The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

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The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

jasna.io - #gtmdesigner

If you want to be successful with your launches, follow only 2 principles:


1. 𝗔 𝗸𝗶𝗹𝗹𝗲𝗿 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗹𝘄𝗮𝘆𝘀 𝘄𝗶𝗻𝘀 𝗼𝘃𝗲𝗿 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗽𝗿𝗼𝗱𝘂𝗰𝘁!
   
2. 𝗞𝗶𝗹𝗹𝗲𝗿 𝗴𝗼-𝘁𝗼-𝗺𝗮𝗿𝗸𝗲𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 𝗮𝗿𝗲 𝗱𝗲𝘀𝗶𝗴𝗻𝗲𝗱, 𝗻𝗼𝘁 𝗰𝗼𝗽𝗶𝗲𝗱.


There are a lot of methods out there, but principles are a few.

If you grasp principles, you can successfully select your methods.


A good architect will not only design the exterior and interior of your house.

She will also focus on how all the components of the building interact, including connections to municipal sewer lines and electrical grids.

Designing a go-to-market strategy, tactics, and execution is like building a house. You need to do it ͟a͟l͟l͟ ͟a͟t͟ ͟t͟h͟e͟ ͟s͟a͟m͟e͟ ͟t͟i͟m͟e͟.͟

Building your go-to-market system includes everything:
→ brand strategy
→ business model
→ market
→ marketing strategy
→ data strategy
→ product strategy
→ pricing
→ routes to market
→ traction channels
→ sales
→ customer success
→ operations
→ revenue operations
→ internationalization
→ tactics, and execution.


Go-to-market strategies that are not designed with execution in mind fail badly.

Most strategies fail at implementation and growth stalls because of poor operations.

The situation without having any strategy is even worse.

Be aware of the strengths and weaknesses of you and your team.

Hiring specialists too early can backfire.
Or not having a generalist to coordinate the specialists.

As a multipractic marketeer launching more than 20 new products in B2B and B2C in financial services, publishing, software/development services, IoT, and fintech gives me a large toolbox to make shortcuts when designing a go-to-market strategy.

DM me how we can work together!

Helping Tech Founders design a Going-to-Market strategy they can execute

I help creators and organizations discover their why through workshop facilitation and minimize the time to build the right things.

Workshopper - Facilitator (Brand and Design Sprint and virtual events)

I love to talk about designing a go-to-market either for a B2B business or a personal brand and to discuss building bridges between product and marketing. One of my specialties is how you launch technology products through a 2-tier distributor.

Past speaking and public workshops:
- ISE Amsterdam 2019, Main Stage, Digital Strategy: Fuel for Channel Sales Growth
- IFA Berlin 2019, Expert Talks, How to Best Execute Your Channel Marketing
- PMI (Project Management Institute) Slovenia 2019: Professional Brand and LinkedIn
- Digital Freelancers Meetup 2019, When My Personal Brand is also my Business 
- LUI in ABC Accelerator, 2020, Why a Killer Go-to-market Always Wins over a Great Product
- LUI, Ljubljana University Incubator,  2020, Product Marketing Basics

Public Workshops, Talks, and Podcasts

LinkedIn can be a great engagement tool if you know how to use it properly. I coach hubs, non-profits, associations, sales, and marketing teams on how to run their communities, events, and perform social selling before attending or organizing any virtual events, conferences, and trade shows.

Advanced LinkedIn Techniques Workshops and Coaching

Master E-networking - 4-week live sprint

Join the waitlist for the 8th cohort on Maven October 2024⤵
DETAILS: www.masterenetworking.com
BOOK A CALL FOR MORE INFO: https://calendly.com/jasnaio/30min

Course Instructor

Maven

Accepting applications for my 6th cohort this November!
DETAILS: www.masterenetworking.com
BOOK A CALL FOR MORE INFO: https://calendly.com/jasnaio/30min
===
• Invited to be an instructor for a new cohort-based course platform called, Maven, founded by the co-founder of Udemy and the co-founder of altMBA. Maven has raised $20 million in a Series A round led by Andreessen Horowitz
• Part of Maven's 3rd cohort, made up of 145 instructors from 27 countries in 100+ cities (out of 2,000+ applicants)

Master E-networking. Get more opportunities, clients, or partners!

LinkedIn Local

#LinkedInLocal Co-host for Domžale Kamnik

Center za kreativnost

I believe that major breakthroughs will come from the intersection of arts, technology, and business in this decade. And this is one of the main reasons I signed up as a mentor at the Center for creativity platform focusing on cultural and creative industries. I have also created a series of three free e-workshops on how to build your professional brand for their Creative Accelerator training. Join Creative Accelerator Group on LinkedIn, if you are interested!    

Cultural and creative industries (CCIs) employ more than 12 million people in the EU, which is 7.5% of all persons employed in the total economy. This sector shows above-average growth and drives innovation acting as a change in other sectors.

