mentor for Google Maps / Google My Business
Promoted to Quality Control and Mentor after 1 year exceeding all expectations.

• Point of contact for Policy Updates / Workflow procedures in the team
• Collaborating with program managers and functional leads 
• Power Point Presentations and Policy review for weekly meetings with the team
• Responsible for Quality monitoring and control of listings reviewed by the ES Spanish Team (45 ops) with daily targets of 70 listings productivity plus 99% quality
• Coaching and assisting new members of the team, ensuring they receive positive support to succeed in their role 

Jan 2013 – Feb 2014:  Data Evaluator & Special Project Specialist for Google Maps
Responsible for evaluating the accuracy of data, with specific task of identifying patterns in data and using judgement to take decisions on data quality.

• Reviewing and researching patterns in data, focusing on details and taking action to improve data accuracy
• Make outbound phone calls to business representatives to retrieve and verify information
• Being part of Special Project teams to analyze different business categories.
• Responsible for identifying spammy customers and ensure only accurate data is in the system
• Ability to effectively influence and communicate cross-functionally and cross geography with all levels of management within Google and have exceptional verbal and written English communication skills.
• Work as part of a large multilingual project team
• Responsible for photography and graphic documentation in company's events

Quality Control / Mentor / Maps Data Evaluator

• Responsible for booking large port calls for high profile companies and providing effective client service for all internal and external clients
• Demonstrating exceptional customer service skills, utilizing technical expertise and familiarity of company products and procedures.
• Ensure that clients receive quality service and requests in an efficient, knowledgeable, and timely manner by scheduling future conferences, running attended conferences
• Dealing efficiently with a large number of inbound calls and queries from customers and placing outbound calls for clarification or further assistance. 
• Providing real time conference assistance and reporting problems as necessary to minimize impact to clients
• Researching and resolving client complaints and concerns
• Reporting concerns with bridge functioning to the appropriate personnel
• Compiling Statistical data for report creation and future use
• Proactively contacting clients regarding on-going issues.
• Travelling abroad to supervise every live event

Dedicated Accounts / VIP Clients:
Bristol-Myers Squibb (BMS), Bank of America, Merrill Lynch, CITI, Allied Irish Bank, Thomson Reuters Corporation, Orange, Lloyds, SAP and Banco Santander.

Event & Project Manager

Mandarin Oriental Hotel Group

• Welcoming high profile companies / celebrity guests
• Co-ordinating meetings and elaborating interviews ad hoc
• Providing our clients with everything they need during their stay
• Personal tourist guide around Barcelona city

Customer Service / Events

David Caballé Photography

• Responsible for co-ordinating an average of 65-75 weddings per season with an experience of 4 years. I was also in charge of being the Wedding Photographer for their special day
• Being the point of contact for all wedding enquiries and show around’s
• Plan, organise and deliver an excellent service for each individual wedding couple
• Driving sales and maintaining a high level of standards throughout planning process
• Carry out all Health & Safety, HACCP and any other requirements that need to be adhered to
• Ensuring that the required staffing levels of the Restaurant are always met and to maintain operating standards
• Co-Ordinate with all departments heads form Kitchen Head Chef to Restaurant manager to Director
• Liaise with Clients in both a corporate and leisure capacity

Photographer & Wedding Co-ordinator

Eastman Kodak Company

• Responsible for providing technical support to Kodak corporate market. Planning and organizing major training projects for a multicultural company of 450 ops 
• Delivering training to diverse groups consistently receiving good feedback 
• Resolving customer issues with a quick turnaround
• Working with Senior Managers to roll out campaign to new markets (EMEA) 
• Following promotion I was responsible for training and inducting new staff members within my team
• Responsibility for maintaining client relationship and follow up meetings
• Dealing efficiently with a large number of inbound calls and queries from customers and   placing outbound calls for clarification or further assistance
• Responsible for photography and graphic documentation in company's events

Trainer, Sales & Technical Support

NICEM (Northern Ireland Council for Ethnic Minorities)

Worked in the PSNI (Police Service Northern Ireland) Court & Law department dealing with native Spanish speakers (Part time).

• Managed interpretations and translations with over 4 year´s experience possessing excellent fluency both verbal and written in Spanish, Catalan and English
• Understood terminologies in the following industries: Medical, Finance, Insurance, Court and Law
• Adherence to the Code of Ethics for Interpreters
• Ability to work with a wide range of people from various backgrounds, using superb customer service and communication skills

Translator / Interpreter

The Irish News

Press Photographer

Marketing professional with over 10 years experience of formulating multi-channel initiatives
and collateral to aid business growth.

Proven ability to create highly successful membership programmes, insight driven integrated
digital marketing campaigns, manage key accounts and deliver business-critical infrastructure
projects for start-ups and global marketing companies across B2C, eCommerce and B2B markets.

taplio

The Battle

José Sánchez

Will Borrell

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