The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Teddy Mitrosilis

Alto Studios

Executive Communications | We provide content and communications services for executives at venture capital, private equity and growth-stage companies.

Co-Founder and Managing Partner

The Mitrosilis Group

Founder

STRIVR

Lead Strivr’s Enterprise Consulting function with a focus of optimizing Strivr’s Professional Services business for growth and scale. 

Primary responsibilities of the function:

 - Identify opportunities to drive growth and scale across the Customer Organization
 - Conduct business and market needs analyses
 - Design solutions to improve business and organizational performance
 - Implement processes, systems, tools and standardization
 - Lead change management and upskilling across the Customer Organization

Head of Enterprise Consulting

Built, operationalized and led Strivr’s Enterprise Consulting function.

Primary Responsibilities:
 - Set vision and strategy for the Enterprise Consulting practice
 - Manage senior business and learning strategy consultants and Director-level personnel
 - Develop end-to-end immersive technology strategies that drive productivity, profitability, operational efficiency and sustainable growth for F500 clients
 - Partner with VP Sales on sales strategy, operations and enablement
 - Drive Professional Services sales strategy and revenue growth
 - Advise clients on how to meet their business objectives through organizational and workforce transformation
 - Build and nurture relationships with executive-level client stakeholders
 - Hire, train and develop key talent and high-performing teams

Notable Team Achievements:
 - Built Strivr’s go-to-market strategy for tech-enabled Professional Services
 - Developed the playbook for enterprise-wide immersive technology engagements
 - Drove $30M+ in enterprise SaaS and Services deals
 - Contributed to the launch of StrivrU, a new customer and partner onboarding program
 - Lead client engagements across Retail, Grocery, Distribution, Financial Services, Manufacturing industries, among others

Notable Client Achievements:
 - Walmart - 96% improvement in training efficiency
 - Fidelity - 10% increase in customer satisfaction in less than 6 months
 - Grocery Client - 6.5% increase in productivity in ~3 months

Director, Enterprise Consulting

Helped build, operationalize and scale Strivr’s Customer organization from infancy to 50+ employees.

Primary Responsibilities:
 - Help lead a pivot of Strivr’s core offerings, from a branded content business into an enterprise professional services business
 - Build, operationalize and lead Strivr’s Solutions Architecture function
 - Develop and take to market Strivr’s industry-leading immersive learning methodology
 - Drive operational excellence via scalable systems and processes across Professional Services, Pre-Sales, Customer Success, Operations and other functions
 - Deliver business transformation to clients through the strategic planning and execution of immersive technology solutions
 - Oversee scoping and management of project financials 
 - Implement performance management systems and programs
 - Hire, train and develop key talent

Notable Team Achievements:
 - Executed and managed $20M+ in Professional Services engagements
 - Grew customer base by 300% while sustaining nearly 90% customer retention
 - Established the Customer Org’s first project management processes and SOPs
 - Managed client engagements across Logistics, Automotive, Aviation, Retail, Utilities industries, among others

Notable Client Achievements:
 - Walmart - first company in the world to deploy immersive tech enterprise wide
 - Verizon - 97% of employees felt prepared when put in a dangerous situation

Director, Customer Solutions

Head of Production for Strivr, overseeing end-to-end content development and operations.

Strivr is a human performance training company that uses VR to help athletes and employees be better at what they do.

Head of Production

Fox (Film, TV and Sports)

Director, Digital Content

ESPN

Digital Editor, ESPN.com + ESPN Insider

Co-Founder + Managing Partner @ Alto Studios — Content for execs and companies | Head of Content | Author @ The Process

Co-Founder and Managing Partner @ Alto Studios. We support executives at venture capital, private equity and growth-stage firms with content, communications and thought leadership.

A few stats about our clients:

• $11+ billion in AUM
• $17 billion in revenue
• $2.7 billion in exits (and counting!)

Executives work with us for various reasons.

Some common use cases and benefits:

1. Enhance Investor Relations (existing and future LPs)
2. Support talent acquisition (for their firms and portcos hiring key roles)
3. Increase trust and awareness in the market (more opportunities, better deal flow)
4. Fresher approach to PR / Comms (better brand reputation)
5. Scale marketing more efficiently (cost + time savings)

If you need content or communications support, learn more about Alto here: www.altostudios.com

- - -

Now, the most important stuff:

• I have a wonderful wife and three kids (two girls + one boy)
• I played college baseball at North Carolina (Go Heels!) and love supporting young athletes.
• I still scratch my competitive itch through golf and ultrarunning.
• I love reading, writing and learning from interesting people.

Thank you for stopping by my profile. If I can help you, please let me know. God bless!

taplio

The Battle

Joe Portsmouth

Teddy Mitrosilis

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?