Mentor

Receipt Bank

Funnel marketing [AARRR: Acquisition – Activation – Retention – Referral - Revenue]
Growth features and roadmap
Experiments (AB tests, multivariate, flow)
Engagement across channels
User segmentation
Conversion rate optimization [CRO]
Braze, Jira, InVision, WordPress, Hotjar, Looker

1tap's mission is to make self-employment easier than employment.

Growth Product Manager @1tap

Visionect

Early Adopters Programme
GTM USA, Europe, Oceania
User research
Features and roadmap
Channel marketing
E-commerce
Red Dot Design Award & CES Award
Asana, ProdPad, Intercom, WordPress

Product Manager for Joan

Comtrade Group

Internal marketing support for the largest team within Comtrade Solutions
Marketing communications for EdIT Summer School and other brand initiatives

Implemented content strategy for the gaming segment that gave us substantial media coverage and brand recognition
Coordinated and presented ComTrade Services portfolio analysis
Introduced and weekly published International Business Highlights newsletter in 2009 that tremendously improved internal communications across different locations
Executed rebranding campaign from HERMES SoftLab to ComTrade for international markets

HERMES SoftLab

Drove process & execution of communications strategy for Software Engineering
Coordinated & aligned tactical part of Business plans for Segments, Offering, & Regions
Evangelized HERMES SoftLab brand and value proposition through internal and external events
Planned, organized, & executed activities to ensure effective E-publishing, e-marketing, SEO
Performed the role of the content manager for HERMES SoftLab’s  international web and oversaw all web related production process

Delo d.d.

Managed program for marketing and brand extension strategies for newspapers and magazines 
(collections of books, CDs, DVDs, and other promotional items) to create new source of income, a rise of circulation or improving image of the newspaper/magazine

Developed partnerships with external suppliers and partners (film distributors, publishers, music agents, authors...) 

Prepared project proposals based on effectiveness, market potential, and financial results

Coordinated brand extension projects on a daily basis (budget monitoring, adjusting the campaigns according to results)

•	Introduced JUBILJENO comics’ collection by Miki Muster, collection of Classical music, DVDs, Film collection, Documentary films by National Geographic…
•	Implemented new procedures for coordination of functional areas (subscriptions and sales, advertising and editors) involved in product development
•	Realized more than 50% of the planed income and profits for 2006
•	Optimized cross promotion of supplements, daily newspapers, and magazines and promotion in the rest of the media

Marketing Development Director

Infiltrate anywhere with e-networking | Making B2B founders and professionals visible in the digital-first and AI world | LinkedIn Trainer | Product & growth bridge builder for B2B tech and software | B2B+B2C B2B2B H2H

There is this fable about the eagle who was hatched between the chickens. You don't know you can fly because the chickens around you define you. 

Did you ever feel like that?

Once the eagle found his eagles, she realized she could soar!

Finding your eagles gives you more opportunities, clients, or partners faster. That is the essence of #positioning.


Your product or your service is unique. So is your professional identity. A one-size-fits-all solution, a magic playbook, is a myth we have all been sold into.

Designing a go-to-market strategy, tactics, and execution is like building a house. You need to do it all at the same time.

Building as a system in construction and architecture means focusing on how all the components of a building interact. It includes everything from the exterior to the interior, including connections to municipal sewer lines and electrical grids.

Building a go-to-market system includes everything from brand strategy to business model, marketing strategy, operations, internationalization, sales, pricing, traction channels, routes to market, tactics, and execution. 

That is why I work at the intersection of PRODUCT, MARKETING, and PROFESSIONAL IDENTITY in the digital-first and AI world. 

I call myself a Go-to-market Designer.   

→ My way is execution over tactics and principles over methods.
→ Most strategies fail at implementation, and growth stalls because of poor operations.
→ Killer go-to-market strategies are designed with execution in mind. They always win over great products. 


If we've met, you know I smile a lot, am brutally honest, and nudge people out of their comfort zones.

My superpower is curiosity mixed with a ton of hands-on experience:
→ Designed 100s go-to-market strategies and launched 20+ entirely new products across 7 industries, end-to-end
→ Prepared and executed 1.000+ go-to-market and launch plans
→ Coached 200+ experts to build their professional online identity in 30+ cohorts

What else should you know about me?
→ My name is pronounced "yas-na," and it means CLEAR - I'm always on this mission to clarify things because I'm a "why" person, and I drive some people crazy with that.
→ Live in the suburbs on the sunny side of the Alps, where I organize #LinkedInLocal.
→ My outdoor passions are dog walking, hiking, skiing, and sailing - I used to race in all W's Croatian sailing team.
→ I'm ENTJ-A (1%) - finding innovative, long-term solutions to problems comes naturally to me.


Starting new things is a risky business. Are you ready to go faster and avoid many mistakes?

Let's do it together.
DM me.

taplio

The Battle

Joe Glover

Jasna Klemenc Puntar - GTM Designer

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taplio

The Battle

Joe Glover

Jasna Klemenc Puntar - GTM Designer

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

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