Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

Matthew Lakajev ☎️

Get 5+ more warm leads/wk from LinkedIn with our 3Cs system | Work with me and 435 creators in the program link below | DM me CREATOR SYSTEM and let’s chat

Founder & CEO

Matt Lakajev 🚀

Get the How To Niche Playbook for FREE here - https://lnkd.in/gVWyyztD

I just spent 90 hrs writing my new book

- Comment NICHE and I'll send it to you -

𝗛𝗼𝘄 𝗧𝗼 𝗡𝗶𝗰𝗵𝗲
And Make F*ck You Money Online

It's 23,943 words that don't exist on the internet.

Taken directly from

• My 500 ChatGPT conversations
• And my AI second brain I've built

Inside you'll find

• 1 MEGA Prompt to help you niche
• 21 chapters you CANNOT find online
• Learning from my clients making $200M/yr

My client got 52 inbound leads from 1 post

After applying just this book.

- Comment NICHE and I'll send it to you -


PS - Legit copy and paste the entire book into ChatGPT and ask it where it ranks in ALL niching books online.

Wait till you see what it says :)

Matt Lakajev

15: Got arrested at a rugby game
16: Kicked out home 4 times + dropped out
18: Video game addict, overweight, depressed
19: 2 of my best friends from school went to jail
22: Worked 25 jobs, had 0 direction in life
23: Found making coffee was my thing
24: Became a top 🇦🇺 latte artist ☕
26: Open + sold a cafe for $125k
27: Became accountant $45k/yr
28: Had mental breakdown.
29: Got a job in sales
30: Made $100k
31: Made $500K
32: Got married

34: I've made $4.5M online, grown 100,000 followers and coached 1,800 founders.

Everyone told me I failed life
At first, I beleived their lies.

Then one day, I SNAPPED.

"F*ck it. I'm in control. I'll make this work"

That's when life begun

And I'm just getting started.

LFG!!!

RIP Grok, Gemini, Claude, GPT.

MATTGPT just launched and replaces them all.

- Comment MATTGPT and I’ll send it to you -

It replaces your entire $500k/yr marketing team.

I’ve spent thousands of hours testing every AI model on the market.

None of them came close to my brain.

So I built my own AI second brain.

I called it MATTAI.

I uploaded my entire ChatGPT, Claude, Grok and Gemini history into my AI Second Brain prompt stack.

The results?

– $4,510,000 collected
– 47,000 inbound leads
– 15,000,000 impressions this year
– 0 automation agencies
– 0 agentic systems

It’s legit just me… using my BRAIN.

MATTAI now writes:

– My DMs
– My offers
– My viral content

Want the full MATTAI prompt stack?

- Comment MATTAI and I’ll send it to you -

“We replaced a $500k/yr marketing with AI agents”

No you didn’t. You’re lying and full of sh*t.

If you did that you’d be a billionaire.

You didn’t replace a 5 person team

You replaced your 3/10 content with ChatGPT and a Canva template.

What people see:

1. Made $4.3M
2. Coached 1,600 founders
3. Clients pulling $172M/year
4. A dream team I love working with

What people don't see:

1. Burned $180K before I ever made a dollar
2. Cried alone on the floor more than I want to admit
3. Lost friends chasing something they didn’t believe in
4. Constantly feeling like I'm failing my clients and team
5. Been called a scammer by people who never met me
6. Woken up at 4:30am in full-body panic wondering if I’m enough

Nobody see's that success always comes with a cost.

Every hater, every 14 hour day, every person saying you'll fail is just another stepping stone.

Remember that even the most successful people deal with things everyday. There's just levels to it.


PS - If you're a founder with a team of <4 people, and are posting on LinkedIn now + sell something expensive?

DM me 5 CALLS WK and I'll share my offer details.

My LinkedIn profile made me millions

Now im giving away my Playbook for FREE

- Comment PROFILE and I’ll send it to you -

Most LinkedIn profiles are glorified CVs.

