The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

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The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

Heather Pownall

Heather's Media Hub

I offer a media, communications and commercial department 'plugin' to ensure your organisation stands out from the crowd!

You can think of me as your right-hand marketing maven.

With 20 years’ experience in publishing and media, I know how hard it is to get your message seen and heard by the right people.

I created Heather’s Media Hub to do the marketing thinking for you so you can harness the power of media and put your brand in the spotlight without stress and with confidence.

I use my experience and expertise to provide a communications, marketing and media strategy to build an innovative and successful brand extension for your organisation. I also have a ‘band of merry people’ who work with me on projects ensuring the right expert assists on the right project.

Together we will illuminate your expertise, create the right messaging for the right audiences and create a plan to power up your digital marketing. 

Here is a lovely testimonial from Mr Chadwan Al Yaghchi, BLA Honorary Treasurer

"It is a pleasure to work with Heather. She is full of ideas and has brought many to life whilst working with the British Laryngological Association (BLA) as a consultant, in short, she delivers. Due to Heather’s involvement, we now have an educational app as a free resource. We have launched BLA Connections: A Clear Voice podcast series that is listened to in over 60 countries worldwide and increased our profile and reach across social media platforms. The BLA Council look forward to working with her further and excited to see what we will achieve this coming year."

Founder

The British Laryngological Association (BLA) is a membership society that aims to achieve advancement in laryngology for the benefit of the public through research, education, and training. 

I started working with the BLA council in June 2019. Since then, I have worked on the BLA social media strategy, setting up new platforms and enhancing existing ones. I have developed the BLA Connect app as a free resource with virtual conference functionality and launched the podcast series BLA Connections: A Clear Voice with Natalie Watson as podcast host. The Podcast has been listened to in over 60 countries. We will launch the third series in early 2021. 
 
"Heather joined the BLA team in June 2019 and has been a great asset indeed. With every idea and project launch, the BLA profile has been raised through managing our social media accounts, launching our free educational app BLA Connect and most recently the BLA Connections: A Clear Voice podcast series. All have kept our community connected and informed, which has been needed more than ever during the last year. Keep up the excellent work!"

Mark Watson 
BLA President 2019-2021

“Heather is an asset to any team. Since consulting for the British Laryngological Association (BLA), Heather has hugely impacted our social media activity & presence, which she put in place, increasing our reach, engagement, and enquiries across multiple platforms. She has very innovative ideas and can spot opportunities to engage further with our membership and beyond. 

The BLA Connect app has been a tremendous success for the association and is a valuable addition to our resources.  The launch of the BLA podcast series, BLA Connections: A Clear Voice has been extremely well received and has impacted our membership growth.  

It is a joy to work with Heather; she listens and takes on board our aims and objectives whilst guiding, advising, and incorporating her ideas to benefit the association and our members.”

Dion Bassett - BLA Secretariat

Marketing Consultant, APP & Podcast Publisher | British Laryngological Association 

I joined the ISCoS team in April 2020 as a communications and media consultant. I work with the team on their content and marketing strategy, including content curation, video production, digital marketing to enhance the society's promotion to members and broader audience. Working with the events organising team on all virtual events. I produced and published the official podcast series for ISCoS, SCI Care: What Really Matters launched in June 2020. Series 2 scheduled for release in 2021.

"I worked with Heather on the Podcast Series ‘SCI Care: What Really Matters’ and it was an incredibly enjoyable experience. She made sure the process was as smooth and straightforward as possible for me as host and all our guests, most of whom had never taken part on a podcast before. 

Heather is always professional and takes great care to ensure our Society message is conveyed at all times, steering and guiding to produce what is needed. We worked across time zones which was no problem as Heather accommodated the schedules of our busy guests. She immediately instils trust in everyone who works with her. You know you are in safe hands if Heather is heading up an initiative for you and the result will be of top quality. 

The Podcasts have provided an invaluable addition to our communication platform and continue to connect our community."

Dr Harvinder Singh Chhabra
Immediate Past President ISCoS 2018-2020

Communication & Media Liaison and Podcast Producer | The International Spinal Cord Society 

WENTS and Friends podcast is the official podcast series by Women in ENT Surgery UK.

On this project, I am working in the role of producer working alongside WENTS UK.

