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Account Manager @ Kurogo | Sharing lessons from a life in Marketing

Hey, I'm Joe 👋

I post about: 

- Careers
- Marketing 
- Leadership 

Sound good?

Hit the follow button and come say hi.

Joseph Rudd

Helping Agency Owners & B2B Founders close 2-10 clients on Linkedin in the next 180 days (Or You Don't Pay).

I help founders turn Linkedin into a consistent lead-gen channel. 2M+ b2b revenue generated, case studies attached below.

Naim Ahmed

We've generated over 40M+ Linkedin views, scaled 35+ b2b founders using this playbook...

Our Content-Led Linkedin system.

Get our updated 29 page content playbook for free:

You’ll learn how we:

- Generated over 40,000,000+ impressions
- Built over 20+ 6-figure accounts from scratch
- Made over $2.5M+ in new revenue organically

And, I'll show you how we're using AI...
To create the content faster than ever before.

I could charge $97 for this, but you can have it, free.

Want it?

--> Like this post & comment "CONTENT" below

P.S. Please make sure we're connected, so I can DM you.

3 weird ways to get more clients on Linkedin (gurus don’t tell you this)...

All things we've tested for clients:

1. Post 2x a day

This will not decrease your reach. If you can manage this level of output, I guarantee your impressions overall will shoot up.

2. Put links in posts

Add links to your posts. These can go to lead-magnets, booking links and other pieces of long-form content where you can sell your services in more depth.

3. Stop commenting on big influencers

Justin Welsh is not your ideal client, why are you commenting on his posts?

Focus 80% of your comments on ideal prospects, 20% on other creators.

Show up in prospects world and “warm” them up before sending a DM.

What other weird tip would you add?

-

P.S. If you want to see how our process could work for you - DM me "PROCESS" and I'll send details.

Final Boss of Linkedin Lead-Gen | Click “visit my website” to learn our process

If scrolling on Linkedin gives you a sense of anxiety.

If you start feeling behind.

Like you're not moving fast enough.

Stop scrolling the feed.

Sitting crouched over a device seeing other peoples wins & highlight reels isn't healthy.

Get a chrome extension and block it completely.

Most of the feed is trash anyways.

Instead, focus on creating.

Post what you need to post.

Network with people that matter.

Maybe once a week scroll a lil bit to see what's new.

But, for the most part.

Play your own game. In your own lane.

That's 90% of what it takes to win here.

Anxiety free.

One of my clients has been booking more calls than EVER since we started writing their Linkedin content, but we're not getting any of the credit. DUDE...

He recently told me on a call:

“Even on sales calls that didn’t come from Linkedin prospects are telling me they’ve read my posts & love my content”.

Technically a DM or an email booked the call...

But, content was selling in the background.

Building trust and authority that improved conversions across the funnel.

There’s a lesson in here for all of us…

Getting clients isn’t a linear process - it takes multiple touchpoints & trustpoints.

That’s where content becomes a serious multiplier.

Yes, you should send emails.
Yes, you should send DMs.

And, they will get credit for booking the call.

But, don’t underestimate the role your content is playing in the background.

The invisible touch-points building trust while you sleep.

P.S. If you want my team to write all your content and build your Linkedin outreach system DFY. DM me "Linkedin" and let's talk.

I tell all my clients to stop posting valuable content.

It gets pushback sometimes, here's why:

Founders love to share "value".

But, value alone isn't enough to build a personal brand.

You don't want to be known as a robot that "runs ads" or "sends emails".

You want to be the expert that's relatable, has cool stories, goes through ups and downs. Has a life outside work. Inspires people. 

Sharing valuable content is 1 pillar of your strategy...

You also need to write about mistakes, lessons learned, regrets, your first job, your biggest personal win this year, your hobbies... All of a sudden you're connecting with people at an emotional level.

These topics reach more people and allow you to have more impact.

They reach prospects, potential partners, future employees and friends.

Yes, tactical content is great.

But, think about the bigger picture and long-term payoffs.

Share your story.

Posting on Linkedin = Trust at scale

Engaging with your ICP = Trust at less scale

Talking 1-1 in the DMs = High trust low scale

Now, imagine you do all 3 to your prospects.

First you post and show up on their feed...

Then, you show up in their comments...

Then, you start a natural/relevant conversation.

Imagine the trust you build BEFORE selling anything.

This is the power of social selling.

POWERFUL.

5 things I do to stay human and not write content that makes me sound like a lifeless AI robot:

- lowercase
- purposely misspell thingz
- use CAPITALS to make some words STAND OUT
- don't be a weirdo that forces everything to fit on one line and be perfectly formatted. just write & post valuable stuff.

*leave out bs power statement at end of post.*

One of my clients told me he was casually losing $100,000+ a year on Linkedin...

He had a 6-figure agency…
He had 12,000+ followers…
50-100 likes on every post…

But, he wasn’t closing any meaningful deals from it.

I audited his account and he had 2 BIG ISSUES:

1. Content messaging

He was talking to other marketers just like him. His content was all tips and tricks. But, decision makers don’t just want tips and tricks. They want clear proof that you are the right guy that can come in and make them money.

After a 1hr call with him we fixed his messaging, started crafting content that showed his authority and resonated with founders not just other marketers.

2. He wasn’t sending DMs

He had thousands of connections sitting there and he hadn’t spoken to any of them. I helped him script world-class DMs to open conversations every day which led to multiple audits, discovery calls and deals.

