The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

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The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

Samantha Wiltshire

Vertebrae Social LTD

Founder

Samantha Wiltshire Social

I specialise in digital content strategy, social media management and helping small businesses find their voice online. 

I can help you create a dynamic social media strategy that aligns with your business goals and values to really help you stand out and cut through the noise online. 

I am available for 1:1 sessions, one-off power hours, 4 week kickstart campaigns to get your business off the ground, or bespoke rolling contracts to create your entire digital marketing strategy and manage your social media platforms completely, giving you the time to concentrate on what really matters.

Social Media Strategist

The Founding Members Club presents Style Stories

TAG Network Midlands Limited

Young Professional Board Member

Elite Air UK

I created Elite Air's campaign strategies from concept to curation using quirky and engaging content. I liaised with influencers and the press, and wrote their newsletter and blog. I managed all online customer interactions via their social channels.

Social Media Manager

Sawday's

I was part of a team of experts that strived to curate a collection of special places to eat and drink. 
 We produced a best-selling annual pubs and inns guide book. This was a deeply varied and fulfilling role supporting  Sawday's members by helping them to get the most from their membership and accreditation. I specialised in handling customer queries eloquently via phone & email, managed a team of inspectors and assigned inspections all over the UK, and supported the membership team. The role also involved writing, editing and proof-reading quirky copy and web content, processing applications and recommendations and managing content in a CRM system and online.

Membership Support Co-ordinator

Above Bristol

For years, Bristol has been synonymous as the spiritual home of hot air ballooning, but very few people know about the pilots inside the baskets. We want to change that.

Above Bristol produces, curates and commissions projects that centre around ballooning, Bristol and its residents. It gives balloonists a chance to tell the local community about their sport, hobby and passion. It provides a platform and context for their work, challenging and expanding expectations about the experience of flight and how the city is read from the sky.

The key aim is to bridge the gap between the people on the ground and in the sky, creating a chance to interact, through the display of objects, photos, stories and facts. It will show how inclusive/accessible the sport is, bringing ballooning to the public in ways that have not been previously explored.

Curator

University of Bristol

Receptionist

Bristol Museum

Assisting the Volunteer Manager with tasks, updating the website, training volunteers, minute taking, inducting new volunteers, assisting with other tasks when required.

Volunteer Manager Assistant

Frieze

Auditorium Assistant

I'm a personal brand manager for some of the UK's most interesting entrepreneurs.

They're experts in their fields, from med tech regulation to metal recycling to making workplaces more inclusive.

They're all super different, but they have one thing in common; their drive to be the voice that makes a difference in their industry.

🦴 We work with people like you, who don’t come from conventional backgrounds or follow neatly-packaged career paths.

🦴 We especially love it if you have a 'difficult to market' job, or thing-that-you-want-to-be-known-for. We’re always up for something a bit gritty, or harder to fit into a box. 

🦴 Because there are enough glossy professionals out there with their “I’m delighted to announce” LinkedIn posts and cookie-cutter AI career advice blogs.

🦴 We want to help tell stories like YOURS and shine a light on the brilliant things that you do amidst a sea of AI generated content. We want to bring more humanity to your feed.

🦴 We work with you to tell your story and share your work in a way that everyone can easily understand, and be inspired by.

🦴 We do it in a really easy, low-effort way for them so you have content being shared that looks, feels and sounds exactly like you, without the hassle of having to do it yourself.

And it works. We build the backbone, and your presence grows from there. Our clients get booked for podcasts, get more clients, get board and trustee roles, and most importantly, get noticed.

Get a backbone. Join us.

www.vertebraesocial.co.uk

taplio

The Battle

Joe Glover

Samantha Wiltshire - Personal Brand Manager

Followers

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taplio

The Battle

Joe Glover

Samantha Wiltshire - Personal Brand Manager

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

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Performance ScoreJoe Glover's LinkedIn Performance