Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Pipedream

Head of Revenue

Pavilion

Executive Member

Coda

Tasked with defining our product led motions to sit parallel with our Enterprise motions. Managed a team spanning PLG Sales Assist, SMB New Business Sales (<500 Employees), and Scaled Customer Success.

- Created Product Qualified Account (PQA) criteria & corresponding value based messaging/pitch to engage accounts in revenue opportunities.
- Built PQL framework and sales assist motion allowing team to easily identify who to engage with (and when).
- Trained team in value selling & discovery; resulting in a 60% increase in new logo ASP.
- Launched weekly 101/201 public group training sessions; allowing team to provide scaled group training to 100s of new users weekly while freeing up 1:1 meeting time for high intent/ICP fit signups.

Manager, Scaled Sales & Success

Brought on as first sales manager to build out the Commercial Sales org (employee size 100-1000).

- Built out growth model for Commercial org (modeling out historical avg selling price, win rates, deal cycle length, highest converting customer profiles) to identify areas for "quick win" improvements.
- 200% increase in team pipeline from Q2->Q3 through creation of outbound prospecting playbook 
- 330% team quota achievement increase from Q2 2022 ->Q4 2022
- Created & ran team training on: Outbound email writing, Personas, Discovery Techniques
- Proposed new Site License Enterprise Licensing model; launched in Q4 delivering an average 5x initial ASP increase while also increasing account profitability through reducing user based billing fluctuation and account management overhead.

Manager, Commercial Sales

Aha!

Led Western Region team responsible for net-new logo acquisition as Aha! grew from $50m -> $100m ARR

- Trained new hires on Aha! Sales process/methodology.
- Led company wide new hire training on Enterprise sales techniques/Enterprise purchasing negotiation.
- Coached skills on discovery & qualification, increasing team closed/won rates through clearly understood, defined, & positioned solution value.

Group Manager, New Business Sales

In 2019 Aha! launched their first ever additional product offering, Aha! for Marketing. I was promoted to lead all customer facing activity around the new product launch & initial post launch phase.

- Built & tested Aha! for Marketing initial demo script & pitch messaging
- Created script & ran demand gen webinars for initial product launch (average ~300 live attendees).
- Led customer feedback portion of weekly Product, Marketing, & Sales sync; providing direction to product enhancement roadmap and marketing messaging.

Senior Manager, Aha! for Marketing Sales & Success

FTE #2/Employee #4. Spent the first two years working out of the CEO's house with the co-founders as they bootstrapped the business.

Traditional Revenue Activities:
- Awarded company "Freddy" award for managing & growing our Strategic Accounts (F500) book of business, including company first >$1,000,000 customer contract.
- Functioned as our Strategic Enterprise seller; managing both new business deals for F500 logos with 6 figure ASP & expansion pipeline within existing book of business.
- Created decision process discovery playbook, which was used for years during new employee onboarding.
- Built initial version of our customer onboarding playbook

Early Stage Startup Extracurriculars - because wearing many hats is part of the fun:
- Rebuilt (and wrote) entire customer facing support KB to enable efficient customer self service
- Part of cross functional go-to-market team; responsible for messaging around new launches, KB updates, and team training/enablement.
- Drafted initial privacy & security website page(s)
- Contributed content to company's external facing "Product Management" guide book.

Senior Manager, Sales & Success

Zetta, Inc.

Employee #20. $50k ARR -> $10m ARR

Acquired by Arcserve

Product Management

Hired as founding outbound BDR, moved into AE role shortly after.

Account Executive

Revenue org leader & operator with repeat 0-1 startup experience. A deep passion for developing people, rapid experimentation -> problem solving, and building out revenue org processes & playbooks.

Startup DNA:
• Aha! employee #4 - Bootstrapped $100m ARR 
• Zetta Inc employee #20 - drove revenue from $50k -> $10m ARR 

Experienced in leading and growing teams across all customer org functions (Sales, Success, and Support).

Highlights

As a leader:
- Hired and onboarded reps across SMB -> Enterprise segments
- Coached team members through >1,000 calls throughout the sales process from initial discovery to contract negotiation/close.
- Built out & implemented sales qualification methodologies/process.
- Created growth forecast/models to set revenue and hiring targets.

As an individual contributor:

- Personally ran ~3,000 customer discovery/demo calls delivering millions in new business & expansion ARR
- Led solution implementation with some of the worlds largest companies driving low churn and high NRR
- Answered ~30,000 support tickets

taplio

The Battle

Joseph W.

Danny Archer

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