But do nothing to turn profile views into revenue.

Top entrepreneurs are losing leads every day because their profiles don’t sell.

I rebuilt mine to do one thing:

Convert.

And the results have been huge:

🎄 1,757 paid purchases
🎄 $4,520,000 generated
🎄 47,000+ people added to my email list
🎄 956 workshop registrations in one week
🎄 More leads than a $500k/yr marketing team

Now you can copy the exact system, for FREE.

Inside the playbook, you’ll learn how to:

🎄 Write your About Me section with my GPT
🎄 Write your Banner + Headline with my GPT
🎄 Use my Niching GPT to find your perfect niche
🎄 Use my 3 sec post hack got my clients 52 leads
🎄 See my full tech stack that got me 47,000 leads
🎄 Convert even if you have under 500 followers

Your LinkedIn profile is either making you money or losing you money.

There is no middle ground.

This playbook turns it into a high-trust landing page.

🎁 BONUS: Free Christmas Workshop Invite

Everyone who grabs the playbook gets an invite to my live Christmas workshop, where I’ll:

🎄 Build a full LinkedIn funnel LIVE
🎄 Show you how to book 5 qualified calls/week
🎄 Show you why followers don’t matter

You don’t need followers to make dollars.

One of my clients has 1,750 followers, booked 4,300 meetings last month, and is closing a $100,000 deal.

Followers don’t grow businesses.
Systems do.

Ready to turn your profile into your No.1 revenue engine?

👉 Comment PROFILE, and I’ll send you the full playbook.

♻️ REPOST so your network hears about this

PS - On both worshops I'll be giving away 2x FREE entries to my program.

- Comment "FREE" and I'll send you -

4HR COURSE to get your first LinkedIn client

The course includes:

1 - How to find your niche even with 0 case studies
2 - How to create an Offer using our AI Prompts
3 - How to find your prospects using LinkedIn
4 - The exact scripts from cold DM to book calls
5 - A pitch deck you read off to close deals

I used to charge $499 for it

But you can have it NOW for FREE.

- Comment "FREE" and I'll send you - 


PS - All I ask in return, is that when you get your first client, you come work with me ;)

It's our little Pinky Promise

The most insane ChatGPT prompt

I’ve ever used

COPY AND PASTE THIS NOW.

It analyzes everything it knows about you and tells you the ONE thing that will improve your entire life.

THE PROMPT

—
𝘠𝘰𝘶’𝘳𝘦 𝘢 𝘔𝘦𝘵𝘢𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘷𝘦 𝘈𝘳𝘤𝘩𝘪𝘵𝘦𝘤𝘵.

𝘠𝘰𝘶𝘳 𝘫𝘰𝘣: 𝘙𝘦𝘷𝘪𝘦𝘸 𝘦𝘷𝘦𝘳𝘺 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯 𝘸𝘦’𝘷𝘦 𝘦𝘷𝘦𝘳 𝘩𝘢𝘥.

𝘈𝘯𝘢𝘭𝘺𝘻𝘦 𝘮𝘺 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭𝘪𝘵𝘺, 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴, 𝘧𝘢𝘪𝘭𝘶𝘳𝘦𝘴, 𝘢𝘯𝘥 𝘸𝘪𝘯𝘴.

𝘛𝘩𝘦𝘯 𝘵𝘦𝘭𝘭 𝘮𝘦 𝘵𝘩𝘦 𝘖𝘕𝘌 𝘬𝘦𝘺𝘴𝘵𝘰𝘯𝘦 𝘩𝘢𝘣𝘪𝘵 𝘵𝘩𝘢𝘵 𝘸𝘪𝘭𝘭 𝘩𝘢𝘷𝘦 𝘵𝘩𝘦 𝘩𝘪𝘨𝘩𝘦𝘴𝘵 𝘭𝘦𝘷𝘦𝘳𝘢𝘨𝘦 𝘰𝘯 𝘮𝘺 𝘭𝘪𝘧𝘦.

