The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Rob Dance

CEO & Founder of ROCK.

I started my business with just £1,000
 
(I bought a cheap van, a laptop, and a desk)
 
Today, we operate internationally
Today, we hire over 100 of the brightest minds
Today, we're an 8-figure business, on our way to 9
Today, we're launching several new start ups
Today, I work with some of the most gifted people in the world
 
But what you don't know is:
 
20 years ago, I failed my exams and dropped out of school
17 years ago, I really struggled to write a full sentence
15 years ago, I was too scared to make phone calls

So now I'm sharing my journey with you.
Daily insights to help anyone.
Let's goooooooo 🚀

CEO & Founder

After 15 years of growing my business, I realised something FUNDAMENTAL was missing.

Our unique culture and innovative ways of managing our people has always been a TOP priority for me.

So much so, I have never found the perfect software platform to manage our people operations and help my team remove the day-to-day noise so they can focus on our mission.

Then, one day, it struck me: I NEED to create this myself to help other businesses!!

And so, Ware was born.

Launching in 2025, Ware promises to transform how you build your culture and genuinely empower your team.

Ware. Everything is.

Great leaders don’t hire just for what’s on paper.

They hire for what’s possible.

They look past experience and titles…
And focus on what really matters:

- Drive
- Attitude
- Willingness to learn

As Dan says:

When you believe in someone’s potential, you unlock something powerful.

→ You build confidence.
→ You open doors.
→ You change lives.

Leadership isn’t about finding the perfect fit.

It’s about backing someone before they’re ready and helping them get there.

Do you agree?

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I'll always remember the manager who believed in me - when all I had was a good attitude and the will to grow. Rob Dance and Dan Murray.

A reminder everyone on LinkedIn needs to hear:

There’s no shame in…

- Quitting a job that doesn’t serve you anymore.
- Struggling somewhere because you don’t belong.
- Leaving a place that doesn’t align with your values.

And as Reno Perry puts it, it isn’t giving up.

It’s refusing to settle.

But staying put in a place that drains you? 
That’s not loyalty - it’s self-sabotage.

If your work sees you as nothing but a number, it’s time to wake up.

You’re more than a name on a payroll.
You’re more than the hours you clock.

You deserve a place where your worth is acknowledged.

Don’t settle for less.

Do you agree?

♻️ More people need to see this, share it with your network!

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Quitting a job is ok.
Moving on is ok.
Struggling is ok.

What's not ok is staying somewhere you're not appreciated.

Rob Dance and Reno Perry.

The biggest moments in your career?
 
They’ll happen when you're not even in the room.
 
Thanks to my friend Justin Wright for this one!
 
→ A job offer.
→ A promotion.
→ A partnership.
 
Your name will come up, and you won’t even know it.
And that’s why it matters who’s speaking on your behalf.
 
Not because they have to.
But because they want to.
 
They’ve seen:
 
→ Your work.
→ Your potential.
→ Your character.
 
And they’re willing to vouch for it.
 
It’s not about networking.
 
It’s about building relationships with people who want to see you win.
 
And if that’s the kind of support you want…
 
Start by being that kind of support for someone else.
 
Do you agree?
 
♻️ More people need to see this, share it with your network!
 
And follow Rob Dance for more LinkedIn content like this!

Surround yourself with people who fight for you in rooms you aren't in. Justin Wright and Rob Dance

Here’s something I’ve learned from hiring over the years:

(Don’t miss this)

Grit beats talent when talent gets tired.

The best hires aren’t always the flashiest CVs or the smoothest interviews.

They’re the ones who keep showing up, especially when:

→ They hit setbacks
→ They’re under pressure
→ They’re doubting themselves

Because that consistency?
That resilience?

It’s what sets them apart.

Anyone can shine when things go smoothly.
But I look for the ones who keep going when things fall apart.

They might not make the loudest entrance.

But they’ll be the reason the team keeps moving forward.

Do you agree?

♻️ More people need to see this, share it with your network!

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Here’s a reminder for anyone hiring:
 
(From years of experience)
 
Don’t just look at polished CVs.

Look for people who've faced tough moments, and learned from them.
 
Because setbacks aren’t just bad luck.