This series is to stimulate dialogue revolving around diversity and inclusivity with a view to learning more about the traits that make us unique.  This will be a celebration of the experiences of all peoples within and beyond medicine to foster a better understanding of our individual journeys and fellowship in our commonalities. Hopefully, leading to a more equitable and thriving healthcare space. 

'Heather has been brilliant to work with. A true professional from start to finish, giving great advice from planning the podcast and giving guidance on additional content, to producing and editing. Heather works to a very high standard and invests time and patience into the project. She understands how to work with people and produce a superb podcast from just a seed of an idea. I would definitely recommend Heather's expertise without hesitation and would work with her again in a heartbeat.' ~ Nina Mistry Consultant ENT Surgeonand WENTS UK Council Member

Podcast Producer 

I started working with the Dystonia UK team from Episode 4 of their podcast series, as their podcast producer. I am enjoying working on this series and evolving this project with the team. I especially enjoy the patient and people's stories you will hear on this show.

I worked with the events team to provide technical support on the event's virtual platform and delivery. I produced promotional videos for the run-up to the event and post-event promotional videos. I edited and stitched all the pre-recorded material together for the event, which helped the event's seamless quality—also producing navigational videos on using the virtual platform for the event delegates. It was a fantastic conference and a pleasure to be a part of the team.

Communications Consultant | The Annual Visitor Attractions Conference

I implemented a social media strategy for the final run-up for the 2022 National Hotel Marketing Conference. By running a marketing audit I wrote a strategy which increased the reach, exposure and engagement of the existing social media platforms. 

I worked with Heather of Heather's Media Hub to implement a social media marketing strategy for the 2022 National Hotel Marketing Conference - it was fantastic working with Heather. I have no doubt that the amazing reach for the conference this year was in no small part due to Heather's social media magic! ~ Martin Evans

Social Media Marketing Consultant | The National Hotel Marketing Conference 

As part of my role with ASL I have been assisting the Association of Physicians team with their social media and worked on the final promotions prior to their 114th Annual meeting which also included the launch of the podcast series AoPcasts.

Communication and Media Liaison | The Associations of Physicians of GB & Ireland 

ASL provides bespoke event management, logistics, design, marketing, IT & membership services, tailored to suit any membership Association.  We are a team of specialists with over twenty years of experience in the creation and management of Association Events and Association Community Services.

"Heather is an asset to any team that she works with. She will plan and structure content and then create the content in whichever form is needed, from newsletters, sales prospectus, website content, videos, podcasts and social media assets. 

She is hugely talented and can understand the end goal of a project, an event or membership society aims. With every idea we discuss there will be several more ideas sparking. Heather understands how to utilise content and never loses sight of the why and the who. 

Her manner, tone and attitude inspire and she instils confidence in everyone who works with her. She is an expert at relationship building, and this is due to her genuine care, love and enthusiasm for each role and project she is involved in.”

— SUSAN HAYDEN - OPERATIONS DIRECTOR ASL

Media and Marketing Consultant | ASL 

Working with the Let's Talk Surgery Podcast team of the RCSEd and Sadie Khawaja of the HEENW Careers Fair we produced an 11 episode series on career pathways of specific surgical specialities. With each episode, three guests from different stages of their surgical career discuss their stories and why they do what they do, their work-life balance and their advice for others starting out. 

It was such a pleasure to record each episode and hear the human story behind the surgeon.

IoD Scotland

PR & Comms Ambassador

The Ethical Coaching Company

The Ethical Coaching Company is committed to actively creating a safer, more transparent, and responsible coaching industry to spark a movement, a conversation and a rise in standards across the board.

The Ethical Coaching Company is creating a space where business owners, leaders and coaches can come and be supported to take inspired action with clear direction and achieve THEIR goals with kind, supportive, high-quality, high-impact coaching and mentoring they can trust.  

As a member of the advisory board, my role is to guide, support and advise the team to grow the company whilst adhering to the company's code of ethics and Charter.

Advisory Board Member

TMM Edinburgh Curator 

Pinpoint Scotland Ltd

My time at Pinpoint Scotland, I was responsible for leading the sales and commercial direction across all publications. I managed solution-driven sales & marketing activity on behalf of clients and developed digital and print strategies whilst leading a sales team to surpass targets and enhance the brands through print, digital & events. 