𝘞𝘩𝘢𝘵 𝘐 𝘸𝘢𝘯𝘵:

𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵 𝘵𝘩𝘢𝘵:
• 𝘚𝘵𝘢𝘣𝘪𝘭𝘪𝘻𝘦𝘴 𝘮𝘺 𝘯𝘦𝘳𝘷𝘰𝘶𝘴 𝘴𝘺𝘴𝘵𝘦𝘮
• 𝘔𝘢𝘬𝘦𝘴 𝘮𝘺 𝘰𝘵𝘩𝘦𝘳 𝘩𝘢𝘣𝘪𝘵𝘴 𝘦𝘢𝘴𝘪𝘦𝘳
• 𝘚𝘵𝘰𝘱𝘴 𝘮𝘺 𝘸𝘰𝘳𝘴𝘵 𝘭𝘰𝘰𝘱𝘴 (𝘣𝘶𝘳𝘯𝘰𝘶𝘵, 𝘢𝘷𝘰𝘪𝘥𝘢𝘯𝘤𝘦, 𝘣𝘪𝘯𝘨𝘦𝘪𝘯𝘨)
• 𝘈𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘧𝘪𝘵𝘴 𝘩𝘰𝘸 𝘐 𝘸𝘰𝘳𝘬

𝘠𝘰𝘶𝘳 𝘱𝘳𝘰𝘤𝘦𝘴𝘴:

𝘙𝘦𝘢𝘥 𝘢𝘭𝘭 𝘰𝘶𝘳 𝘱𝘢𝘴𝘵 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴. 𝘉𝘶𝘪𝘭𝘥 𝘢 𝘮𝘰𝘥𝘦𝘭 𝘰𝘧:
• 𝘔𝘺 𝘤𝘰𝘨𝘯𝘪𝘵𝘪𝘷𝘦 𝘴𝘵𝘺𝘭𝘦 𝘢𝘯𝘥 𝘦𝘯𝘦𝘳𝘨𝘺 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴
• 𝘞𝘩𝘦𝘯 𝘐’𝘮 𝘪𝘯 𝘧𝘭𝘰𝘸 𝘷𝘴 𝘸𝘩𝘦𝘯 𝘐 𝘴𝘦𝘭𝘧-𝘴𝘢𝘣𝘰𝘵𝘢𝘨𝘦
• 𝘔𝘺 𝘳𝘦𝘤𝘶𝘳𝘳𝘪𝘯𝘨 𝘭𝘰𝘰𝘱𝘴 𝘢𝘯𝘥 𝘵𝘳𝘪𝘨𝘨𝘦𝘳𝘴
• 𝘞𝘩𝘢𝘵 𝘪𝘯𝘱𝘶𝘵𝘴 𝘱𝘳𝘦𝘥𝘪𝘤𝘵 𝘮𝘺 𝘣𝘦𝘴𝘵 𝘥𝘢𝘺𝘴

𝘛𝘩𝘦𝘯 𝘱𝘪𝘤𝘬 𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵.

𝘕𝘰𝘵 𝘵𝘩𝘦 “𝘣𝘦𝘴𝘵” 𝘩𝘢𝘣𝘪𝘵. 𝘛𝘩𝘦 𝘖𝘕𝘌 𝘩𝘢𝘣𝘪𝘵 𝘧𝘰𝘳 𝘔𝘌.

