Artisan Strategies

Artisan Strategies is a growth advisory firm. We specialize effectively monetizing visitors to your website. 

This means any work you've done on marketing already, just becomes more effective. CAC goes down, retention goes up, your business makes money. Sometimes it means moving from unprofitable to profitable. 

If you don't quite have the visitors you need yet, let's talk. We can help connect you with the right people for increasing acquisition first. 

We're comfortable working across industries as long as there is a purchase flow and a single item being purchased (so no ecommerce.)

Clients include:
Blip Billboards (Ad-tech)
Zight (PLG SaaS)
Mezzi (Fintech)
Millerman School (education)
and more.

Our engagements are meant to enable you over the long-term. We aren't going to give you 37 growth hacks to go implement and then walk away. Leaving you lost and with questions the first time one of your tests fails. Or worse, unsure on how to actually implement your first test. This means we only take on clients that are serious about growth and increasing revenue.

Founder & CEO

HiHello, Inc.

Navigated the initial stages of product-market fit across a broad user based. Took the company from it's current stage when I joined to three times larger in every meaningful metric within 1 year. Then built a roadmap that served the business for more than year after I left.

Head of Product, Growth, & Customer Support

Polly

• Established and executed on a long-term roadmap that delivered value to millions of users
• Delivered a full refresh of main product
• Expanded additional products and drove increased usage
• 3x’d the size of the product team to deliver on the above
• Built an A/B testing program at the company
• Hired first Growth PM and grew it to a team of 3
• Implemented refresh of pricing & packaging
• Rebuilt the entire data stack, including tracking, storage, data transformation (DBT), and analysis, as well as hired the company’s first analyst.

Head of Product & Growth

Lucid

• One of the first 50 employees and grew with the company to 700+ employees.
• Built growth team from 1 team of 5 people to 3 teams with a total of 12+ people.
• 5x’d subscriptions for our most valuable SKU in one year.
• Directly drove $XXM in revenue to the company.
• Built first experimentation program at the company that resulted in over 1,000 A/B tests run by me or my teams during my tenure.
• Owned full payment funnel from payment page experience down to processor optimization.
• Implemented support for 5 additional currencies.
• Owned and built forecast for the self-serve (PLG) part of the business.

Director of Growth

Senior Growth Manager 

Growth Manager

University Venture Fund

The University Venture Fund is the largest student run venture capital fund in the United States with $18.2M AUM
 
As a generalist fund investing $200,000 to $1M in a wide range of early- to mid-stage companies.

At the fund I consulted for other VC funds or companies, helping to do in-depth analysis on investments. This includes doing detailed research into the respective markets of each company, the management team, and service/product offered.     

On average teams of five people analyze investment potential of different companies, if the investment passes the qualificaitons of the team, they are then pitched by the team, first to fellow associates, then if passed, to an Investment Committee
          
Areas of projects personally worked on include: Social Gaming, Big Data,Construction, Medical Devices, Electric Vehicles.
           
Other VC firms personally worked with include Andreesen-Horowitz, Pelion VP, and Dolphin Capital

Senior Associate

Over a decade ago I walked into a small, unknown company. 

"We need someone who can just help us make more money. It'll be you and some engineers. Go ship whatever will make us more money. A/B tests, new features, paywalls, whatever. Just find money in the business."

I found out later, much later, that bets were placed around the company. Nobody bet we'd still be a team by the end of that year (it was February).

Well, we had a goal of $1M of cash to the business that year. A >20% increase in revenue...

We did that in the first quarter. From there, the rest is history.

Six years later, that business was well past $100M in ARR and I was about leave for my next startup adventure.

Fast forward to today, and I've discovered a powerful growth secret that most founders are still sleeping on.

But before we dive into that, let me hit you with a truth:

If you are an early-stage founder and you are not focusing on converting users as a key pillar to your business strategy... Frankly, you're leaving money on the table.

Why?

Because at the end of the day, you're not a business if people don't pay you money.

How do I know this?

At this point I've helped 
- Brand new companies get off the ground at a rocketship pace. 
- Turned companies around that we're seeing 30% year-over-year *declines* in revenue into putting up their best revenue *and* profit numbers ever.
- Taken companies that are growing at a "happy" pace to an "oh wow" pace.

Interested?

Drop me a message to learn how I can help your company to the next level! 🚀

Joseph W.

Ruck

Head of Operations & Finance

Backyard Buffs

Content creation for growing yard game companies with photos featured on products sold in Costco and on Amazon.

Co-Founder

Blip

Director Of Business Operations & Finance

Adkom Operations & Small Agency Program Manager 

Partnership Manager

Finance & Data Analyst

Scalar

Responsible for assisting clients with transaction and advisory valuation engagements. 

Experience:
- Deferred compensation valuation for compliance with IRC 409A and ASC 718
- Purchase price allocation for compliance with ASC 805
- Private Equity/Fund portfolio valuation for compliance with ASC 820
- Certified Valuation Analyst (CVA)

Valuation Associate

Cisco

Spent a summer working in a condensed rotation of Cisco's Leaders in Finance & Technology (LIFT) Rotational Program. Day-to-day tasks involved working with the Corp Dev M&A team and networking with various finance professionals. The summer concluded with presenting to Senior Leadership on a SOX compliance analysis.

- Analyzed foreign exchange exposure affecting Cisco’s Investment portfolio
- Compiled and summarized acquisition P&L’s for CFO review
- Performed valuations on Cisco’s Private Equity Investments to determine fair market value and identify potential impairments
- Led a team through analysis on for SOX compliance improvement to reduce gaps and mitigate financial risk
- Created dashboards to provide data visualization and improve integration expense forecast accuracy
- Supported modeling by drafting a DCF model for a potential acquisition

Financial Analyst Intern - M&A

This internship was an opportunity to delve into consulting projects and gain valuable problem-solving skills. I worked as a project manager in a team tasked to research and create an optimal organizational structure.

- Analyzed competencies, geographies and market segments/sectors across PwC
- Crafted work plan for project to present to leadership
- Discussed research with professors from various universities for project presentation

Project Manager - Intern

Chick-fil-A-Franchise

Working as a Team Member to Labor Specialist and everything in between, this experience initially sparked my love for finance, customer service and business as a whole. 

- Lowered Labor Costs from an average 20.3% to 17.75%
- Developed a schedule for 60-70 people on a weekly basis
- Created analysis of labor costs (in relation to sales, day of week, time of day, etc.) to project hourly scheduling needs

Team Lead, Labor Specialist

Operations @ Blip | Transforming Businesses through Strategic Operations Management | Side Hustle Hacker: Transforming Opportunities into Ventures

Mom, soccer player, photographer, runner, snowboarder, wife, daughter, and sister. Striving to make a difference in my community with the skills I have gained.  Passionate about learning, people, adventurous moments, making things more efficient, and operational excellence as a whole.

taplio

The Battle

Joseph W.

Cassidy Judd

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?