Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Product Pandas

End-to-End Recruitment: Overseeing the entire recruitment lifecycle, from job requisition to onboarding, to attract top-tier talent.

Strategic Sourcing: Implementing innovative sourcing strategies to identify and engage with diverse and qualified candidates.

Candidate Experience: Ensuring a positive and seamless candidate experience throughout the recruitment process, leaving a lasting impression.

Talent Pipeline Development: Establishing and nurturing a robust talent pipeline to meet current and future staffing needs.

Founder | CEO 

Reliably.ai

Product Owner

Zerion

• Heading Product Development for an Enterprise Form Building & Data Management Company headquartered in Herndon, Virginia
• Major new process and design rollouts. Increased stability throughout the platform
• Build the most interactive user experience possible. Redefining the way customers look at our product
• Collect and analyze feedback from customers and stakeholders to shape requirements, features and end products
• Lead and co-oridnate cross-functional teams to steer them towards meeting company's product goals

Senior Product Manager

Salesprocess.io

We help SaaS and online service businesses scale to $10M in record speeds, all while being extremely capital efficient.

Case studies:
Salesprocess.io ($0-$5M 18 Months. Bootstrapped)

AdvisorStream ($0-$1M 12 Months. $1M-$5M 24 Months. Sold To Broadridge)

CoPilot Advisor ($0-$1M 11 Months)

Seamless.ai ($200k-$3.5M 11 Months)

Press Advantage ($0-$1M 12 Months)

Lead Engine Pro ($0-$1M 4 Months)

Keboola ($3M-$6M 10 Months)

Kinobody ($2M-$12M 24 Months)

Effct.org ($360k-$1.7M 4 Months)

Hubbli ($360k-$1M 12 Months)

2000+ SaaS and Online Service-based Businesses

Some of whom are backed by incubators and firms like Y-Combinator, 500 Startups, TechStars, Sequoia Capital, Social Capital.

If you are looking to aggressively scale your online SaaS or Service Business, please complete an application here: https://salesprocess.io/quiz?agent_id=81

Check out our blog https://salesprocess.io/resources?agent_id=81

Sr. Growth Consultant

Hubblu

• Collaborated with developer and design partners through effective verbal and 
written communication to build a software platform that focuses on the 
organization of online workflow tools
• Gathered and analyzed feedback to make continual improvements to the 
software, ensuring the best user experience for high customer satisfaction
• Prioritized and organized tasks to meet deadlines by developing and following a 
product roadmap, constantly reviewing and adapting to change requests
• Coordinated meetings with key stakeholders to communicate release notes, 
present system demos with relevant training materials, and review impact on 
performance results

Product Manager  | Founder

Ubblu - Team Communication

•  World's First Distraction Free Team Communication Software. Changing the way you communicate
• Managed a team of four developers and UI designers to remain productive in 
developing user interfaces for web and mobile apps from concept-to-launch
• Created mockups and provided deliverables that met agreed standards
• Paid close attention to detail during technical releases to identify issues and 
then troubleshoot concerns in a timely manner to ensure business value

Product Manager | Founder

SSDPage

• Managed the product development and customer service operations of a 
technology platform for web hosting services
• Provided technical support and contract assistance to over 4k domestic and 
international small businesses and personal clients, increasing the usability of 
technology to generate leads and encourage end-user buy-in
• Develop the short-, medium-, and long-term release plan of the product by 
prioritizing tasks on a concept calendar

Dragie | One of World's First Bootstrap Drag-Drop Website Builders

->Built one of the world's first drag and drop website builders
->featured in Cnet, TheNextWeb, DesignTaxi, and other press
->Articulated product vision and requirements in a way clearly understandable to developer

Dragify.com

->Easy to use Drag & Drop Website Builder
->Created and maintained the solution vision, roadmap, and backlog of work through the project's life cycle
->Collaborated with stakeholders to understand business problem statements and convert them into Business Requirements
->Scaled it to hunderd's of customers before selling

Sai Mohit  T

Most people still do outbound like it's 2018 — spray, pray, and hope someone replies.

But in 2025, the best prospects are already showing you what they care about. 

They're liking, commenting, and engaging with posts about the exact pain points you solve.

The question is — are you paying attention?

You don't need to spend $150–$500/month on fancy "social intent" tools like Trigify

You can buy those later when you're ready to scale.

Here's the $0 way to do it 👇
1️⃣ Go to LinkedIn search. Type a keyword related to your niche — For ex: cold email, sales automation, onboarding, etc.

2️⃣ Find posts with 50–100+ likes that talk about those pain points.

3️⃣ Open the list of people who liked or commented. Those are warm leads — people already interested in your space.

4️⃣ Reach out manually. Example:
"Hey [Name], saw you commented on [Author]'s post about cold emailing — do you do cold emailing at your company?"

That one line of context instantly makes your outreach relevant.

You're not interrupting. You're joining a conversation that's already happening.

Want to test this? Spend 30 minutes today finding one viral post in your niche and message 10 people who engaged with it.

I know which method is easier. I also know which one actually works.

If your SaaS is $10/month, you can't afford a sales team. 🤯 Most small SaaS founders miss this simple math. 

Why?