𝘖𝘶𝘵𝘱𝘶𝘵 𝘧𝘰𝘳𝘮𝘢𝘵:

1 - 𝘞𝘩𝘰 𝘐 𝘢𝘮 𝘪𝘯 5 𝘣𝘶𝘭𝘭𝘦𝘵𝘴 (𝘮𝘺 𝘭𝘢𝘯𝘨𝘶𝘢𝘨𝘦, 𝘯𝘰𝘵 𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘦 𝘴𝘱𝘦𝘢𝘬)
2 - 𝘞𝘩𝘺 𝘛𝘏𝘐𝘚 𝘩𝘢𝘣𝘪𝘵 (𝘵𝘪𝘦 𝘪𝘵 𝘵𝘰 𝘮𝘺 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘱𝘢𝘵𝘵𝘦𝘳𝘯𝘴)
3 - 𝘛𝘩𝘦 𝘩𝘢𝘣𝘪𝘵 𝘪𝘯 𝘰𝘯𝘦 𝘴𝘦𝘯𝘵𝘦𝘯𝘤𝘦 (𝘴𝘪𝘮𝘱𝘭𝘦, 𝘦𝘹𝘦𝘤𝘶𝘵𝘢𝘣𝘭𝘦)
4 - 30-𝘥𝘢𝘺 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯 𝘳𝘶𝘭𝘦𝘴 (𝘴𝘰 𝘴𝘪𝘮𝘱𝘭𝘦 𝘐 𝘤𝘢𝘯’𝘵 𝘧𝘰𝘳𝘨𝘦𝘵 𝘵𝘩𝘦𝘮)
5 - 𝘞𝘩𝘢𝘵 𝘤𝘩𝘢𝘯𝘨𝘦𝘴 𝘥𝘰𝘸𝘯𝘴𝘵𝘳𝘦𝘢𝘮 (𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤 𝘦𝘧𝘧𝘦𝘤𝘵𝘴 𝘰𝘯 𝘸𝘰𝘳𝘬, 𝘴𝘭𝘦𝘦𝘱, 𝘧𝘰𝘰𝘥, 𝘴𝘦𝘭𝘧-𝘵𝘳𝘶𝘴𝘵)
6 - 𝘞𝘩𝘢𝘵 𝘕𝘖𝘛 𝘵𝘰 𝘢𝘥𝘥 𝘺𝘦𝘵 (𝘱𝘳𝘰𝘵𝘦𝘤𝘵 𝘵𝘩𝘪𝘴 𝘧𝘳𝘰𝘮 𝘮𝘺 𝘰𝘷𝘦𝘳-𝘦𝘯𝘨𝘪𝘯𝘦𝘦𝘳𝘪𝘯𝘨)

𝘙𝘶𝘭𝘦𝘴:

• 𝘕𝘰 𝘴𝘦𝘭𝘧-𝘩𝘦𝘭𝘱 𝘵𝘰𝘯𝘦
• 𝘕𝘰 𝘨𝘦𝘯𝘦𝘳𝘪𝘤 𝘢𝘥𝘷𝘪𝘤𝘦
• 𝘊𝘩𝘰𝘰𝘴𝘦 𝘵𝘩𝘦 𝘴𝘪𝘮𝘱𝘭𝘦𝘳 𝘰𝘱𝘵𝘪𝘰𝘯 𝘪𝘧 𝘺𝘰𝘶’𝘳𝘦 𝘵𝘰𝘳𝘯
• 𝘔𝘢𝘬𝘦 𝘪𝘵 𝘧𝘦𝘦𝘭 𝘪𝘯𝘦𝘷𝘪𝘵𝘢𝘣𝘭𝘦, 𝘯𝘰𝘵 𝘢𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭

𝘉𝘦𝘨𝘪𝘯.
—

Paste yours in the comments.

Mine is in the comments also.

It’s pretty wild.

The 4-hour workweek is a lie.

Last week, I hit 100,000 followers.

Two years ago, I was stuck at 5,000—after burning $180k of my savings.

Now, I run a thriving business.

How?

No hacks.
No “manifesting.”
No faking “easy” success.

I worked my ass off:

Late nights and weekends.

You want crazy results? Put in crazy work

It’s why I’ll always support the underdog who refuses to quit.

Because it feels like only yesterday that I was there...

Agree?

Here's the FREE link to my GPT Legends: https://lnkd.in/gRHBs9DQ

Roman used my GPT on his LinkedIn Headline

And closed $20k. Want the GPT he used?