"I have worked with Heather for over ten years, during this time she has advised and supported me with new ideas publicising our company, products and services. Heather is always full of ideas, and she listens to ensure the solutions match our needs. Her enthusiasm, positive approach and open attitude make for a charming collaboration. To top all this off, she is an expert in communications, media and the markets and networks she works within. That is why I am always happy when I know Heather is involved in a project."
Rose Henrichs MD Soluvos Medical BV

A large part of my role was relationship building with our editors, authors, contributors, medical societies, and international clients across the globe, which adds to the reputation and brand trust.

In 2017 I introduced the first 'Print to Live' event in The ENT & Audiology News Study Day in collaboration with Prof Shahed Quraishi OBE. I have also managed many partnerships with several high profile societies such as the International Federation of Otorhinolaryngological Societies (IFOS) producing a daily conference newspaper and exclusive digital reports. 

"I have known Heather for about ten years, as the editor of a specialist magazine (ENT and Audiology News), I had the great pleasure of working with her on a regular basis.  Heather had a broad role within Pinpoint, with responsibilities for managing the sales aspects of advertising in the magazine, but also steering the strategic direction of the publication.  She is a wonderful colleague who is equally skilled in many roles: editorial, managerial, sales, networking… you name it!"
Declan Costello MA, MBBS, FRCS (ORL-HNS)

Advertising Sales Manager

The Drum

As group leader I ran the sales team for special annual projects within the company to compliment existing publications such as The Drum magazine and Prospect Magazine. The titles I worked on covered such areas as media, marketing and architecture. My time at The Carnyx Group was a great introduction to the world of publishing.

Group Leader

I am an award-winning digital marketing strategist with a love for podcast production and storytelling, empowering brands with innovative and engaging content ideas and helping them see the bigger picture. 

I am here to see your projects through from beginning to end, guiding you every step of the way. Heather’s Media Hub was founded nearly 6 years ago, and it’s a dynamic consultancy that offers bespoke services tailored to each client, creating the right messaging for the right audiences and creating a plan to power up your digital marketing.

Services I provide with my team include marketing audits, marketing strategy and planning, content writing and creation, commercial consultancy, video production, podcast production, copywriting, website design and content and live event coverage – content engine with live podcasts/recordings.

Clients include associations, events and service-based businesses, both nationally and internationally, with core client groups in medical societies, associations and bodies, as well as events companies, magazine publishers, and charities.


🗨CONTACT:
Email: heather@hmhub.co.uk
Visit: www.hmhub.co.uk
Or connect with me here on LinkedIn

I WON 🙌 

Creative Entrepreneur of the Year Scotland at last nights The Allica Bank Great British Entrepreneur Awards 

What a huge milestone for me, my company and the clients I represent. 

I want to thank all my clients and the direct individuals who have supported me for years and given me their trust and huge opportunities to grow, develop and do what I do. I sat crazy messaging you all last night. As this is as much your award as it is mine. 

One client responded, ‘it’s all you, you put your heart and your soul into everything you do.’

This is an incredible boost and acknowledgment for the work I do and the impact I make. When I was doing the application that is what I focused on, not my metrics (although they go in of course) but the impact for the clients and how the work we do together impacts their goals, their areas, their specialisms and the changes they want to make. Whether that’s giving voices to underrepresented creatives, advancing a specialism or breaking down education silos, we work it together.

I love what I do and I love the impact I make for my clients. 

Frankie James, Jack Millard, David W. and the whole GBEA team. What a spectacular night and what a special community you have created. Thank you for all you do.

I had an utterly fantastic night and loved our table 57! Going to tag a few people here and sorry if I miss anyone.

Sooz Young Dan Edmunds Dr Guy Kioni Gez Chetal  Lilia Stoyanov, FCCA Debora Mongiovi Max Pistone Giles Etherington Temitope Margaret A. Patrick Murphy 

My friends and family are huge supporters. My dad is my biggest cheerleader, my late mum (who I miss more than I can put into words) told me to ‘go girl!’ and my husband Stuart Pownall supports me every step of the way and holds me up when I wobble. I also get to inspire and show my children you can create your own thing and your path. (how frickin amazing it that!)