Because you can’t afford a sales team.
 You can’t pay commissions.
 You can’t spend $200–$500 to acquire a customer.
 And outbound will never make sense if your only offer is low-ticket SaaS.

That’s why the best outbound strategy for small SaaS companies is simple:

Add a productized service.

Outbound works when there’s something worth selling — something with real margin.

Example:
 If your core SaaS is a b2b phone-number database, selling only the $10–$29/month plan will never justify outbound.

But if you add a $1,000+ productized service(build them a done-for-you lead generation automation system), everything changes.

Now your value isn’t “here’s our tool.”It’s “we help you book meetings and close revenue.”

SaaS becomes the backend.
 The service becomes the front-end offer.
 Outbound becomes profitable.

 And suddenly, you can afford:
A sales team
Commissions
SDRs
Paid growth

Low-ticket SaaS isn’t the problem.
 Low-ticket offers are.

Add a high-ticket productized service, and outbound instantly becomes a growth engine.

My reply rate jumped 286% by changing just one line in my LinkedIn cold messaging campaign —
 not the CTA, not the offer, not the audience 

I ran a campaign where I leaned heavily on social proof —
 logos, clients, case studies… all of it.

Out of 110 messages, only 7 people replied.

 📉 6.4% response rate.

Then I changed just one line.

The relevance line —
 the part that explains why I’m reaching out to you right now.

Same offer. Same audience.  Same everything.

This time?
 📈 24.7% response rate.

Here’s what I learned 👇
1.Social proof doesn’t matter if your opener doesn’t hook.
2. Most prospects don’t care who you worked with until they see why it matters to them.
3. Context beats credibility. Every time.

👉 Comment “Message” and I’ll DM you the doc — including the exact data tool we use to find in-market decision-makers.
(You’ll need to be connected so I can DM you.)

Fyxer AI went from $1M → $10M ARR in five months —
 and their outbound strategy is the opposite of what most SaaS companies do.

They didn’t treat outbound as a sales channel.

 They treated it as a marketing channel —
 a way to drive reach, awareness, and impressions.

Here’s how it worked 👇
🔥 Their strategy

They sent 2 million cold emails every week —
 not to book calls, not to get replies, not to “personalize.”

Just to get eyes on their offer.

They basically turned cold email into their own version of:
Facebook Ads (CPM)
YouTube Ads (CPM)
LinkedIn Ads (CPM)
Google Display (CPM)

Except with one massive difference:

📉 Their cost per impression was almost zero.
Cold email is still the cheapest distribution channel on the internet.

📈 The result
Of the people who received the emails…
 30% clicked through and signed up for a free trial on their website

No SDRs.
 No demos.
 No nurture sequences.

 Just pure direct-response distribution at scale.

This “outbound-as-marketing” model is what pushed them
 from $1M → $10M ARR in five months.

Year 1-4: $0 → $1K/month (basically broke) 
Year 5-8: $1K → $200K/month (life-changing) 

This is the story of Jacob Jacquet (CEO of Rezi - Resume app builder)

He  spent 4 years going from $0 to $1K/month…

And then, out of nowhere, everything compounding at once
(in next 4 years, he went to $200k/month)

From crawling…
 to climbing…
 to hockey-stick growth.

This graph is the part of the journey nobody posts on LinkedIn:
 the flat years.
 The quiet years.
 The “is this even working?” years.

But here’s the truth every founder eventually learns:
Growth is slow.
 Growth is slow.
 Growth is slow.
 And then suddenly — it isn’t

Jacob didn’t give up during the years where the line was
 basically a straight flat zero.

Nothing happens for a long time…
 and then everything happens at once.

Your 'overnight success' is already in progress. 
The only question: will you still be here when it arrives?

Adam Robinson dropped a stat most founders won’t believe: 
RB2B pulls $1.9M ARR from just one cold outbound channel.

It's cold EMAIL! 

Most founders still can’t get cold email to work.
They think: 
“Cold email is dead.” 
“No one replies anymore.” 
“It’s harder than ever.”

And honestly? They’re half right.

It is harder. Because everyone is emailing the same prospects you are.

But here’s what founders miss 👇

There are two things that still make cold email work in 2025:

1️⃣ A GREAT OFFER (not a great template)
Most teams are sending identical emails with identical promises. “Book more meetings.” “Automate your outreach.” “Grow your pipeline.”
If your offer sounds like everyone else, no copywriting trick will save it.
A strong offer answers:
* What outcome do you deliver?
* Why is it different?
* Why should they care now?
Social proof helps — but great social proof can’t fix a bad offer. It only amplifies a good one.

2️⃣ RELEVANCE (your new superpower)
Your email must explain why you’re reaching out right now.
Examples:
* They’re using a specific tech stack
* They’re hiring for a role you can help
* They liked/commented on a post about the pain you solve
* They’re using a competitor
* They just raised funding

Relevance is the difference between “ignored” and “interested.”

Yes — targeting, deliverability, and volume matter.

But without a great offer and relevance, nothing else moves the needle.

This is why Adam can drive millions through outbound — because he nailed the only two things that cut through the noise:

So before you write another cold email: Fix your offer. Find your relevance. Then hit send.

taplio

The Battle

Joseph W.

Sai Mohit T

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taplio

The Battle

Joseph W.

Sai Mohit T

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Sai Mohit T's LinkedIn Performance

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