Joe Patchell

Curated Marketer

Founder, Writer

Follow for posts about LinkedIn growth.

Currently building curatedmarketer.com to 10K newsletter subscribers.

Writer

Growing your brand & business with LinkedIn content

Most B2B founders post content without any ROI.

And the real damage shows up where it hurts most:

- They pour hours into content that goes nowhere 
- They look smaller than the business they’ve built
- They can’t get consistent, qualified inbound leads

What happens then is this:

Pipeline is bleeding.
Authority is fading.
Growth is stalling.

But there’s also a second path: 

✦ A brand that builds trust, authority and demand
✦ A brand that attracts clients, partners and talent
✦ A brand that drives a consistent inbound pipeline

This is the path I took in early 2024 after my third layoff.

I had spent years building brands for startups and agencies.

I knew how to grow an audience.
I knew how to create demand.
I just never did it for myself.

So I stopped waiting for someone to hand me a seat and started posting branded content on LinkedIn: converting copy + on-brand visuals engineered to build trust and win clients. 

It took months to crack the formula. 

Fast forward to today:

→ Grew my audience to 65,000+ followers 
→ Ranked top 3 for LinkedIn Growth worldwide 
→ Built a six-figure business entirely through LinkedIn

Branded content has created consistent wins for my clients as well:

One client grew by 12,000 followers and added $36K in new revenue within 4 months. 

Another 4X'd post views and went from 0 to 24 inbound leads/month.

If you’re a B2B founder and want to build visibility, authority and a pipeline of ideal clients on LinkedIn, I can help you with done-for-you branded content.

Here's how it works: 

1. We discuss your business and target audience
2. We rework your profile and content strategy
3. We post branded content (copy + design)

Sounds like a win to you?

Head to my featured section and fill out a short form to see if we're a good fit (waitlist).

Daniel Korenblum

I've spent 2 years figuring out LinkedIn content.

It all comes down to three types of posts:

1. Posts that build visibility

This is the type of content that reaches people who've never heard of you. They're scrolling LinkedIn with zero intention of buying anything. Your job is to say something that makes them stop. Something that resonates with where they are right now and what they're going through.

2. Posts that build authority

Now they know who you are but they're still figuring out who to listen to. This is where you earn trust by teaching them something they can actually use right away. Something they save for later because it's that good. That's when they start seeing you as the person who actually gets it.

3. Posts that build demand

These people are already sold on the problem and sold on you. Now it's about removing every reason not to work with you. This is where you let your results and client wins do the talking. Make them feel like they're leaving money on the table by not reaching out.

One type of content alone won't get you there.

All three work together or they don't work at all.

Win clients on LinkedIn with branded content

Everyone says pick one target audience.

But that audience usually has two groups.

The first group is your peers.

These are people who work in the same field as you. Most of your engagement will come from this group. You need them because their interactions drive your reach and put you in front of new audiences.

The second group is your buyers.

These are people who are ready to invest in a solution. They rarely engage with your content but will quietly watch everything you post. You'll see them show up as profile views and new connection requests.

The problem with choosing just one is you sacrifice the other:

Content for peers only → No revenue
Content for buyers only → No reach

The solution isn't choosing one over the other.

It's simply creating content that serves both.

In practice this means ↓

Create actionable content your peers can implement and relatable content your buyers resonate with.

That way you don't compromise reach or revenue.

You get both.

My entire content system runs on 10 tools.

Here's what each one does ↓

1. Fathom
→ Records and transcribes every call

2. Stripe
→ Handles all client payments

3. Figma
→ My design tool for all content

4. Stanley
→ Analytics sent straight to my inbox
(Try it out for free: https://lnkd.in/dKNtGnDh)

5. Calendly
→ Clients/prospects book calls here

6. Kondo
→ Keeps my LinkedIn DMs under control

7. Claude
→ My go-to AI tool for almost everything

8. Google Calendar
→ Helps me plan my days and weeks

9. Pinterest
→ Best place to find design inspiration

10. Notion
→ Projects, clients, content all in one place

A good system starts with the right tools. 

Everything else builds on top of that. 

PS: Which tool would you put at No. 11?

Brand partnership • Win clients on LinkedIn with branded content

taplio

The Battle

Joe Patchell

Daniel Korenblum

Followers

Posts

Engagements

Likes

Performance ScoreDaniel Korenblum's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Patchell

Daniel Korenblum

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Daniel Korenblum's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreDaniel Korenblum's LinkedIn Performance