The Marketing Meetup

The Marketing Meetup is a really, really nice place for the marketers of the world to come together to listen, learn, meet, and share knowledge. 

Founded in June 2016, the meetup features two talks with actionable insight per meetup and now has a community of over 50,000 people across the globe, running 150+ events per year from London to Tokyo.

At its simplest, it's lovely networking for people who like speaking to other people and learning together.

Join at https://themarketingmeetup.com

Co-Founder

The Marketing Academy

The Marketing Academy's purpose is to turn the marketers of today into the leaders of tomorrow. I was selected as one of 30 marketers from throughout the UK to be part of the class of 2020 scholarship.

Scholar (Class of 2020)

The Keynote Club

Board Member

CoWork Club

The CoWork Club is all about the magic that happens when you bring together freelancers & business owners into a space, once per day, to learn, work, and meet with one another in a positive environment. 

We're starting with our first event in Northampton, but we have big plans to roll out across the world. If you want to get in touch to run your own CoWork Club, host us in your space, or sponsor an event - get in touch :)

Advisor

Empath Marketing

Founding Consultant

Humans Come First

Humans Come First: 

"A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.

Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing.

We're also calling out some shitty marketing practices."

----

The Marketing Meetup Podcast

"The Marketing Meetup Podcast is an audio series by marketers, for marketers. Featuring live talk recordings, interviews, and discussions, The Marketing Meetup Podcast is the place for marketers to come to stay in touch, learn, and be inspired."

Co-Host

School of Marketing (SoM)

The School of Marketing was created to solve a growing issue in the industry; to help the next generation of marketers understand how marketing is evolving and to give them the skills needed for a successful career.

I am one of the 'Founding 50' - a group of 50 marketers selected from around the UK under the age of 30 to represent the programme and help bring through the next generation of marketers.

Founding 50 Member

Genie Goals

Genie Goals are a digital marketing agency for great retail brands. We specialise in PPC, Social, Affiliates and Amazon Marketing Services, and I must say... we're pretty blooming good at it. We were named by Google as the most innovative Premier Partner for Google Shopping in EMEA, and have won other awards for our work with clients such as Karl Lagerfeld, Mamas & Papas and many more. 

My role is to lead our marketing efforts - finding new clients, but also making sure opportunities to help existing clients more are being offered. The output of my work at Genie has seen us win a raft of new and impressive clients, being acknowledged for our work on an international scale, rebranded the entire company, and built a legacy for the entire marketing and business development operation to grow from in the future.

Marketing Manager

Business of Software Conference

Business of Software is a world-renowned conference in the software industry. Bringing together the likes of Seth Godin, Joanna Wiebe, DHH, Rand Fishkin, Rory Sutherland and so many more people who eventually became heroes of my own. 

During this time I was the sole marketer in the company, which also happened to be my first proper marketing role. I gained an entrepreneurial attitude and operated independently - teaching myself marketing as I went. 

During this time, I improved the year on year attendance for the main show of the year, Business of Software USA, and consistently delivered on my main metric of increasing email sign-ups. 

I left Business of Software proud of my achievements, having been head-hunted for my next role at Genie Goals.

Bluefin Solutions

My first job was at Bluefin Solutions who were a wonderful company filled with great people. 

I soon realised after joining the company that SAP was not for me, however. I entered the role for the wrong reasons (namely, money) but learned a lot about myself in the process, which inspired my future career choices. It should also be said this time gave me the experience of what it is like to work in large FTSE companies as a consultant. 

My time at Bluefin were some of the most important of my career, and although my time there was short, the lessons learned will last a lifetime.

SAP Consultant

👋  I'm Joe. 

Eight years ago I was the guy who was too shy to speak to people at networking events. Even when I did pluck up the courage, it felt all people valued was my job title or my budget rather than me as a person.

I knew I wanted to meet other marketers and learn about marketing in a safe space, so when I couldn't find it, I made it.