Now, he closes 2-3 deals a month from Linkedin.

Can’t complain.

"Son, you’re making the BIGGEST mistake of your life." That’s what my parents told me when I told them I wasn't going to University...

I don’t blame them, they grew up in a different time.

A time when a degree was your ticket to the good life.

So, when I told them I wasn't going.

They were shocked, angry and confused.

Honestly, they were just scared i'd become a loser.

And, honestly, they had a point.

But, I KNEW I already had everything I needed:

- Books
- YouTube
- Online mentors
- Relentless work ethic

So, I got to work.

Whilst my friends were partying, chilling, playing fifa.

I was hustling my a$$ off.

Long-story short. A few years later. It all paid off.

My parents are proud of me now.

Lesson?

Bet on yourself.

We've booked over 300+ meetings on Linkedin. But sometimes campaigns flop... BAD.

Here's how to turn a "meh" campaign into a money-printer.

Step 1: Check the list 

. Are they the right titles? 
. Are they the right companies? 
. Are they active on LinkedIn? 

A good message can't save a bad list.

Step 2: Analyse your replies

. "I'm not in charge of this" replies = list problem 
. "No thanks" replies = offer problem

The replies will show you how to optimize.

Don't get mad, all data is good data.

3: Ask warm leads: 

→ Why did you respond? 
→ What stood out to you the most?

Use their answers to sharpen your scripts.

Step 4: Split test

Focus on the main needle movers:

- Offer
- List

Now, watch how all the metrics start to RISE.

My client Umair had 250 followers, was getting 5 likes on his posts and 0 leads. In 2 weeks, we've closed 5-figures worth of deals for his agency.

Here's what we did:

1. Rebuilt his content strategy

- Analysed what's working in his niche
- Reverse-engineered top performers
- Networked with creators to build engagement

Once we had the data around what works in his niche all we had to do is put our spin on what we already know works. Our own insights, case studies and stories.

2. Relevant outreach

- Looked at our current best case studies
- Built lookalike lists on Sales Nav of similar companies
- Sent DMs daily with value-first messaging

The goal of message 1 isn't:

- Sell hard
- Book a call
- Just "Network"

The goal of your 1st message is simple:

Get ideal prospects to RESPOND.

We do this by being:

- Direct
- Relevant
- Value driven

He's booking calls weekly and he's already had a few inbounds roll in...

We still haven't even scratched the surface.

5 ways to prove you're not sending DMs with AI.

1/ Purposely leave typos in someyimes

2/ No big paragraphs, talk like you’re on whatsapp.

Instead of this:

"fdfbhjzkgdkzbmldkbghjsjfljsfzdjngszhbmvhdfsjfvbfzsfbshfzvfsvbdfbhvbdfhhvdfhgdffsfdnfbdhsfjdfhdrfbsdhfbhjsfhsdbf."

Do this:

"split your messages up

Kinda like this

got it?"

3/ Voicenotes & video DMs

Personally I don't open up convos with these but maybe after 1-2 back and forths, I'll send a VN or video DM follow up.

If you come across confident and warm in these, you can build a lot of trust very quickly.

4/ Comment on their posts

If the person you're DM'ing posts content, leave genuine comments on posts before reaching out.

This'll build familiarity before messaging.

P.S. Don’t end your message, with “best regards”. This is not an email brother.

Social selling isn't just uploading a list and spamming DMs.

There's nuance.

Over time, I've figured out these small things that give you an extra 5-10% 

- Like a 5-10% increase in follow-up response rate.
- Or, a 20% increase in booking rate.
- Or, a 15% increase in connection acceptance

These small shifts make a huge difference.

One example of this is strategic comments.

Here's 2 formulas I recommend:

1/ Pre-conversation/connection stage:

Comment - Comment - Connect - WAIT - DM

Shout out Oleg.

2/ During conversation:

DM - Comment - Comment - WAIT - Follow up

Make comments part of your outbound strategy to help stay top of mind, add more value and ultimately persuade prospects that YOU are guy to solve their problems.

It just works.

Commenting on LinkedIn is the most underrated sales tactic of 2025 and has helped me close MULTIPLE b2b deals this year...

Think about this…

Your prospects are posting content right now or people from their team are… 

And, guess what?

Their content probably doesn't get much engagement.

So, when you are the ONE person that shows up in their world.

Leaves a genuinely good comment under their post, they WILL see you.

It's such an easy way to follow-up or warm-up prospects without coming across salesy at all.

These comments lead to conversations.

Conversations lead to sales.

It all starts with a comment.

A lot of founders want to add Linkedin content into their lead-gen strategy. But, they fail 99% of the time because they forget one thing...

Content is just one piece of the puzzle.

You also need to:

- Comment & engage with ur community
- Comment & engage with your ICP
- Connect with your ICP daily
- Talk to your ICP consitently
- Monitor your profile views
- Have a process which turns all of the engagement you're getting from content into things you can measure. Booked calls. Closed deals.

Content is authority building. It's brand awareness.

But, without committing to building your social selling strategy alongside the content.

You're just another "post and hope" merchant.

taplio

The Battle

Joseph Rudd

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance ScoreNaim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joseph Rudd

Naim Ahmed

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Naim Ahmed's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreNaim Ahmed's LinkedIn Performance