The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

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The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

University of Warwick

Collaborating with organisations and faculty to create innovative and transformational partnerships that deliver measurable mutual impact and grow over time.

Associate Director, Business Partnerships

University of Warwick - Warwick Business School

My role was to deliver a highly professional and personalised attraction, enquiry management and recruitment service to our Executive Diploma portfolio, while providing outstanding customer service and making it as easy as possible for the candidate.
My aim was to develop trusted relationships and make the recruitment journey, starting from the enquiry stage all the way to final steps in the admissions process, a smooth one so that participants were ready to embark on a transformational journey, enabling them to realise their full potential.

Business Development Manager

Offered high quality, admissions administrative support for courses and processes within our MBA portfolio and contributed to excellent customer service to enquirers, currents students, academics, alumni and colleagues.
Acted as the first point of contact by email, phone or face-to face for a range of enquirers and maintain accurate records from pre-application to registration. Processed student applications and communicate decisions reached by the Recruitment Managers. 
Supported the organisation of recruitment events, such as Recruitment Fairs and Open Days.

Recruitment & Admissions Coordinator

Committed to delivering a superb customer-focused service as I provided information and assistance to answer questions in a student-facing environment on all aspects of registration, coursework, procedures, regulations and welfare for c. 3,700 students.

Undergraduate Programme Coordinator

University of Glasgow - School of Life Sciences

Highly effective and professional Personal Assistant to the Head and Deputy Head of the School, which led to an enhanced, comprehensive role, enabling senior management to work more efficiently. Devoted and efficient administrator with a proven track record which resulted in an exceptional customer service experience.

Administrative Assistant

University of Glasgow - Human Resources

Successfully managed the administration of the online recruitment procedure for assigned vacancies from advertisement to appointment. Set a higher benchmark which led to new hires performing enriched set of duties that were customer-driven, culminating in an improvement in the level of support and excellence for all stakeholders.

Recruitment Support Assistant

Self Employed

Professionally taught students in various language schools and then for myself for the last 7 years. Passionately taught people of all ages, up to and including middle-aged learners, with a focus on each individual’s learning needs, achieving a 97% success rate for passing of certificate-bearing exams. This includes teaching my own two children who achieved high scores on the TOEFL exams enabling them to pass the English Language requirement and attend universities outside of Greece.
•Increased enrolment five fold by word of mouth only as a result of a strong customer focus and teaching excellence
•Outstanding communication skills resulted in building loyal clientele and a solid reputation for trustworthiness and Cambridge ESOL exam success
•Managed data for teaching purposes, implemented an Learning Management System for the administration of online e-courses

English Second Language Teacher

Commcorp Financial Services Inc. (Canada)

Established and cultivated excellent long term relationships to consistently attain ambitious sales targets of 6 million dollars annually. Performed presentations to owners, managers and sales teams of equipment vendors and successfully negotiated with them to use our leasing services. Doubled revenue and secured repeat, future business and company loyalty.

Account Manager

Pacific National Leasing

Supported and coordinated Account Managers' business development activities whilst supervising a team of 5 and training staff. Developed a training manual, a handbook which was extensively used as a benchmark for excellence.

Team Supervisor

Trusted Advisor for the Warwick Executive Diplomas I Business Development Manager

What happens when universities and organisations come together? That's where I come in.

I'm a Connector and Partnership Strategist who bridges the gap between academia and industry. At the University of Warwick, I help organisations tap into cutting-edge research and expertise to create strategic partnerships that drive innovation, collaboration and real-world impact. I serve on the advisory boards for Warwick's Health and Business, Manufacturing & Innovation Interdisciplinary Research Spotlights.

I'm also passionate about amplifying women's leadership. I host the podcast "Women Leaders: Tales, Trails and Truths," featuring CEOs, oncologists, engineers, innovators and senior education leaders, sharing insights on the power of women’s voices in shaping the future of leadership. View here: https://lnkd.in/e7aff8cW

I've written on leadership, strategy and innovation for Times Higher Education (https://tinyurl.com/5zje9hk3) and most recently founded the Healthcare & Innovation Women's Leadership Network, an invite-only initiative launching at The Shard to bring senior women together around healthcare, technology and inclusive innovation.

This builds on my experience co-leading the Women in Leadership Network at Warwick, a series of cross-sector events exploring authentic leadership, influence and wellbeing. The last event was hosted by Dr Nicola Hodson, Chair of IBM UK&I, at IBM's Innovation Studio. See here: https://tinyurl.com/55ppcsz3

At my core, I believe business isn't just about strategies and metrics. It's about people creating meaningful impact together through relationships built on trust, empathy and shared purpose.

Let's connect if you're working at the intersection of academia, industry, healthcare or innovation. I'm always keen to meet leaders who believe partnerships can change the game.

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The Battle

Joe Glover

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The Battle

Joe Glover

Penny Triantafillou

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

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