The Marketing Meetup is a positively lovely community for marketers. (Basically, we all look after each other and treat one another as people first 😊)

Through good luck and hard work, in the years since, I (as part of a big team effort!) have built a global community of 50,000+ lovely marketers with a social following of 250k+.

Each week, we're lucky to have amazing guest speakers such as Mark Ritson, Rory Sutherland, Seth Godin and many more share time with our community - educating and connecting us all.

You should join one of our webinars, our membership, or the newsletter: I think you'd get a lot from all of them. 

Some places I have spoken/been a guest on include: 

- Festival of Marketing,
- Innocent Smoothies Internal Sessions,
- Everyone Hates Marketers Podcast with Louis Grenier, 
- The Next Web
- Marketing Week Columnist,
- Fiverr Webinar Series, 
- VeryGoodCopy
- GREENHOUSE Jersey
- SocialDay
- Freelancer Magazine,
- Startup Summit, 
- Marketing News Canada,
- Digital DNA, 
- Moneysupermarket internal inspiration event,
- The Marketing Meetup (of course), 
- Durham University guest lecturer, 
- London College of Fashion guest lecturer, 
- Norwich University of the Arts guest lecturer,
- Essex University Incubator guest lecturer 
- Cambridge University Judge Business School panelist, 
- Linkjoy Social Media Summit
- Habitz Podcast with Mike Winnet

And quite a lot of other places/podcasts. By all means get in touch with speaking/podcast ops. Or, just say hello :)

Joe Glover

Yesterday I was invited to attend LinkedIn’s B2Believe event where they showed some of their latest research. Here are the most useful things I learned in five hours - in under two minutes:

(All stats from LinkedIn unless stated otherwise.)

⬆️ Big picture

- B2B is a $20T market (B2C is $6T).

- Average CMO tenure: 4.5 years.

- The average buying group in B2B is 22 people.

- The biggest growth drivers in B2B: being known and being trusted.

- 82% of B2B buyers say creator content influences them.

- Peer video endorsements are 4× more influential than company-made ones.

💰 Getting buyer groups confident to buy

- “Marketing is an unfair game — the brands that spend more, win.”

- Companies are 20× more likely to be chosen when everyone in the buyer group knows them — not just the experts. Think: HR, legal, procurement.

- On a vendor shortlist, buyers have five jobs to be done. Only two relate to product. The top job: “Can I defend this decision?”. Number two: "Felt confident it would do the job"

- Winning the game is moving from being the biggest or cheapest → to being the most liked and recommended.

📈 Measurement

- The typical B2B buying journey is 211 days (Dreamdata).

- 70% of that happens outside the sales pipeline.

- Only 60 days sit inside the sales process.

- Big thing to note: this completely shifts how we think about “sales cycle length.”

🎥 Making video work harder

- Creative quality drives performance.

- 73% of video completions come down to the creative.

- 49% of engagements depend on it.

Five proven levers:

- Cultural coding - shared references that make a brand culturally relevant & instantly relatable - (Pop-culture references: +41% engagement, Memes: +111% engagement)

- Human stories - (Highly emotive creative: +102% CTR, People-led stories: +65% engagement)

- Attention hacking - story structuring to not waste time - (Mobile-first, bold visuals: +15% engagement, Dynamic text: +14% engagement)

- Expert takes (Featuring exec experts: +53% engagement, Experts on stage: +70% engagement)

- Inspiring imagination (31–60s brand films: +67% engagement, Strong inspirational message: +36% engagement)

There was loads more, but this felt like the most useful chunk. Hope it’s helpful.

P.S. Great to bump into Rachael Higgins and Matt Swain too.