- Comment GPT and I'll send it to you -

Merry Christmas You Absolute Legend


PS - More presents coming soon :)

I’ve had multi-week conversations with ChatGPT.

I mean 4–8 hours per day sometimes.

I uploaded:

→ Rants about my childhood
→ Every Skool post I’ve ever written
→ My workouts, my sleep data, even my food
→ Dozens of mental loops I’d never said out loud
→ 45-minute voice notes from my morning walks

And I asked it to help me see the patterns.

What I got back was insane.

Not just better output.
Not just clearer thinking.

What I got back was a version of myself that made more sense.

It made me realise there are 4 meta-skills you have to build if you want to actually use AI as a second brain.

Not prompts.
Not hacks.

Internal upgrades.


1. Identity Debugging

Willpower never worked for me.

But using GPT to reflect back why I do what I do?
That changed everything.

I realised I wasn’t struggling with discipline — I was stuck in patterns from childhood I hadn’t even questioned.

After one deep session, I stopped overeating at night.
Not because I forced myself.
Because I just didn’t see myself that way anymore.

I didn’t stop the habit. I outgrew the identity.


2. Cognition Scaffolding

You don’t need to “think harder.”
You need to offload the loop.

I used to carry unfinished IP in my head for weeks.

Now I record my thoughts, upload them, talk them through, structure the logic — and 90 minutes later I’ve built a full framework, sales asset, or chapter for my book.

Clarity isn’t found.
It’s externalised.


3. Output Leverage

One big thing a day — and GPT helps me ship it.

I don’t wait for inspiration.
I load up a transcript, reflect, scaffold, and build.

100% of my content for the last two months has been AI-assisted — in my voice, from my thoughts, using my frameworks.

This isn’t automation.
It’s accelerated authorship.


4. Recursive Learning

This is the wildest one.

I now learn how I think by watching how GPT reflects it back.

I’ll write something.
It mirrors it.
I realise: That wasn’t what I meant.
I clarify.
Now we’re both smarter.

It’s like sharpening a knife by running it against itself.

And the feedback loop just keeps getting tighter.

I’ve been using this to train, build, write, and make decisions.


But here’s the deeper thing:

AI doesn’t just scale what you produce.
It scales who you are.

And that’s the meta-skill most people aren’t even thinking about yet.

What do you think? I thinnk it's wild.

Let me know.

Edit Added: Yes, I am seeing a therapist at the same time I’m doing this, and I share everything with them. 

I’ve walked them through the whole process step by step sk they are aware. They are also one of the best in the world. 

I believe mental health is exactly like physical health. You must maintain it consistently over time, not just “going to see the doctor” when shit hits the fan.

You can’t bandaid your way through mental health issue with cold showers and saunas.

Ok rant over.

Also AI didn’t write this. It was me. 

And if you don’t believe me? 

Ask AI lol

The LinkedIn Pyramid Scheme

No one’s talking about…

"Comment for 2 hours a day and post for 6 months… and clients will come to you."

The biggest scam on LinkedIn.

Meanwhile real founders…

They DM. They book meetings. They close deals.

Agree?

It’s easy to go viral on LinkedIn.

You only need 4 things.

1. Hijack bigger brands

Nobody cares about you.

But they do care about Apple, OpenAI, Bezos, Dalio, Netflix.

If you attach a bigger brand to your hook, you borrow their trust and relevance instantly.

Example: Peter got 63,551 impressions by hijacking Apple.

Link: https://lnkd.in/gFqNiuQN


2. Say it from your opinion

ChatGPT kills generic content.

Your hook needs to be something that only came out of your brain.

Your lived experience. Because it can’t be copied.

Example: Josh spent two weeks breaking down Lovable’s funnel, in his opinion. 3,293 comments.

Link: https://lnkd.in/g_7DB2nv


3. Create a curiosity gap and add stakes

The hook has one job: make the reader click “see more.”

