The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

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The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

Clara Toombs Consulting

I empower startups and scale-ups to boost customer loyalty and growth by implementing tailored customer engagement strategies and streamlined processes that evolve with their audience.

Key strengths:
1) Creative problem-solver
2) Business strategy
3) Marketing strategy including CRM & Email Marketing
4) Customer Journey Mapping
5) Business growth
6) A supporter of sustainable brands looking to scale

Customer Engagement Consultant and Founder

As a highly sought after L7 Certified Executive Coach and Mentor, Clara Toombs brings her expertise and empathy to every coaching session. An experienced certified Executive Coach, with over 10 years corporate leadership experience, Clara is passionate about helping women in leadership and executives in marketing navigate their way to success. She helps professionals from all industries optimise their careers, develop strong leadership skills and move in the direction of their goals. She has a proven track record in the following areas: 

* Coaching
* Leadership
* Career Development Plans
* Stakeholder Mapping
* Networking
* Promotion Planning
* Personal Brand Development. 

Key strengths:

* Empathy
* Active listener
* Results oriented
* Compassionate
* Committed to delivering the highest standard of coaching and mentoring

Book a call with Clara to get one step closer to your desired goals: https://calendly.com/claratconsulting/30minutes

L7 Executive Coach and Mentor (Accredited) 

Female Founders Rise

You can now find Clara on the Female Founders Directory as a Founding Member. The Female Founders Directory is your go-to place to discover your next partner. Where women and non-binary entrepreneurs are seen, found and supported. Expore here: https://femalefoundersdirectory.com/clara-toombs-consulting/

Founding Member

Growth | Division

CRM and Email Marketing Consultant

Be the Business

Non-Executive Director and board advisor supporting SME's scale.

Expertise lies in developing business growth strategies, creative problem-solving, CRM and Email Marketing and Customer Journey Mapping.

Currently advising 2x female founders successfully scale their businesses.

Enjoys creative problem-solving combined with business and marketing strategies to identify new opportunities to be leveraged.

Rich network with experience across travel, fashion and financial services.

Key strengths:
1) Creative problem-solver
2) Business strategy
3) Marketing strategy including CRM & Email Marketing
4) Empathetic leadership 
5) Business growth

Non Executive Director

Moneysupermarket Group

Head of CRM Strategy

PhotoBox

Head of Global CRM & then promoted to CRM Director

Expedia, Inc.

Senior Manager, Global CRM

Monsoon Accessorize

•	Drove the loyalty marketing and email strategy for the Monsoon Reward (loyalty) programme and online customers 
•	Management of the customer database including both online and in-store customers working towards a single customer view
•	Ownership of the segmentation and customer life-cycle strategy, defining a targeted data-driven contact strategy 
•	Weekly reporting of key metrics 
•	Line management & development of one direct report

CRM & Loyalty Manager

Which?

•	Supported the development and implementation of the CRM marketing strategy, both on and offline.
•	Drove customer engagement and revenue through CRM communications, taking the leading role on targeted campaigns, project managing both internal stakeholders external agencies to deliver consistently strong results.
•	Led test strategies to identify successful offers for our customer base and implement as a rolling program.
•	Project management of external agencies (creative, email and data) to ensure they deliver to brief and exceed expectations.
•	Worked closely with the product, editorial and data teams to deliver weekly, monthly and quarterly reporting of campaign performance.
•	Reporting of assigned budgets.

Senior CRM Executive

Elsevier

•	Marketing management responsibilities include; setting strategic objectives, creating and implementing marketing campaigns for the year, setting budgets & forecasts, maximising sales, ensuring delivery of marketing campaigns to a high standard.

Senior Marketing Executive

Marketing Executive

Lacking a strategy to convert leads into paying customers?

Drowning in data but unclear as to where and why you are losing customers?

Struggling to show ROI from your new email marketing platform, without clear metrics?

You're not alone. The journey from startup to scale-up has so many hurdles. But imagine if there was an easier and more powerful strategy tailored just for your business, a strategy that turns these challenges into opportunities for growth.

With over 15 years of experience crafting high-impact customer engagement strategies for industry giants like Hotels.com and MoneySuperMarket, I’ve turned my focus to the real engine of our economy: startups and scale-ups. I believe in making corporate-level strategies available to everyone, so that you can benefit from the same tools and secrets that corporates use to succeed.

Why? Because I’ve seen too many passionate businesses fail not from a lack of vision, but from a lack of accessible, understandable, and actionable strategies.

Having worked with numerous startups and scale ups, I realised there are 3 main challenges:

1. The Spray-and-Pray Approach: Overwhelming your audience and diluting your message.

2. Tech Complexity: Being lost in the maze of platforms, making a unified customer experience feel impossible.

3. The Strategy Gap: The absence of a simple yet effective strategy to convert leads into paying customers.

So that's why I developed the IMPACT Method, which is designed to:

1. Optimise your ROI by effecitvely using your email/CRM platform.

2. Identify and fix the gaps in your customer journey.

3. Streamline your metrics for super clear insights.

4. Empower you with a high-conversion strategy that supports your business needs and goals.

Results speak louder than words. My clients have seen transformative success:

A 600% boost in engagement.

Savings of £84k with strategic platform consolidation.

A new email flow that turned 0 sales for months into a $15k in the first send.

Would you like similar results?