I am a very happy and lucky person!

GBEA Creative Entrepreneur of the Year 2025 | DW Entrepreneur of the Year 2025 | Award winning podcast producer| Digitally transforming medical associations for lasting impact!

No alternative text description for this image

Well today is finally here, it is the The Allica Bank Great British Entrepreneur Awards tonight!

I am so excited to be shorlisted and to be on a wee jaunt to London with my husband Stuart Pownall  

Our day started at 5:30 this morning and we are finally having a sit down and a wee celebration before the big celebrations this evening. I am excited to see Sooz Young, Temitope Margaret A.  and fellow finalists in the Creative Entrepreneur Scotland category - Giles Etherington, Alistair, Grant and the team at Shaka Social, Adam Wilson, Barrie Wilkins and Karin Hepburn   

I had a lovely few hours already at the co-working/networking meet at the Curve Club  where I met Patrick Murphy and Jack Millard and had a great old chat. 

Peter Morgan squeezed me in for some headshots even though I didn’t have an appointment. He is an absolute gentleman and took some really lovely shots. And we sang ‘Pearls a singer’ together. Thanks Peter. 

Already having the best time and can’t wait for tonight.

Would I like to win? Of course I would, but would I be happy to lose to any of my fellow finalists? Absolutely. 

To be a finalist I already feel I have won and I am here to meet as many fabulous people as possible. So if you are at the awards and want connect, come and say hello.

And finally thank you to Frankie James  and the whole team for bringing the community together and helping us all shine a wee bit brighter.

Still on cloud nine from Monday night and here are all the regional creative entrepreneurs of the year! I am in incredible company. 

Well done to all the finalists and winners for this years The Allica Bank Great British Entrepreneur Awards  

What a wonderful night it was. I met some old friends and made some new ones.

The Allica Bank Great British Entrepreneur Awards

View company: The Allica Bank Great British Entrepreneur Awards

A huge round of applause for our 2025 Creative Entrepreneurs of the Year, sponsored by Great Influence. Your vision and creativity truly stand out. ✨ 🎨 Marine Tanguy Kate Cooper Adam Chandler Hassan Mushaid Becca Hume Les Hume MSc, FCIM Heather Pownall Kerrie Goude Madeline Griffiths Hannah Viney Carmela Carrubba Danny Hargreaves IExpE

🎄 The Marketing Meetup Fife – Final Event of 2025! 🎉
 📅 Tuesday 2nd December
 🕑 Optional coworking from 2pm
 🕕 Event kicks off at 6pm

We’re wrapping up the year with a relaxed and festive gathering, there will be great chat, pizza and some other nibbles and maybe even a mince pie or two, also Christmas jumpers, sparkly tops and general seasonal cheer are optional… but highly encouraged. 

This time, we’re hosting a Q&A panel with Abi Sea chairing our panel made up of Eric Campbell, Abigail Mills, and me! We’ll be chatting about the year gone by, what’s worked, what’s been tricky, and what we’re predicting for marketing in 2026. 🚀 Again this is going to be uber chilled and we are leaving the slide decks at home. 

Got something you want us to answer?
Pop it below or drop into our DMs, we’d love to hear from you!

Tag a friend and lets get the room full: Lachlan MacKenzie Allan Maclean, ACIM, Cate Bebe Sutton, Andy Campbell, Catherine Isted, Chloe Dunbar, Chris Thornton, Claire Wheatley, Elise Henderson, Erin Brogan, Holly Shields, Joel Davidge, Julian Young, Kallum Russell, Katy Air, Lee Walls 🔥, Louise Fernando, Lucy Davidson, Sam Forsberg, Sarah Thomson (Och Aye Canoe), Tobietta Rhyman, Wendy Edie, Zoe Munro, Heather Warner, Mary Dewar Bethan Godley Shelby Prentice Temitope Margaret A.

taplio

The Battle

Joe Glover

Heather Pownall

Followers

Posts

Engagements

Likes

Performance ScoreJoe Glover's LinkedIn Performance

Performance ScoreHeather Pownall's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Glover

Heather Pownall

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

Performance ScoreHeather Pownall's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Glover's LinkedIn Performance