The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Persuasive Alchemy

Actionable advice to help creators write content & copy that sells. Read by 1,000+ subscribers.

Writer

The Gig

We're a digital media company aimed at helping freelancers acquire high-income skills and build profitable client businesses. Our flagship newsletter is a daily email designed to deliver all the latest freelance news + everything you need to become a highly-paid freelancer.

Co-Founder

Needle's Eye Media

We help digital course creators scale their profits with precision online advertising across Facebook and Google. We've managed over $100 million dollars in ad spend for our clients in the past 5 years. If you're looking to build a profitable customer acquisition system powered by paid traffic, get in touch with me to learn more about how we can help.

Head of Strategy

Closers.io

Helped generate over $7,000,000+ in revenue from email in 2022 through:

- Writing daily broadcast emails 
- Implementing various email automations
- Maintaining optimal list health & email deliverability

Copywriter & Email List Manager

Content & copywriting coach. $30,000,000+ in client sales across health, biz opp, and B2B. Get my free content & copy guide ↓

In the last 8 years, I’ve contributed to $30,000,000+ in sales online through copywriting, paid ads & marketing strategy.

But I don’t have a marketing degree.

I didn’t even go to university.

Instead, I spent almost 10 years working in health & fitness...

Then I woke up one day in 2016 and wondered where the hell I’d gone wrong.

I was:

- Depressed
- In debt 
- And making 30k/yr

But more importantly, I was terrified that I’d never be able to fulfill my potential, realize my dreams, or live life on my own terms.

Luckily, that’s when I discovered freelance copywriting on Upwork.

With a chip on my shoulder (and a healthy dose of luck), I was able to scrape together a few gigs...

And within just a few months, I quit my job as a massage therapist to go fulltime.

Since then, I’ve:

- Helped generate $30m+ in online sales
- Managed $2m+ in Facebook ad spend
- Written 1,000+ broadcast emails across multiple niches
- Managed email lists of 100k+ subscribers
- Driven $500k+ in revenue from cold email drops
- Written two 7-figure sales letters
- And consulted for 8-figure brands

Now, my mission is simple:

To help you build a lean & wildly profitable client business *around* your life.

For me, this means:

- Earning a healthy six-figure income
- Taking 6+ weeks vacation per year
- Working 4-6 hours a day
- 1-3 employees max

It might mean something else for you.

That’s okay.

The bottom line is:

You’re about to discover a totally new & better way to create more freedom in your life through content & copywriting.

What you do with that freedom is up to you.

The first step is to grab a free copy of my new book, Inbound Client Flywheel.

You can get it via the link in my bio.

If you’d like to connect, here’s where you can find me:

Email → jim@persuasivealchemy.com
Twitter → @realjimhamilton
Instagram → @realjimhamilton
Threads → @realjimhamilton

✌️💚

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The Battle

Joe Portsmouth

Jim Hamilton

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