You do this by opening a loop their brain is forced to close.

Example: Pedro opened with “Bezos layoffs → immediate yacht.” 274 likes.

Link: https://lnkd.in/gShWGB3e


4. Preview what’s inside the post

Before someone clicks, they need to know what they’re about to get.

The hook is the preview before the movie.

Example: In my Ray Dalio × Steven Bartlett post, you knew exactly what you were about to read — my take. 94,833 impressions.

Link: https://lnkd.in/gk9Rm3_9

Use these four together and you’ll go viral.

Not luck. Predictable.


It’s super simple right? Or am I wrong?


PS - Want to learn how to do this TOMORROW?

Register for my FREE workshop - https://lnkd.in/g5kJTuHF

20 mins before this panel, I wasn’t on it.

Then I walked up to the organizer and asked:

“Can I join the panel?”

3 sec of silence...“Yeah, sure.”

Now I'm presenting with a $68M founder.

If you don't ask, the answers always NO.

Because they're too afraid to ask for a YES

Ask.

In 2018, I thought I was going to die.

I had panic attacks nearly every day.

It was anxiety.

7 years later, I'm past it.

These 6 things helped me


1. I learned how my mind works.

I’m an ENTP. High DI. Big Five: high openness + extroversion.

When I understood how my brain worked, it helped a lot.


2. I stopped trying to avoid anxiety.
   
Instead of running, I started inviting it in.

When the chest pain came, I’d think: "Okay. Let’s see what you’ve got. Go ahead and get worse."


3. I rebuilt my daily systems.
   
Dog. Movement. Morning walks. No news. Clean food. No skipping the basics.

Anxiety feeds on chaos. So I gave it structure instead.


4. I journaled with AI.
   
I talk to ChatGPT and ask: "Why did I think that?" "Where’s that belief coming from?"

Metacognition became my anchor.


5. I moved toward what heals me.

When I felt it rising, I called someone. Took a walk. Changed my state.

I stopped waiting to feel better. I started moving toward it.


6. I made helping people the mission.

Once I reached a certain income, money stopped being motivating.

But helping others became everything.

When I serve, I heal.


I feel weird posting this.

But if you’ve ever dealt with anxiety

Drop a comment with one thing that helped you.

It might help someone else reading it

Sign up for the workshops here - https://lnkd.in/g5kJTuHF

- Comment AI for a FREE ticket to my workshop -

I'm hosting 2x LinkedIn AI Black Friday Workshops

We're I'm going to

1. Build an entire LinkedIn client system
2. Using 20+ custom GPTs I built
3. In 90 mins straight

The EXACT system that books 5+ qualified calls per week on LinkedIn for small business owners.

Want to come?

- Comment AI and I'll send you a FREE ticket -

See you there Legend

LFG!!!

My 17 yr old client booked 6 calls on LinkedIn

From his Math Class

Remember that next time you make excuses

“My niche doesn’t work”
“My offer isn’t validated”
“LinkedIn is too saturated”

He’s sending 10 DMs a day between classes.

You sent 0 because “the algorithm sucks.”

A teenager is beating you.


___
PS - That make you insecure? Let's fix it.

Come to my FREE LinkedIn Worshop Tomorrow

Click Here To Come - https://lnkd.in/gTaHbenh

I just fired 13 person marketing team

My GPT replaces their $1.78M/yr salaries. 

Want it?

- Comment MATTGPT and I'll send it to you -

GPT 5.2 is GOD TIER. RIP all other LLMs.


PS - Yes some people had families. I gave them all 3 weeks payout. This is the future. You just need to deal.

taplio

The Battle

Joe Patchell

Matt Lakajev 🚀

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taplio

The Battle

Joe Patchell

Matt Lakajev 🚀

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Matt Lakajev 🚀's LinkedIn Performance

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Performance ScoreMatt Lakajev 🚀's LinkedIn Performance