The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Thomas Strider

Business & Corporate Financial Consultant (FP&A)

RightMessage

RightMessage helps pro creators and online businesses segment their audience and personalize their website, opt-ins, and email marketing. No code required.

Angel Investor

Entrepreneur Media

Contributing articles on the future of entrepreneurship.

Contributing Writer

Brainz Magazine

Contributing writer on the topics of entrepreneurship, marketing, and personal development.

Executive Contributor | Global 500 Award Winner

Helping solopreneurs close ideal clients | Learn to craft offers, develop sales systems & write authoritative content in my newsletter, the Laptop Lifestyle | Currently working in the nearest coffee shop ☕️

Short version: 

I help solopreneurs sell and scale with improved offers and system building frameworks.

- - - - - - - - - - -

Long version:

In 2015, I worked in a hospital as a pharmacy tech. I was underpaid, overworked, and barely scrapping by... even with a 4 year college degree.

At the end of 2015, I told myself "enough is enough."

I quit. Which was risky, given I had 0 savings and 0 plan. I started freelancing, beginning with photography, then content writing. 

From 2016 to summer 2018 I worked for myself, before burning out and returning to corporate. I need a reset, and to determine better systems for entrepreneurship moving forward.

So between the years of 2018 and 2021 I was promoted 3 different times, from advisor → senior banker → sales trainer → wealth and small business consulting.

I quit my consulting job in the banking industry in 2021 to pursue a job in financial analytics for the healthcare startup, MainStreet Family Care. During this time I also began an accelerated MBA program (graduating in August 2022).

At the time I began my career in financial analytics, I launched my consulting practice, where I help service-based businesses with financial reporting, operations, budgeting, and forecasting.

To recap, In 2021 I made some massive moves:

- Shifted to a 9-5 in financial analytics
- Launched my operations & consulting firm
- Started my MBA program (graduating in August 2022)

I still operate my consulting business helping service-based companies with financial reporting and analysis.

But I also have taken all of my skills and knowledge from entrpreneurship... and launched my latest company in 2024: Coffee Shop Nation (CSN)

CSN is an educational platform for internet business owners, helping them start and grow their online business + personal brand.

We provide tools, resources, community and courses with the goal of helping people maximize their income while designing their business around their ideal lifestyle.

If you're interested in starting or growing your internet business, check out everything we offer at CoffeeShopNation.com, including our free weekly newsletter The Laptop Lifestyle.

If you'd llike to explore working together 1:1, my profile is open to receive messages from everyone. Shoot me a message and let's chat. 

Rooting for you.

Founder

The best online education platform for solopreneurs and micro-business owners.

Get online business & content creation tips for free every Friday: https://www.coffeeshopnation.com/the-laptop-lifestyle

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The Battle

Joe Portsmouth

Thomas Strider

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