The Beard Club

Sr. Director of Retention

PetHonesty

• Led customer retention strategy for the DTC business with a focus on converting leads and increasing LTV through email, SMS, direct mail, and onsite marketing campaigns.

Director of Retention

• Grew monthly email revenue 457% in first 6 months at the company
• Launched SMS marketing channel

Senior CRM Manager

Hopsy

• Led CRM strategy and implementation for the business.
• Doubled conversion rates for leads (acquisition), canceled subscriptions (win-back), and lapsed users (retention) through targeted, automated email flows.
• Executed multiple product launches, acquisition offers, and expansion into new U.S. states.

CRM Manager

FanDuel

• Launched CRM program for new Sportsbook product in September 2018.
• Developed and executed weekly CRM campaign calendar with focus on onboarding, promotions, and cross sell from our Fantasy product.
• Continuously tested and optimized targeted customer life cycle campaigns.

Manager, Sportsbook Retention

• Managed CRM calendar on a weekly basis, prioritizing and scheduling all stakeholder requests. Made strategic decisions on channel selection that drove impactful results.
• Built automated campaigns and dynamic landing pages that increased campaign efficiency and provided users with a more personalized customer experience.

Associate, CRM

• Coordinated the daily execution of email and mobile marketing campaigns with a focus on customer retention, reactivation, and cross selling.
• Built an email metrics dashboard that contained all engagement metrics, A/B tests, and trend data, making recommendations for improvement.

Coordinator, Email Marketing

GCP Applied Technologies

• Managed email, website, and social media marketing strategy including topic and calendar development, creative copywriting, website editing, analytics, and video creation.
• Acted as interim traffic manager for all projects within marketing communications department and created a new file naming structure as part of a project/asset centralization project.

Marketing Communications Specialist

Elmwood Day Camp

• Led eight 30-45 minute classes per day teaching children ages 3-10 years old the fundamental skills of four sports: basketball, baseball, hockey, and soccer.

Athletics Specialist

Cornell University

• Provided day-to-day support for the coaching staff and development of players.
• Created Excel database with player info to streamline recruiting process.

Men's Basketball Manager

Baltimore Ravens

• Interned for the Baltimore Ravens the summer after they won Super Bowl XLVII.
• Provided friendly customer service and helped execute all fan events at training camp.

Training Camp Marketing Intern

You can sell anything with the combination of copywriting + storytelling + email. Join 15,000+ entrepreneurs, and I'll show you how every week at writeoncopy.co

The back of my baseball card:

Experienced customer retention marketer. Generated over $50,000,000 in revenue throughout my career through Email & SMS marketing.

What I'm working on:

By day, you'll find me at Beard Club, laser-focused on increasing retention rates and lifetime value (LTV) for our subscription business. If you want to grow the best beard of your life, hit us up!

By night, I'm building:

• A loyal twitter following - https://twitter.com/joe_portsmouth
• A newsletter to help you become a better copywriter - https://writeon.beehiiv.com/

DMs are always open!

Joe Portsmouth

Clover Learning (acquired by Ascend Learning)

Chief Operating Officer

Hannah Grey VC

Venture Partner

PATHWAYos by Vector Solutions

Chief Executive Officer (acquired by Vector Solutions), Board of Directors

Edvance - Member Benefit Management in Higher Ed

Chief Operating Officer + Chief Of Staff

PresenceLearning

Chief Operating Officer (acquired by TPG & Spectrum)

Wiley

Vice President, Operations & Strategic Partnerships (acquired Ranku: Co-founder & COO)

U.S. Chamber of Commerce (Institute for a Competitive Workforce)

Senior Director of Education Policy

Minnesota Chamber of Commerce

➥ Recognized as "Business Leader in Public Policy" by Capitol Report/Politics in Minnesota

Education & Healthcare Lobbyist

CEO at Transeo 🔹 On a mission to close the skills gap by unlocking work-based learning opportunities for all 🔹 Innovative & Entrepreneurial COO (2x Exited) 🔹 Bridging Education to Workforce

Cecilia Retelle Zywicki is an experienced executive with a proven track record of driving transformative growth in the EdTech and HealthTech sectors. Expertise in defining and implementing strategies accelerating revenue and profit within highly competitive markets. Proven leader with a history of delivering exceptional outcomes, including multiple successful exits.

Cecilia is the COO of Clover Learning, overseeing all aspects of operations, including partnerships, customer success, customer support, finance, legal, and operational efficiency. She is adept at building high-performing teams, fostering collaborative environments, and maximizing operational efficiency to achieve ambitious growth objectives.

Cecilia has extensive experience leading technology-driven companies, focusing on developing and delivering innovative solutions in the healthcare and education sectors. She has demonstrated her ability to navigate complex business development transactions, including strategic acquisitions.

Passionate about upskilling the workforce and connecting education with real-world opportunities. Proven ability to scale enrollment and develop and implement online learning platforms. As a leader, she fosters a collaborative and supportive environment where team members are empowered to contribute their unique talents and achieve their full potential.

JD from the University of Denver and a BS and M.Ed. in Education from the University of Minnesota.

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The Battle

Joe Portsmouth

Cecilia Retelle Zywicki 🖥

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