The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

----

The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

Scribe

Helping parish and town councils spend more time impacting and engaging with the community they serve, and less time administering it.

Product Manager

The User Story

- doing lots of user research and analysis to help inform better product decisions for our clients
- UX strategy: everything from forming objectives and key results, user story mapping and prioritisation, user journey mapping, writing design requirements, 'How Might We's' forming, initial wireframing and UX design solutions gathering, running various workshops with client teams in Miro using Workshop Tactics by Pip Decks 
- competitor research
- user experience best practice research
- UX audits
- LinkedIn research participants' recruitment outreach support for clients: finding potential participants on LinkedIn based on client research requirements, drafting direct messages content and/or LinkedIn Ads copy, sharing LinkedIn tips and best practices, using my own network of awesome connections to source relevant participants
- marketing and social media management: forming short and long-term marketing strategies for The User Story, lead management support, email campaign creation, social media posts creation and scheduling in Buffer, monitoring Google analytics and our website visitors reports, landing pages design and copy creation

UX Strategist

The MISSION Group

- working with other agencies within the MISSION Group by being the point of contact for active projects in the Production Studio and keeping them up to date with the status of all their work
- managing enquiries and briefs from other agencies (occasionally writing briefs myself, based on information gathered during discovery meetings with clients), providing job estimates, ensuring all assets for specific jobs are received, booking resources with the Production Studio and monitoring the progress of all projects
- using tools like JIRA, Float (core scheduling), Confluence, WordPress, Adobe XD (wireframes), Trello

Project Manager

Liftshare Group

- Driving a volume of Marketing Qualified Leads to the New Business team, with a focus on online/digital campaigns
- Running experiments with a range of lead generation tactics
- Exploring and testing various marketing automation tools
- Building ongoing campaigns based on successful experiments
- Ensuring that the company's marketing-owned websites are optimised for conversion rates and SEO
- Writing industry-relevant blog posts 
- Development and management of landing pages
- Using Hotjar to deep-dive into the onsite experience and taking part in the website re-design project
- Organising and facilitating webinars aimed at key target demographics
- Building target lists of organisations and key individuals at those organisations
- Lead management

Marketing Executive

Cambridge Social Media

- Creating engaging content in accordance with content pillars suggested by the team strategist
- Scheduling content posting on different social media platforms using ContentCal or directly in the Facebook group
- Repurposing newsletter, blog posts and training videos
- Managing new Facebook group members requests using Group Leads
- Engaging with the community on different platforms, replying to comments and direct messages
- Creating training videos snippets
- Facilitating virtual workshop sessions during Cambridge Media Social Day 2020 - introducing speakers,
monitoring chat and managing Q&A sessions

Content Creator and Community Manager (Volunteer)

-Managing a project of transitioning in The Crown Real Estate as a new client, along with over 160 properties 
-Liaising with suppliers and tenants to ensure accurate payment is made 
-Creating supplier records on a variety of bespoke client systems 
-Setting up new clients and properties on various accounting and management systems 
-Communicating on different organisational levels as part of client and property transition in/out processes 
-Migrating clients, properties and tenants to new systems 
-Ensuiring data is kept clean and up to date 
-Participating in monthly KPI reporting, new processes/system functionalities testing 
-Dealing with ad hoc queries as necessary

Data Coordinator

-Handling of business rates bills, tracking their status on the system and dealing with end-to-end queries related to the rates bills payment 
-Processing correctly authorised and approved invoices on the system as per departments SLA and individual KPI’s 
-Ensuring both individual and the team's processing targets are met on a daily/weekly basis 
-Arranging for all invoices to be presented correctly in accordance with the RICS requirements and that any queries are actioned promptly, fully documented and followed up 
-Contributing to the team's performance, making sure no backlogs occur and that the Department Manager and Team Leader are fully informed about all potential problems 
-Dealing with reminders/final reminders in a timely manner to avoid further action 
-Managing late payments, summons or bailiff actions

Accounts Payable Processor

WENSUM TAILORING LIMITED

-Arranging shipment of goods outside EU, preparing and sending out shipment paperwork 
-Ongoing administrative tasks such as: raising purchase orders, checking data validation in the documents, making sure these are tracked correctly, product copying, filing 
-Creating shipment invoices and packing lists 
-Maintaining internal documentation in line with company policy 
-Creating complex technical garment specification sheets according to the order reconciliations 
-Making enquiries with material suppliers, creating and raising official purchase orders, tracking orders -Processing ‘Bladen’ stock orders -processing phone/email orders from the customers, checking stock levels, sending order sheets to the dispatch team

Operations Assistant

Anovo

-Repairing and refurbishing Samsung mobile phones and tablets for high street and channel customers, in accordance with the manufacturer guidelines 
-Reaching service and quality targets 
-Testing the devices using the provided diagnostic equipment

Technician

Grupa Pracuj

-  Consulting in the area of effective recruitment publications and building the image of a good employer (employer branding) 
-Identifying development opportunities on the market 
-Designing own marketing strategy basing on the company's policy   
-Frequently exceeding sales targets 
-Building individual customer base –active gaining new customers and keeping long-term relations with them 
-Analysing customers' recruitment needs 
-Active telesales and direct sales of recruitment product and services 
-Handling custom (by phone and email) and logging all the activities in aCRM system 
-Left this position to emigrate to the UK

Junior Account Manager

-Gaining new customers and keeping long-term relations with current customers 
-Questioning customers’ recruitment needs via the phone 
-Observing the work of account managers in the Sales Department 
-Telesales of recruitment product and services

Intern in Sales Department

"A great product manager has the brain of an engineer, the heart of a designer, and the speech of a diplomat." ​– Deep Nishar.

Here I am - totally obsessed with product management, user experience research, UX strategy, marketing strategy and all things social media! I can't get enough of understanding buyer psychology and using data to make better product and business decisions.

I love mixing elements of marketing and UX to create cool experiences that'll make users go: "Wow!". 

Let me tell you about the wild ride I've had: 
- sales, 
- project management, 
- social media content creation (yep, Canva is my friend 😏), 
- community management, 
- generating and managing leads (hi, HubSpot!), 
- social media accounts and website audits,
- email marketing, 
- data management 👩‍💻, 
- writing blog posts, 
- diving into all kinds of market research, 
- testing out various marketing courses, 
- hosting online webinars 

and a whole lot more I've probably forgotten about 🤔

After hours, you'll find me at the gym or in a climbing center (I fell in love with bouldering recently!). Apart from that, I enjoy drawing, networking, learning more about UX design best practices, listening to podcasts and audiobooks about self-development, mindfulness, marketing, startups and making informed product decisions. 

So, if you need some UX, marketing or social media advice, do get in touch! 📨

taplio

The Battle

Joe Glover

Ewa Orczykowska

Followers

Posts

Engagements

Likes

Performance ScoreJoe Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Glover

Ewa Orczykowska

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Glover's LinkedIn Performance