The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Ghostwriter • Helping CEOs turn words into profits • Edited 500K+ words in top publications

As a seasoned founder, you're probably facing some of these challenges:

1. No time → Business comes first.
2. Unclear messaging → Hard to explain what you do best.
3. No results → Posting, but no leads or engagement.
4. Overthinking → Fear of judgment keeps you stuck.
5. No system → Writer’s block and no momentum.
6. Invisible online → Less qualified competitors get ahead.

I get it. Since 2014, I’ve ghostwritten thought leadership for 120+ time-poor founders to grow their reputation and attract clients.

Initially, I wrote for publications like Business Insider, then expanded to crafting personal stories for founders' websites.

Then I discovered how LinkedIn could deliver faster, organic results.

1. My content was seen over 1.2M times in 13 months.
2. I was featured as a Favikon LinkedIn Star of Tomorrow.
3. I attracted new business, without relying on word of mouth.
4. 3 of my clients earned the Blue LinkedIn Top Voice badge. 

By posting high-quality content, you can:

- Show your expertise and personality.
- Educate colleagues and potential clients.
- Build relationships, without stuffy networking events.
- Attract dream clients instead of chasing them.

But easy reading requires hard writing.

As an ex-teacher, I make the complex simple.
And as an ex-lawyer, I use fewer words to say more.

A ghostwriter helps you articulate your expertise, without the struggle.

Let's turn your expertise into income.

_______

Results ↓

1. Fast ROI 
“I more than tripled my investment.”

In 120 days on LinkedIn, I got:
- 2.6M+ views
- 7,600+ followers
- 2,400+ newsletter subscribers
- Multiple inbound opportunities

- Dr. Dan Pronk, Ex-Special Operations Doctor & Bestselling Author 

***

2. Uncommon Reach 
“One post topped 200,000 views.”

Since then, I’ve had one new case via LinkedIn and have been busier than ever.

- Louis Hockman, Mediator, Arbitrator & Neutral Evaluator

***

3. Brand Support 
“I noticed a spike in engaged traffic.”

Steve wrote articles in “my voice” quickly without much input from me, publishing them across big media platforms to build my brand and support product launches.

- Mark Divine, Retired U.S. Navy SEAL Commander & NYT Bestselling Author

_______

3 ways I can help you ↓

1. Revamp your LinkedIn profile to attract ideal clients.
2. Edit your LinkedIn posts to publish with confidence.
3. Free up your time by writing content for you. 

→ Website: stevewcostello.com
→ Email: hello@stevewcostello.com (or DM me)

taplio

The Battle

Joe Portsmouth

Steve Costello

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Ready to grow your LinkedIn presence?