Send me a direct message here on LinkedIn and let's have a chat.

Services:
Free deliverability check
Email platform & deliverability audits
Customer Journey Workshops (bespoke)
Customer Engagement Strategies
Implementation
Consultancy
Support in Hiring for CRM Team Members
Customer Journey Workshops (training for in-house staff)

In addition, I am a dedicated executive coach for marketing professionals looking to achieve significant career growth, either within the corporate setting or as self-employed.

Clara Toombs

Yesterday I had the privilege of speaking at Women’s Health Tech, London Life Sciences Week.

I’m genuinely grateful for the chance to share the story behind Fertilia AI from the perspective that drives everything we do, the lived experience of the fertility journey.

The support, openness and honesty in the room reminded me why this work matters so much. And it was an honour to share the stage with so many incredible female founders who are pushing boundaries, asking the hard questions and reshaping the future of women’s health.

Shout out to my fellow founder speakers: ⚡

Susan Kelly, Respiratory Analytics
Anoushka Menon Genie Fertility
Kate Ferguson Samphire Neuroscience Neuro
Nina van Schaick Peripear Ltd
Naomi McGregor Movetru®

And fantastic panel discussions from:
Dr. Sioned Fôn Jones Amber Vodegel Nara Daubeney PhD Veronika Bridgman Dr. Elsa Zekeng Devika Wood, MPH Ann O'Neill.

Seeing Deirdre O'Neill fresh from parliament speak about the censorship that is happening in women's health, inspired by her talk!

And special thanks to And to Dr Isabel Van De Keere, PhD, Claire Cockerton and Katie Dyer for organising such a great event!

The momentum in this space is real and necessary. Investments addressing the women’s health gap could add years to life and life to years and potentially boost the global economy by $1 trillion annually by 2040.

In case you've not seen it yet, here is the McKinsey's report: 👉https://lnkd.in/eCzci7TV

Great to see some familiar faces in the crowd Imogen Ley-Clowes Polly Thompson

Proud to be part of the change.
Onwards. 💛

Photo credit Polly Thompson

My pitch was sabotaged by a robot 🤖

No, really.

Last week, I walked into a room full of investors and within seconds, an errant robot from another pitch, charging in the corner, tripped the electrics. Total blackout before slide one.

Not great timing, but a good reminder of what building Fertilia AI has taught me:

The unexpected will always show up.

Tech fails
Plans shift
Timings move
You adjust, breathe and continue.

The power came back, the pitch went on and it actually turned into one of the strongest conversations yet. Thanks to AI Forge for their support and hosting the event! 

In the end, it was all about resilience, getting back on stage and pushing forward. 

What’s the biggest lesson you’ve learned when things didn’t go as planned?

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It was an honour for Fertilia AI to be invited to Canada House this week 🇨🇦🇬🇧

The evening brought together people genuinely committed to improving women’s health and it was interesting to see both the similarities and differences between the UK and Canadian ecosystems, from approaches to willingness to pay to regulation and commercial strategy.

What stood out the most:
👉continued underinvestment in women’s health
👉important needs that continue to be overlooked 👉opportunities for collaboration that remain untapped

Being in a room full of people actively working to make a difference was energising and inspiring.

Thank you to Claudio Ramirez and the High Commission of Canada in the United Kingdom | Haut–commissariat du Canada au Royaume–Uni for organising a great evening! 

#womenshealth
#healthtech
#femtech
#startups
#canada
#uk

Loved co-hosting a Christmas lunch 🎄🤶🏻✨ for a group of incredible female agency founders with my amazing co-hosts; Naomi Davies and Hannah Spicer 

There is something really special about creating spaces where women can speak openly about the realities of building, leading and growing. Alongside this, share the worst Christmas gift they had ever received! 😂🎁🫣

Thanks again to our sponsor Klaviyo Priya Nayyar Patel  & Séverine Chaari and Sunday In Brooklyn

Last night we co-hosted a Christmas lunch 🎄 🤶✨ with Naomi Davies, Hannah Spicer & Clara Toombs, bringing together a group of female agency founders as part of the Female Agency Collective

Honest conversations. Real challenges. Zero ego.
Just women building, scaling and supporting each other in a way this industry doesn’t see often enough.

Agency life can be intense, client demands, team leadership and constant growth pressure. That’s exactly why spaces like this matter. When founders share openly, we learn from each other.

Huge thank you to the incredible women who joined us and made the day what it was. And a big thank you to our sponsor Klaviyo for sponsoring our event Priya Nayyar Patel and Séverine Chaari and thanks to Sunday In Brooklyn for our amazing venue.

More community, more transparency, more women leading boldly.

Onwards. 💛  

Vicki Jakes Suzanna Chaplin Hannah McNaught Sanya Ristic 🦋 Imogen Ley-Clowes Ayisha Yousef Aurelie Corrie (née Randolph) Elizabeth Rhodes Nandita Patkar Kezia Bibby-Jones Olga de Villiers Amanda E Smith, MBA Madeleine Bergquist Carolina Dibb Aggie Meroni Dina Yacob Rachel Humphrey Kate Reeves Ria Jhala Claire Antill Louise Beasley Sarah Johnson Kate Hammond

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The Battle

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Clara Toombs

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taplio

The Battle

Joe Glover

Clara Toombs

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

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Performance ScoreJoe Glover's LinkedIn Performance