They’re signals to:
 
- Slow down
- Look deeper
- Fix what’s broken
 
You want the candidates who get that.
 
The ones who don’t fall apart when things go wrong.
But figure out how to grow through it.
 
So look for people who:

→ Solve problems before they explode.
→ Stay calm when things go sideways.
→ Quietly prevent disasters you would never even saw coming.
 
The signs are always there.
 
And the best candidates?
 
They pay attention. They adapt. They improve.
 
Hire for that.
 
Do you agree?
 
♻️ Found this helpful? Repost to help your LinkedIn network.
 
And follow Rob Dance for more posts like this!

Switching your mentality from “Why is this happening to me” to “What is this trying to teach me” is a game-changer. Rob Dance

A reminder for anyone who needs it:
 
(You deserve better)
 
Stop giving 100% to companies that treat you like you're replaceable.
 
If you're always: 
 
- Staying late
- Pushing hard
- Hitting targets
 
And you’re still getting ignored - it's not your fault. 
 
You're not unmotivated. 
You're undervalued.
 
A company that appreciates you will show it. They’ll:
 
1) Recognise your contributions and effort.
2) Listen to your concerns and act on them.
3) Respect your boundaries and work-life balance.
4) Promote from within instead of overlooking internal talent.
5) Support your career growth with training and opportunities.
6) Make staying feel like the right choice, not your only choice.
7) Pay you what you’re worth, not what they can get away with.
 
Loyalty is a two-way street. 
 
If they can't meet you halfway, don’t feel guilty for pulling back. 
 
Protect your energy. 
Know your worth. 
 
The right workplace won’t make you question it.
 
Do you agree?
 
♻️ Found this helpful? Repost to help your LinkedIn network.
 
And follow Rob Dance or more LinkedIn content like this!

Stope giving 100% to people who give you 10% - Rob Dance

The way someone treats you?

That’s not about you…

It’s about their leadership.

Someone’s:

- Bad attitude
- Cold silence
- Rude comment

Isn’t proof that you’ve failed.

They’re usually signs of someone dealing with their own mess.

You just happened to be nearby.

You don’t need to twist yourself to earn respect that should be basic.

That’s not your responsibility.

So next time someone’s attitude makes you question yourself, don’t.

Step back Stay grounded

And remember:

Their behaviour shows who they are.

Not what you’re worth.

Do you agree?

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The biggest shift in my life came from one simple lesson:
 
(I wish I learnt this sooner)
 
Stop choosing what doesn’t choose you.
 
I used to invest so much into:
 
- Jobs
- People
- Projects
 
And got nothing back.
 
I told myself it was normal.

That patience would fix it.
That effort would be enough.
 
But when you’re the only one trying?
 
That’s not a connection.
It’s a transaction.
 
And it drains you.
 
So, choose what shows up for you.
 
Let everything else go.
 
Do you agree?
 
♻️ More people need to see this, share it with your network!
 
And follow Rob Dance for more LinkedIn content like this!

Rob Dance talking about choosing yourself. 

Toxic leaders will never celebrate you.

Not because you failed them…

But because your growth challenges their comfort.

Why? 

→ You stopped playing by their rules
→ You stopped needing their approval
→ You stopped shrinking to make them feel big

You became independent.
And to them, that’s a threat.

So they distance themselves.

Twist your growth into betrayal.

But let them.

You didn’t grow to be liked.
You grew to lead yourself.

Do you agree?
 
♻️ More people need to see this, share it with your network!
 
And follow Rob Dance for more LinkedIn content like this!

I’ve seen it too many times.
 
Managers who:
 
- Only remember your name when they need something.
- Only praise you when it serves them.
 
That’s not appreciation.
That’s manipulation.
 
And you deserve better.
 
A real leader doesn’t just show up when they want to look good.
 
They show up in the quiet moments too.
 
So here’s 11 signs your leader genuinely values you:
 
1) They protect your time.
2) They give credit openly.
3) They listen - really listen.
4) They celebrate your wins.
5) They ask for your opinion.
6) They invest in your growth.
7) They say thank you - often.
8) They trust you to do your job.
9) They check in without an agenda.
10) They back you up in tough moments.
11) They make you feel safe to speak up.
 
