The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

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The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

sandstonecastles marketing

Small business marketing consultant with +20 years experience who helps you work smarter, not harder on your marketing.

Let’s cut through the noise of salesy tactics and pushy trends to create a marketing mix that reflects your brand and values and aligns with your skills, goals, time and budget.

Brand & Marketing Consultant for Small Businesses

Co/Space - A Creative Coworking Studio

Looking for a desk in a small, but perfectly shaped creative coworking space in Edinburgh? If you’re a desk-based freelancer, small business owner or remote worker in need of a relaxed and friendly space to work from, Co/Space might be for you!

Owner

Wind & Cloud Travel Ltd

Helping the Edinburgh-based tour operator generate new business in Germany, Austria & Switzerland and training our German-speaking tour guides in-house

Marketing Manager & Tour Guide Trainer

Guiding German-speaking groups around Scotland, specialising in whisky tours

Freelance Tour Guide

LexisNexis Germany (D-A-CH)

As Creative Director Germany, I was responsible for a team of copywriters and graphic designers (in-house as well as external agencies and freelancers) and tasked with implementing the company's marketing plan for over 250 products. That included the entire campaign management from creating the creative concept, design and copy to printing while meeting budget, goals and deadlines. Additionally, I was in charge of ensuring consistency of the company's branding and visual design for all external and internal communication and helped implement several updates of the company's CI.

Creative Director & Brand Specialist

Responsible for the marketing output for all LexisNexis Legal products as well as ensuring brand consistency in copy and design for all internal and external communications.

Marketing Manager & Brand Specialist

Responsible for developing direct mail and telemarketing campaigns as well as writing copy for adverts, brochures and manuals.

Marketing Assistant

× Writing on- and offline copy for ad campaigns & direct mail
x Developing telesales guidelines
× Assisting in product launches

Freelance Copywriter

Bürgerstiftung Rohrmeisterei

Creating a press mailing list, writing press releases, announcements and copy for brochures and presentation templates (B2C and IR).

Public Relations Assistant

Fahrradhof Quitmann

Marketing support covering copy for direct mails, brochures and website as well as event management.

Edgar Medien AG

My tasks were assisting in event and project management, filing, coordinating appointments and database maintenance as well as assisting in agency meetings and research for presentations.

Philippka Verlag

Editorial Assistant

Internship in the editorial department, helping out with research, layout and copywriting.

Editorial Assistant Intern

Making marketing work for small businesses | Brand & Marketing Consultant | Blog | Coworking Space

Not getting enough (of the right) clients? Looking for a fresh pair of eyes to market your business more effectively? Want to build a strong message and get your name out there? I can help!

Hi. I’m Denise, a small business marketing consultant helping you become the go-to solution for your favourite customers.

Running a small business is busy work with marketing one of the many things claiming your attention. All the more important to know what’s worth your time and make sure the right people know who you are and what you bring to the table.

With a small business marketing expert by your side, you get a clear idea of how to achieve your goals and get your business to where you want it to be. 

Together, we create a targeted approach to your marketing – one that’s effective, aligns with your goals and values, and doesn’t drain your energy and budget. 

Sounds good? Then read on to find out more about how I work or get in touch for your free initial call!

– How I help –
In a series of consultancy sessions, we will cover all the bases from strategy to delivery: 

1. Brand & Strategy: Stand out from your competition & align your marketing with your business goals

2. Planning & Reporting: Find out what works and what doesn’t and make the best of your time & resources.

3. Customer Focus: Attract your ideal clients and increase referrals and repeat business with a stellar customer experience.

4. Workflows & Processes: Get the right processes & tools in place to ensure your marketing fits into your busy schedule.

Curious? Check out my website to learn more about me, my services & rates or get in touch for a chat!

taplio

The Battle

Joe Glover

Denise Strohsahl

Followers

Posts

Engagements

Likes

Performance ScoreJoe Glover's LinkedIn Performance

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taplio

The Battle

Joe Glover

Denise Strohsahl

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Glover's LinkedIn Performance