The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Debarshi Chaudhuri

Co-Founder at Maverick, aspiring Armin van Buuren | I Help E-commerce Brands Retain Life Long Loyal Customers With Personalized AI Videos | Helped 50+DTC Brands Get 50-100X ROI

Are you still unsure how to increase ROI and LTV in a crowded market for your E-commerce store?

If that's the case, maybe you're facing these challenges :


→ Your LTV rates suffer because your customer engagement is extremely low.

→ You hardly upsell to your customers and your AOV rates take a big hit.

→ You have no personalized campaigns to capture customer interest.

→ You're unable to initiate any repeat customer purchases.


What happens next?

Your sales never change.

If you made $500k a year in 2022.

You're still making that much or close to that, and your ROI never doubles, triples, or quadruples, etc.

Let me tell you an interesting stat though!

Brands that use video in their marketing and customer interactions are 49% more likely to grow their revenue than those that don’t.

And with AI taking the world by storm, brands are quickly adapting to this new trend of using personalized AI-generated videos to interact with their customers in a way that's never been seen before.

I couldn't understand why shopping had lost the personal touch that came with going into a store and talking with the owners and employees.

When my co-founder and I started Maverick in 2021, we wanted to bring this personal touch online forever.

🤧 Old-fashioned Ecom brands do this:

❌ Have barely any interaction with their customers and no personalized video content.

❌ Create custom videos by manually recording for 100s of customers.

❌ Spend tons of time on video creation that you could be using to generate revenue for your business.

🤩 Brands that use Maverick do this:

✅ Record a single video once (literally).

✅ Get personalized AI generated video content based on the name of each customer.

✅ Surprise and delight their customers and turn them into brand evangelists.

No one’s saying no to this 🤷‍♂️.

We’ve been able to achieve these amazing results for our customers:

🔺️3X higher email engagement.

🔺️On average 20% more repeat purchases.

🔺️Helped Ava Estell’s skincare brand achieve 40X more ROI, a 45% clickthrough rate and a 12% reply rate.

If you choose Maverick today, I'm sure you’ll be able to achieve similarly awesome results.

Check it out here and get your free sample for an AI-generated personalized video.

https://www.trymaverick.com/

Or Book a 15-minute call through calendly (Linked in my featured section).

Co-Founder and CTO

Co-Founder and CTO at Maverick. We help e-commerce brands make the dopest delightfulest personalized videos for their customers. And we generate the videos using AI.

taplio

The Battle

Joe Portsmouth

Debarshi Chaudhuri

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