Co-Founder of The Marketing Meetup | Co-Host of ‘Your CMO Mentor’ | The Marketing Academy Alumni

East Anglia Bylines

Freelance journalist for East Anglia Bylines

Freelance

I currently work from home as a freelance copywriter and editor and an ideas generator for future projects. I also engage in PR & publicity work.  I have carried out business investigative research for a commercial data company, Exchange Data International. Subjects range from aspirational copy  to travel features, helping rewrite a major holiday company's website, Holiday Hypermarket, and articles about marketing,design cookery, business and a whole array of other topics, I am versatile.

Copywriter/editor

GrafikLanguage

Web content for large brands encompassing a variety of fields.

Freelance Copywriter

School of International Futures (SOIF)

I write blogs for the school's website, I write and edit the monthly newsletter and I am also carrying out some in house editing as well as other communication roles.

Blog writer, editor, comms contributor & copywriter at School of International Futures (SOIF)

Ninja Creative Digital Content

Copywriter and content creator for a variety of blogs and websites using SEO techniques and backlinks. I creative compelling copy that will interest, inform and amuse the reader, while inserting the backlinks or SEO in the natural flow of the article.

Ad-Rank Media

Copywriting on a variety of subjects including travel, holidays and food as well as blogs on language, music, fun, music and accountancy.

Copywriter

Zazzle Media

I write about a variety of subjects, including, business, gardening, security and social care. Every month brings a new collection of commissions involving melding links into polished blog posts.

Seo Copywriter

Adyoulike

Writing a wide range of commissioned articles on subjects as diverse as fashion and food to rail travel. Blog writer and web content writer for a variety of companies.

Writer specialising in copywriting, news & PR & Blog posts

Red Mud Media

Regular commissions on an eclectic range of subjects from travel blogs to articles about travelling with asthma.

Freelance Copywriter and features articles contributor

Infinity Publishing

French business translation, simultaneous conversation and written letters and documents French/English & English/French. Business research and investigations into new business markets

Infinity Business Media

Creating snappy advertising slogans for an online social media campaign. 
Writing campaign Tweets
Interviewing speakers for posts published on the Norfolk Developers Ltd website 2022: https://www.norfolkdevelopers.com/posts
Writing blog posts/articles for https://www.theuserstory.com/articles/

Creating beautifully crafted words for a variety of digital agencies as a web content and blog contributor. 
Short term contract editing and shaping the nor (DEV): magazine 2020 to coincide with the Norfolk Developers 2020 conference. This included commissioning writers, collaborating with the Norfolk Developers' Committee & liaising with printers and designers.  
I created the words for the new The User Story website https://www.theuserstory.com/.
I have wide ranging experience in many aspects of writing, research and journalism - for print, digital and TV media. 
Staff journalist on Computer News.  
Part the team editing the 2004 WHO encyclopaedia. 
Previously I have written for The Sunday Times, The Observer, Time Out & The Independent.
 I have worked in broadcast media, including researching documentaries for C4 Dispatches slot, 
The weekly consumer programme 'Out of Order for Granada and I have also worked on pieces for Newsnight and BBC Radio 4 & Channel 4 News.

I organised a successful conference for The New Statesman. and then compiled and edited the papers presented at the conference, which were then published as a book.

Books: 
KGB/CIA, with Jonathan Bloch, 
Researching State Structures, (editor).
Chief Researcher on Techno Bandits by Anning, Hebditch and Melvern  
Researcher on 'Porn Gold', Anning, Hebditch and Melvern.
I have carried out research in France, looking at the French banking industry. and also am a fluent Polish speaker.

I am still passionately interested in the Arts.

Specialties: 
Copywriting
Social media posts
Business writing and research
Mainstream journalism
Research and investigative writing.
Interviewing and analysis
Editing
Web content writing
SEO writing and copywriting
TV Documentary Research
Blog writing using SEO
Proofreading
Writing press releases

taplio

The Battle

Joe Glover

Celina Bledowska

Followers

Posts

Engagements

Likes

Performance ScoreJoe Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Joe Glover

Celina Bledowska

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Joe Glover's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJoe Glover's LinkedIn Performance