If your manager only values you when it benefits them - it’s not respect.
It’s strategy.
 
You’re not just a resource.
You’re a person.

And you should be treated like one, every single day.
 
Do you agree? 
 
♻️ More people need to see this, share it with your network!
 
And follow Rob Dance for more LinkedIn content like this!

You deserve a manager who values you every day, not just when there's something they want. Rob Dance.

Here’s something I’ve learned the hard way: 
 
(Many figure this out too late)
 
Not everyone clapping for you is in your corner. 
 
Some will smile in your face.
But when you’re not in the room, they say nothing.
 
That’s why it matters who you work with.
 
You have to choose leaders who don’t just value your results…
But stand up for you when it matters most.
 
The kind who:

→ Call out lies
→ Shut down gossip
→ Speak up when you’re being misrepresented
→ Defend you because they know your character
 
That kind of loyalty is rare.
But when you find it, hold onto it. 
 
Because if no one’s watching your back, you’re in the wrong room.
 
Do you agree?
 
♻️ More people need to see this, share it with your network

And follow Rob Dance for more posts like this!

Work for people who protect your name in their absence. Rob Dance

Best career advice I’ve learned?

Stop expecting loyalty.

You’ll give everything for your job:

-Show up
-Support them
-Go the extra mile

But when you need that same energy back?

It’s not there.

So stop waiting for them to match your energy.

Instead, put it into what you can control:

→ Adapting fast 
→ Growing every day 
→ Learning from everything 
→ Building skills that open doors, with or without others

Because when people move on, you shouldn’t just be left behind.

You should be moving forward.

♻️ More people need to see this, share it with your network!

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The best leadership advice?
 
Stop pretending people don’t know better.
 
They know:
 
- What’s expected.
- When they’re dropping the ball.
- When they’re giving the bare minimum.
 
So let’s stop making excuses.
 
Leadership isn’t about carrying others.
It’s about protecting the standard.
 
People will test boundaries.
 
That’s normal.
 
But it’s your responsibility to draw the line - and hold it.
 
So if someone won’t own their role, it’s not your job to fix them.
 
It’s your job to stop shielding them.
 
Do you agree?
 
♻️ Share this to help the leaders in your network
 
And follow Rob Dance for more LinkedIn content like this!

People know exactly what they are doing. End of story. Rob Dance.

The best way to ruin your team

(Without any help)

As George Stern says, you’re hiring people, not paper.

When you obsess over CVs…

You’ll miss the real talent standing right in front of you.

- A can-do attitude
- The hunger to learn
- Grit to push through

That’s what makes a team stronger.
 
Not a degree from 15 years ago.
Not a list of jobs that prove nothing today.
 
Because a CV won’t go the extra mile.
And diploma won’t care about the outcome.
 
But the right person will.

And your team’s success depends on spotting them.

Do you agree?

♻️ More people need to see this, share it with your network!

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Ever waited for a reply that never came?

That silence was the response.

When someone doesn’t act, it’s rarely an accident.

It’s a decision.

Same goes at work.

If your:

- Manager
- Colleague
- Company

Sees a problem and does nothing…

That’s a choice.
Not a mistake.

Inaction sends a message just as loudly as action does.

Don’t miss what’s being said in the quiet.

Do you agree?

♻️ More people need to see this, share it with your network!

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No message is a message. No action is an action. Rob Dance.

Changing jobs isn’t always about the title or the pay.

Sometimes?

It’s just about feeling like yourself again.

And that shift doesn’t always come from a big leap.
It often starts small:

→ Sending out your CV
→ Saying yes to a conversation
→ Admitting something feels off

It might feel awkward or uncomfortable.
But it’s a start.

So if your job doesn’t feel right, don’t wait for the stars to align.
Start now.
Start small.
It might be the only step you need.

Do you agree?

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taplio

The Battle

Joe Portsmouth

Rob Dance

Followers

Posts

Engagements

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Performance ScoreRob Dance's LinkedIn Performance

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taplio

The Battle

Joe Portsmouth

Rob Dance

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rob Dance's LinkedIn Performance

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Performance ScoreRob Dance's LinkedIn Performance